Casual Articles - Ezine Advertising - Essential Tactics (Part 3 of 3 Series)

Of course, you need to track all your ads. Either set up different capture pages or different URLs that redirect to your website, but have some way of tracking which ezine ad generates which lead. Some good resources include TrackThatAd.com, or AdMinder.com.

When doing a solo ad, the most important is going to be subject line. If it is not motivating enough to stop and open email, it’s like flushing money away. Just like when I'm reading the newspaper, I scan headlines until something catches my eye, then I read the article. If no one is enticed to open your headline, your ad will never be read.

How do you write a good subject line? There are many techniques for this. The technique I prefer the most is the Power of Unfinished thought – leaving things incomplete. (Have you noticed?) Try writing your subject line as a question, or leave it so that someone has to open your email to finish the thought or question. This is extremely powerful. No matter what technique you go with in your subject line, write 100 of them and pick the best one. This may seem very tedious and pointless, but it is worth the time. Sometimes even changing just one word in your headline/subject line can increase response rate by 2 or 3 times.

You also do eventually have to become good at copywriting. This will not happen overnight, but you must invest in yourself to become good at it. There are many very expensive programs out there that do work (I recommend YaniksCopywritingSecrets.com).

However, you can study all the best sales letters and get a feel for the style, flow, and let it soak into you. Read ads from Mark Joyner, Joe Vitale, Yanik Silver,, and Cory Rudl. These guys are masters

When beginning a new campaign, you only need to send out one mailing/ad with each ezine. Determine your cost per lead. If your cost per lead is low, continue with that ezine even if sales don’t come in right away. Some people need time. You may have heard the saying that people need to see an ad 7 times before they do anything about it. Your long-term strategy is building your list and sales.

When you find one that works, place an ad 1 to 2 times per month. Test it out, but don’t do it every week, or it might get displayed out. Your audience might get numb. If you’re not getting good results in a good newsletter, look at your ad copy and the headline.

When you find an ad, go with that ad for a while. However, do change it up a little bit from time to time. If your list sees the exact same ad over and over again, again, they can get numb. If you change the body, change the subject line, it’s like they never saw it before. Just be sure track your changes. When response dips, then change it.

Of course, you need to track all your ads. Either set up different capture pages or different URLs that redirect to your website, but have some way of tracking which ezine ad generates which lead. Some good resources include TrackThatAd.com, or AdMinder.com.

When doing a solo ad, the most important is going to be subject line. If it is not motivating enough to stop and open email, it’s like flushing money away. Just like when I'm reading the newspaper, I scan headlines until something catches my eye, then I read the article. If no one is enticed to open your headline, your ad will never be read.

How do you write a good subject line? There are many techniques for this. The technique I prefer the most is the Power of Unfinished thought – leaving things incomplete. (Have you noticed?) Try writing your subject line as a question, or leave it so that someone has to open your email to finish the thought or question. This is extremely powerful. No matter what technique you go with in your subject line, write 100 of them and pick the best one. This may seem very tedious and pointless, but it is worth the time. Sometimes even changing just one word in your headline/subject line can increase response rate by 2 or 3 times.

You also do eventually have to become good at copywriting. This will not happen overnight, but you must invest in yourself to become good at it. There are many very expensive programs out there that do work (I recommend YaniksCopywritingSecrets.com).

However, you can study all the best sales letters and get a feel for the style, flow, and let it soak into you. Read ads from Mark Joyner, Joe Vitale, Yanik Silver,, and Cory Rudl. These guys are masters Talking Change: Ten Tips To Resoving Conflict in the Workplace
Have you had it? Are you tired of the same interactions that are increasingly stressful and less productive? Have you talked to your co-workers about making a change but another month passes and nothing changed at all? Here is how you can make successful changes that will put efficiency and comfort back in strained work relationships. These ten tips on Change talking tips will help transform your warring co-worker into a willing and involved team player.1. The I Statement. If you start out with the word “You” the immediate reaction is one of defense. Saine.

When you find an ad, go with that ad for a while. However, do change it up a little bit from time to time. If your list sees the exact same ad over and over again, again, they can get numb. If you change the body, change the subject line, it’s like they never saw it before. Just be sure track your changes. When response dips, then change it.

Of course, you need to track all your ads. Either set up different capture pages or different URLs that redirect to your website, but have some way of tracking which ezine ad generates which lead. Some good resources include TrackThatAd.com, or AdMinder.com.

When doing a solo ad, the most important is going to be subject line. If it is not motivating enough to stop and open email, it’s like flushing money away. Just like when I'm reading the newspaper, I scan headlines until something catches my eye, then I read the article. If no one is enticed to open your headline, your ad will never be read.

How do you write a good subject line? There are many techniques for this. The technique I prefer the most is the Power of Unfinished thought – leaving things incomplete. (Have you noticed?) Try writing your subject line as a question, or leave it so that someone has to open your email to finish the thought or question. This is extremely powerful. No matter what technique you go with in your subject line, write 100 of them and pick the best one. This may seem very tedious and pointless, but it is worth the time. Sometimes even changing just one word in your headline/subject line can increase response rate by 2 or 3 times.

You also do eventually have to become good at copywriting. This will not happen overnight, but you must invest in yourself to become good at it. There are many very expensive programs out there that do work (I recommend YaniksCopywritingSecrets.com).

However, you can study all the best sales letters and get a feel for the style, flow, and let it soak into you. Read ads from Mark Joyner, Joe Vitale, Yanik Silver,, and Cory Rudl. These guys are masters Choosing Conference Gifts That Make Sense
Participants in industry conferences often have their own display space for presentations and information handouts. It makes sense to use the opportunity to promote your business and your company where you have a gathering of people in your industry. Conference gifts offer a great way to send your message and your name home with fellow attendees at your conference.When you choose your conference gifts, take the time to make it consistent with the message that you’re putting out. If you key the gift to the conference theme and your presentation, it will ject line. If it is not motivating enough to stop and open email, it’s like flushing money away. Just like when I'm reading the newspaper, I scan headlines until something catches my eye, then I read the article. If no one is enticed to open your headline, your ad will never be read.

How do you write a good subject line? There are many techniques for this. The technique I prefer the most is the Power of Unfinished thought – leaving things incomplete. (Have you noticed?) Try writing your subject line as a question, or leave it so that someone has to open your email to finish the thought or question. This is extremely powerful. No matter what technique you go with in your subject line, write 100 of them and pick the best one. This may seem very tedious and pointless, but it is worth the time. Sometimes even changing just one word in your headline/subject line can increase response rate by 2 or 3 times.

You also do eventually have to become good at copywriting. This will not happen overnight, but you must invest in yourself to become good at it. There are many very expensive programs out there that do work (I recommend YaniksCopywritingSecrets.com).

However, you can study all the best sales letters and get a feel for the style, flow, and let it soak into you. Read ads from Mark Joyner, Joe Vitale, Yanik Silver,, and Cory Rudl. These guys are masters How to Host a Successful Fundraiser
Hosting a successful fundraiser is no accident. It requires planning, commitment, and more than a little bit of salesmanship. If this sounds like a lot of work, make no mistake about it, it is. But it’s rewarding work, it’s meaningful work, and done the right way, it can be fun work. Fundraisers present wonderful opportunities to generate both income and good will for your organization, to raise community awareness for your cause, and to create a sense of camaraderie within your group. These tips are designed to help your organization get the most from yoem and pick the best one. This may seem very tedious and pointless, but it is worth the time. Sometimes even changing just one word in your headline/subject line can increase response rate by 2 or 3 times.

You also do eventually have to become good at copywriting. This will not happen overnight, but you must invest in yourself to become good at it. There are many very expensive programs out there that do work (I recommend YaniksCopywritingSecrets.com).

However, you can study all the best sales letters and get a feel for the style, flow, and let it soak into you. Read ads from Mark Joyner, Joe Vitale, Yanik Silver,, and Cory Rudl. These guys are masters. If you subscribe to the newsletters these guys write, it’s like having a personal library of some of the best copywriting examples out there!

When it comes to ezine advertising, you get out what you put in. If you spend the time to dig in, you will find a goldmine when you find the right ezines. It takes some work to find the good ones. Not a lot of people are taking advantage of it. Plus, there are new ezines with different interests popping up every day. You can find tons that work for you.

Once you learn how to do it, it becomes effortless. Compared to other marketing types, there is not a lot of technical stuff to know (unlike Google AdWords). The groundwork is laid in finding quality lists and people to collaborate with. This creates the residual marketing that will pay you over and over again.

End of Series

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