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  • Casual Articles - Selecting The Right Promo Item

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    iversity logo, and she wanted the enrollment and inquiry trunk line impri
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    Last Monday I met with a new client – a representative of a local university. She was a very cheerful lady but had no marketing background, and was completely in the dark about what promo item to choose. At the top of her list were custom magnets – she wanted refrigerator magnets with her university logo, and she wanted the enrollment and inquiry trunk line impri
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    ity. She was a very cheerful lady but had no marketing background, and was completely in the dark about what promo item to choose. At the top of her list were custom magnets – she wanted refrigerator magnets with her university logo, and she wanted the enrollment and inquiry trunk line impri
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    s completely in the dark about what promo item to choose. At the top of her list were custom magnets – she wanted refrigerator magnets with her university logo, and she wanted the enrollment and inquiry trunk line impri
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    er list were custom magnets – she wanted refrigerator magnets with her university logo, and she wanted the enrollment and inquiry trunk line impri
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    iversity logo, and she wanted the enrollment and inquiry trunk line imprinted, too.

    I could see where she was coming from. Magnets are, after all, among the cheapest promo items, and at roughly $0.56 each, they fall right within her budget. But when I asked her what exactly she wishes to accomplish with these magnets, she answered, to promote ourselves to

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