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Casual Articles - Ezine Advertising - Essential Tactics (Part 2 of 3 Series)
Ever since its introduction in the mid 1900's the laser has come a long way. From light shows to scientific experiments, this optical phenomenon has been used in a variety of avenues. Today, lasers are being used in the manufacture process as cutting equipment.Laser cutting devices direct a high-powered laser beam at the required surface. This makes the surface burn, melt or vaporize, giving the end product a high quality finish. Laser cutting is used on a variety of surfaces such as plastic, glass, metal and so on. Wood is another popular surface for laser cutting.Mos
You won’t always get an endorsement, and this is where you need to believe in the product/opportunity you are marketing. It’s important to point out to them that you are looking for a long term relationship, possibly advertising for months to years. The owner of the ezine will see what a pro you are in marketing! The endorsement doesn’t have to be anything over the top. Just something simple like, "I highly recommend you take a look at this site!” or "This is great, read look at this letter.”
You have to treat your business seriously, like the million dollar business it could be.
Next edition:
Discounted conference calling rates are easy to find by just searching on the Internet. Many resources are available for companies looking to conference calling rates. Once a discounted conference calling service has been found, it is important to check all of the rate information to make sure that the conference calls being held qualify for the discount. The rate that is stated in most cases on a web site home page is usually already a discounted calling rate.In most cases though, that rate is available only without the use of certain services. Other restrictions may ap
In Part 1, I talked about finding your target market, and how it might not always be who you first think of. Then how to begin finding the right ezines to market in.
In Part 2 of this article, I will talk the 7 essential questions you must ask the ezine owner before posting a single ad. Why it is so important to get in touch with the owner of the ezine? Easy: to determine how effective your ad will be. It also puts you in control of your business relationship. You now have the power.
You can email, but a call is more powerful. Directories (such as DirectoryOfEzines.com) will often give you contact information for the owners. There are certain questions you want to ask that will help you determine if this ezine is worth your time.
Q: "How many mailings are sent out each week?” If they send out more than 2 per week I stay away. That means the list is getting hammered with ads. Subscribers will get annoyed and opt out. Generally (not always), ezines that get a lot of mailing have lower quality. The content is not good. It’s extremely important that the content is good. Otherwise, the subscribers are probably just people that are just looking for their own ad.
Q: "How many new subscribers are you bringing in each month?” You want to work with group that is growing. If it’s growing, that means it has quality content. When you find good list, it will keep growing, and new people will see your ad.
This is residual marketing. You can advertise to the same list and create branding with old subscribers, but you’re also hitting new subscribers as well. In effect, this is someone else building your email marketing list for you.
Q: "Will you give me references? People you’ve worked with in past? Names and numbers?” Get testimonials at least. This depends on how selective you want to be.
Also when you advertise and like the results that the ezine owner produced for you, call the ezine owner and tell them you want to put up a testimonial. It builds your name and it gets your website more exposure.
Q: "Can you personalize ads?” You should be able to merge the first name of subscribers in subject line and throughout the email. This makes a more effective ad. Sure, there are potentially thousands of readers, but only one person is reading it at a time. That person wants to feel like I am talking to her. What’s in it for her?
Q: "Is there HTML?” If you don’t know how to do it, you can have editors do it. I use a lot of italics, bolding, and underlining (in case you haven't noticed). You want to be expressive, but not too flashy. This is not a huge point, but it is important. My ads really look like texts with formatting. It is important to create a website hyperlink so people can click on it.
Q: "Is there an archive section on website?” This is important so you can see actual content that is being provided. Rely on common sense. How does the layout look? If website looks like a carnival with flashing lights and banner ads everywhere, stay away. You want something that’s clean, flows well, looks professional. Pay attention to see if the other ads look professional as well. If other people are getting results, so will you. If they won’t give you access to archives, don't advertise with them. Also, it’s a waste of my time to subscribe to the ezine and wait for next issue. By the time it arrives, I forgot why I wanted it...
Q: "Will you give me an endorsement? If you look at my website and see what we have to offer, will you give me an endorsement?” If this happens, your conversions will go through the roof. It is the same as if your friend or family recommends a great movie or restaurant. You’ll just go there.
You won’t always get an endorsement, and this is where you need to believe in the product/opportunity you are marketing. It’s important to point out to them that you are looking for a long term relationship, possibly advertising for months to years. The owner of the ezine will see what a pro you are in marketing! The endorsement doesn’t have to be anything over the top. Just something simple like, "I highly recommend you take a look at this site!” or "This is great, read look at this letter.”
You have to treat your business seriously, like the million dollar business it could be.
Next edition:
The Austin Business Journal reported about a firm that ”buys and resells merchandise that has been closed out, overstocked or discontinued…to a wide range of retail outlets, from mom-and-pop shops to multinational chains such as Wal-Mart..”.Businesses everywhere struggle with changing buying habits, business costs and government regulations.Fads in clothing, toys, electronics, computers, furniture styles and eating habits change. Consequently, new unsold merchandise takes up warehouse space and ties up capitol.Surplus liquidators buy inventories of unwanted, obs
Q: "How many new subscribers are you bringing in each month?” You want to work with group that is growing. If it’s growing, that means it has quality content. When you find good list, it will keep growing, and new people will see your ad.
This is residual marketing. You can advertise to the same list and create branding with old subscribers, but you’re also hitting new subscribers as well. In effect, this is someone else building your email marketing list for you.
Q: "Will you give me references? People you’ve worked with in past? Names and numbers?” Get testimonials at least. This depends on how selective you want to be.
Also when you advertise and like the results that the ezine owner produced for you, call the ezine owner and tell them you want to put up a testimonial. It builds your name and it gets your website more exposure.
Q: "Can you personalize ads?” You should be able to merge the first name of subscribers in subject line and throughout the email. This makes a more effective ad. Sure, there are potentially thousands of readers, but only one person is reading it at a time. That person wants to feel like I am talking to her. What’s in it for her?
Q: "Is there HTML?” If you don’t know how to do it, you can have editors do it. I use a lot of italics, bolding, and underlining (in case you haven't noticed). You want to be expressive, but not too flashy. This is not a huge point, but it is important. My ads really look like texts with formatting. It is important to create a website hyperlink so people can click on it.
Q: "Is there an archive section on website?” This is important so you can see actual content that is being provided. Rely on common sense. How does the layout look? If website looks like a carnival with flashing lights and banner ads everywhere, stay away. You want something that’s clean, flows well, looks professional. Pay attention to see if the other ads look professional as well. If other people are getting results, so will you. If they won’t give you access to archives, don't advertise with them. Also, it’s a waste of my time to subscribe to the ezine and wait for next issue. By the time it arrives, I forgot why I wanted it...
Q: "Will you give me an endorsement? If you look at my website and see what we have to offer, will you give me an endorsement?” If this happens, your conversions will go through the roof. It is the same as if your friend or family recommends a great movie or restaurant. You’ll just go there.
You won’t always get an endorsement, and this is where you need to believe in the product/opportunity you are marketing. It’s important to point out to them that you are looking for a long term relationship, possibly advertising for months to years. The owner of the ezine will see what a pro you are in marketing! The endorsement doesn’t have to be anything over the top. Just something simple like, "I highly recommend you take a look at this site!” or "This is great, read look at this letter.”
You have to treat your business seriously, like the million dollar business it could be.
Next edition:
It’s about twenty after 9, on a Tuesday morning, Mike Johnson is an architect and he's thinking that life is bed of roses. But it wasn’t like that a year ago…This time last year, the revenues of his practice were shrinking at an alarming 15% annual rate… he was trying everything in the book to pull those revenues out of tailspin, primary of which was outsourcing most of his CAD drafting offshore. That exercise failed miserably, and he couldn’t even start to figure out why.He had been very diligent in selecting the service provider (who was based in India)… got custom
Q: "Will you give me references? People you’ve worked with in past? Names and numbers?” Get testimonials at least. This depends on how selective you want to be.
Also when you advertise and like the results that the ezine owner produced for you, call the ezine owner and tell them you want to put up a testimonial. It builds your name and it gets your website more exposure.
Q: "Can you personalize ads?” You should be able to merge the first name of subscribers in subject line and throughout the email. This makes a more effective ad. Sure, there are potentially thousands of readers, but only one person is reading it at a time. That person wants to feel like I am talking to her. What’s in it for her?
Q: "Is there HTML?” If you don’t know how to do it, you can have editors do it. I use a lot of italics, bolding, and underlining (in case you haven't noticed). You want to be expressive, but not too flashy. This is not a huge point, but it is important. My ads really look like texts with formatting. It is important to create a website hyperlink so people can click on it.
Q: "Is there an archive section on website?” This is important so you can see actual content that is being provided. Rely on common sense. How does the layout look? If website looks like a carnival with flashing lights and banner ads everywhere, stay away. You want something that’s clean, flows well, looks professional. Pay attention to see if the other ads look professional as well. If other people are getting results, so will you. If they won’t give you access to archives, don't advertise with them. Also, it’s a waste of my time to subscribe to the ezine and wait for next issue. By the time it arrives, I forgot why I wanted it...
Q: "Will you give me an endorsement? If you look at my website and see what we have to offer, will you give me an endorsement?” If this happens, your conversions will go through the roof. It is the same as if your friend or family recommends a great movie or restaurant. You’ll just go there.
You won’t always get an endorsement, and this is where you need to believe in the product/opportunity you are marketing. It’s important to point out to them that you are looking for a long term relationship, possibly advertising for months to years. The owner of the ezine will see what a pro you are in marketing! The endorsement doesn’t have to be anything over the top. Just something simple like, "I highly recommend you take a look at this site!” or "This is great, read look at this letter.”
You have to treat your business seriously, like the million dollar business it could be.
Next edition:
Both cigar retailers and producers are basking in the warm sun of rising cigar sales. As stalwarts like Altadis, USA continue to report solid growth in their earnings, independent cigar makers like Cusano and Alec Bradley are having to hire more employees to meet demand. These independent producers are discovering they are part of a changing world in which the newest cigar smokers -- a growing population of twenty-something aficionados -- are looking at them not as fringe independents, but creators of some of the highest rated smokes around. After hundreds of ye
Q: "Is there an archive section on website?” This is important so you can see actual content that is being provided. Rely on common sense. How does the layout look? If website looks like a carnival with flashing lights and banner ads everywhere, stay away. You want something that’s clean, flows well, looks professional. Pay attention to see if the other ads look professional as well. If other people are getting results, so will you. If they won’t give you access to archives, don't advertise with them. Also, it’s a waste of my time to subscribe to the ezine and wait for next issue. By the time it arrives, I forgot why I wanted it...
Q: "Will you give me an endorsement? If you look at my website and see what we have to offer, will you give me an endorsement?” If this happens, your conversions will go through the roof. It is the same as if your friend or family recommends a great movie or restaurant. You’ll just go there.
You won’t always get an endorsement, and this is where you need to believe in the product/opportunity you are marketing. It’s important to point out to them that you are looking for a long term relationship, possibly advertising for months to years. The owner of the ezine will see what a pro you are in marketing! The endorsement doesn’t have to be anything over the top. Just something simple like, "I highly recommend you take a look at this site!” or "This is great, read look at this letter.”
You have to treat your business seriously, like the million dollar business it could be.
Next edition:
Gas powered or charged? Cordless or corded? Makita or Milwaukee? What is the real difference between them, and do you really need to know? Of course you need to know. Besides the fact that certain power tools are better for certain projects, it’s your money that’s being spent on these items. With that said, here are a few tips to picking the right power tools, either for the project or job at hand or for your collection.First things first, you need to figure out how much you will be using a particular power tool. If you’re planning on building a house, you’ll probably be
You won’t always get an endorsement, and this is where you need to believe in the product/opportunity you are marketing. It’s important to point out to them that you are looking for a long term relationship, possibly advertising for months to years. The owner of the ezine will see what a pro you are in marketing! The endorsement doesn’t have to be anything over the top. Just something simple like, "I highly recommend you take a look at this site!” or "This is great, read look at this letter.”
You have to treat your business seriously, like the million dollar business it could be.
Next edition:
"What is the single most important part of your solo ad?”
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