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  • Casual Articles - Why Blogs are Better Than Newsletters for Marketing and Promotion

    Are You a Stupid Person and Read Those Long Sales Letters?
    Well, the time has come to ask you a simple question and really this is for my own personal benefit and I promise not to tell anyone your answer. Do you find yourself reading those long sales letters, which are four to ten pages or more of psycho babble? Oh they start off fine and tell you some things you already know, the use tons of clich?s and many you may even use once in a while.At first you think you are reading expert stuff and you keep reading because they underline words and sentence, use italics and over bold whole sentences. Yes I know, sometimes they d
    so to parts of your site that tell readers who you are and what you do. An advantage in having links in your blog is that those links link to your site and increase your importance for search engine optimization.

    By using one of the Blog Directories or a service like Pingomatic.Com, you can advise dozens of Blog Directories that your blog has been updated. This means your URL and company details are being sent all over the web at no cost to you. That's right, no cost .. you can't do much better than that!

    I've submitted my blog one day to find a top Google rating the next. It's free, efficient and effective and is far superior to the old ezine approach to promotion and marketing.

    Conclusion

    I've used hard copy, PDF, HTML and email newsletters over the years for my businesses and have aband

    Why You Need a Fire-Resistant Safe for Your Business
    If you think a fire can’t happen to your business, think again. All it takes is some faulty wiring and a few moments of inattention for your business to go up in flames. Losing the site of your business can be devastating…but even more so, you’ll lose the documents and software that made your business possible. If you lose your important business documents in a fire, the best that can happen is that your credit rating will be damaged. The worst that can happen is that you’ll lose your business entirely—and many do.If you aren’t using a fire-resistant safe to s
    Introduction

    Nobody will disagree that businesses need to keep the communication channels open between them and their customers. Communication builds mutual respect, rapport, and trust between those buying and selling and that's good for business.

    Newsletters in other than blog format have traditionally involved "push" technology ie, you push your information onto your customers whether they want it, want it at the time you want to give it, or whether they are interested in the content.

    Along with the problem of pushing information that people don't want, or don't want as often (how often is too often is a subjective matter akin to asking, "how long is a piece of string"? Nobody knows the answer.), it takes time to download PDF files and admittedly, less time to click through to an HTML version. Producing both types of newsletter is time consuming and any feedback elicited from articles either comes from a form on an HTML page or via stand-alone email. Usually, what one reader has written cannot be read by other readers.

    Hard copies have similar problems plus the disadvantage that they cost money to print and post and many of the copies finish up in wastepaper baskets without ever being read.

    Because of the above disadvantages and many advantages, savvy business owners are now using "pull" technology. Enter the blog.

    Communicating On Demand

    Blogs involve people pulling the content they want to them, the opposite of having information pushed onto them by sellers. This may be done by simply asking interested customers to visit your site each Wednesday when you update your blog. Alternatively, they can set up Real Simple Syndication (RSS) protocols and periodically "see" which blogs they subscribe to have had new content added since they last read them. By using an RSS aggregator or newsreader, they can quickly access that information. They simply open a program on their desktop (which could be one of a number of RSS capable Internet browsers such as Mozilla) and go straight to your blog if they wish.

    So, essentially it's left to interested customers to decide whether they want to read your blog. You don't upset customers by sending email or other media they don't want.

    At many sites, setting up and managing a blog is free. For example, Blogger.Com which is a business owned by Google, allows the public to set up free blog sites. The data for blogs is easily input into the blog template, either while you are logged in to the site, or by cutting and pasting from pre-written material. Once entered, it requires a click on a button and within seconds, your blog is "live" for all the world to see.

    If you are on the run, you can stop at an Internet cafe and update your blog using an email message. An excellent feature of blogs not usually available with HTML or other media newsletters.

    You can allow comments from readers to be added to the blog. This is excellent for discussing issues customers might have with specific products and services, or simply encouraging them to ask questions about you or your firm that you can answer. Blog comments can be monitored to ensure that nothing unsavoury appears for all and sundry to see.

    Blogs can be set up with links to your products or services and also to parts of your site that tell readers who you are and what you do. An advantage in having links in your blog is that those links link to your site and increase your importance for search engine optimization.

    By using one of the Blog Directories or a service like Pingomatic.Com, you can advise dozens of Blog Directories that your blog has been updated. This means your URL and company details are being sent all over the web at no cost to you. That's right, no cost .. you can't do much better than that!

    I've submitted my blog one day to find a top Google rating the next. It's free, efficient and effective and is far superior to the old ezine approach to promotion and marketing.

    Conclusion

    I've used hard copy, PDF, HTML and email newsletters over the years for my businesses and have abando

    Great Presentation Skills - 5 Sure Fire Ways To Lure Your Audiences Back
    Have you come across times whilst making your presentation, you feel like your audience is drifting into la la land or they beginning to switch off? According to communication psychologist people give a lot of non-verbal messages about whether they are listening. As a rule, if you see your audience start crossing their legs, fidgeting or looking around often, chances are you losing their attention. How to rein in those who are starting to switch off? I present to you the 5 strategies.1. Sudden Change.Yes. It true. A sudden pause or change in vocal tone, pit
    Producing both types of newsletter is time consuming and any feedback elicited from articles either comes from a form on an HTML page or via stand-alone email. Usually, what one reader has written cannot be read by other readers.

    Hard copies have similar problems plus the disadvantage that they cost money to print and post and many of the copies finish up in wastepaper baskets without ever being read.

    Because of the above disadvantages and many advantages, savvy business owners are now using "pull" technology. Enter the blog.

    Communicating On Demand

    Blogs involve people pulling the content they want to them, the opposite of having information pushed onto them by sellers. This may be done by simply asking interested customers to visit your site each Wednesday when you update your blog. Alternatively, they can set up Real Simple Syndication (RSS) protocols and periodically "see" which blogs they subscribe to have had new content added since they last read them. By using an RSS aggregator or newsreader, they can quickly access that information. They simply open a program on their desktop (which could be one of a number of RSS capable Internet browsers such as Mozilla) and go straight to your blog if they wish.

    So, essentially it's left to interested customers to decide whether they want to read your blog. You don't upset customers by sending email or other media they don't want.

    At many sites, setting up and managing a blog is free. For example, Blogger.Com which is a business owned by Google, allows the public to set up free blog sites. The data for blogs is easily input into the blog template, either while you are logged in to the site, or by cutting and pasting from pre-written material. Once entered, it requires a click on a button and within seconds, your blog is "live" for all the world to see.

    If you are on the run, you can stop at an Internet cafe and update your blog using an email message. An excellent feature of blogs not usually available with HTML or other media newsletters.

    You can allow comments from readers to be added to the blog. This is excellent for discussing issues customers might have with specific products and services, or simply encouraging them to ask questions about you or your firm that you can answer. Blog comments can be monitored to ensure that nothing unsavoury appears for all and sundry to see.

    Blogs can be set up with links to your products or services and also to parts of your site that tell readers who you are and what you do. An advantage in having links in your blog is that those links link to your site and increase your importance for search engine optimization.

    By using one of the Blog Directories or a service like Pingomatic.Com, you can advise dozens of Blog Directories that your blog has been updated. This means your URL and company details are being sent all over the web at no cost to you. That's right, no cost .. you can't do much better than that!

    I've submitted my blog one day to find a top Google rating the next. It's free, efficient and effective and is far superior to the old ezine approach to promotion and marketing.

    Conclusion

    I've used hard copy, PDF, HTML and email newsletters over the years for my businesses and have aband

    Aspects of a Seminar - Revenue Streams
    What are the different sources of revenue you have? You need to determine these and which one is your “money-maker.” There are four different types of revenue within the seminar business. Each has a different position to making you money. When I plan seminars, I take each of these four streams of revenue and determine where the money goes from each one.You must determine these revenue streams to make money!1. Registration (Gate) Your registration fee should be high enough to cover the expenses of your conference. You are NOT going to make money
    ernatively, they can set up Real Simple Syndication (RSS) protocols and periodically "see" which blogs they subscribe to have had new content added since they last read them. By using an RSS aggregator or newsreader, they can quickly access that information. They simply open a program on their desktop (which could be one of a number of RSS capable Internet browsers such as Mozilla) and go straight to your blog if they wish.

    So, essentially it's left to interested customers to decide whether they want to read your blog. You don't upset customers by sending email or other media they don't want.

    At many sites, setting up and managing a blog is free. For example, Blogger.Com which is a business owned by Google, allows the public to set up free blog sites. The data for blogs is easily input into the blog template, either while you are logged in to the site, or by cutting and pasting from pre-written material. Once entered, it requires a click on a button and within seconds, your blog is "live" for all the world to see.

    If you are on the run, you can stop at an Internet cafe and update your blog using an email message. An excellent feature of blogs not usually available with HTML or other media newsletters.

    You can allow comments from readers to be added to the blog. This is excellent for discussing issues customers might have with specific products and services, or simply encouraging them to ask questions about you or your firm that you can answer. Blog comments can be monitored to ensure that nothing unsavoury appears for all and sundry to see.

    Blogs can be set up with links to your products or services and also to parts of your site that tell readers who you are and what you do. An advantage in having links in your blog is that those links link to your site and increase your importance for search engine optimization.

    By using one of the Blog Directories or a service like Pingomatic.Com, you can advise dozens of Blog Directories that your blog has been updated. This means your URL and company details are being sent all over the web at no cost to you. That's right, no cost .. you can't do much better than that!

    I've submitted my blog one day to find a top Google rating the next. It's free, efficient and effective and is far superior to the old ezine approach to promotion and marketing.

    Conclusion

    I've used hard copy, PDF, HTML and email newsletters over the years for my businesses and have aband

    Sales Negotiation Skills - How To Negotiate Like a Sales Superstar When it Seems You Can Only Fail
    As with all of my sales training tips and sales strategies it?s important that you know how to apply tactics in the real world. Here is a question that was asked of me several times and in slightly different versions last week…Sales training question…Gavin. I?ve got a client who is already using us. He is using one product list value 3000 and another worth 2000. Total value 5000. He has only been paying 1500! He now wants to drop the 3000 product and continue with the 2000 product but is expecting a discount from his current investment of 1500. What can I d
    either while you are logged in to the site, or by cutting and pasting from pre-written material. Once entered, it requires a click on a button and within seconds, your blog is "live" for all the world to see.

    If you are on the run, you can stop at an Internet cafe and update your blog using an email message. An excellent feature of blogs not usually available with HTML or other media newsletters.

    You can allow comments from readers to be added to the blog. This is excellent for discussing issues customers might have with specific products and services, or simply encouraging them to ask questions about you or your firm that you can answer. Blog comments can be monitored to ensure that nothing unsavoury appears for all and sundry to see.

    Blogs can be set up with links to your products or services and also to parts of your site that tell readers who you are and what you do. An advantage in having links in your blog is that those links link to your site and increase your importance for search engine optimization.

    By using one of the Blog Directories or a service like Pingomatic.Com, you can advise dozens of Blog Directories that your blog has been updated. This means your URL and company details are being sent all over the web at no cost to you. That's right, no cost .. you can't do much better than that!

    I've submitted my blog one day to find a top Google rating the next. It's free, efficient and effective and is far superior to the old ezine approach to promotion and marketing.

    Conclusion

    I've used hard copy, PDF, HTML and email newsletters over the years for my businesses and have aband

    Get Golf Products Wholesale To Earn A Bigger Profit
    If you own a golf retail store, proshop or you're a golf teacher, you can add BIG to your bottom line by getting golf products at wholesale price points. With golf being such a booming and rabid market, you stand to earn substantial income if you've got the foot traffic to offer these products to.Golf Retail StoresGolf retail stores make their money by getting most of their products straight from the manufacturers. This is the lowest price you will get, and your profit margins will be the biggest. The only difficult part is locating legitimate man
    so to parts of your site that tell readers who you are and what you do. An advantage in having links in your blog is that those links link to your site and increase your importance for search engine optimization.

    By using one of the Blog Directories or a service like Pingomatic.Com, you can advise dozens of Blog Directories that your blog has been updated. This means your URL and company details are being sent all over the web at no cost to you. That's right, no cost .. you can't do much better than that!

    I've submitted my blog one day to find a top Google rating the next. It's free, efficient and effective and is far superior to the old ezine approach to promotion and marketing.

    Conclusion

    I've used hard copy, PDF, HTML and email newsletters over the years for my businesses and have abandoned all of those means for blogs. The advantages of blogging over ezine publishing are clear and provable. Why not do a comparative study; publish your newsletter in both media for a few months and see which one gets the best results.

    If you aren't convinced that maintaining a blog is far superior to an ezine newsletter, I'll be astonished.

    Here's to your business success through blogging.

    Copyright 2007 Robin Henry | Published 8 March 2007

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