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Casual Articles - Sustainable Marketing - 4 Ways Your Stationery Kills The Environment (Second of 3 Articles)
There are solutions to schools gone wild that do not drug our kids, mask the truth about where feelings come from, call anything I do good or teach character as a series of definitions and posters.More...I was encouraged to see a recent article (along with several in the last few years) "The Great ADHD Myth" by Jenny Hope in the London edition of
Dampening Solutions Many printers use a dampening solution with high levels of a solvent called isopropyl alcohol (IPA). IPA contributes to the Volatile Organic Compound emissions. How To Increase Your Online Business And Destroy Your Competition...
I know, I know. It doesn’t sound too nice. But lets face it, in business, if customers don’t pick your business, they’ve picked somebody else. I want to help you so that the customer picks YOUR business over somebody else’s.
This is basically for e-commerce, so for traditional business, emails, e-zines, etc., might not apply but you might stil
Now I'd like to look at how stationery and how you use it affects the environment.
4 Ways Your Stationery Hits The Environment Marketing and marketing related activities consume a vast amount of ink and paper. There are at least 4 ways. These include business cards, letters, bills and brochures which all affect the environment:
- Forests themselves
- Printer Inks
- Dampening solutions
- Chlorine
Printer Inks The most common inks are petroleum-based. Using these can creates large quantities of volatile organic compounds. (VOC).
Vegetable dye inks are more sustainable. They’re cleaner and brighter and more rub resistant than petroleum-based inks. They produce much less of the volatile organic compounds. And they’re the same cost as petroleum based inks.
Dampening Solutions Many printers use a dampening solution with high levels of a solvent called isopropyl alcohol (IPA). IPA contributes to the Volatile Organic Compound emissions.
Italian pinstripe designer suits, a button-down collar, and French cuffs do not a complete outfit make. They need something more, and this something is called a tie tack. A necktie without a tie tack is like potato chips without potatoes. The tie tack improves not only the outfit's form, but also its function. Tale of the Tie Tack
4 Ways Your Stationery Hits The Environment Marketing and marketing related activities consume a vast amount of ink and paper. There are at least 4 ways. These include business cards, letters, bills and brochures which all affect the environment:
- Forests themselves
- Printer Inks
- Dampening solutions
- Chlorine
Printer Inks The most common inks are petroleum-based. Using these can creates large quantities of volatile organic compounds. (VOC).
Vegetable dye inks are more sustainable. They’re cleaner and brighter and more rub resistant than petroleum-based inks. They produce much less of the volatile organic compounds. And they’re the same cost as petroleum based inks.
Dampening Solutions Many printers use a dampening solution with high levels of a solvent called isopropyl alcohol (IPA). IPA contributes to the Volatile Organic Compound emissions. Euro 2012 and Boom in Poland
The cost of building ground got crazy because of Euro 2012.According to analysts, the growth of value of building grounds is temporary and anybody who is about to purchase the land should wait through this fever.Within few days, just after announcing Poland as one of the host nations of EURO 2012, the price of building ground near Wr
Printer Inks The most common inks are petroleum-based. Using these can creates large quantities of volatile organic compounds. (VOC).
Vegetable dye inks are more sustainable. They’re cleaner and brighter and more rub resistant than petroleum-based inks. They produce much less of the volatile organic compounds. And they’re the same cost as petroleum based inks.
Dampening Solutions Many printers use a dampening solution with high levels of a solvent called isopropyl alcohol (IPA). IPA contributes to the Volatile Organic Compound emissions. Ideal or Real Food Cost in the Restaurant Business
Most culinary schools today are still teaching their students how to compute the wrong food cost. Granted the math is right, but the dollars involved are hurting the bottom line of our restaurants. The problem arises from the separation of percentage points and dollars.Banks Use Dollars, not Percentage Points
One thing I am aper from European forests where more trees are planted than felled.
Printer Inks The most common inks are petroleum-based. Using these can creates large quantities of volatile organic compounds. (VOC).
Vegetable dye inks are more sustainable. They’re cleaner and brighter and more rub resistant than petroleum-based inks. They produce much less of the volatile organic compounds. And they’re the same cost as petroleum based inks.
Dampening Solutions Many printers use a dampening solution with high levels of a solvent called isopropyl alcohol (IPA). IPA contributes to the Volatile Organic Compound emissions. Starting an E-Zine - 5 Questions to Ask when Deciding Whether Publishing an E-Zine is Right for You
These days there are over 90,000 ezines and newsletters on the internet. So how do you know whether you should add your own company ezine to the mix? This is a big question for many company CEOs and public relations experts as well as small business owners.An ezine is a time consuming commitment, one that must be kept in order to have positthan petroleum-based inks. They produce much less of the volatile organic compounds. And they’re the same cost as petroleum based inks.
Dampening Solutions Many printers use a dampening solution with high levels of a solvent called isopropyl alcohol (IPA). IPA contributes to the Volatile Organic Compound emissions.
Again there is an environmentally friendly alternative. The printer can use a waterless printing process. That means a dampening solution isn’t required and therefore no IPA is released.
Chlorine Chlorine is used to bleach paper to make it white. The side‑effect is that carcinogenic organic compounds are produced that are toxic to life.
Of course there are plenty of chlorine-free papers that can be used instead.
Why Doesn’t Everyone Use Sustainable Printing? The problem of course is that historically printing presses have been a major capital investment. That means the printer is not going to scrap or sell the press until they’ve had their money’s worth out of it. Any other way is commercial suicide. That means unless you search out environmentally friendly printers you’re constrained by the machinery and printing process of the printer you’ve chosen
Next time I'll look at exactly how you can improve your marketing sustainability with little or no effort and with a considerable cost saving! Until then.
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