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    How to Profit from Your Expertise (Part 1 of 2)
    Are you looking for a natural way to market your professional services? What if you could exponentially multiply the number of motivated, pre-qualified prospects you reach in a fraction of the time that networking and referrals require?Now what if you could be the person in a crowed room with whom everyone wants to talk about your services? And no, they don’t want to sell you something…they want to buy what you’ve got.Too good to be true? Not if you know how to leverage the knowledge you get paid for every day as a professional service provider. As counter-intuitive as it sounds, sharing what you know is the #1 fastest way to attract more clients.Hands-down, the two best ways to do this are by writing articles and givi
    t Policy I made no reference to my PayPal email address but included all my other email addresses. I overlooked including my PayPal email address in the listings simply because I assumed that the Pay Now button would work at all times. Obviously not. I have now amended all listings to include my PayPal email address an
    How to Compete in a Commoditized Industry
    What is a commodity? According to the Webster Dictionary the word commodity is defined as a a good or service whose wide availability typically leads to smaller profit margins and diminishes the importance of factors (as brand name) other than price.In a commodity market, many companies compete and none enjoys a competitive advantage. Meaning, that each firm has equal access to such necessities as technologies, capital, clients, and labor. For example, a financial service firm that sell stock. Let’s face, all stock is the same. If I buy Microsoft (MSFT) stock from E*Trade, it that same MSFT stock that Merrill Lynch sell. Therefore, the product is the same. With that being said, how to a financial firm differentiate themselves
    This month I have encountered two small problems which have affected my eBay business. If I had spent a little more time thinking about the design of my auction listings, these problems could have easily been avoided and I would have had more time to spend on other things instead of editing tiny mistakes in nearly 100 listings. There have been many similar occasions in the past where a little more forward planning would have avoided me redesigning all my eBay auction listings. Therefore, my advice to you in this issue is to think carefully about the design of your auction listings. More time spent on your listing now can mean MUCH less time spent redesigning them in the future.

    Now the two actual problems I encountered this month were the down to my PayPal address and my eBay ID. The first problem was that for some reason the Pay Now button in eBay was not working for all customers. This led to me getting many emails from buyers saying the Pay Now button is not working, or worse many people sending payments to one of my email addresses that was not registered with PayPal. The end result was me having to explain and solve the problem via multiple emails to multiple customers. So how could I have avoided this problem? Well in my actual eBay listing and Payment Policy I made no reference to my PayPal email address but included all my other email addresses. I overlooked including my PayPal email address in the listings simply because I assumed that the Pay Now button would work at all times. Obviously not. I have now amended all listings to include my PayPal email address and

    Change Management and Business Risk Taking
    Often there are times in business when corporate managers and executives need a little shake up and that means to shed the dead weight that is not up to the performance standards that are required to run the company efficiently. When this happens it is of the utmost important to get rid of those executives or corporate managers who cannot cut the mustard.If employees, executives or managers who are up to snuff, but perhaps not well liked are the ones that get the ax then this becomes a political event and other top-notch employees who are giving 110% in everything they do will stop taking risks because they are afraid they might be next to go. This causes increased primate politics and favoritism and only makes things worse.I
    stings. There have been many similar occasions in the past where a little more forward planning would have avoided me redesigning all my eBay auction listings. Therefore, my advice to you in this issue is to think carefully about the design of your auction listings. More time spent on your listing now can mean MUCH less time spent redesigning them in the future.

    Now the two actual problems I encountered this month were the down to my PayPal address and my eBay ID. The first problem was that for some reason the Pay Now button in eBay was not working for all customers. This led to me getting many emails from buyers saying the Pay Now button is not working, or worse many people sending payments to one of my email addresses that was not registered with PayPal. The end result was me having to explain and solve the problem via multiple emails to multiple customers. So how could I have avoided this problem? Well in my actual eBay listing and Payment Policy I made no reference to my PayPal email address but included all my other email addresses. I overlooked including my PayPal email address in the listings simply because I assumed that the Pay Now button would work at all times. Obviously not. I have now amended all listings to include my PayPal email address an

    What is 'News'?
    What may be the more appropriate question is: What makes a story newsworthy enough to get picked up by the media? Here are a few rules of thumb to determine if you have a news angle worthy of press coverage.First, is the subject relevant to anyone outside of your organization? For example, if your firm is announcing changes to the employee health plan, that’s newsworthy of coverage in the company newsletter but not typically for the mainstream press.Timeliness is also a factor. No one wants to hear about something that happened a year ago, or even a month ago. Reporters want fresh ideas and breaking news.Generally, the media won’t cover the same story twice. If your company has already received
    s time spent redesigning them in the future.

    Now the two actual problems I encountered this month were the down to my PayPal address and my eBay ID. The first problem was that for some reason the Pay Now button in eBay was not working for all customers. This led to me getting many emails from buyers saying the Pay Now button is not working, or worse many people sending payments to one of my email addresses that was not registered with PayPal. The end result was me having to explain and solve the problem via multiple emails to multiple customers. So how could I have avoided this problem? Well in my actual eBay listing and Payment Policy I made no reference to my PayPal email address but included all my other email addresses. I overlooked including my PayPal email address in the listings simply because I assumed that the Pay Now button would work at all times. Obviously not. I have now amended all listings to include my PayPal email address an

    Exercising People Strengths
    "You cannot teach a man anything. You can only help him discover it within himself." GalileoYour potential to be a Great Leader, to ignite passion, to inspire and move people--to be the kind of leader others CHOOSE to follow--is absolutely certain. The question is: How will you activate the untapped brilliance residing on your team? Fact: "Only 20% of employees working in large organizations feel their strengths are in play every day - - that means that most organizations operate at 20% of their potential and capacity!" (The Gallup Organization) Are you a GREAT People Manager?If your organization happens to be operating at 20% capacity, what a tremendous opportunity to turn up the volume on the PEOPLE MANAGEMENT side of t
    Now button is not working, or worse many people sending payments to one of my email addresses that was not registered with PayPal. The end result was me having to explain and solve the problem via multiple emails to multiple customers. So how could I have avoided this problem? Well in my actual eBay listing and Payment Policy I made no reference to my PayPal email address but included all my other email addresses. I overlooked including my PayPal email address in the listings simply because I assumed that the Pay Now button would work at all times. Obviously not. I have now amended all listings to include my PayPal email address an
    Are You A Victim Of Sales Cycles
    Many products and services have different sales cycles – from the first prospect meeting to the close of the sale. Some cycles can be several months to a few years. Some can be just a few days.Many salespeople believe that they are not in control of the sales cycle. They put the buying control into the hands of the prospect. Of course, you cannot sell something to someone before they are ready, but you can discover the sense of urgency or attempt to create it.Keep in mind that people buy when they are ready to buy, not when you need to sell.This week, let’s focus on these arbitrary sales cycles. First of all, remember that you do not change the prospect’s buying needs, timetable, readiness or urgency – you discover it
    t Policy I made no reference to my PayPal email address but included all my other email addresses. I overlooked including my PayPal email address in the listings simply because I assumed that the Pay Now button would work at all times. Obviously not. I have now amended all listings to include my PayPal email address and thankfully since then I have had no PayPal payments sent to the wrong email address.

    So now all seems fine and dandy with my eBay listings when 2 days ago I received an email stating that I needed to change my User ID because the previous one made reference to this website. Now on eBay you can get away with this type of User ID for a while but sooner or later eBay will catch you out and make you change it. I knew this so really I should have chose a more sensible User ID instead of trying to get a little extra traffic to my website. So how does this affect my listings? Well in every listing I include a link to my eBay feedback and eBay About Me page which now needs to be changed. So that means more fun for me as I will have edit all my eBay listings yet again.

    So you may be wandering OK but what's the point of this story. Well you (and hopefully me as well) can learn from my mistakes. These two examples illustrate how just a LITTLE forward planning would have saved a LOT of time for me and can do for you too. I will give you a few things to think about when designing your auction listings but you may think of more.

    1) Ebay ID:- When choosing an eBay ID you need to think about using one that both reflects your line of business and also sticks to

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