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You are here: Home > Internet and Businesses Online > Auctions > How Pop-Culture Collectibles Can Increase Your Online Auction Profits |
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Casual Articles - How Pop-Culture Collectibles Can Increase Your Online Auction Profits
Closing the Loop: Integration Strategies for Marketing and Sales counted the posters, which were still in shrink wrap material. There were 25 posters in the box. The box looked like it had been loaded and unloaded too many times, but the posters were in perfect condition.It’s Business 101: Marketing and Sales are the two forces that drive business; whether it’s a small one-person operation or a global corporation, these are the two distinct channels of reaching customer and prospects. Or at least that’s the traditional thinking…The problem is that this traditional approach creates a rift between two forces that should be working together. Sales often thrives on relationships that may or may not be beneficial to the companies overall growth goals. Marketing, on the other hand, may b So I asked the seller, "How much for the whole box?" He asked, "How many are there?" I told him, "25". He said, "How about $40 for the box?" I said, "O.K.", and handed hi Can You Believe Your Customer? Can You Trust Traditional Market Research? How Pop Culture collectibles can increase your Online Auction profitsOne of the most common objectives of market research is to find the customers wants and wishes, or their hot buttons. But what if traditional market research identifies the wrong hot buttons? What if conventional market research singles out hot buttons that freeze your fingers? What if standard market research uses malfunctioning thermometers? A recent scientific study by Professors Dan Horsky, Paul Nelson, and Steven S. Posavac published in the Journal of Consumer Psychology examined this possibility.The study (Ho With the increasingly competitive environment for products to sell in the online auction arena, sellers are getting more creative as to the items they purchase for re-sale. While some of the Dutch Auction items that are frequently sold on eBay will always maintain their commodity status and always sell well, Pop Culture collectibles will usually generate a higher profit-per-item simply because of a combination of two forces. Scarcity and Desirability. Pop Culture collectibles can run the gamut from a special early edition pair of Levis to a rare Coca Cola collectible. However, when I discuss Pop Culture items in this article, I will limit the definition to only the types of collectibles that I’ve managed to have any experience with and that would be T.V., Movie and Toy collectibles. Obviously, the category of Pop Culture collectibles is much bigger than this limited definition, but in the interests of keeping this a knowledgeable article, I will focus on the limited definition here. One of my first experiences with Pop Culture collectibles was with a box of unused "The Fonz" posters that I found at an antiques swap meet a few years ago. I came across this box at a seller’s stand. It had one poster taped to the outside of the box and the price tag on the box said $5 each. I asked the seller "How much are the posters?", not ever assuming that the price on the box was the current price. The seller replied with "Three bucks each." Being new to eBay and wanting to experiment, I counted the posters, which were still in shrink wrap material. There were 25 posters in the box. The box looked like it had been loaded and unloaded too many times, but the posters were in perfect condition. So I asked the seller, "How much for the whole box?" He asked, "How many are there?" I told him, "25". He said, "How about $40 for the box?" I said, "O.K.", and handed him Exhibit Displays ectibles will usually generate a higher profit-per-item simply because of a combination of two forces.An exhibit is a form of entertainment, recreation, or competition in which items are showcased to reveal their best features. Exhibits are attended by a large audience and other exhibitors. Exhibits are the things, skills, or services presented and demonstrated. They may be paintings, computers, crafts, foods, products, services, amusement rides and games, and tests of strength and skills. It all depends on the type of exhibit. Exhibit types include art exhibitions, computer expos, film exhibitions, marketing exhibits, museu Scarcity and Desirability. Pop Culture collectibles can run the gamut from a special early edition pair of Levis to a rare Coca Cola collectible. However, when I discuss Pop Culture items in this article, I will limit the definition to only the types of collectibles that I’ve managed to have any experience with and that would be T.V., Movie and Toy collectibles. Obviously, the category of Pop Culture collectibles is much bigger than this limited definition, but in the interests of keeping this a knowledgeable article, I will focus on the limited definition here. One of my first experiences with Pop Culture collectibles was with a box of unused "The Fonz" posters that I found at an antiques swap meet a few years ago. I came across this box at a seller’s stand. It had one poster taped to the outside of the box and the price tag on the box said $5 each. I asked the seller "How much are the posters?", not ever assuming that the price on the box was the current price. The seller replied with "Three bucks each." Being new to eBay and wanting to experiment, I counted the posters, which were still in shrink wrap material. There were 25 posters in the box. The box looked like it had been loaded and unloaded too many times, but the posters were in perfect condition. So I asked the seller, "How much for the whole box?" He asked, "How many are there?" I told him, "25". He said, "How about $40 for the box?" I said, "O.K.", and handed hi Don't Rush It or You'll Lose the Job have any experience with and that would be T.V., Movie and Toy collectibles.You've searched for months for the telecommuting job of your dreams. You've spent countless hours online hunting down a job. You've had the perfect resume crafted and brushed up on your interview skills. And all of the hard work and preparation has now paid off in the form of the perfect job!You scanned the job ad and found the contact information, pasted your cover letter and attached your resume. You pause before you push the send button and think "better make sure that I have everything they need", but then that ot Obviously, the category of Pop Culture collectibles is much bigger than this limited definition, but in the interests of keeping this a knowledgeable article, I will focus on the limited definition here. One of my first experiences with Pop Culture collectibles was with a box of unused "The Fonz" posters that I found at an antiques swap meet a few years ago. I came across this box at a seller’s stand. It had one poster taped to the outside of the box and the price tag on the box said $5 each. I asked the seller "How much are the posters?", not ever assuming that the price on the box was the current price. The seller replied with "Three bucks each." Being new to eBay and wanting to experiment, I counted the posters, which were still in shrink wrap material. There were 25 posters in the box. The box looked like it had been loaded and unloaded too many times, but the posters were in perfect condition. So I asked the seller, "How much for the whole box?" He asked, "How many are there?" I told him, "25". He said, "How about $40 for the box?" I said, "O.K.", and handed hi The Assumptive Close in Sales Training at an antiques swap meet a few years ago.Now, all of my readers know by now that I am not a big fan of "closes", especially taken out of context. Everyone knows how I feel. You should be closing continuously from the time you meet someone, forever.Now I am going to elaborate and incorporate a style in the process of continuously closing... "The Assumptive Close".Quite the contrary to popular belief, the assumptive close is not just about assuming the sale and going for the paperwork. That is a small part of it. The real art of the assumptive close is I came across this box at a seller’s stand. It had one poster taped to the outside of the box and the price tag on the box said $5 each. I asked the seller "How much are the posters?", not ever assuming that the price on the box was the current price. The seller replied with "Three bucks each." Being new to eBay and wanting to experiment, I counted the posters, which were still in shrink wrap material. There were 25 posters in the box. The box looked like it had been loaded and unloaded too many times, but the posters were in perfect condition. So I asked the seller, "How much for the whole box?" He asked, "How many are there?" I told him, "25". He said, "How about $40 for the box?" I said, "O.K.", and handed hi The Only 3 Ways To Increase Your Business counted the posters, which were still in shrink wrap material. There were 25 posters in the box. The box looked like it had been loaded and unloaded too many times, but the posters were in perfect condition.Would you like to increase your business? In Jay Abraham’s book, Getting Everything You Can Out of All You’ve Got, he says there are only three ways (or a combination thereof) to increase your business and make more money. They are:1. Increase the number of your clients 2. Increase the average size of sale per client 3. Increase the number of times clients return and buy againBefore we take a closer look at each of these methods, it is important to be sure that the prices you are charging are in lin So I asked the seller, "How much for the whole box?" He asked, "How many are there?" I told him, "25". He said, "How about $40 for the box?" I said, "O.K.", and handed him $40. I posted an auction for one of the Fonz posters that week. It was a large photo of "The Fonz for Prez", sort of a campaign poster with Fonzie in his traditional Leather jacket, thumbs up and a "Sit on it" button on his jacket. The auction was set to close on a Sunday, and when I checked it on Friday, it was up to $22 ! I was shocked and happy at the same time. On Sunday, I took my family out to dinner and got home to see that the auction had closed at an astonishing $42.50 ! That experience was the one that cemented me in the area of Pop Culture collectibles! I continued to sell the Fonz posters, one at a time (so as not to "flood the market") at prices from the $42.50 high to a low of $12.50. My estimate for gross sales is somewhere around $450 for that box of posters. This type of profit exists in the area of Pop Culture collectibles, but it does take some guts to seek out and "gamble" on these types of deals. I had no idea what the posters were worth when I purchased them, but I had a good hunch, which proved to be correct. Other Pop Culture deals I’ve made, most found at antique swap meets: M.A.S.H. action figures - purchased a box of 28 of them for $50, sold them individually for between $9.00 and $15.50 Star Wars Figures - purchased a box of special limited edition figures for $120 at a regular swap meet, sold the box to a Star Wars dealer for $2,100. Evel Knievel figure, mint in box, purchased for $10, sold for $115. Alien 3 movie theater poster (massive, about 4’ tall by 12‘ wide), found at a yard sale for $10,
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