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Casual Articles - Five Good Reasons to Can Your Small Business Website
Networking is all about giving, helping and supporting the people in your network. The core principle behind networking is that the more you build up other people, the more you will receive.However there is a “But.” You can make many people feel grateful to you and want to help your own growth, but if they don’t know what you want or need, they are helpless.So, without negating the fact that you must give first and give often in order to succeed at networking, you must have a system in pl
WordPress, an open source (free) blogging platform, offers many other plugins and options for the business owner:
- hundreds of free templates online
- ability to change templates in seconds
- a complete control panel to manage your blog
- automatic archiving of your older posts and articles
- posts are easy for the search engines to index
- built-in blogroll and easy to manage links
- more optional features too nu
These days, everyone's looking to save a buck. But if you plan to cut corners by using a fledgling copywriter or marketer, expect to put the money you just saved towards a really good lawyer. Because you may just find yourself in court.Lawsuits abound in today's world. Lots of people are more than willing to sue at the drop of a hat. No one wants to think that they "know" anyone like this, but the truth is, this planet is crawling with lawsuit-happy consumers who can make your life a living hell.
It depends.
Let’s face it. Most business websites are a waste of electricity and bandwidth.
Here are my top five reasons why you need to can your website:
1. Unclear purpose.
Why did you create or pay someone to create a website for your business? Because everyone says you need a site? To sell your products or services? To handle customer service?
If you don't have clear objectives as to what you wish to accomplish with your website, you can be sure your visitors won't have a clue.
2. No content worth reading.
Free information is the coin of the Internet realm. Visitors who stumble upon your site don't care about your company history, your mission statement, or a group photo of your staff from the last Christmas party.
Your site concentrates on telling everyone what a wonderful company you are without answering the visitors real question: "What's in it for me?".
3. Content has not been updated in months or years.
Why should I trust you or your company to have the latest or greatest product or service if the information is not current?
Old content tells me this business thinks of a website as a cheap billboard or brochure and not as a way to assist it's customers.
If you don't have the time to keep your site current, or the funds to pay someone to update it for you, get rid of it. You are just paying for hosting a site no one needs.
4. One way communication.
If your customers are local, they need a way to communicate with your company. Websites are an increasingly archaic way to satisfy customer service needs in an era of blogs, forums, autoresponders, and instant messengers.
Why does your company not give me a way to complain publicly, as in an open forum? What are they afraid of? How many others have had problems with their products or services?
5. Difficult to access your site.
For some reason, many small and even big businesses want visitors to register before they allow access to any useful information.
Wrong.
If you want my name and email address, you better have a good reason for me to give up my contact info.
Have you earned by trust? Are you giving me a valuable, free ebook on a topic I am interested in? Do you have a privacy policy posted on each page so I can be sure you are not about to spam me with ads?
What you really need is a blog.
OK. A blog is technically a website, but for a small business, it solves 95% of your website problems.
First, to update your blog, all you need to be able to do is click and type. Your blog is updated instantly with your latest information showing first. No need to pay a website designer for anything.
Second, your customers and visitors can post comments to your blog giving your valuable feedback about your products or services.
Third, you can moderate comments to your blog so that constructive criticism stays while venom is deleted. You want honest feedback. Also, solving problems for customers concerned enough to contact you online will answer questions other customers may have but who are too timid to ask.
WordPress, an open source (free) blogging platform, offers many other plugins and options for the business owner:
- hundreds of free templates online
- ability to change templates in seconds
- a complete control panel to manage your blog
- automatic archiving of your older posts and articles
- posts are easy for the search engines to index
- built-in blogroll and easy to manage links
- more optional features too num
How can franchisees maintain proper relations with their franchisor? A lot has been written about how franchisors can promote positive relations with their franchisees. Franchisors should maintain proper dialogue, reward the best performing franchisees and hold regular meetings. I believe that the duty also lies with the franchisee to help the franchisor achieve his goals of maintaining proper and profitable relationships both parties.Most franchisors aim to provide the ultimate in training, suppo
Your site concentrates on telling everyone what a wonderful company you are without answering the visitors real question: "What's in it for me?".
3. Content has not been updated in months or years.
Why should I trust you or your company to have the latest or greatest product or service if the information is not current?
Old content tells me this business thinks of a website as a cheap billboard or brochure and not as a way to assist it's customers.
If you don't have the time to keep your site current, or the funds to pay someone to update it for you, get rid of it. You are just paying for hosting a site no one needs.
4. One way communication.
If your customers are local, they need a way to communicate with your company. Websites are an increasingly archaic way to satisfy customer service needs in an era of blogs, forums, autoresponders, and instant messengers.
Why does your company not give me a way to complain publicly, as in an open forum? What are they afraid of? How many others have had problems with their products or services?
5. Difficult to access your site.
For some reason, many small and even big businesses want visitors to register before they allow access to any useful information.
Wrong.
If you want my name and email address, you better have a good reason for me to give up my contact info.
Have you earned by trust? Are you giving me a valuable, free ebook on a topic I am interested in? Do you have a privacy policy posted on each page so I can be sure you are not about to spam me with ads?
What you really need is a blog.
OK. A blog is technically a website, but for a small business, it solves 95% of your website problems.
First, to update your blog, all you need to be able to do is click and type. Your blog is updated instantly with your latest information showing first. No need to pay a website designer for anything.
Second, your customers and visitors can post comments to your blog giving your valuable feedback about your products or services.
Third, you can moderate comments to your blog so that constructive criticism stays while venom is deleted. You want honest feedback. Also, solving problems for customers concerned enough to contact you online will answer questions other customers may have but who are too timid to ask.
WordPress, an open source (free) blogging platform, offers many other plugins and options for the business owner:
- hundreds of free templates online
- ability to change templates in seconds
- a complete control panel to manage your blog
- automatic archiving of your older posts and articles
- posts are easy for the search engines to index
- built-in blogroll and easy to manage links
- more optional features too nu
Simple low-cost postcards have become a valuable business tool for modern marketers. They can produce a surge of traffic to your web site or a flood of high-quality sales leads.The following 7 tips will help you get the maximum response from postcards at the lowest cost.Tip 1: Focus on the Mailing ListMake sure your postcards go to prospects likely to be interested in your offer ...and who also have a proven history of acting on offers that interest them.For example, se
4. One way communication.
If your customers are local, they need a way to communicate with your company. Websites are an increasingly archaic way to satisfy customer service needs in an era of blogs, forums, autoresponders, and instant messengers.
Why does your company not give me a way to complain publicly, as in an open forum? What are they afraid of? How many others have had problems with their products or services?
5. Difficult to access your site.
For some reason, many small and even big businesses want visitors to register before they allow access to any useful information.
Wrong.
If you want my name and email address, you better have a good reason for me to give up my contact info.
Have you earned by trust? Are you giving me a valuable, free ebook on a topic I am interested in? Do you have a privacy policy posted on each page so I can be sure you are not about to spam me with ads?
What you really need is a blog.
OK. A blog is technically a website, but for a small business, it solves 95% of your website problems.
First, to update your blog, all you need to be able to do is click and type. Your blog is updated instantly with your latest information showing first. No need to pay a website designer for anything.
Second, your customers and visitors can post comments to your blog giving your valuable feedback about your products or services.
Third, you can moderate comments to your blog so that constructive criticism stays while venom is deleted. You want honest feedback. Also, solving problems for customers concerned enough to contact you online will answer questions other customers may have but who are too timid to ask.
WordPress, an open source (free) blogging platform, offers many other plugins and options for the business owner:
- hundreds of free templates online
- ability to change templates in seconds
- a complete control panel to manage your blog
- automatic archiving of your older posts and articles
- posts are easy for the search engines to index
- built-in blogroll and easy to manage links
- more optional features too nu
Imagine … being in one room with the 500 most successful entrepreneurs in the US. This month, I had such an opportunity at the Inc. 500 conference, the ultimate event where Inc. Magazine honors the fastest 500 growing businesses.As a leadership and business coach developing high performance teams and organizations, I went to the Inc. 500 conference with ears and eyes wide open to learn from and connect with the gutsiest, boldest, most provocative leaders in today’s business world.The stor
Have you earned by trust? Are you giving me a valuable, free ebook on a topic I am interested in? Do you have a privacy policy posted on each page so I can be sure you are not about to spam me with ads?
What you really need is a blog.
OK. A blog is technically a website, but for a small business, it solves 95% of your website problems.
First, to update your blog, all you need to be able to do is click and type. Your blog is updated instantly with your latest information showing first. No need to pay a website designer for anything.
Second, your customers and visitors can post comments to your blog giving your valuable feedback about your products or services.
Third, you can moderate comments to your blog so that constructive criticism stays while venom is deleted. You want honest feedback. Also, solving problems for customers concerned enough to contact you online will answer questions other customers may have but who are too timid to ask.
WordPress, an open source (free) blogging platform, offers many other plugins and options for the business owner:
- hundreds of free templates online
- ability to change templates in seconds
- a complete control panel to manage your blog
- automatic archiving of your older posts and articles
- posts are easy for the search engines to index
- built-in blogroll and easy to manage links
- more optional features too nu
Hating your boss… that, of course, is not a new concept. Before I started in my freelance career, I always had a job where I constantly loathed my boss. This even dates back to when I was sixteen (I am 30 now) and working at an Orange Julius stand in my local shopping mall. Though I was never that employee that would challenge my superiors, I still developed a severe aversion to anybody who could claim authority over me and have the power to show me the door if I did not follow along. Now sinc
WordPress, an open source (free) blogging platform, offers many other plugins and options for the business owner:
- hundreds of free templates online
- ability to change templates in seconds
- a complete control panel to manage your blog
- automatic archiving of your older posts and articles
- posts are easy for the search engines to index
- built-in blogroll and easy to manage links
- more optional features too numerous to mention
Search engines love blogs because their content is updated more frequently than the average website. Anything you can do on your old website can be done on your blog - better.
Dump your website. If you insist on having a website, leave it as an orphan or archive and link to it from your new blog.
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