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Casual Articles - The Logic Behind Niche Content Profits
I read an amazing statistic in an article written by the Canadian Management Centre.“The average company loses half their customers in 5 years and half their employees in 4 years?. This has significant impact to overall customer, employee, investor and supplier loyalty.”Wow! Think about that statistic. 100% customer turnover in 5 years and 100% em
Reason 1: Your audience.
As a reader, you want insightful content, by an author who actually cares about what they are covering. And usually, people aren’t interested in everything, they have a set
A lot of in-city trucking couriers will service a new customer to death in the first few months of their business relationship, but once they feel that they are safe and secure with that customer, they begin to take them for granted and start providing shoddy service. Some couriers believe that since there are so few local courier express companies with a fleet
Focus, however, is a powerful weapon online. You’ll notice most smaller publishers have an area of expertise, their niche. Yahoo may be a jack of all trades, but a master of none. Find your niche, something you love to read or talk about or have special knowledge in, and build a website around that. The profits will soon follow, for two interrelated reasons.
Reason 1: Your audience.
As a reader, you want insightful content, by an author who actually cares about what they are covering. And usually, people aren’t interested in everything, they have a set
We all work very hard on coming up with the benefits of our products or services, (Still, 95% of us do THAT wrong, but that’s for another article) but we rarely think about a personal benefit statement. Specifically, I am referring to what most people call their “elevator speech.” The elevator speech as it is called refers to that 5-7 second opportunity you ha
Focus, however, is a powerful weapon online. You’ll notice most smaller publishers have an area of expertise, their niche. Yahoo may be a jack of all trades, but a master of none. Find your niche, something you love to read or talk about or have special knowledge in, and build a website around that. The profits will soon follow, for two interrelated reasons.
Reason 1: Your audience.
As a reader, you want insightful content, by an author who actually cares about what they are covering. And usually, people aren’t interested in everything, they have a set
“Motivation” can be separated into two words: “Motive” and “Action.” Motivation occurs when you have “A MOTIVE TO TAKE ACTION.”Following are some thoughts to give you motives to take action that will help you increase your sales and profitability.WHY BUY?Stanford Research Institutes Psychographic Profiles were developed in the early 1980’s
Focus, however, is a powerful weapon online. You’ll notice most smaller publishers have an area of expertise, their niche. Yahoo may be a jack of all trades, but a master of none. Find your niche, something you love to read or talk about or have special knowledge in, and build a website around that. The profits will soon follow, for two interrelated reasons.
Reason 1: Your audience.
As a reader, you want insightful content, by an author who actually cares about what they are covering. And usually, people aren’t interested in everything, they have a set
If you're a business owner with a fabulous product or service, creating a top affiliate program may be something to consider in order to help your business grow.A top affiliate program is undoubtedly a proven way to increase your business' sales and profits through your web site. The reasons for the success behind a top affiliate program are quite simple.
Reason 1: Your audience.
As a reader, you want insightful content, by an author who actually cares about what they are covering. And usually, people aren’t interested in everything, they have a set
You may be familiar with the Eagle, Peacock, Dove and Owl from the program that identifies your behavioral social style. This isn't about any of those birds. It’s about being a Canary - or not!From the early 1900's to the mid 1980's, coal miners around the world used canaries deep in the mines to alert them to dangerous levels of carbon monoxide gas. If t
Reason 1: Your audience.
As a reader, you want insightful content, by an author who actually cares about what they are covering. And usually, people aren’t interested in everything, they have a set of likes and dislikes. The general audience of the internet fragments itself according to taste, meaning visitors gravitate towards sites that cover their interests. By focusing on a niche, you are targeting a specific fragment of this audience. This helps you capture a following, but that alone isn’t enough to profit from. This leads to reason two:
Reason 2: Advertisers want your audience.
One of the great advantages of internet advertising is the ability for advertisers to target specific demographics, as opposed to the television advertising technique of blanketing the airwaves with a general message. Advertisers, and subsequently publishers, know that the more specific their sales pitch can be, the more effective. And it makes sense.
Say for example, you are watching the evening news and see a commercial for car. Sure, it
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