Once again, look, marketeers!

If you want people to "try" the product, you need to give them at least a little taste of it.

Don't hold the glass with the sample wine under their nose, and when they reach out, oops, that'll be $875 dollars please ... but we do have a "mo

It is used in marketing to deliver mini-advertisements, teaser courses, demo extracts, testimonials or stepped sales letters, and all of this is designed to get the client eventually to click on the "buy me now" link for the main product that is being promoted.

There are three main problems with chained auto-responders. Avoid these, TEST your linked auto-responders before you inflict them on the general public, and you should see significant increases in your sales.

Problem No. 1 - No Content Beyond Selling

This is THE most VIOLENTLY annoying class of chained autoresponders - message after message from the same place, trying to sell you something, in so many different words. YUCK!

What marketers who don't THINK seem to forget is that folk who own and manage PCs and email aren't that stupid.

They can read and write, you know, and they are not IDIOTS.

After two or three repeats, they will immediately delete such messages from their inbox and probably put a spam block on the sender domain for good measure.

That's not what the marketeer had in mind, I should wager ...

Problem No. 2 - Too Little Content

I remember one "mini course" which contained nothing but teasers and virtually no useful information whatsoever.

Once again, look, marketeers!

If you want people to "try" the product, you need to give them at least a little taste of it.

Don't hold the glass with the sample wine under their nose, and when they reach out, oops, that'll be $875 dollars please ... but we do have a "mon

There are three main problems with chained auto-responders. Avoid these, TEST your linked auto-responders before you inflict them on the general public, and you should see significant increases in your sales.

Problem No. 1 - No Content Beyond Selling

This is THE most VIOLENTLY annoying class of chained autoresponders - message after message from the same place, trying to sell you something, in so many different words. YUCK!

What marketers who don't THINK seem to forget is that folk who own and manage PCs and email aren't that stupid.

They can read and write, you know, and they are not IDIOTS.

After two or three repeats, they will immediately delete such messages from their inbox and probably put a spam block on the sender domain for good measure.

That's not what the marketeer had in mind, I should wager ...

Problem No. 2 - Too Little Content

I remember one "mini course" which contained nothing but teasers and virtually no useful information whatsoever.

Once again, look, marketeers!

If you want people to "try" the product, you need to give them at least a little taste of it.

Don't hold the glass with the sample wine under their nose, and when they reach out, oops, that'll be $875 dollars please ... but we do have a "mo

What marketers who don't THINK seem to forget is that folk who own and manage PCs and email aren't that stupid.

They can read and write, you know, and they are not IDIOTS.

After two or three repeats, they will immediately delete such messages from their inbox and probably put a spam block on the sender domain for good measure.

That's not what the marketeer had in mind, I should wager ...

Problem No. 2 - Too Little Content

I remember one "mini course" which contained nothing but teasers and virtually no useful information whatsoever.

Once again, look, marketeers!

If you want people to "try" the product, you need to give them at least a little taste of it.

Don't hold the glass with the sample wine under their nose, and when they reach out, oops, that'll be $875 dollars please ... but we do have a "mo

After two or three repeats, they will immediately delete such messages from their inbox and probably put a spam block on the sender domain for good measure.

That's not what the marketeer had in mind, I should wager ...

Problem No. 2 - Too Little Content

I remember one "mini course" which contained nothing but teasers and virtually no useful information whatsoever.

Once again, look, marketeers!

If you want people to "try" the product, you need to give them at least a little taste of it.

Don't hold the glass with the sample wine under their nose, and when they reach out, oops, that'll be $875 dollars please ... but we do have a "mo

Once again, look, marketeers!

If you want people to "try" the product, you need to give them at least a little taste of it.

Don't hold the glass with the sample wine under their nose, and when they reach out, oops, that'll be $875 dollars please ... but we do have a "money back" guarantee ...

This is just ANNOYING, it's even dishonourable and an angry person does not make a good customer.

Problem No. 3 - Too Much, Way Too Much ...

I subscribed to another auto-responder teaser mini course just a few days ago, and here, the folks in charge had done a 180' U-turn on the two points above, most likely because they got it that those content less/content poor efforts don't work to sell more of their product.

In their desire to have it be known how marvellously content packed the main item was, they created this huge long document, of at least 20, 25 paragraphs for the first installment of their chained auto-responder.

Gee.

Now I don't know about the rest of the planet, but I'm actually quite a busy person and I get STACKS of emails every day.

I try and cut down the time I spent on dealing with email because it does get out of hand, and on this occasion I was into something else anyway.

I took just *one look* at the plethora of writing and went, "Oh god, I don't have time for that right now ..." and left it.

Have you ever left a non-priority email for later ...?

Yeah, you know what I mean.

But then, the very next day, the 2nd installment arrived. I opened it and damn me, there's another REAM of goodness knows what, but now I've missed the boat because t