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    Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours?
    Just about anyone who has been in the public eye has a story of the media interview that went south. “I talked to that reporter for an hour and all they used was a ten-second sound bite!” or, “He said he wanted to ask me about X when that was just a way to get in the door so he could talk about Y.” Chances are, the reporter came armed with questions and if he really did his homework, knew what answers to expect. You should be just as prepared. Media training can’t make the tough questions go away, but it can give you the tools to control the interview. Here are some tips:• Anticipate the toughest questions and prepare/rehearse your answers in advance. Know going in what YOUR goal is for the interview. Are you releasing new information or reacting to an event or story that’s already out there?• Be able to cover key points in a conversational manner. Don’t memorize. It will sound like it.• Collect information from the reporter before the interview…What is the deadline?What is the story about? What is the hook/interest angle?How do I fit into the story? What do you want?
    nd even use banner advertising. There are dozens of ways to generate traffic. If you want to make money from your affiliate programs, you will be using them.

    3. Start an Opt-In List.

    I checked my affiliate members' checks this month and noticed a very interesting trend. All top 10 affiliates have their own opt-in email lists and are pretty aggressive marketers to those lists. They all mail to their opt-in list at least weekly and the number one affiliate this month mails to his list every single day.

    That is where my income is coming from also. Over 90% of my income comes through using opt-in email in one way or another...either through my newsletters or through my autoresponders with follow-up. If you don't know how to use email, then your always going to be living on barely get by street in the online market.

    The web sites which I send the most traffic to have one purpose to them...and one purpose only...to sign them up on my newsletter lists. All of the content that I have on my site is for that one purpose.

    If you can't get a visitor to sign up for a

    Starting A Home Based Business
    By now, you've no doubt heard about or read about a work at home based business opportunity promising you the chance to quit your day job, make thousands every week for just a few hours' work each day and retire early so you can spend time with your family, travel the world, go back to school or pursue whatever dreams you might have. Websites offering you a money making business opportunity are advertised everywhere on the Internet – your e-mail, your favourite search engine, your favourite blog. Many people have been successful at running a home based business for as long as there have existed enterprising individuals to run a home based business, but the advent of the online home based business has changed the landscape a fair amount.There are literally thousands of websites all over the Internet offering one kind of money making business opportunity or another. And almost all of them claim that they hold the secret to the absolute best home based business you can possibly find. While there is certainly plenty of potential for you to turn a money making business opportunity you find online into a lucrative a
    Everyone is talking about them. Almost everyone is a member of at least a few of them. Affiliate programs are hot. You can usually sign up for free and be selling products within 5 minutes. The web sites, sales letters, and order shipping are all done for you. All you have to do is promote.

    But...Is anyone making money from these programs except for the affiliate program owner?

    It is a surprising statistic when you find out that only around 10% to 20% of affiliate members do enough to ever get a check. Then, only a small percentage of those go on to earn really good incomes from affiliate programs.

    It isn't the affiliate program either. Although some affiliate programs have pitifully small payouts (5% to 10%) and limit their members that way, the real problem comes with the fact that affiliates have no idea how to sell from their affiliate sites. The affiliate owners usually don't have any idea how to help them either.

    I own several affiliate programs myself, so I have spent a considerable amount of time studying my top affiliates and the top affiliates in programs all over the Internet.

    The principles below are true of almost everyone of the top affiliates in every program I have looked at. If you want to succeed and earn at least $5,000 or more per month from affiliate programs, then you will have to be following the five steps below. If you don't, it just isn't going to happen...and you have no one to blame but yourself.

    1. Create Your Own Web Site.

    Although almost every program gives you a web site to use to promote with, you really shouldn't be promoting with that site. The top affiliates always have their own web sites which they promote from. Then, they link to the affiliate program sites.

    I never drive traffic directly to any of the affiliate programs. I drive it to my site, get their name on my opt-in list, and then promote affiliate programs. If you are serious about earning profits online, then you will do the same.

    Having your own site and linking to your affiliate program gives you some additional advantages as well:

    * You can write up a short two to four paragraph endorsement and testimonial for the site yourself.

    * You can generate subscribers to your opt-in list first (this is the key to Internet profits).

    * If the affiliate program ever stops or changes your link, you still have all the traffic you worked for at YOUR site (this happens quite often).

    If you don't currently have a web site, but want to earn through affiliate programs, you need to get one today.

    2. Generate Traffic

    You can't earn a single penny in any affiliate program without generating traffic to your site. No traffic equals no income. Combine the right ingredients of an opt-in list, good site design, and the right sales offer...and your income will be directly proportional to the targeted traffic you generate.

    An advantage that I didn't mention above in why you should own your own domain is getting listed with the search engines. The pages given to you by your affiliate program owner aren't going to receive virtually any traffic from the search engines. They won't have top rankings because there are at least 1,000 other pages just like them (from the other affiliate members) and many software programs create pages which can't even be indexed by the search engines.

    Having your own domain will give you the freedom to create web pages which achieve high rankings on the search engines. Each of the major search engines such as AltaVista, Infoseek, Hotbot, and the others have their own ranking algorithms which change virtually monthly.

    You can stay on top of them though by using a program such as Web Position which actually monitors the search engines for you and helps you prepare doorway pages which will achieve the top rankings you are seeking after...and the traffic which comes from having those top rankings.

    You can read more about Web Position and everything it can do for you at our site. You can also even download a trial version for the three of the major search engines which is good for 30 days to try it out free. Check it out and download the trial at: http://www.bizpromo.com/webposition/

    Search engines are not the only way to build traffic to your site. You can trade links with sites, place free and paid classifieds, and even use banner advertising. There are dozens of ways to generate traffic. If you want to make money from your affiliate programs, you will be using them.

    3. Start an Opt-In List.

    I checked my affiliate members' checks this month and noticed a very interesting trend. All top 10 affiliates have their own opt-in email lists and are pretty aggressive marketers to those lists. They all mail to their opt-in list at least weekly and the number one affiliate this month mails to his list every single day.

    That is where my income is coming from also. Over 90% of my income comes through using opt-in email in one way or another...either through my newsletters or through my autoresponders with follow-up. If you don't know how to use email, then your always going to be living on barely get by street in the online market.

    The web sites which I send the most traffic to have one purpose to them...and one purpose only...to sign them up on my newsletter lists. All of the content that I have on my site is for that one purpose.

    If you can't get a visitor to sign up for a f

    The Basics of Starting an Online Business (Part 2)
    There is much more to starting an online business than just having a product to sell and setting up a website. In order to turn this into a profitable business, you have to reach the customers. This means that you have to rank high in the search engines - at least in the top 20. If you are wondering why this is so, just think of the many times you searched for something on the Internet. How often did you continue pages the first two screens of results? If you are like most searchers, if you don't find what you are looking for in the first two pages, you try another search term.The words you write have a direct impact on how successful your online business will be. You have to be aware of keyword search optimization so that the major search engines will pick up your site. You can submit to the search engines for free, but the words you write will determine your ranking.When you have an online business, you can make money while you sleep. Your store is open 24 hours a day with customers from all over the world visiting and making purchases. Therefore, you need to have a secure way of paying for the products s
    rams all over the Internet.

    The principles below are true of almost everyone of the top affiliates in every program I have looked at. If you want to succeed and earn at least $5,000 or more per month from affiliate programs, then you will have to be following the five steps below. If you don't, it just isn't going to happen...and you have no one to blame but yourself.

    1. Create Your Own Web Site.

    Although almost every program gives you a web site to use to promote with, you really shouldn't be promoting with that site. The top affiliates always have their own web sites which they promote from. Then, they link to the affiliate program sites.

    I never drive traffic directly to any of the affiliate programs. I drive it to my site, get their name on my opt-in list, and then promote affiliate programs. If you are serious about earning profits online, then you will do the same.

    Having your own site and linking to your affiliate program gives you some additional advantages as well:

    * You can write up a short two to four paragraph endorsement and testimonial for the site yourself.

    * You can generate subscribers to your opt-in list first (this is the key to Internet profits).

    * If the affiliate program ever stops or changes your link, you still have all the traffic you worked for at YOUR site (this happens quite often).

    If you don't currently have a web site, but want to earn through affiliate programs, you need to get one today.

    2. Generate Traffic

    You can't earn a single penny in any affiliate program without generating traffic to your site. No traffic equals no income. Combine the right ingredients of an opt-in list, good site design, and the right sales offer...and your income will be directly proportional to the targeted traffic you generate.

    An advantage that I didn't mention above in why you should own your own domain is getting listed with the search engines. The pages given to you by your affiliate program owner aren't going to receive virtually any traffic from the search engines. They won't have top rankings because there are at least 1,000 other pages just like them (from the other affiliate members) and many software programs create pages which can't even be indexed by the search engines.

    Having your own domain will give you the freedom to create web pages which achieve high rankings on the search engines. Each of the major search engines such as AltaVista, Infoseek, Hotbot, and the others have their own ranking algorithms which change virtually monthly.

    You can stay on top of them though by using a program such as Web Position which actually monitors the search engines for you and helps you prepare doorway pages which will achieve the top rankings you are seeking after...and the traffic which comes from having those top rankings.

    You can read more about Web Position and everything it can do for you at our site. You can also even download a trial version for the three of the major search engines which is good for 30 days to try it out free. Check it out and download the trial at: http://www.bizpromo.com/webposition/

    Search engines are not the only way to build traffic to your site. You can trade links with sites, place free and paid classifieds, and even use banner advertising. There are dozens of ways to generate traffic. If you want to make money from your affiliate programs, you will be using them.

    3. Start an Opt-In List.

    I checked my affiliate members' checks this month and noticed a very interesting trend. All top 10 affiliates have their own opt-in email lists and are pretty aggressive marketers to those lists. They all mail to their opt-in list at least weekly and the number one affiliate this month mails to his list every single day.

    That is where my income is coming from also. Over 90% of my income comes through using opt-in email in one way or another...either through my newsletters or through my autoresponders with follow-up. If you don't know how to use email, then your always going to be living on barely get by street in the online market.

    The web sites which I send the most traffic to have one purpose to them...and one purpose only...to sign them up on my newsletter lists. All of the content that I have on my site is for that one purpose.

    If you can't get a visitor to sign up for a

    Are You Suffering From Wide Net Syndrome?
    Early on in my marketing career, I was a media buyer in an advertising agency. And I remember when I used to buy radio air time, we wouldalways buy specific demographic groups.One demographic group that was fairly common was "Adults aged 25-54 years old."Now, I didn't know nearly as much about marketing back then ...But even as a twenty-something-year-old, this did not make very much sense to me.Why?Because at the time, both my father and I fit into this category.I was on the very young end and he was on the older end, but we BOTH fit into this demographic group.I remember mentioning this to one of my radio sales reps.I pointed out how very different I was from my father and asked how we could possibly be lumped into the same target group for marketing purposes.Not only were our tastes in music and radio listening habits completely opposite, but our lifestyles were different, our buying habits were different, you name it ... it was different!Just think for a minute about your father and I think you'll get the picture.This is just one exam
    for the site yourself.

    * You can generate subscribers to your opt-in list first (this is the key to Internet profits).

    * If the affiliate program ever stops or changes your link, you still have all the traffic you worked for at YOUR site (this happens quite often).

    If you don't currently have a web site, but want to earn through affiliate programs, you need to get one today.

    2. Generate Traffic

    You can't earn a single penny in any affiliate program without generating traffic to your site. No traffic equals no income. Combine the right ingredients of an opt-in list, good site design, and the right sales offer...and your income will be directly proportional to the targeted traffic you generate.

    An advantage that I didn't mention above in why you should own your own domain is getting listed with the search engines. The pages given to you by your affiliate program owner aren't going to receive virtually any traffic from the search engines. They won't have top rankings because there are at least 1,000 other pages just like them (from the other affiliate members) and many software programs create pages which can't even be indexed by the search engines.

    Having your own domain will give you the freedom to create web pages which achieve high rankings on the search engines. Each of the major search engines such as AltaVista, Infoseek, Hotbot, and the others have their own ranking algorithms which change virtually monthly.

    You can stay on top of them though by using a program such as Web Position which actually monitors the search engines for you and helps you prepare doorway pages which will achieve the top rankings you are seeking after...and the traffic which comes from having those top rankings.

    You can read more about Web Position and everything it can do for you at our site. You can also even download a trial version for the three of the major search engines which is good for 30 days to try it out free. Check it out and download the trial at: http://www.bizpromo.com/webposition/

    Search engines are not the only way to build traffic to your site. You can trade links with sites, place free and paid classifieds, and even use banner advertising. There are dozens of ways to generate traffic. If you want to make money from your affiliate programs, you will be using them.

    3. Start an Opt-In List.

    I checked my affiliate members' checks this month and noticed a very interesting trend. All top 10 affiliates have their own opt-in email lists and are pretty aggressive marketers to those lists. They all mail to their opt-in list at least weekly and the number one affiliate this month mails to his list every single day.

    That is where my income is coming from also. Over 90% of my income comes through using opt-in email in one way or another...either through my newsletters or through my autoresponders with follow-up. If you don't know how to use email, then your always going to be living on barely get by street in the online market.

    The web sites which I send the most traffic to have one purpose to them...and one purpose only...to sign them up on my newsletter lists. All of the content that I have on my site is for that one purpose.

    If you can't get a visitor to sign up for a

    Are You Dissatisfied With Your Job?
    Are you dissatisfied with your job? Are you looking for a New Career? Do you dream of finding a job that you love?You can have a career that you love, the only problem is, most people are afraid to make a move. What if it's not what they hoped for? What if they end up losing their current job? What if it does not work out and they lose money? The steps below will help you if you are thinking about a change in your career. 1. Why Do You Want to Change?The first and most important step is to discover why you want to change your job. If the problems you are trying to avoid have nothing to do with your job but involve external circumstances (such as a troublesome co-worker or disrespectful supervisor), you may be able to improve your current position and love the job you already have by bringing your issues to the attention of your superiors. 2. Do Your Homework. Research the position you are looking into. Making a career change can be a very exciting experience, but make sure you do not dive in without properly thinking it through and researching it. 3. Get Experien
    members) and many software programs create pages which can't even be indexed by the search engines.

    Having your own domain will give you the freedom to create web pages which achieve high rankings on the search engines. Each of the major search engines such as AltaVista, Infoseek, Hotbot, and the others have their own ranking algorithms which change virtually monthly.

    You can stay on top of them though by using a program such as Web Position which actually monitors the search engines for you and helps you prepare doorway pages which will achieve the top rankings you are seeking after...and the traffic which comes from having those top rankings.

    You can read more about Web Position and everything it can do for you at our site. You can also even download a trial version for the three of the major search engines which is good for 30 days to try it out free. Check it out and download the trial at: http://www.bizpromo.com/webposition/

    Search engines are not the only way to build traffic to your site. You can trade links with sites, place free and paid classifieds, and even use banner advertising. There are dozens of ways to generate traffic. If you want to make money from your affiliate programs, you will be using them.

    3. Start an Opt-In List.

    I checked my affiliate members' checks this month and noticed a very interesting trend. All top 10 affiliates have their own opt-in email lists and are pretty aggressive marketers to those lists. They all mail to their opt-in list at least weekly and the number one affiliate this month mails to his list every single day.

    That is where my income is coming from also. Over 90% of my income comes through using opt-in email in one way or another...either through my newsletters or through my autoresponders with follow-up. If you don't know how to use email, then your always going to be living on barely get by street in the online market.

    The web sites which I send the most traffic to have one purpose to them...and one purpose only...to sign them up on my newsletter lists. All of the content that I have on my site is for that one purpose.

    If you can't get a visitor to sign up for a

    Do You Know What's Working And What Isn't?
    I will guarantee you that every manager can improve thier skills in some area. Many managers focus only on what they are doing wrong while others only focus on what they are doing right. The problem with either strategy is clear...Three of the questions I often ask the participants in my seminars are:1. What are you doing in your life, career or business that is working? 2. What are you doing in these areas that is not working? 3. What did you used to do in these areas that worked – that you have stopped doing?These three critical questions can keep you traveling in the right direction in all areas of your life if you will ask them often enough and pay close attention to the answers you get. I ask myself these three questions at the end of every month and the end of every year.The purpose of this exercise is to ensure I am:1.Focusing on the right things in the right way. 2.Letting go of stuff that isn’t working. 3.Re-evaluating my career, business and life from past, as well as future, orientation. 4.Stretching myself into new areas of development. 5.Exper
    nd even use banner advertising. There are dozens of ways to generate traffic. If you want to make money from your affiliate programs, you will be using them.

    3. Start an Opt-In List.

    I checked my affiliate members' checks this month and noticed a very interesting trend. All top 10 affiliates have their own opt-in email lists and are pretty aggressive marketers to those lists. They all mail to their opt-in list at least weekly and the number one affiliate this month mails to his list every single day.

    That is where my income is coming from also. Over 90% of my income comes through using opt-in email in one way or another...either through my newsletters or through my autoresponders with follow-up. If you don't know how to use email, then your always going to be living on barely get by street in the online market.

    The web sites which I send the most traffic to have one purpose to them...and one purpose only...to sign them up on my newsletter lists. All of the content that I have on my site is for that one purpose.

    If you can't get a visitor to sign up for a free newsletter, then you aren't going to be able to get them to fill out your order forms and order. Get them on the list, and then start emailing them as often as you can put out good content (along with the ads).

    Although I prefer to personalize my newsletter using software you have to buy (I get mine from Postmaster Online). If you are just starting out and are on a budget, you can start your list using a free Listbot from http://www.listbot.com

    4. Develop a Unique Web Position.

    Here is a trick to increase your sales from ANY affiliate program, but people rarely ever mention it. Any successful web site finds a way to make their products and or services unique from their competition.

    When you are an affiliate though, you have thousands of competitors selling the exact same product at the exact same price. Every other affiliate in that company is your competition!

    You will have to become unique if you want to beat the other affiliates competing against you. You may think it would be difficult to do, but it isn't.

    All you have to do is add on some extra bonuses to those people who are purchasing from you. For example, if you're an affiliate for a video course, then add in a special free report on the same subject which is ONLY good for those who order from you. Your free report can be emailed to those who order so it won't cost you a penny of your commissions.

    If you own an opt-in list like you should, you could give a free ad to anyone who orders an affiliate product from you. For example, you could write that anyone who orders the ________ (you would list the product here) before midnight tonight will also get a free ad ($30 value) in your newsletter...or three free ads. Buy submission software and submit their site to 1,000 search engines if they order today.

    Do something like this and tell your opt-in email list subscribers and web site visitors about it. You will be setting yourself apart from the competition and be giving your purchasers an even better deal than buying from the affiliate owner!

    Special limited time offers work extremely effectively when combined with your own opt-in list.

    5. Generate Multiple Streams of Income.

    If you follow all four of the principles above, then you are going to be able to earn money from many different affiliates programs, and that is exactly what you should do. You should join several non-competing programs which sell products to the same targeted market.

    For example, if you have chosen to sell to Internet marketers, you may join:

    An Internet Training Program
    A Web Hosting Program
    An Autoresponder program
    A Business Opportunity
    You can find several programs which target any specific niche group.

    You can be earning 3 to 10 streams of income from the same visitors at your web site and subscribers to your newsletters. Having several streams of income helps every visitor to your site be worth more money to you!

    --------------------------------------------------------------------------------

    Terry Dean's Brand New Fr-e eBook, "10 Quick and Easy Ways to Increase Profits to ANY Web Site Overnight!" Reveals More Time Tested Proven Internet Marketing Secrets Than 99% of the Paid Products Available...Showing You Step-By-Step How to Increase Your Traffic, Drop Your Expenses, and Drive Your Profits Through the Roof:
    http://www.bizpromo.com http://www.hostofthetown.com

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