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Casual Articles - Writing Ebay Titles that Sell
What are the differences between opportunity seekers and successful business people when it comes to building an online business? Let me use myself as an example. Ouch!As a Web Marketing Newbie, I really had no plan outside of slapping up a website and selling all kinds of goodies and then watching the money roll in. But, I discovered the wonderful world of the
The first is in all caps, which is hard to read. The second uses characters that interfere with skimming. In addition, it doesn’t say much that’s concrete. It doesn’t even include the brand. The third is difficult to read due to the exclamation marks. And what does “in the box” mean? It probably means new, but it could mean used but put back in the box.
“Award winning” is OK for an auction ad but not for a title; it doesn’t help iden
An easy way to raise funds on an ongoing basis is with a recycle inkjet cartridge fundraiser. The process is simple and straightforward plus your group is keeping materials out of our landfills by recycling the used printer cartridges.An estimated 350 million inkjet and laser cartridges and used cell phones are thrown away every year, so there are plenty of them
Writing titles is not for selling and not necessarily for marketing or advertising. Writing titles is purely for getting “found” by the eBay search engine.
Simple & Straightforward
What does a title for one of your eBay products need to do? The title should:
• Completely identify the item
• Contain appropriate keywords for the eBay search engine
• Indicate exactly whether the item is new,2nd hand and if used, indicate the condition that the item is in.
It’s that simple. Don’t try to make it more complicated. Notice that I didn’t say the following:
• Try to attract attention
• Hook prospective buyers
• Start the sales process off
Indeed, the need to use hype is a misconception that many eBay sellers make. They are not clear about the purpose of the title therefore tend to offer information in the title that is NOT needed. Let’s say you are selling a Canon Powershot Digital Camera, a well known brand with several models. Prospective buyers get to the list of digital cameras via the eBay search (i.e., keywords = digital and camera) If a potential buyer is looking for a Canon Powershot, you want him to be able to immediately spot your title in the very long list of titles for Canon digital cameras.
The following title says it all:
“Canon Powershot Digital Camera New”
A prospective buyer can read the list quickly and spot this title easily. You’ve done your job well. Once prospective buyers have found your ad, they will read your ad copy. That’s where you make your sales pitch. Anything that detracts from potential buyers finding your auction ad easily will result in fewer bidders and ultimately lower sales prices.
For instance, look at some of the following titles:
CANON CAMERA POWERSHOT FABULOUS DIGITAL CAMERA!!! ***Great Fast Action - digital camera, new in box **** Fast Action camera !!! - Canon - award winning !!! – in the box!!
The first is in all caps, which is hard to read. The second uses characters that interfere with skimming. In addition, it doesn’t say much that’s concrete. It doesn’t even include the brand. The third is difficult to read due to the exclamation marks. And what does “in the box” mean? It probably means new, but it could mean used but put back in the box.
“Award winning” is OK for an auction ad but not for a title; it doesn’t help ident
Take a moment and think about the following diseases; depression, paranoia, schizophrenic, dramatic or compulsive. If you do not come up with an example, you could think about Melvin Udall (Jack Nicholson in “As Good as it gets”): ... Melvin Udall ... suffering Obsessive Compulsive Disorder, or OCD. We all have concerns and routines or particular ways in which we do c
• Completely identify the item
• Contain appropriate keywords for the eBay search engine
• Indicate exactly whether the item is new,2nd hand and if used, indicate the condition that the item is in.
It’s that simple. Don’t try to make it more complicated. Notice that I didn’t say the following:
• Try to attract attention
• Hook prospective buyers
• Start the sales process off
Indeed, the need to use hype is a misconception that many eBay sellers make. They are not clear about the purpose of the title therefore tend to offer information in the title that is NOT needed. Let’s say you are selling a Canon Powershot Digital Camera, a well known brand with several models. Prospective buyers get to the list of digital cameras via the eBay search (i.e., keywords = digital and camera) If a potential buyer is looking for a Canon Powershot, you want him to be able to immediately spot your title in the very long list of titles for Canon digital cameras.
The following title says it all:
“Canon Powershot Digital Camera New”
A prospective buyer can read the list quickly and spot this title easily. You’ve done your job well. Once prospective buyers have found your ad, they will read your ad copy. That’s where you make your sales pitch. Anything that detracts from potential buyers finding your auction ad easily will result in fewer bidders and ultimately lower sales prices.
For instance, look at some of the following titles:
CANON CAMERA POWERSHOT FABULOUS DIGITAL CAMERA!!! ***Great Fast Action - digital camera, new in box **** Fast Action camera !!! - Canon - award winning !!! – in the box!!
The first is in all caps, which is hard to read. The second uses characters that interfere with skimming. In addition, it doesn’t say much that’s concrete. It doesn’t even include the brand. The third is difficult to read due to the exclamation marks. And what does “in the box” mean? It probably means new, but it could mean used but put back in the box.
“Award winning” is OK for an auction ad but not for a title; it doesn’t help iden
When you are interested in buying some business cards you want to know where to go to get the best services. Generally, choosing the best business card printing services is not that difficult if you know the criteria you should use. The following tips will help you learn what to look for when you are trying to find a business card printer.QualityOne of th
The following title says it all:
“Canon Powershot Digital Camera New”
A prospective buyer can read the list quickly and spot this title easily. You’ve done your job well. Once prospective buyers have found your ad, they will read your ad copy. That’s where you make your sales pitch. Anything that detracts from potential buyers finding your auction ad easily will result in fewer bidders and ultimately lower sales prices.
For instance, look at some of the following titles:
CANON CAMERA POWERSHOT FABULOUS DIGITAL CAMERA!!! ***Great Fast Action - digital camera, new in box **** Fast Action camera !!! - Canon - award winning !!! – in the box!!
The first is in all caps, which is hard to read. The second uses characters that interfere with skimming. In addition, it doesn’t say much that’s concrete. It doesn’t even include the brand. The third is difficult to read due to the exclamation marks. And what does “in the box” mean? It probably means new, but it could mean used but put back in the box.
“Award winning” is OK for an auction ad but not for a title; it doesn’t help iden
As a sales coach, I often hear a sales representative make the excuse for a lost sale, that their prospect just did not listen to their presentation. Most psychologists suggest that, “Effective communication occurs when the receiver receives the message the sender intended to send.” From this definition, it is clear that the responsibility for effective communications
A prospective buyer can read the list quickly and spot this title easily. You’ve done your job well. Once prospective buyers have found your ad, they will read your ad copy. That’s where you make your sales pitch. Anything that detracts from potential buyers finding your auction ad easily will result in fewer bidders and ultimately lower sales prices.
For instance, look at some of the following titles:
CANON CAMERA POWERSHOT FABULOUS DIGITAL CAMERA!!! ***Great Fast Action - digital camera, new in box **** Fast Action camera !!! - Canon - award winning !!! – in the box!!
The first is in all caps, which is hard to read. The second uses characters that interfere with skimming. In addition, it doesn’t say much that’s concrete. It doesn’t even include the brand. The third is difficult to read due to the exclamation marks. And what does “in the box” mean? It probably means new, but it could mean used but put back in the box.
“Award winning” is OK for an auction ad but not for a title; it doesn’t help iden
Accurate time estimation is a skill essential for good project management. It is important to get time estimates right for two main reasons:1. Time estimates drive the setting of deadlines for delivery and planning of projects, and hence will impact on other peoples assessment of your reliability and competence as a project manager. 2. Time estimates often
The first is in all caps, which is hard to read. The second uses characters that interfere with skimming. In addition, it doesn’t say much that’s concrete. It doesn’t even include the brand. The third is difficult to read due to the exclamation marks. And what does “in the box” mean? It probably means new, but it could mean used but put back in the box.
“Award winning” is OK for an auction ad but not for a title; it doesn’t help identify the product. These titles will cost you potential buyers. There’s no reason to make an art out of writing titles. They are Straight forward. Just identify what’s for sale using words that potential buyers will use to search.
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