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    Question: I find that our Amazon listing prices must be at the bottom end of the price scale, or our books don't sell. We upload to Amazon via HomeBase and also sell on ABE, Alibris, and Biblio. Can you clarify a decent pricing strategy for Amazon that will get us to the $10 to $15 price range?

    ANSWER: You are right, selling commonly available used books promptly on Amazon Marketplace does depend on being "visible" in the listings. So that usually means having a price low enough to be one of the three lowest-priced listings displayed when the buyer clicks on "new and used."

    For scarcer books, I recommend pricing in the higher range of available listings on Amazon Marketplace. I'm referring to uncommon books that you know (from researching comparable listings on AddAll.com, for example) are worth over $40. In that case, I recommend waiting out the lower-priced competit

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    ibris, and Biblio. Can you clarify a decent pricing strategy for Amazon that will get us to the $10 to $15 price range?

    ANSWER: You are right, selling commonly available used books promptly on Amazon Marketplace does depend on being "visible" in the listings. So that usually means having a price low enough to be one of the three lowest-priced listings displayed when the buyer clicks on "new and used."

    For scarcer books, I recommend pricing in the higher range of available listings on Amazon Marketplace. I'm referring to uncommon books that you know (from researching comparable listings on AddAll.com, for example) are worth over $40. In that case, I recommend waiting out the lower-priced competi

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    used books promptly on Amazon Marketplace does depend on being "visible" in the listings. So that usually means having a price low enough to be one of the three lowest-priced listings displayed when the buyer clicks on "new and used."

    For scarcer books, I recommend pricing in the higher range of available listings on Amazon Marketplace. I'm referring to uncommon books that you know (from researching comparable listings on AddAll.com, for example) are worth over $40. In that case, I recommend waiting out the lower-priced competi

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    For scarcer books, I recommend pricing in the higher range of available listings on Amazon Marketplace. I'm referring to uncommon books that you know (from researching comparable listings on AddAll.com, for example) are worth over $40. In that case, I recommend waiting out the lower-priced competi

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    o uncommon books that you know (from researching comparable listings on AddAll.com, for example) are worth over $40. In that case, I recommend waiting out the lower-priced competition on Marketplace.

    Customers who are shopping in this upper price range pay lots more attention to the information in the listing, such as book condition, shipping options, and of course the seller's feedback and apparent care in writing the description. So in that case you're competing more on service and reputation than just price. Lowball sellers on Amazon are not particularly successful with higher-priced books.

    Unfortunately, for more common books which make up the vast majority of your unit sales, you are forced to be more competitive on price simply because the buyers are more uninformed and careless. While buyers of the high-end books seem to scroll through every listing and put some thoug

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