Tags |
|
|
Links |
|
|
Casual Articles - Tips for Improving AdSense Performance
Crazy for Promotional Coffee MugsIf you’re looking for a way to get your logo seen and your business in the public eye, consider investing in promotional coffee mugs. Presented as gifts to clients, or as part of a marketing blitz, promotional coffee mugs can help you in spreading the word about your enterprise. More noticeable than pens, and more universal than golf balls, coffee mugs can be used by anyone, anywhere. While coffe
"The fold" is industry jargon for "the part of the page that the user sees without scrolling down". This will vary depending upon the resolution of the users screen and the size of their browser window.
Place as many ads as possible above the fold. Ads placed below the fold are seldom seen and seldom clicked.
Do you receive Junk Mail? About 60% of all the mail I receive is junk. Now how long does it take you to pick up an item of mail, open it, decide that it’s of no interest and bin it? The usual response I get to that question at seminars is “We don’t even open most of it”.How long do you spend deciding whether an advertisement or article is of interest? When you walk past a trade show booth how long does it take to decide if it’s of interest? How long do you look a
Remove borders on your AdSense ads. Web visitors eyes wander around the screen; borders stop them from wandering.
Removing borders from your AdSense ads can lead to a significant boost in CTR.
Use Matching Fonts
Match the font of your site content to the fonts of your AdSense ads.
Use Matching Colors
Match the colors of your AdSense ads to the colors of your site content. Make the ads look like content and more visitors will look at them.
One exception to the color matching rule is sites that are designed to appeal to scammers and spammers. Those sites sometimes perform better with highly contrasting colors.
Use Blue Links
Another exception to the color matching rule is to set the links in your AdSense ads to blue. Blue links tend to have a higher CTR than other link colors, because people have become used to clicking blue links.
Use Large Ads
Larger ads outperform smaller ads. Wider ads also outperform more narrow ads.
The Large Rectangle (336x280) is the best performing ad unit.
Use Lots of Ads
Google allows you to use three ad units and one link unit on each page.
Use them all. The more ads you have, the higher your Page CTR will be.
Place Ads Above the Fold
"The fold" is industry jargon for "the part of the page that the user sees without scrolling down". This will vary depending upon the resolution of the users screen and the size of their browser window.
Place as many ads as possible above the fold. Ads placed below the fold are seldom seen and seldom clicked.
2007 is at hand. What are you going to do to ensure it is a more productive/successful/ enjoyable year than 2001? Here are a few assignments that will get you started:1. If a prospect said to you - You have 30 seconds to tell him/her why they should do business with you. - what would you say? 2. If an excellent prospect said to you - We have no intention of changing suppliers in the next year, what would you do? 3. Your best 15 prospecting questions are?
Use Matching Colors
Match the colors of your AdSense ads to the colors of your site content. Make the ads look like content and more visitors will look at them.
One exception to the color matching rule is sites that are designed to appeal to scammers and spammers. Those sites sometimes perform better with highly contrasting colors.
Use Blue Links
Another exception to the color matching rule is to set the links in your AdSense ads to blue. Blue links tend to have a higher CTR than other link colors, because people have become used to clicking blue links.
Use Large Ads
Larger ads outperform smaller ads. Wider ads also outperform more narrow ads.
The Large Rectangle (336x280) is the best performing ad unit.
Use Lots of Ads
Google allows you to use three ad units and one link unit on each page.
Use them all. The more ads you have, the higher your Page CTR will be.
Place Ads Above the Fold
"The fold" is industry jargon for "the part of the page that the user sees without scrolling down". This will vary depending upon the resolution of the users screen and the size of their browser window.
Place as many ads as possible above the fold. Ads placed below the fold are seldom seen and seldom clicked.
Why Do You Need to Hire Outside Marketing and Advertising Agencies?When does a business owner feel the need to find good marketing and advertising agencies? This situation arises when you have tried your best on your own and are not getting satisfactory results. You start to feel that for the growth of the business, you need to get the help of a good outside marketing and advertising agency. Once you realize you need help, the important question becomes, “How do you ith highly contrasting colors.
Use Blue Links
Another exception to the color matching rule is to set the links in your AdSense ads to blue. Blue links tend to have a higher CTR than other link colors, because people have become used to clicking blue links.
Use Large Ads
Larger ads outperform smaller ads. Wider ads also outperform more narrow ads.
The Large Rectangle (336x280) is the best performing ad unit.
Use Lots of Ads
Google allows you to use three ad units and one link unit on each page.
Use them all. The more ads you have, the higher your Page CTR will be.
Place Ads Above the Fold
"The fold" is industry jargon for "the part of the page that the user sees without scrolling down". This will vary depending upon the resolution of the users screen and the size of their browser window.
Place as many ads as possible above the fold. Ads placed below the fold are seldom seen and seldom clicked.
Gentle assertiveness is founded on tolerance and respect for others. It entails the need for envisaging the possibility that others may have good reasons to see things differently. Truly assertive people are creative and accommodating, while aggressive people transgress the rights of others. Gentle assertive people assert their opinion, but they also recognise the importance of carefully listening to others. When confronted with assertive people, it is also important to remler ads. Wider ads also outperform more narrow ads.
The Large Rectangle (336x280) is the best performing ad unit.
Use Lots of Ads
Google allows you to use three ad units and one link unit on each page.
Use them all. The more ads you have, the higher your Page CTR will be.
Place Ads Above the Fold
"The fold" is industry jargon for "the part of the page that the user sees without scrolling down". This will vary depending upon the resolution of the users screen and the size of their browser window.
Place as many ads as possible above the fold. Ads placed below the fold are seldom seen and seldom clicked.
Business in recent years has taken on many new and complex dimensions; Competition is stiffer and margins are smaller. Success will no longer be related to technology, size or product superiority alone.In the quest to maintain market position, business leaders are realizing that one of the areas where they can improve profits, as well as market position is by creating a customer-driven organization.A customer driven organization is one that has recognized thald
"The fold" is industry jargon for "the part of the page that the user sees without scrolling down". This will vary depending upon the resolution of the users screen and the size of their browser window.
Place as many ads as possible above the fold. Ads placed below the fold are seldom seen and seldom clicked.
Place Ads on the Left
Web users are accustomed to seeing menus on the left side of the web page. Move your menu to the right and place your AdSense ads on the left.
Use the Heat Map
Use the Google AdSense Heat Map to determine where to place ads. The darker spots are areas where users spend more time looking. Place your ads in the darker areas.
Integrate Ads with Content
Visitors will be reading your content. Keeps your ads as close to your content as possible to ensure that the visitors also look at your ads.
Use Custom Channels
Use AdSense's Custom Channels to test the performance of different ad sizes, placements, colors and fonts.
Don't use Low-Paying Competing Ads
Don't clutter your page with competing ads that don't pay. If a user clicks on an ad that pays you $.01, they are not clicking on an ad that pays you $.30.
Use URL Channels
Use AdSense URL Channels to determine which pages are making you the highest CTR, CPM, and earnings. Focus your efforts on building pages like those.
Use an AdSense Reporting Package
Google only supports 200 channels. If you have more than 200 pages, use AdSense reporting software<
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/54335/casualarticles-Tips-for-Improving-AdSense-Performance.html">Tips for Improving AdSense Performance</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/54335/casualarticles-Tips-for-Improving-AdSense-Performance.html]Tips for Improving AdSense Performance[/url]
Related Articles:
The Cost Of Managers Who Don't Communicate Well
Smart PR Tactics for Small Businesses
Bookmark it:
|