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Casual Articles - How to Create Your First Blog
In my regular newsletter, I pointed out how companies should empower and support frontline staff to do what the supervisor ultimately does, without having to check with the supervisor each and every time.Many readers sent in follow-up questions and suggestions.***Question: ‘If we do give staff more power, how can we measure if it is properly utilized?’Ron’s reply:You should measure utilization of empowerment only by counting returning customer visits or resulting customer compliments. If your high-value customers come back, make new purchases or praise your service, then your staff empowerment policy is effective.However, if high-value customers do not praise and come back, or if only low-value customers are happy and returning, then you need to change your staff empowerment formula.Here’s a hint: Contact some of your high-value customers who did not return. Ask them why they didn’t come back – and what your staff s
Are ezines and traditional websites dead? No, because people consume information differently. Some are auditory learners and prefer to hear the info (great audience for podcasting, an audio form of blogging), some prefer to receive updates as they are published (blog readers), while others like a stable, stationary medium to which they can refer when they're ready (readers who archive ezi
Many wish they new before they took the plunge and started their pre-license education to become a real estate salesperson or broker. The first heads up is that your pre-license education is not about the day-to-day aspects of what you'll do in the business; it's about the real estate laws in your state and applicable national laws that effect real estate transaction in your state. And no one will talk about the costs that you'll be asked to pay shortly after you begin your career as a real estate agent. If I knew up-front all the costs involved, I would have more pro-active in saving additional money to spend on marketing instead of all these start-up costs. Which by-the-way recur on an annual basis. Other costs such as marketing and desk fees are additional. This list is just the basic get you started, so you can plan.Mandatory.-Pre-license Education. $175-$500-State license test examination fee. $25-$100-Application for State License
Blogging has opened website creation to almost everyone, as it takes very little know-how to get a blog up and running. In fact, many service business owners are using a blog platform as their primary website, with some of them creating static pages as you would find on a traditional website, while others are using the platform as a blog and are posting updates regularly.
There are several advantages to using blogs instead of ezines or traditional websites:
1. Search engines love blogs. The strategy that seems to be attractive to search engines today is regularly updated content. I can log-in to my blog at the beginning of a day and submit a post. Within 24 hours I'll get a notification from my Google alerts account that Google has indexed that post.
2. Content can be distributed quickly. If you instruct your visitors to subscribe to your blog via updating services like Bloglines or Feedblitz, they'll be notified within hours of any new posts on your blog.
3. Little web programming knowledge is required. Once your blog is set up, it's simply a matter of logging into your account, typing the info for you post, adding graphics or photos as needed, and publishing your post to your blog.
4. Reader feedback. Your readers can give you comments and feedback about your posts almost immediately after you log an entry. Blogs are a great way to engage your audience.
Are ezines and traditional websites dead? No, because people consume information differently. Some are auditory learners and prefer to hear the info (great audience for podcasting, an audio form of blogging), some prefer to receive updates as they are published (blog readers), while others like a stable, stationary medium to which they can refer when they're ready (readers who archive ezin
In my years helping small business start-ups, I’ve seen the same mistakes repeated over and over. Many of these mistakes are the same ones I made with my first business two decades ago. They’re really easy to avoid for start-up entrepreneurs who are willing to learn the secrets and short cuts of other successful entrepreneurs. With each, I’ve included the rationale behind the mistake and how you can avoid it. Depending on where you are in the start-up process, use this information to avoid unnecessary struggle, wasted time and money.1)No business planBefore you start your business, you need a simple, written business plan, even if you’re solo. The plan should explore:Your products and servicesYour pricingYour projected year one gross revenuesAll your projected expensesYour market researchYour marketing plan and budgetYour projected gross profit (profit before taxes)You need these plans so you’r
Blogging has opened website creation to almost everyone, as it takes very little know-how to get a blog up and running. In fact, many service business owners are using a blog platform as their primary website, with some of them creating static pages as you would find on a traditional website, while others are using the platform as a blog and are posting updates regularly.
There are several advantages to using blogs instead of ezines or traditional websites:
1. Search engines love blogs. The strategy that seems to be attractive to search engines today is regularly updated content. I can log-in to my blog at the beginning of a day and submit a post. Within 24 hours I'll get a notification from my Google alerts account that Google has indexed that post.
2. Content can be distributed quickly. If you instruct your visitors to subscribe to your blog via updating services like Bloglines or Feedblitz, they'll be notified within hours of any new posts on your blog.
3. Little web programming knowledge is required. Once your blog is set up, it's simply a matter of logging into your account, typing the info for you post, adding graphics or photos as needed, and publishing your post to your blog.
4. Reader feedback. Your readers can give you comments and feedback about your posts almost immediately after you log an entry. Blogs are a great way to engage your audience.
Are ezines and traditional websites dead? No, because people consume information differently. Some are auditory learners and prefer to hear the info (great audience for podcasting, an audio form of blogging), some prefer to receive updates as they are published (blog readers), while others like a stable, stationary medium to which they can refer when they're ready (readers who archive ezi
Corporate performance management improves the capability of a business. It provides three important values to the business. They are information delivery, performance oversight, and performance effectiveness. These values help to understand, manage and improve the business. Corporate performance management system coordinates the performance of managers, staff, customers and suppliers within an integrated environment.The basic elements of corporate performance management are providing information and strategy planning. CPM can provide the core decision makers direct access to required information. With a clear understanding of the facts of the business, informed decisions can be taken for boosting the performance. Performance oversight signifies an overall view of the business details. CPM provides the required performance oversight to the management which helps in optimizing the business. Performance effectiveness helps business executives as well as decisi
1. Search engines love blogs. The strategy that seems to be attractive to search engines today is regularly updated content. I can log-in to my blog at the beginning of a day and submit a post. Within 24 hours I'll get a notification from my Google alerts account that Google has indexed that post.
2. Content can be distributed quickly. If you instruct your visitors to subscribe to your blog via updating services like Bloglines or Feedblitz, they'll be notified within hours of any new posts on your blog.
3. Little web programming knowledge is required. Once your blog is set up, it's simply a matter of logging into your account, typing the info for you post, adding graphics or photos as needed, and publishing your post to your blog.
4. Reader feedback. Your readers can give you comments and feedback about your posts almost immediately after you log an entry. Blogs are a great way to engage your audience.
Are ezines and traditional websites dead? No, because people consume information differently. Some are auditory learners and prefer to hear the info (great audience for podcasting, an audio form of blogging), some prefer to receive updates as they are published (blog readers), while others like a stable, stationary medium to which they can refer when they're ready (readers who archive ezi
Would you like to earn an income by starting your own business from home?Many people decide that they like the thought of working from home for a lot of different reasons.These reasons can include wanting to spend more time at home with their families, needing an extra source of income, or just simply disliking their current job.A work from home business is a great chance to earn money and be your own boss. There are many opportunities available to internet marketers.When you start setting up your home-based business it is a good idea to develop a business plan and research your options thoroughly.By making informed decisions and sticking to your business plan, you can help create a good, steady stream of income for yourself.Running a home-based business requires a lot of effort and hard work on your part and whilst you will not become wealthy over night, your earning potential will be directly related to how much time and
3. Little web programming knowledge is required. Once your blog is set up, it's simply a matter of logging into your account, typing the info for you post, adding graphics or photos as needed, and publishing your post to your blog.
4. Reader feedback. Your readers can give you comments and feedback about your posts almost immediately after you log an entry. Blogs are a great way to engage your audience.
Are ezines and traditional websites dead? No, because people consume information differently. Some are auditory learners and prefer to hear the info (great audience for podcasting, an audio form of blogging), some prefer to receive updates as they are published (blog readers), while others like a stable, stationary medium to which they can refer when they're ready (readers who archive ezi
Ever thought of entering the cell phone market? If you own a retail outlet or are planning to set up one, you could add cell phones to the list of items that you could trade in. These could be very profitably and harmoniously included into life style shops, boutiques and the like.In today’s world, fashion centers on technology. So why not sell technology products through your fashion store? No, we are not talking of selling computers and laptops. How about cell phones. Those are the cute little things that people carry around with them everywhere announcing who they are, or rather what they are. Surely cell phone has transcended the mundane world of utilitarian objects and transformed into a kind of fashion statement of their own. Given the constant change in technology, it has also become incumbent on the socially conscious elite to change their cell phones every now and then. Doesn’t that lend them the hallmark of fashion?Convinced that your shop o
Are ezines and traditional websites dead? No, because people consume information differently. Some are auditory learners and prefer to hear the info (great audience for podcasting, an audio form of blogging), some prefer to receive updates as they are published (blog readers), while others like a stable, stationary medium to which they can refer when they're ready (readers who archive ezines or bookmark web pages).
How do you begin to blog? Here are 10 simple steps you can follow:
1. Blogging platform. The easiest way to get started is to use the free service found at Blogger.com or Wordpress.com. The ability to customize your blog is limited with the free services, so I urge my clients to subscribe to Typepad.com, which will host your blog for you on their servers, or purchase a hosting account where WordPress can be installed. The downloadable version of WordPress is located at Wordpress.org and is free of charge if you need to install Wordpress yourself on your hosting account. I use Typepad for my blog, so many of my examples will relate exclusively to blogs hosted on that platform.
2. Name. What do you want to call your blog? Blog names tend to be attention-getting and off-beat. However, for service businesses, I encourage my clients to use keywords important to their business when naming their blog. You will also want to acquire the .com version of your blog's name or your blog's name with the word "blog" attach as your blog URL. After you have set up your blog, your blog provider can give you more info about how to map your domain to your blog. (Note: You don't want to simply forward your blog to your domain name, as that impacts the URLs of your individual blog pages).
3. Look and Layout. How many columns do you want to display? Do you want links to static pages? What colors do you want to use? How about a signup box for a free giveaway? Should you use one of the templates provided or have something custom designed? Do you want your blog archives displayed? Do you want to be the only author or do you want to permit others to make posts, as well? There are many questions you'll be asked in the startup phase about the look of your blog. A Typepad blog permits you to change your mind about your layout at a later date. Th
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