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Casual Articles - Blogs- Declining Communications Technology?
Do you use client testimonials on your sales marketing materials? The use of client testimonials is one of the best and oldest sales marketing tactics, whether it be used on your flyers, brochures, company website, newspaper & magazine advertisements, or even framed letters hanging on your office wall.Using client testimonials works. But there is a right way and a w
Many to Many
--New technologies encourage many-to-many commu
How good are you at telling a story? Not so hot? Well then it's time to brush up and hone that skill because your business, every business, is basically a story. And how well you tell that story will determine if people (i.e. your customers) will continue to listen or politely walk away.How do you tell a good story?You start with a captivating, intriguing hoo
To give you an idea of where blogs fit in the scope of communication, I’ve sketched out roughly how communication had developed over the years.
One to Few
--Before the printing press, communication was essentially one-to-one. Though books would circulate, there was a small literate audience, and books were not mass-produced.
One to Many
--The advent of the printing press made books a form of one-to-many communication: an author could reach an audience of thousands in one print run. This was considered the normal form of communication with other technologies, including tv, newspapers, radio, and film. One person (or a select group) would create a message, which would then be transmitted to a wide audience.
Many to Many
--New technologies encourage many-to-many commun
Bookkeeping is a name given to the task that is undertaken to maintain records of the transactions that are done on a daily basis. Any type of business, whether it is large scale, medium scale or small scale, will not be successful if small things like bookkeeping records are not maintained properly. All these may appear to be small and trivial to some people, but business
To give you an idea of where blogs fit in the scope of communication, I’ve sketched out roughly how communication had developed over the years.
One to Few
--Before the printing press, communication was essentially one-to-one. Though books would circulate, there was a small literate audience, and books were not mass-produced.
One to Many
--The advent of the printing press made books a form of one-to-many communication: an author could reach an audience of thousands in one print run. This was considered the normal form of communication with other technologies, including tv, newspapers, radio, and film. One person (or a select group) would create a message, which would then be transmitted to a wide audience.
Many to Many
--New technologies encourage many-to-many commu
The latest series in "The Apprentice" features 2 distinct group of candidates. One group, who are only high school graduates are termed as "Street Smarts" by Donald Trump whereas, the other group are all college educated with some having MBAs and advanced degrees. They were termed as the "Book Smarts".What was revealed at the start was that the "Street Smart" gr
--Before the printing press, communication was essentially one-to-one. Though books would circulate, there was a small literate audience, and books were not mass-produced.
One to Many
--The advent of the printing press made books a form of one-to-many communication: an author could reach an audience of thousands in one print run. This was considered the normal form of communication with other technologies, including tv, newspapers, radio, and film. One person (or a select group) would create a message, which would then be transmitted to a wide audience.
Many to Many
--New technologies encourage many-to-many commu
Whether you have a product or service to sell, no matter how great it is, people generally don't respond to hype, especially in the form of the written word. Which makes it all the harder for Internet marketers, being that the written word is the most often used form of online advertising.The use of video and other images are not as effective as many would have you
Many to Many
--New technologies encourage many-to-many commu
Whether you are cutting through cement, brick, or tile, you will need a high quality diamond saw blade to get the job done quickly. There are many different diamond saw blades and components to choose from. Each diamond saw blade and their components are made specifically to cut through certain harsh materials. Some are made to cut through stone and brick. Others are ma
Many to Many
--New technologies encourage many-to-many communication. Blogging is a forum where anyone can author. Wikis encourage vast participation. This could be considered a democratization of knowledge production, because many people can now produce, but there is also a backlash because some people are worried about the validity of the sources that they read.
Blogs
--Some blogs are of interest to a large segment of the population. Other blogs, my CEO blog at www.jimestill.com, have a more specialized audience. But even smaller blogs are out there where people write only for their friends (these are not linked to, and many blog writers do not expect anyone else to read their blogs except for friends). Though the Globe and Mail says that blogs are being abandoned at a staggering rate, Perseus claims that the majority of blogs are written by teenage girls and update twice a month to keep in touch with friends and family. This is no
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