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Casual Articles - Write Your Way To More Traffic
Without question, the self-storage industry is still the most profitable real-estate investment around. Start-up and overhead costs are low allowing you to recoup initial expenses start making money sooner. Factor in the special tax breaks available, appreciation of your self-storage facility, and the expandability of quality steel buildings and you have a winning enterprise nearly every time.There is room for you in the self-storage industryOnly 6% of the population is currently utilizing
Honest - avoid the padded quotes by company officers; even if they are experts, they come across as biased. If used, stick to the facts.
Timely - if your press release is not topical, consider incorporating it with a recent news event -- but don not stretch it.
Does the press release's lead (opening) address or answer the basic tenets of journalism:
Press Release Structure:
Title - very importan
There’s no denying that the Internet is allowing more and more entrepreneurs to start their own businesses and effectively market their new products. However, there seems to be an increasingly common misconception when these businesses try to generate media attention and publicity for their products or businesses. Over the past several years, I have had more than a few clients come to me seeking “a PR” to get people interested in their products/businesses. That’s right a "PR". Contrary to what some peopl
While, again, no one can guarantee the placement of press releases, articles or blogs, nor can they guarantee whether they will be published or used for an article, however there are things that can be done to improve the odds.
Lets Start With Writing Press Releases
The biggest obstacle to most press releases is the release itself. First, press release is a news story, you need to create something newsworthy to announce. Secondly, it is not the same as writing an advertisement. Many press release services will not publish your release if it has been written like an advertisement. Ultimately, your purpose is to advertise your business, but you do it on a more sophisticated way. Thirdly, the best releases are short and to the point, keep it at around 400 words or less.
Answer the questions:
When writing a press release, the following questions should always be answered:
Who is the preferred audience of your press release?
What is it about - provide invaluable information or an offer or announcement
When did it happen?
Where is it happening.. Location or what company
Why.. support or justification for press release.- what are the benefits
SO WHAT (i.e. what are the benefits)
Your answers should be:
Concise - editors receive hundreds of press releases a week (perhaps more) and appreciate releases that are brief and to the point.
Well-written - a good way to ensure your press release ends up in the waste basket is: bad spelling, poor grammar, and illogical or unsubstantiated claims.
Factual - stick to logical and substantiated claims, avoiding statements of belief: we're the best, the cheapest, etc.
Honest - avoid the padded quotes by company officers; even if they are experts, they come across as biased. If used, stick to the facts.
Timely - if your press release is not topical, consider incorporating it with a recent news event -- but don not stretch it.
Does the press release's lead (opening) address or answer the basic tenets of journalism:
Press Release Structure:
Title - very important
The U.S. market has seen an upsurge in the demand for imported vehicles in recent years. The main consumer of imported vehicles is the average American working class. Many people find that certain car models combine space, power and safety. Figures from the automobile market provide ample evidence of increased usage of imported vehicles. The registration of imported vehicles has shown an increase of nearly 57%, whereas that of domestic vehicles shows a growth of only about 9%. The growing trend can also
Lets Start With Writing Press Releases
The biggest obstacle to most press releases is the release itself. First, press release is a news story, you need to create something newsworthy to announce. Secondly, it is not the same as writing an advertisement. Many press release services will not publish your release if it has been written like an advertisement. Ultimately, your purpose is to advertise your business, but you do it on a more sophisticated way. Thirdly, the best releases are short and to the point, keep it at around 400 words or less.
Answer the questions:
When writing a press release, the following questions should always be answered:
Who is the preferred audience of your press release?
What is it about - provide invaluable information or an offer or announcement
When did it happen?
Where is it happening.. Location or what company
Why.. support or justification for press release.- what are the benefits
SO WHAT (i.e. what are the benefits)
Your answers should be:
Concise - editors receive hundreds of press releases a week (perhaps more) and appreciate releases that are brief and to the point.
Well-written - a good way to ensure your press release ends up in the waste basket is: bad spelling, poor grammar, and illogical or unsubstantiated claims.
Factual - stick to logical and substantiated claims, avoiding statements of belief: we're the best, the cheapest, etc.
Honest - avoid the padded quotes by company officers; even if they are experts, they come across as biased. If used, stick to the facts.
Timely - if your press release is not topical, consider incorporating it with a recent news event -- but don not stretch it.
Does the press release's lead (opening) address or answer the basic tenets of journalism:
Press Release Structure:
Title - very importan
Continuing our discussion on cash flow 101, I feel that cash flow discussion is not complete without digging further into operating cash flow. To refresh your memory, operating cash flow is the cash flow generated by a firm's business activities. Business exists to produce cash flow. Therefore, we prefer business that spots a positive cash flow.We do invest in companies that produce negative cash flow in certain ocassions. For example, this is the company that is growing rapidly and in order to cr
Answer the questions:
When writing a press release, the following questions should always be answered:
Who is the preferred audience of your press release?
What is it about - provide invaluable information or an offer or announcement
When did it happen?
Where is it happening.. Location or what company
Why.. support or justification for press release.- what are the benefits
SO WHAT (i.e. what are the benefits)
Your answers should be:
Concise - editors receive hundreds of press releases a week (perhaps more) and appreciate releases that are brief and to the point.
Well-written - a good way to ensure your press release ends up in the waste basket is: bad spelling, poor grammar, and illogical or unsubstantiated claims.
Factual - stick to logical and substantiated claims, avoiding statements of belief: we're the best, the cheapest, etc.
Honest - avoid the padded quotes by company officers; even if they are experts, they come across as biased. If used, stick to the facts.
Timely - if your press release is not topical, consider incorporating it with a recent news event -- but don not stretch it.
Does the press release's lead (opening) address or answer the basic tenets of journalism:
Press Release Structure:
Title - very importan
If you are like most notaries, you have been lured in by the promise of making $100,000 a year as a loan signing agent. Well, after you paid for your training, supplies, licensing fees, etc, you are left wondering how to even pay for the expenses you have accrued, let alone make a profit. Unfortunately, this business is not a get-rich-quick industry. It is just like any small business. It requires lots of hard work and perserverence and a little bit of initial capital. So, how do you get thi
Why.. support or justification for press release.- what are the benefits
SO WHAT (i.e. what are the benefits)
Your answers should be:
Concise - editors receive hundreds of press releases a week (perhaps more) and appreciate releases that are brief and to the point.
Well-written - a good way to ensure your press release ends up in the waste basket is: bad spelling, poor grammar, and illogical or unsubstantiated claims.
Factual - stick to logical and substantiated claims, avoiding statements of belief: we're the best, the cheapest, etc.
Honest - avoid the padded quotes by company officers; even if they are experts, they come across as biased. If used, stick to the facts.
Timely - if your press release is not topical, consider incorporating it with a recent news event -- but don not stretch it.
Does the press release's lead (opening) address or answer the basic tenets of journalism:
Press Release Structure:
Title - very importan
In today’s business world, the pressure for financial performance has created a supercharged atmosphere in which the only goal seems to be to make as much cash as fast as possible. Few industries have changed under this pressure as much as the advertising industry.Industry professionals are caught in a crossfire between clients who demand ever increasing return on investment (which generally means lower price) and their own managers who seek ever escalating revenues. Today fewer people are doing m
Honest - avoid the padded quotes by company officers; even if they are experts, they come across as biased. If used, stick to the facts.
Timely - if your press release is not topical, consider incorporating it with a recent news event -- but don not stretch it.
Does the press release's lead (opening) address or answer the basic tenets of journalism:
Press Release Structure:
Title - very important. Put main news in the title. You can also use a sub-title, but do not make the title too long. Some services, not all, limit the title to 100 or 200 characters.
Introduction - tell the news and try answering the WHY and SO WHAT in he beginning.
Content - explain the news a little more in detail answering all the questions above. Write the text in third person, like a newspaper article. If you like, use quotes, and make sure the person quoted knows and approves your quote.
Boilerplate - short description of the company releasing the news (= you). Keep it to the point and short. You can modify it from time to time if needed.
If in your press release you mention some other companies or products, make sure to use their trademark symbols correctly. E.g. XX is a service mark of Company, Inc. YY is a trademark in the USA and in other countries.
Example of press release structure:
Title: XX Company To Save On Everyday Products.
Subtitle:Discount Shopping at Wal-Mart, Macy's, etc.
Introduction: XX Company, is an online-shopping mall that allows consumers to save money and make money.. (The 'so what' bolded)
Boilerplate: XX Company. is an Online Shopping Mall. Our mission is to help everyday consumers save money on the products and services they use everyday and allowing them to receive cash back from their own purchases and from helping other people save on their purchases as well. XX Company. To learn more about XX Company Visit us Today.
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