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    The 20/60/20 Rule Of Leadership. Don't Go Solving The Wrong Problems
    Several decades ago, a passenger jet approached a Florida airport with the pilot and co-pilot struggling to fix what they thought was a malfunctioning landing gear. The landing-gear light was on, signaling that the
    ts by means of the written, rather than the spoken, word, and it is, after all, the way that large numbers of people have made their fortunes through internet marketing. However, even the most successful would gladly have
    Visual Science of Selling
    Statistics state that 55% of people judgments are made based on what is seen visually, as opposed to 38% based on voice and the message you give. That means what you promote using images is the most important factor
    How are the best salesmen so effective? Because they know how to talk to people, and this is how audio streaming can make a difference on your web site. Many great sales personnel are very persuasive when they speak, but don’t have a clue when it comes to trying to persuade through writing. It is a completely different skill.

    If you have audio on your site your customers feel more of an affinity towards you rather than reading just words. It makes a difference if you can greet customers personally to your website, and make that personal connection that is so important in securing the prospects attention. That is not so easy to do with only the written word. Tests have proved that you will have much greater rates of conversion of visitors to sales using streaming audio than only text-based messages.

    Don’t get me wrong here, it is possible to sell a lot of products by means of the written, rather than the spoken, word, and it is, after all, the way that large numbers of people have made their fortunes through internet marketing. However, even the most successful would gladly have

    Today's Vent - Emotional Business Train Wreck
    In Today’s Vent I’d like to talk about emotional business practice. This is a subject in my network of colleagues that unfortunately has become more popular in the recent months.To determine your action by emo
    don’t have a clue when it comes to trying to persuade through writing. It is a completely different skill.

    If you have audio on your site your customers feel more of an affinity towards you rather than reading just words. It makes a difference if you can greet customers personally to your website, and make that personal connection that is so important in securing the prospects attention. That is not so easy to do with only the written word. Tests have proved that you will have much greater rates of conversion of visitors to sales using streaming audio than only text-based messages.

    Don’t get me wrong here, it is possible to sell a lot of products by means of the written, rather than the spoken, word, and it is, after all, the way that large numbers of people have made their fortunes through internet marketing. However, even the most successful would gladly have

    10 Ways To Improve Your Print Ads
    1) Include a coupon in your large ads. This can increase response from 25 to 100 percent. Your coupon could offer the prospect your brochure or catalog.2) Use a benefit headline on your coupon that affirms th
    words. It makes a difference if you can greet customers personally to your website, and make that personal connection that is so important in securing the prospects attention. That is not so easy to do with only the written word. Tests have proved that you will have much greater rates of conversion of visitors to sales using streaming audio than only text-based messages.

    Don’t get me wrong here, it is possible to sell a lot of products by means of the written, rather than the spoken, word, and it is, after all, the way that large numbers of people have made their fortunes through internet marketing. However, even the most successful would gladly have

    Use Trend Research to Boost Your Retail Business
    In addition to giant marketing budgets, one thing that large retailers have over the small business is access to research. Major retailers spend thousands of dollars every year gathering information from experts on
    en word. Tests have proved that you will have much greater rates of conversion of visitors to sales using streaming audio than only text-based messages.

    Don’t get me wrong here, it is possible to sell a lot of products by means of the written, rather than the spoken, word, and it is, after all, the way that large numbers of people have made their fortunes through internet marketing. However, even the most successful would gladly have

    Insurance Auctions
    One can come across hundreds of online resources, which offer what is known as insurance auction. Surely you must have heard of insurance auctions, particular related to auto insurance. Apart from offering other rela
    ts by means of the written, rather than the spoken, word, and it is, after all, the way that large numbers of people have made their fortunes through internet marketing. However, even the most successful would gladly have thrown away the typewriter if they had the option of audio. It is such a superior sales medium. If you were looking for a particular product what you believe: a written message or somebody talking to you about their product?

    From the point of view of the customer, it is easy to write and rewrite a sales message until the salesperson has it exactly right, but you can’t do that when you are speaking. The fact that the speaker is most likely to be a professional talker, and is reading from a perfected script, seems irrelevant. People tend to find speech more believable and persuasive that written sales copy.

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