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Casual Articles - Question: How Do I Know if the Seller Name for my eBay Store is Legal?
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Another reason for "fictitious name" permits is to prevent new business
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ANSWER: Technically, there are some legal requirements for naming your business, but many of these rules are obsolete (and unobserved and unenforced) for online sellers.
In most counties in the United States, you're required to obtain a "fictitious name" permit if you're operating a business using a name other than your full legal name. (In some counties they call it a "doing business as" permit.)
In my county, for instance, the permit costs $20. After you submit the application, a clerk simply searches the county's files to ensure no other business is using the same name. Right off the bat, you can see this practice has limited value today -- as an online seller, you may be transacting worldwide, not just in your home county.
The original rationale for these regulations was to protect consumers from fly-by-night businesses. If someone purchased a product or service that turned out defective, the buyer might need to obtain the real name of the business owner to get a refund or sue.
With today's marketplaces like Amazon and eBay, resolving problems is usually much simpler. If a buyer is unhappy with a purchase, they e-mail the seller. If the seller doesn't respond appropriately, Amazon or Paypal makes the buyer whole. If a seller (or buyer) gets into disputes often enough, their trading privileges are revoked.
Another reason for "fictitious name" permits is to prevent new businesse
There are so many things to do as a part of moving toward opening a dollar store. Without taking the right steps, your successful start-up will be much more challenging. If you have made the decision to open a dollar store be sure that you don’t forget these steps.If you are opening a dollar store one of the first steps to take is to determine the size of store that you plan t
In most counties in the United States, you're required to obtain a "fictitious name" permit if you're operating a business using a name other than your full legal name. (In some counties they call it a "doing business as" permit.)
In my county, for instance, the permit costs $20. After you submit the application, a clerk simply searches the county's files to ensure no other business is using the same name. Right off the bat, you can see this practice has limited value today -- as an online seller, you may be transacting worldwide, not just in your home county.
The original rationale for these regulations was to protect consumers from fly-by-night businesses. If someone purchased a product or service that turned out defective, the buyer might need to obtain the real name of the business owner to get a refund or sue.
With today's marketplaces like Amazon and eBay, resolving problems is usually much simpler. If a buyer is unhappy with a purchase, they e-mail the seller. If the seller doesn't respond appropriately, Amazon or Paypal makes the buyer whole. If a seller (or buyer) gets into disputes often enough, their trading privileges are revoked.
Another reason for "fictitious name" permits is to prevent new business
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The original rationale for these regulations was to protect consumers from fly-by-night businesses. If someone purchased a product or service that turned out defective, the buyer might need to obtain the real name of the business owner to get a refund or sue.
With today's marketplaces like Amazon and eBay, resolving problems is usually much simpler. If a buyer is unhappy with a purchase, they e-mail the seller. If the seller doesn't respond appropriately, Amazon or Paypal makes the buyer whole. If a seller (or buyer) gets into disputes often enough, their trading privileges are revoked.
Another reason for "fictitious name" permits is to prevent new business
Investments of these companies have helped stressed local economies space and opportunity to expand. The technology and management knowledge that multinational companies bring in has helped local research and development to improve standard practices and policies.Thus, companies engaging in the international market today are not just considered as commercial ventures, they als
With today's marketplaces like Amazon and eBay, resolving problems is usually much simpler. If a buyer is unhappy with a purchase, they e-mail the seller. If the seller doesn't respond appropriately, Amazon or Paypal makes the buyer whole. If a seller (or buyer) gets into disputes often enough, their trading privileges are revoked.
Another reason for "fictitious name" permits is to prevent new business
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Another reason for "fictitious name" permits is to prevent new businesses from accidentally (or purposefully) using the name of an existing company, creating confusion. For example, in the Amazon context, if someone tried opening a seller account with the name "Barnes And Noble," that would be inappropriate -- they'd be taking advantage of an existing business name. On the other hand, somebody could probably open an account using the name "Joe's Place" even though there are probably 5,000 restaurants using that name -- but there's no chance anyone would confuse the online bookseller with the restaurants. And if someone on Amazon is already using the name "Joe's Place," Amazon's system would simply prevent new sellers from using the same name.
If you're a part-timer, I wouldn't lose too much sleep over the choice of a seller name. A Google search on the name within quotation marks will probably show whether it's being used. If you accidentally began using an existing business name, you might receive a "cease and desist" letter from the company's lawyers, threatening to take you to court unless you stopped using the name.
One more consideration: If you think you might want to operate a store on your own Web site someday, you should check now to see if the domain name is available. You can search for available domain names
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