AIDA is simply an acronym which stands for attention, interest, desire and action. The idea is that the auction title or headline grabs the attention of potential buyers. Then the opening part says something which interests the reader to read on. Thirdly, buying desire is built up to make someone strongly want your offering. And finally, action is when you tell them to buy now or place their bid.

This works but not as much as another way.

All these methods are seen as trying to persuade you into buyin

Years have been spent using different ways to write listings in order to get the most sales. Story telling, writing to a friend, classified ad format, ten point plans, AIDA and many more.

All these do work. But one came up tops because it doesn’t try to sell anyone anything.

All the tests were carried out on one of the auction sites that don’t charge listing fees. Reason being it wouldn’t cost anything to test listings.

Story telling got a fair response but wasn’t easy to write for listings. Story telling means that instead of writing a normal ad you tell a true story. It works because people get involved in the action mentally. The buyer sees the benefits of the item in action and causes desire to place a bid.

The way to do this was by telling how you used the item yourself and the results you found. For instance, say you’re selling a cream you would say what it was like to use and the results you got. Plus it was important to say why you were selling it.

Writing to a friend was easier to write but it didn’t get a very high response. The idea is that you imagine you’re writing a letter or email to a friend who would be interested. It’s quite easy to do but the reason why bids were low was probably because it was long and the paragraph style put readers off.

When faced with a lot of text many don’t feel they want to spend time reading it all with the chance it maybe isn’t what they want anyway.

Classified ad format was more readable but the problem was it didn’t give buyers enough information to make a decision to buy.

If you haven’t heard of the ten-point-plan then it’s simply an order of what you write first, then next and so on. The idea is it leads buyers to a desire to buy gradually in logical steps. Again, the response in auction listings was again low. Probably because readers didn’t want to spend a lot of time reading a long spiel. However, on the web readers would more likely read it all. And it possibly works there.

AIDA is simply an acronym which stands for attention, interest, desire and action. The idea is that the auction title or headline grabs the attention of potential buyers. Then the opening part says something which interests the reader to read on. Thirdly, buying desire is built up to make someone strongly want your offering. And finally, action is when you tell them to buy now or place their bid.

This works but not as much as another way.

All these methods are seen as trying to persuade you into buying

Story telling got a fair response but wasn’t easy to write for listings. Story telling means that instead of writing a normal ad you tell a true story. It works because people get involved in the action mentally. The buyer sees the benefits of the item in action and causes desire to place a bid.

The way to do this was by telling how you used the item yourself and the results you found. For instance, say you’re selling a cream you would say what it was like to use and the results you got. Plus it was important to say why you were selling it.

Writing to a friend was easier to write but it didn’t get a very high response. The idea is that you imagine you’re writing a letter or email to a friend who would be interested. It’s quite easy to do but the reason why bids were low was probably because it was long and the paragraph style put readers off.

When faced with a lot of text many don’t feel they want to spend time reading it all with the chance it maybe isn’t what they want anyway.

Classified ad format was more readable but the problem was it didn’t give buyers enough information to make a decision to buy.

If you haven’t heard of the ten-point-plan then it’s simply an order of what you write first, then next and so on. The idea is it leads buyers to a desire to buy gradually in logical steps. Again, the response in auction listings was again low. Probably because readers didn’t want to spend a lot of time reading a long spiel. However, on the web readers would more likely read it all. And it possibly works there.

AIDA is simply an acronym which stands for attention, interest, desire and action. The idea is that the auction title or headline grabs the attention of potential buyers. Then the opening part says something which interests the reader to read on. Thirdly, buying desire is built up to make someone strongly want your offering. And finally, action is when you tell them to buy now or place their bid.

This works but not as much as another way.

All these methods are seen as trying to persuade you into buyin

Writing to a friend was easier to write but it didn’t get a very high response. The idea is that you imagine you’re writing a letter or email to a friend who would be interested. It’s quite easy to do but the reason why bids were low was probably because it was long and the paragraph style put readers off.

When faced with a lot of text many don’t feel they want to spend time reading it all with the chance it maybe isn’t what they want anyway.

Classified ad format was more readable but the problem was it didn’t give buyers enough information to make a decision to buy.

If you haven’t heard of the ten-point-plan then it’s simply an order of what you write first, then next and so on. The idea is it leads buyers to a desire to buy gradually in logical steps. Again, the response in auction listings was again low. Probably because readers didn’t want to spend a lot of time reading a long spiel. However, on the web readers would more likely read it all. And it possibly works there.

AIDA is simply an acronym which stands for attention, interest, desire and action. The idea is that the auction title or headline grabs the attention of potential buyers. Then the opening part says something which interests the reader to read on. Thirdly, buying desire is built up to make someone strongly want your offering. And finally, action is when you tell them to buy now or place their bid.

This works but not as much as another way.

All these methods are seen as trying to persuade you into buyin

If you haven’t heard of the ten-point-plan then it’s simply an order of what you write first, then next and so on. The idea is it leads buyers to a desire to buy gradually in logical steps. Again, the response in auction listings was again low. Probably because readers didn’t want to spend a lot of time reading a long spiel. However, on the web readers would more likely read it all. And it possibly works there.

AIDA is simply an acronym which stands for attention, interest, desire and action. The idea is that the auction title or headline grabs the attention of potential buyers. Then the opening part says something which interests the reader to read on. Thirdly, buying desire is built up to make someone strongly want your offering. And finally, action is when you tell them to buy now or place their bid.

This works but not as much as another way.

All these methods are seen as trying to persuade you into buyin

AIDA is simply an acronym which stands for attention, interest, desire and action. The idea is that the auction title or headline grabs the attention of potential buyers. Then the opening part says something which interests the reader to read on. Thirdly, buying desire is built up to make someone strongly want your offering. And finally, action is when you tell them to buy now or place their bid.

This works but not as much as another way.

All these methods are seen as trying to persuade you into buying the item. It’s trying to sell you something. Now I don’t know about you, but just about everyone hates being sold.

Think of how we try to run when that pushy salesman gets their claws into us at the shop.

But think about the shop where we always return to each time we are in their market. Why?

Quite simple really. They’re not rushing up trying to talk us into something. Instead they know what they’re talking about and suggest the best product for our needs.

The top results were when writing auction listings in this way. Instead of selling you help the buyer get the right thing. The response of this method beat the other methods 2-4 times. Depending on the item being sold.

This way of writing auctions is very easy to write as well. But it came top out of all the other ways tested.

It goes for other forms of selling as well. When you stop selling but helping instead more people respond.

Good luck with your auctions.