Casual Articles - Internet and Businesses Online

Are You Content With the Marketing Service Your Business Cards Provide: What's on the Back?
White space? In order for white space to be effective, it has to have a purpose. Does the back of your business card have a purpose, or is it just blank wasted space? One mortgage broker I met carried his card everywhere and handed it out liberally. On the front of the card, along with his name and company logo were the words, “I can finance anything with documentation!” On the back of his card was a list of required documentation. He reported that he rarely purchased leads for his mortgage-brokering firm. His supervisor reported that he rarely had to go back and ask a client for more documentation to obtain a loan.This man used his business card like a personal handshake with people he never met. His cards were not professionally printed; he printed his own, changing document requirements as his lenders adjusted their demands. He even posts his business cards at sites where others had left their cards on bulletin boards, and gathered clients from strangers who called him for loans.Excellent marketing s

s for the program, especially you want to get the one that converts your MP3s into smaller WMA files and save space on your computer. (It is a free teaser, they will probably try to get you to buy the full Plus! collection, but you don't have to!).

Visit http://www.microsoft.com/plus for more information on the PLUS! product if you think in addition to converting audio you might want to let the kids play around with Media Player too. :)

Remember all that extra family time you are going to have since you won't have hardly any customer service issues?

Real: http://real.com (Free)

Get the Real Audio player basic program which allows you to play Real Audio formatted files. A lot of online content is in this format.

Don't forget if you are adding Real Audio to your web site to get the free "Producer" which converts other types of audio files (> wav and .MP3 for example) into Real Audio files for uploading, streaming, etc.

Producer Basic (Free): http://www.realnetworks.com/products/producer/basic.html

If you want to stream from your computer or server (Warning advanced topic!) you can use the free Helix Server Basic. Helix Server Basic (Free): http://forms.real.com/rnforms/products/servers/eval/mbps.html

Also use the free PresenterOne to add audio and video to your PowerPoint presentations and stream them from you

Planning For Results - A Process Tool To Build A Successful Business
Business Plan: Proper Planning is an important and effective tool in financing your project or a business, and shaping its future. It is important to understand how planning process and Business Plan can be applied to your business. "Conversation would be vastly improved by constant use of four simple words: 'I do not know' " - Andre Maurois Planning is an attribute or character of Management that assists and motivates a leader to make things happen, rather than not doing anything or allowing things to happen. Management may be an individual, family, business owner, principal, or project manager that organizes the finances for a project or business. “At a presentation I gave recently, the audience’s questions were all along the same lines: ‘How do I get in touch with venture capitalists? What percentage of the equity do I have to give them?’ No one asked me how to build a business!”—Arthur Rock, Founder and Chairman of Intel Corporation. Surprisingly, many bu

Ok, you've got your site built, you have traffic coming to it, a good product at a reasonable price.... hmmm... what else do you need?

What else could increase your conversion rate?

Audio!

All right I know what you're thinking... "Why should I go to all of the trouble of adding audio to my web site?"

Because it can increase your sales by up to 35%!! That's why.

Adding streaming audio it isn't as hard as you have been led to believe and you don't even have to pay a monthly fee either. You can start with sound recorder (Pre-installed on every Windows computer) and the free microphone that came with your computer.

Some of the things you can do with audio to enhance your site are:

* Create audio greetings

* Create audio testimonials

* Narrate tutorials

* Create audio ezines

* Add audio files for your visitors to download

* Create audio articles

* Add your band's music clips as tempting teasers to get buyers

* Read children's stories

* Tell Jokes

* Sing...

* Add music as a background to your web site (Tastefully - please!)

This list goes on and on.

Let's quickly cover a couple of the items on the list and see what the advantages are.

Create Audio Greetings:

Well, I think this one is fun. Don't you often wonder what that "Guru" sounds like? Or even what a web master who has created your favorite web tool or ebook?

Adding an audio greeting is actually about the easiest thing to do if you want to improve your sales. For most web sites, when done tastefully, the sales can jump up to 35%! People just trust you more and feel like they know you a little better if they hear your voice.

Also, excitement is contagious. If you are excited about your product, ezine or membership site you can hear it in your voice when you talk about it. SO CAN YOUR CUSTOMERS! And more importantly, your potential customers.

Audio Testimonials:

What can I say about this compelling reason, but this... what would be more believable to you - a web site with a bunch of written testimonials or a web site where you can hear the actual voices of current / previous purchasers explaining what benefits they got from the product? How do you even know for sure the written testimonials are real?

It's hands down the one with the audio.

All you need is Audacity (Which is free at http://audacity.com) to edit down too long testimonials - actually, is there such a thing as too-long testimonial? Maybe not - and the ability to have customers send you .wav files and a small picture of themselves.

NOTE: You can get a free script from Will Bontrager at http://willmaster.com that will allow you to accept files from your customers OR you can set up a seperate ftp account at your server for customer uploads. See other articles in this series to learn how to implement this.

Piece of cake!

There are a couple of other steps to adding the audio to your site, but I will get to that in other parts of this article series.

Create Audio Ezines:

Have you ever heard Jim Edwards "I Gotta Tell You" ezine? (http://igottatellyou.com) Or watched the multi-media ebook and ezine how-to tutorials in Epublishing Express? (http://epublishing-express.com)

It is so much more compelling to hear someone explain exactly what to do than read a dry ezine (No offense to all the other thousands of ezine writers out there) or ebook (Ditto to you ebook writers) and you learn much faster.

Did you know that you only retain about 10-15% of what you read once? But that retention goes up to 60% if you hear it at the same time and flies up to 80% for a multi-media presentation.

How many fewer customer service calls and emails would you get if you customers were retaining 80% of what you were teaching them? I can tell you... a lot!

Think of all the extra time you would have to promote your business, create new products (Audio and multimedia products of course!) Heck, even spend more time with your family and hobbies.

How much happier would your customers be if they were able to duplicate your success and complete your tutorials, assignments, or follow your direction?

Again - a lot! How many more of your customers would buy other products from you if you were successful in teaching them or helping them with your first product? I think you can see where I am going with this...

So, know that you know how important audio is how do you get started? The first thing you can do is go to http://easy-web-site-audio.com and sign up for the free Audio Tips Ecourse and get a new tip every three days on creative audio uses.

That's a good start :)

Remember those audio testimonials?

Here are some other free resources for all of you ebook and ezine writers to get you started: (Some long links may wrap)

Microsoft: http://microsoft.com (Free)

Additionally you can access lots of free content add-ons, tools, and tutorials when you go straight to the media section on the Microsoft web site.

Find it at Media Player v.9: http://www.microsoft.com/windows/windowsmedia/default.aspx (Free) Here you can upgrade to Media Player 9 (To store all of your audio files you have made in the easy access audio library) which is free.

Media Player 9 is the preferred media player for listening to streaming audio along with Real Player which is also free.

There are a lot of add-ons for the program, especially you want to get the one that converts your MP3s into smaller WMA files and save space on your computer. (It is a free teaser, they will probably try to get you to buy the full Plus! collection, but you don't have to!).

Visit http://www.microsoft.com/plus for more information on the PLUS! product if you think in addition to converting audio you might want to let the kids play around with Media Player too. :)

Remember all that extra family time you are going to have since you won't have hardly any customer service issues?

Real: http://real.com (Free)

Get the Real Audio player basic program which allows you to play Real Audio formatted files. A lot of online content is in this format.

Producer Basic (Free): http://www.realnetworks.com/products/producer/basic.html

Also use the free PresenterOne to add audio and video to your PowerPoint presentations and stream them from your

The Opportunity Cost Of Doing Business
Opportunity may be seen as the existence of a situation whereby it presents itself to an individual or group of individuals to profit in someway by pursuing it in a certain manner? The results may yield a favourable outcome for the pursuer(s) but the reason only a small amount of opportunity is exploited to present its rewards is that along with most opportunity comes an element of risk.It is almost possible to show this graphically illustrating the greater the potential, the greater the risk, e.g. A small business owner contemplates opening a bistro bar in a shopping centre with a potential yield of $100 000 per annum, risking $250 000 whereas Donald Trump may risk $100m on a new golf course development, with a potential yield of $10m per annumHence, in the world of business, the universal search is for opportunity! There is plenty out there so what stops us from taking it? As has been well documented throughout the years, people have vastly different attitudes to risk, thus by definition, vastly differen

even what a web master who has created your favorite web tool or ebook?

Audio Testimonials:

It's hands down the one with the audio.

Piece of cake!

There are a couple of other steps to adding the audio to your site, but I will get to that in other parts of this article series.

Create Audio Ezines:

Did you know that you only retain about 10-15% of what you read once? But that retention goes up to 60% if you hear it at the same time and flies up to 80% for a multi-media presentation.

How many fewer customer service calls and emails would you get if you customers were retaining 80% of what you were teaching them? I can tell you... a lot!

Think of all the extra time you would have to promote your business, create new products (Audio and multimedia products of course!) Heck, even spend more time with your family and hobbies.

How much happier would your customers be if they were able to duplicate your success and complete your tutorials, assignments, or follow your direction?

That's a good start :)

Remember those audio testimonials?

Here are some other free resources for all of you ebook and ezine writers to get you started: (Some long links may wrap)

Microsoft: http://microsoft.com (Free)

Additionally you can access lots of free content add-ons, tools, and tutorials when you go straight to the media section on the Microsoft web site.

Media Player 9 is the preferred media player for listening to streaming audio along with Real Player which is also free.

Visit http://www.microsoft.com/plus for more information on the PLUS! product if you think in addition to converting audio you might want to let the kids play around with Media Player too. :)

Remember all that extra family time you are going to have since you won't have hardly any customer service issues?

Real: http://real.com (Free)

Get the Real Audio player basic program which allows you to play Real Audio formatted files. A lot of online content is in this format.

Producer Basic (Free): http://www.realnetworks.com/products/producer/basic.html

Also use the free PresenterOne to add audio and video to your PowerPoint presentations and stream them from you

Create a Blueprint for Your Success
Having a strong foundation enables you to build a thriving, profitable life and business. A simple method to create this foundation is with Discovery, Vision, Planning and Benchmarking, the four cornerstones of your life as well as your business.Discovery is defined as examining where are you now and where are you going. It helps to look at everything as if you were a beginner. Always know why you are in the business of your choice. If your strategy is not clear, you won't recognize the destination when you get there. This is the time to bring in your outside Vision Team.Vision is who you are about and what your life is about. This is where you determine values you need to experience on a continuing basis. Vision is also where you become the expert in your field and decide the purpose of your business. Remember, the smaller the niche, the larger the reward. Abandon any preconceived beliefs you have about this or any other business. They can restrict your thinking. Live out of this new

iles from your customers OR you can set up a seperate ftp account at your server for customer uploads. See other articles in this series to learn how to implement this.

Piece of cake!

There are a couple of other steps to adding the audio to your site, but I will get to that in other parts of this article series.

Create Audio Ezines:

Did you know that you only retain about 10-15% of what you read once? But that retention goes up to 60% if you hear it at the same time and flies up to 80% for a multi-media presentation.

How many fewer customer service calls and emails would you get if you customers were retaining 80% of what you were teaching them? I can tell you... a lot!

Think of all the extra time you would have to promote your business, create new products (Audio and multimedia products of course!) Heck, even spend more time with your family and hobbies.

How much happier would your customers be if they were able to duplicate your success and complete your tutorials, assignments, or follow your direction?

That's a good start :)

Remember those audio testimonials?

Here are some other free resources for all of you ebook and ezine writers to get you started: (Some long links may wrap)

Microsoft: http://microsoft.com (Free)

Additionally you can access lots of free content add-ons, tools, and tutorials when you go straight to the media section on the Microsoft web site.

Media Player 9 is the preferred media player for listening to streaming audio along with Real Player which is also free.

Visit http://www.microsoft.com/plus for more information on the PLUS! product if you think in addition to converting audio you might want to let the kids play around with Media Player too. :)

Remember all that extra family time you are going to have since you won't have hardly any customer service issues?

Real: http://real.com (Free)

Get the Real Audio player basic program which allows you to play Real Audio formatted files. A lot of online content is in this format.

Producer Basic (Free): http://www.realnetworks.com/products/producer/basic.html

Also use the free PresenterOne to add audio and video to your PowerPoint presentations and stream them from you

Mining For Gold With The Best Affiliate Programs And Hitting Pay Dirt
Colin McDougall tinkered around with affiliate programs earning a few dollars, nothing much to write home about, even had his own e-commerce site, known as the man’s mall. In theory that site was supposed to offer all sorts of gadgets for guys. Colin created the site with the concept “build it they will come” but in reality no one did. Like so many dot.com ventures, it was a huge disappointment, lots of hard work and no pay off.Colin says, “The man’s mall failed because I started the venture blindly, I didn’t have a clue how the search engines worked or how to make money with affiliate programs. Without an action plan and a map on how to get the gold it was all pointless. But not anymore, I hit the internet gold mine, a virtual moneymaking machine.”Read on to learn the facts about affiliate marketing and how Colin went from failing on the Internet to making serious money with affiliate marketing.Affiliate marketing is paying off for retailers2003 online sales are bucking the retail trend. Wit

ustomers be if they were able to duplicate your success and complete your tutorials, assignments, or follow your direction?

That's a good start :)

Remember those audio testimonials?

Here are some other free resources for all of you ebook and ezine writers to get you started: (Some long links may wrap)

Microsoft: http://microsoft.com (Free)

Additionally you can access lots of free content add-ons, tools, and tutorials when you go straight to the media section on the Microsoft web site.

Media Player 9 is the preferred media player for listening to streaming audio along with Real Player which is also free.

Visit http://www.microsoft.com/plus for more information on the PLUS! product if you think in addition to converting audio you might want to let the kids play around with Media Player too. :)

Remember all that extra family time you are going to have since you won't have hardly any customer service issues?

Real: http://real.com (Free)

Get the Real Audio player basic program which allows you to play Real Audio formatted files. A lot of online content is in this format.

Producer Basic (Free): http://www.realnetworks.com/products/producer/basic.html

Also use the free PresenterOne to add audio and video to your PowerPoint presentations and stream them from you

Convert Your Resume To Great Electronic Resume
If you're going to use a resume writer, consider looking for some of these traits:* Experience either working in your field or helping a considerable number of people in your field with their resumes. * Experience working as a recruiter. * Experience working as a manager who made hiring decisions.After creating the perfect resume, you then need to distribute it. You'll likely be sending some professionally printed hard copies, especially to "A list" companies or organizations you've set your sights on. But just as likely, you'll be distributing other copies electronically.Your resume must be :1.Searchable:Someone searching the Internet resume banks for the perfect candidate (you) needs to be able to weed out all the unqualified candidates, which potentially number in the tens of thousands nowadays. Typically, they'll enter search terms intended to eliminate the vast majority of posted resumes and select the most promising. However, if you have technical qualifications that

Visit http://www.microsoft.com/plus for more information on the PLUS! product if you think in addition to converting audio you might want to let the kids play around with Media Player too. :)

Remember all that extra family time you are going to have since you won't have hardly any customer service issues?

Real: http://real.com (Free)

Get the Real Audio player basic program which allows you to play Real Audio formatted files. A lot of online content is in this format.

Producer Basic (Free): http://www.realnetworks.com/products/producer/basic.html

Also use the free PresenterOne to add audio and video to your PowerPoint presentations and stream them from your web site! http://www.realnetworks.com/products/presenterone/index.html (main page) and the free version is at:

http://forms.real.com/rnforms/products/tools/presenteronebasic/in dex.html (Approx. 20mb) since it requires Producer (Real Audio product with a free version see above) it includes it in the installation.

So if you are thinking of enhancing your PowerPoint slides and are going to download this, you don't need to download Producer separately.

Shoutcast: http://shoutcast.com (Free)

Start your own radio station for free. And obviously link to it from your web site and broadcast tutorial and educational content on your niche topic. Free to record and free to broadcast.

Live365: http://www.live365.com (Fee)

You can also start your own radio station starting at only $7/month.

Pirate Radio: http://pirateradio.com (Fee)

Purchase software for $29 one-time fee that will having you broadcasting in about 1/2 hour.

Keep your eyes peeled for more audio/video/multi-media related articles in this series. We will be talking about different types of audio files, conducting interviews, recording tutorials, adding audio testimonials to your web site, and more. :)

By the time we're done you will be an audio / video master!

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Do you want a low cost way to generate more customers for your business? This article provides six simple steps to get customers to come to you.

In the previous article, the author dealt with the Part 4 of the Values and Concepts of Baldrige Criteria – Valuing Employees and Partners. This Part 5 issue will share his research on Agility: one of the Values and Concepts of Malcolm Baldrige Criteria. He compared the direction set by the CEO of the researched companies and CEO of Baldirge winners.

Don't want to pay thousands of dollars for a marketing plan that doesn't even work? Then an affiliate program could be right for your business. Learn how to attract affiliates that will work to market your company.

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