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    it's an excellent idea. A recent study performed by the London Business School and two pro
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    I sell items on eBay and enjoy teaching others how to make money with eBay auctions, but I admit to doing my fair share of buying, too. Recently I found a few items I wanted to add to my collection, and even though I knew the items would go for several hundred dollars, I noticed the seller began the auction price at 99 cents. Is this a good idea?

    Turns out that it's an excellent idea. A recent study performed by the London Business School and two prof

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    dmit to doing my fair share of buying, too. Recently I found a few items I wanted to add to my collection, and even though I knew the items would go for several hundred dollars, I noticed the seller began the auction price at 99 cents. Is this a good idea?

    Turns out that it's an excellent idea. A recent study performed by the London Business School and two pro

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    my collection, and even though I knew the items would go for several hundred dollars, I noticed the seller began the auction price at 99 cents. Is this a good idea?

    Turns out that it's an excellent idea. A recent study performed by the London Business School and two pro

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    ed the seller began the auction price at 99 cents. Is this a good idea?

    Turns out that it's an excellent idea. A recent study performed by the London Business School and two pro

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    it's an excellent idea. A recent study performed by the London Business School and two professors from Northwestern University proved that items that were posted with an opening price of one penny actually ended up selling at "significantly higher" prices than auctions for the same item that began at higher prices.

    Why does this work so well? The biggest reason is the psychological impact on buyers. Everyone loves a bargain, and a price of one cent i

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