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Casual Articles - Keyword Masterclass - Proven Ways to Generate Massive Traffic to Your eBay Listings
If you’ve just named a business or a new product, should you file for federal trademark protection?Just as anyone can file a lawsuit, no matter how frivolous, there is nothing to prevent you from filing for a trademark. However, the United States government requires you to declare your basis for filing and provides clear guidelines for what constitutes an acceptable basis.While certain international agreements provide a recognized basis for filing a trademark, most U.S. applicants base their application on their current use of the mark in commerce or their intent to use their mark in commerce in the future. In other words, you need to show that you are serious about acquiring the mark for actual use in business or are already using the mark as part of your business.The federal government defines commerce as “all commerce that the U.S. Congress may lawfully regulate.” This includes interstate commerce or commerce between the U.S. and another country.To prove use to find products like yours! This is how to do it:
* Take a pen and paper and brainstorm words to describe your product, start making a list of key words.
* Study completed auctions for similar products, sort 'highest price first', look for common keywords in the top ranking returns. Add these to your list. Vitally Important: Duplicate ALL keywords listed earlier in this and the following steps.
* Think like a buyer, that's easy if you know your product well. Imagine yourself describing the product to a friend. Add words used to your list.
* Find keywords people use outsi
It is said that that “If you fail to plan, you plan to fail”. In order to make money fast on the Internet, you really need to plan your work and make it right at the first time. This is one of the key factor top marketers make money faster than any ordinary people who just join this business.You are destined to fail if you simply jump into the bandwagon because everybody is doing it. No wonder it is not a surprise to see 95% of people does not even make any money at all. How do you aspect to make money fast when you don’t know what you have got yourself into?You need to have a proper planning and the right attitude. If you plan to do something, do it until you finish it. Don’t ever jump to another second task before you finish the first task. Let me give you an example. You are planning to promote your business using Google Adwords after buying or reading it from somewhere how good it is. After 2 or 3 days, you see no result. You make a conclusion advertising using Adwords will not do your Internet business any good. So you decided to move on to another met
Your chance of achieving multiple bids and unexpectedly high realisations for your listing depends on one main thing: the title you create for your listing.
There's an art to creating winning titles, used by all successful eBayers, and revealed here so you can start attracting an avalanche of keen bidders to your eBay listings.
This is why the title is the most important part of your listings: eBay says 70 per cent of members use the site's search boxes to find items they might want to buy. But the search engine returns only listings containing the actual key words in the title and ignores key words in sub-titles or descriptions. The exception is where users actually tick the 'sub titles and descriptions' box, which very few do, to add those areas to the search.
That is bad news, because:
* Few sellers realise this and waste time taking great photographs and writing detailed descriptions. But if their title doesn't contain relevant keywords the listing will be missed by 70 per cent of potential buyers.
* There is no 'sub titles and descriptions' box on the main search boxes, top right and mid left of eBay's home pages or individual categories pages such as 'Antiques and Art'. You’ll only find these on the individual search boxes in specific sub-categories such as 'Antiques and Art > Antique Clocks'.
* Most people presume, as I did, that sub-titles are part of the overall title and therefore search engine sensitive. They are not.
* More than 20 percent of people search entirely by category (some viewing all listings, most studying just the first few pages). List in the wrong category and you won't be found by these people even with a great title.
Why your auction title is what matters when Selling Your Product
Be skeptical to eBay's advice: they will try to encourage you to spend more on a gallery picture or to have your text emboldened or your title color highlighted.
None of that will help if your title lacks those all-essential keywords.
Your title is THE most important part of your listing, create a poor one and you're wasting time, money, and virtually every second spent perfecting pictures and descriptions. Your title must include keywords potential buyers use to find products like yours! This is how to do it:
* Take a pen and paper and brainstorm words to describe your product, start making a list of key words.
* Study completed auctions for similar products, sort 'highest price first', look for common keywords in the top ranking returns. Add these to your list. Vitally Important: Duplicate ALL keywords listed earlier in this and the following steps.
* Think like a buyer, that's easy if you know your product well. Imagine yourself describing the product to a friend. Add words used to your list.
* Find keywords people use outsid
When a city decides to put in a River Walk like San Antonio Texas did they often must spend significant redevelopment dollars in advance and the city has to also believe this is the best for all concerned. Recently on a whirl-wind tour across America; I had stopped at several cities wishing to put in a River Walks with water features to attract people and tourists.During this trip, I had gone to Rancho Mirage CA, Dayton NV, Columbus GA, Wichita KS, Idaho Falls and Caldwell ID to name just a few and talked with economic development folks, Chambers of Commerce and City Planners who were trying to key off what they had done in San Antonio and later in Oklahoma City.All these Economic Development folks and one was a former advisor to the Carter Administration seem to understand that the key to the projects success was not merely a; Build it and They Will Come Strategy, but rather a full blown public relations effort to get local community buy-in. It became quite evident to me that that for these projects to succeed a much needed emphasis on public relations was
That is bad news, because:
* Few sellers realise this and waste time taking great photographs and writing detailed descriptions. But if their title doesn't contain relevant keywords the listing will be missed by 70 per cent of potential buyers.
* There is no 'sub titles and descriptions' box on the main search boxes, top right and mid left of eBay's home pages or individual categories pages such as 'Antiques and Art'. You’ll only find these on the individual search boxes in specific sub-categories such as 'Antiques and Art > Antique Clocks'.
* Most people presume, as I did, that sub-titles are part of the overall title and therefore search engine sensitive. They are not.
* More than 20 percent of people search entirely by category (some viewing all listings, most studying just the first few pages). List in the wrong category and you won't be found by these people even with a great title.
Why your auction title is what matters when Selling Your Product
Be skeptical to eBay's advice: they will try to encourage you to spend more on a gallery picture or to have your text emboldened or your title color highlighted.
None of that will help if your title lacks those all-essential keywords.
Your title is THE most important part of your listing, create a poor one and you're wasting time, money, and virtually every second spent perfecting pictures and descriptions. Your title must include keywords potential buyers use to find products like yours! This is how to do it:
* Take a pen and paper and brainstorm words to describe your product, start making a list of key words.
* Study completed auctions for similar products, sort 'highest price first', look for common keywords in the top ranking returns. Add these to your list. Vitally Important: Duplicate ALL keywords listed earlier in this and the following steps.
* Think like a buyer, that's easy if you know your product well. Imagine yourself describing the product to a friend. Add words used to your list.
* Find keywords people use outsi
A friend of mine laments that work would be great if only there were no other people there! No matter where we work, we will work with others. Often, those relationships are cordial if not friendly, but there can be challenges. You will not love all of your co-workers, and some will be downright nasty.Bullying doesn't just happen in schools. More frequent incidents of co-workers who bully others are being reported. When co-workers turn nasty it can make for an uncomfortable, if not dangerous, working environment; but there are ways to handle the situation so that it doesn't get out of hand.Set clear boundaries. If you don't set limits and let the co-worker know that their behavior is unacceptable, you can bet it will continue. Let the offender know that you will not accept their behavior by saying things such as, "It is not okay for you to talk to me like that," or "I don't appreciate being treated this way. I will not tolerate it." This lets the bully know that you will not tolerate such behavior. If it continues, report the bully to your supervisor and co
* There is no 'sub titles and descriptions' box on the main search boxes, top right and mid left of eBay's home pages or individual categories pages such as 'Antiques and Art'. You’ll only find these on the individual search boxes in specific sub-categories such as 'Antiques and Art > Antique Clocks'.
* Most people presume, as I did, that sub-titles are part of the overall title and therefore search engine sensitive. They are not.
* More than 20 percent of people search entirely by category (some viewing all listings, most studying just the first few pages). List in the wrong category and you won't be found by these people even with a great title.
Why your auction title is what matters when Selling Your Product
Be skeptical to eBay's advice: they will try to encourage you to spend more on a gallery picture or to have your text emboldened or your title color highlighted.
None of that will help if your title lacks those all-essential keywords.
Your title is THE most important part of your listing, create a poor one and you're wasting time, money, and virtually every second spent perfecting pictures and descriptions. Your title must include keywords potential buyers use to find products like yours! This is how to do it:
* Take a pen and paper and brainstorm words to describe your product, start making a list of key words.
* Study completed auctions for similar products, sort 'highest price first', look for common keywords in the top ranking returns. Add these to your list. Vitally Important: Duplicate ALL keywords listed earlier in this and the following steps.
* Think like a buyer, that's easy if you know your product well. Imagine yourself describing the product to a friend. Add words used to your list.
* Find keywords people use outsi
Each year, as the fall colors appear and the air takes on a bit of a chill, certain direct sellers begin their day with a fresh sense of anticipation and excitement for the opportunities that await them. What’s their secret?While many are pleased with the dazzling new products their companies debuted at summer convention, that’s not the only cause of their renewed enthusiasm. And although you can sense a collective sigh of relief as millions of direct selling moms get their children settled back into school and prepare for a productive day – it’s not that either. What is creating the renewed excitement is the knowledge that in addition to “Back to School” and cooler weather… “Tis the Season To Hold Parties!”No matter what you call them; in-home shows, product demonstrations, workshops or parties, the truth of the matter is, the weeks between September 15th and December 15th represent a plethora of opportunities for direct sellers to sell more products and accumulate more personal and group volume points than any other time of year. What makes this season ev
Why your auction title is what matters when Selling Your Product
Be skeptical to eBay's advice: they will try to encourage you to spend more on a gallery picture or to have your text emboldened or your title color highlighted.
None of that will help if your title lacks those all-essential keywords.
Your title is THE most important part of your listing, create a poor one and you're wasting time, money, and virtually every second spent perfecting pictures and descriptions. Your title must include keywords potential buyers use to find products like yours! This is how to do it:
* Take a pen and paper and brainstorm words to describe your product, start making a list of key words.
* Study completed auctions for similar products, sort 'highest price first', look for common keywords in the top ranking returns. Add these to your list. Vitally Important: Duplicate ALL keywords listed earlier in this and the following steps.
* Think like a buyer, that's easy if you know your product well. Imagine yourself describing the product to a friend. Add words used to your list.
* Find keywords people use outsi
Thus, there are five dangers that will plague any general. If he is reckless, he can be killed. If he is cowardly and desperate to live, he can be captured. If he is easily angered, he can be provoked. If he is sensitive to honor, he can be insulted. If he is overly compassionate to people, he can be disturbed and harassed. These five characteristics are the greatest pitfalls and mistakes of a general and the cause of disasters in any military operation. The destruction of an army and the deaths of generals are caused by these five dangers, thus they should be examined thoroughly. – Sun Zi Art of War, Chapter EightThe five characteristics mentioned in the section above are: Recklessness Cowardly Easily angered Sensitive to honor Overly compassionateAnd Sun Zi briefly mentioned the consequences of such characteristics if they are found in the generals.BUSINESS APPLICATIONSo in business, what are these five characteristics analogous to what Sun Zi mentioned? Recklessness
* Take a pen and paper and brainstorm words to describe your product, start making a list of key words.
* Study completed auctions for similar products, sort 'highest price first', look for common keywords in the top ranking returns. Add these to your list. Vitally Important: Duplicate ALL keywords listed earlier in this and the following steps.
* Think like a buyer, that's easy if you know your product well. Imagine yourself describing the product to a friend. Add words used to your list.
* Find keywords people use outside of eBay to locate items similar to yours. These searches closely resemble searches used on eBay. Go to www.overture.com, click on 'keyword selector tool' right of page, key words appropriate to your product into the search box, and press 'search'. Add the top 100 or so words and phrases to your list.
* Look for sites featuring high in search engine for companies selling products similar to yours. Go to Google, key in words to describe your product, then click to search. Next, click to open the first few listings: go to 'View' top of your screen and choose 'Source'. A mass of gobbledegook will appear. This is html code, and somewhere you'll see keywords responsible for sites appearing high in the rankings. Add these words to your list.
* On the same list, study the bottom line of early listings for actual eBay sites for products like yours. These are regular sellers of items like yours and keywords in those listings are the reason they rank high. Add words used in the title to your list. Click on 'View Seller's Other Items', right of screen, look for multiple listings of similar items. Notice any differences in title, add words used to your list. Spot any listings attracting multiple bids, higher prices, add title words to your list.
By now you should have a long list of possible keywords, keep it safe, you will be using it often.
How to Create Killer Titles that will act as a bid magnet!
It's time to make money from your keyword list. You have just 55 characters to create your title, so there's no room for waste, waffle or repetition. Make sure every one of those 55 characters earns its place.
Like this:
* Get a dozen or so highlighter pens – all different colours. Starting one word at a time, look for duplicates, use a different colour to highlight any words featuring four or more times in your list. Add these words to a separate list, ranked most often used, down to least frequent.
* Starting highest ranking words first, brainstorm titles for your product, include at least three common words. Use 'telegraphese': eliminate the clutter, delete words like 'a', 'the', 'and'. Use acceptable abbreviations to save space, for example use
& not and
/ not or
New not **~NEW~**.
Now create as many titles as you can because:
* Where you have several similar products or ongoing same product supplies, it's wise to create different
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