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You are here: Home > Internet and Businesses Online > Auctions > Buying At Auction: 6 Hints to Make You a Successful Bidder |
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Casual Articles - Buying At Auction: 6 Hints to Make You a Successful Bidder
Packaging Your Marketing ls at bidding at auction. One famous New York stamp auction agent was so skilled at hiding his bids that only the auctioneer and a few other people ever knew how he did it. As strange as it may sound, paying an auction agent the extra 2-5% fee may save you many hundreds of dollars or more in the long run. The zombies, shills and lunatics won't know who is bidding against them.Why does a service-based business need to know about packaging? Because it just may be what's missing from your current marketing efforts.Packaging can help you add more perceived value, increase fees, and attract more business. It helps a small businesses like yours stand out from the crowd.So what is packaging for a small, service-based company?The packaging as it relates to a service business is about how you communicate through (5) Finally, one of the most important skills of all is the ability to recognize when to open up the purse strings. Condition and rarity are the two most important determinants of price. The exceptional item is always worth an extra bid o How to Build a Customer Focused Business Buying at auction, be it for stamps or coins, antiques or even cattle, can be one of the most exciting and profitable experiences possible. It can also be expensive and utterly frustrating. The best way to come out ahead is to learn the tricks of the trade early. Here are some suggestions that should help you get on the fast track to success.You can have the best products, the plushest offices, the best location, but unless you are a ‘customer focused’ business, all of this counts for nothing, you will never really hit the heights you deserve.So what can you do to build a business which focuses outwardly on the customer, and not inwardly on the business?Build Passion and CommitmentThe first building block is passion and commitment. This is the very foundation stone of a customer (1) Do your research. Knowledge is your most important tool, even more important than money. (2) Learn how to be inconspicuous. (3) Beware of zombies, shills and lunatics. The best way to avoid them is (4) Hire an agent. (5) Be selective. Don’t be afraid to spend the extra dollar when something especially rare or in exceptional condition comes your way. You may never get another chance. To elaborate: (1) Every experienced buyer knows how important knowledge is. Questions of authenticity, condition, and rarity are always the key considerations. If you are fortunate enough to have both knowledge and money, you have the world by the tail. But even if you have limited funds you can still do very well if you know something the rest of the potential buyers don’t. (2) Once you have spotted something you want to buy, fade into the woodwork as much as possible. The last thing you want to do is attract attention to yourself or the lot you are interested in. After you’ve been around long enough, your competition will find out who you are. Until then try to keep as low a profile as possible and guard your information. Use a code system to keep track of your limits. I’m constantly amazed at how careless some bidders are with their auction catalogs and what they write in them. (3) Zombies, shills and lunatics are every auction bidder’s nightmare. If a zombie knows who you are, he/she will follow your every move. Their motto is: if that person is willing to spend a hundred dollars for a lot, I sure can afford to spend a hundred and ten. Most people know what a shill is. It is someone working for the auction house or seller who artificially pushes up prices by bidding against you. In order for an item to get a good price, two or more bidders must be interested in it. Shills are especially skilled at figuring out how high you are willing to go. Lunatics are the ones who absolutely have to have a lot and will bid whatever it takes to win it. The best way to deal with these three worthies is to hire an agent to bid for you. (4) Agents are professionals who have developed skills at bidding at auction. One famous New York stamp auction agent was so skilled at hiding his bids that only the auctioneer and a few other people ever knew how he did it. As strange as it may sound, paying an auction agent the extra 2-5% fee may save you many hundreds of dollars or more in the long run. The zombies, shills and lunatics won't know who is bidding against them. (5) Finally, one of the most important skills of all is the ability to recognize when to open up the purse strings. Condition and rarity are the two most important determinants of price. The exceptional item is always worth an extra bid or Set the Rules to Win the Game of Business fraid to spend the extra dollar when something especially rare or in exceptional condition comes your way. You may never get another chance.To win any game, you must know the rules. Then, you must play by those rules all while improving your skill-set and performance within those boundaries. This is true for every game – sports or otherwise -- we play. In fact, rules are in effect even if we don’t know them – and the consequences can be swift and harsh if we break them.Not so true in the “game” of business.Business is the only game in life where YOU can set the rules. You can structure your bu To elaborate: (1) Every experienced buyer knows how important knowledge is. Questions of authenticity, condition, and rarity are always the key considerations. If you are fortunate enough to have both knowledge and money, you have the world by the tail. But even if you have limited funds you can still do very well if you know something the rest of the potential buyers don’t. (2) Once you have spotted something you want to buy, fade into the woodwork as much as possible. The last thing you want to do is attract attention to yourself or the lot you are interested in. After you’ve been around long enough, your competition will find out who you are. Until then try to keep as low a profile as possible and guard your information. Use a code system to keep track of your limits. I’m constantly amazed at how careless some bidders are with their auction catalogs and what they write in them. (3) Zombies, shills and lunatics are every auction bidder’s nightmare. If a zombie knows who you are, he/she will follow your every move. Their motto is: if that person is willing to spend a hundred dollars for a lot, I sure can afford to spend a hundred and ten. Most people know what a shill is. It is someone working for the auction house or seller who artificially pushes up prices by bidding against you. In order for an item to get a good price, two or more bidders must be interested in it. Shills are especially skilled at figuring out how high you are willing to go. Lunatics are the ones who absolutely have to have a lot and will bid whatever it takes to win it. The best way to deal with these three worthies is to hire an agent to bid for you. (4) Agents are professionals who have developed skills at bidding at auction. One famous New York stamp auction agent was so skilled at hiding his bids that only the auctioneer and a few other people ever knew how he did it. As strange as it may sound, paying an auction agent the extra 2-5% fee may save you many hundreds of dollars or more in the long run. The zombies, shills and lunatics won't know who is bidding against them. (5) Finally, one of the most important skills of all is the ability to recognize when to open up the purse strings. Condition and rarity are the two most important determinants of price. The exceptional item is always worth an extra bid o Marketing Mind vs Emotion ossible. The last thing you want to do is attract attention to yourself or the lot you are interested in. After you’ve been around long enough, your competition will find out who you are. Until then try to keep as low a profile as possible and guard your information. Use a code system to keep track of your limits. I’m constantly amazed at how careless some bidders are with their auction catalogs and what they write in them.The research and field results prove that there are three factors that pull people to respond to a particular business. They are logic, emotion, and both! It has been calculated in a study of 900,000 consumers in 23 markets that:one third chose where to shop based upon emotional factors,one fourth chose based on logical factors,the rest on both. What this means is that price and other rational factors like selection (3) Zombies, shills and lunatics are every auction bidder’s nightmare. If a zombie knows who you are, he/she will follow your every move. Their motto is: if that person is willing to spend a hundred dollars for a lot, I sure can afford to spend a hundred and ten. Most people know what a shill is. It is someone working for the auction house or seller who artificially pushes up prices by bidding against you. In order for an item to get a good price, two or more bidders must be interested in it. Shills are especially skilled at figuring out how high you are willing to go. Lunatics are the ones who absolutely have to have a lot and will bid whatever it takes to win it. The best way to deal with these three worthies is to hire an agent to bid for you. (4) Agents are professionals who have developed skills at bidding at auction. One famous New York stamp auction agent was so skilled at hiding his bids that only the auctioneer and a few other people ever knew how he did it. As strange as it may sound, paying an auction agent the extra 2-5% fee may save you many hundreds of dollars or more in the long run. The zombies, shills and lunatics won't know who is bidding against them. (5) Finally, one of the most important skills of all is the ability to recognize when to open up the purse strings. Condition and rarity are the two most important determinants of price. The exceptional item is always worth an extra bid o Notes for Newbies - Part Twenty-Five - Viral Marketing hundred dollars for a lot, I sure can afford to spend a hundred and ten. Most people know what a shill is. It is someone working for the auction house or seller who artificially pushes up prices by bidding against you. In order for an item to get a good price, two or more bidders must be interested in it. Shills are especially skilled at figuring out how high you are willing to go. Lunatics are the ones who absolutely have to have a lot and will bid whatever it takes to win it. The best way to deal with these three worthies is to hire an agent to bid for you.Hello againToday we want to talk about viral marketing. This is a way of spreading the word about you and your products exponentially.Viral marketing At sometime in the past you have received an email message like this:Hi, my name is Stanley. I am in the Second Grade at the Alfred C. Packer Memorial Elementary School in Central City, Colorado. We are doing a project. We are trying to see just how man (4) Agents are professionals who have developed skills at bidding at auction. One famous New York stamp auction agent was so skilled at hiding his bids that only the auctioneer and a few other people ever knew how he did it. As strange as it may sound, paying an auction agent the extra 2-5% fee may save you many hundreds of dollars or more in the long run. The zombies, shills and lunatics won't know who is bidding against them. (5) Finally, one of the most important skills of all is the ability to recognize when to open up the purse strings. Condition and rarity are the two most important determinants of price. The exceptional item is always worth an extra bid o Confidence 101 ls at bidding at auction. One famous New York stamp auction agent was so skilled at hiding his bids that only the auctioneer and a few other people ever knew how he did it. As strange as it may sound, paying an auction agent the extra 2-5% fee may save you many hundreds of dollars or more in the long run. The zombies, shills and lunatics won't know who is bidding against them.First and foremost, the very first thing you need develop in sales and negations is your confidence.But be aware of the fools sense of confidence which plagues most salesmen, and that is the confidence which is based totally on bravado.Let me explain!Say you are a physically confident person. You would most likely tell yourself that you could cruise through life and be in total control of any aggressive situation, but when you’re put into a situatio (5) Finally, one of the most important skills of all is the ability to recognize when to open up the purse strings. Condition and rarity are the two most important determinants of price. The exceptional item is always worth an extra bid or two. One customer who was examining my stamps at a national stamp show remarked, “I’ve been looking for this one for more than 40 years and you have a very nice copy. But I never pay more than half catalog for anything.” I wished him well. It was a scarce stamp and I expect he’ll still be looking if he lives another 40 years. To summarize: knowledge is the primary key to success at auction bidding. Secondly, develop your skills as a bidder and buyer. Then, learn to recognize the individuals you will have to deal with on the auction floor. Cross them up and use and agent. And finally, know when to pay a premium for the exceptional item. Best of luck!
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