liate, you don't create the product or the sales letter, you DO however, have the choice of WHAT PRODUCT YOU “CHOOSE” TO PROMOTE.

So basically what I'm saying here is that as you look for a product to sell as an affiliate, you need to know what a good sales letter should look like if you want to make a lot of money.

A good sales letter should have a powerful HEADLINE which has what I call the crucial “Hook” factor:

You may already know the vital importance of a good

Now, if you're already familiar with any form of direct marketing or direct selling, you'll probably know about sales letters. If not, you’ll need to know how to spot a good one so you can choose the right product to promote from the ClickBank affiliate website.

Choosing the right product really could make all the difference between making easy money every day as an affiliate and making ZERO money.

By following my step-by-step methods of picking the right products to promote as an affiliate, you can easily succeed in making very good money online. These are the secrets that majority of affiliates don't know about.

Okay, so how do we know a good sales letter that will make you money? A sales letter is basically "the story" about why a customer should buy the product in question.

You see, in good old "door-to-door" or "face-to-face" marketing, the salesman has to try and convince and persuade the potential customer to buy the product by talking to them and describing all the features of the product.

Also, the selling process might have involved physically showing them what the product can do, perhaps giving an actual physical demonstration of the product in action.

Now, when it comes to marketing on the internet, the customer does not have the benefit of a physical demonstration or direct conversation with the salesperson...or the recognition factor of a well known, popular brand (in most cases).

So the only way to get the message of the product across is to design a "sales letter" to perform the task of SELLING the product for you.

Essentially the sales letter acts as your SALESPERSON. So if you actually reflect on the "function" of a sales letter to explain why the customer should buy the product, you will immediately begin to appreciate just how persuasive it has to be to make the customer want to reach for their credit card and make a purchase.

Although as an affiliate, you don't create the product or the sales letter, you DO however, have the choice of WHAT PRODUCT YOU “CHOOSE” TO PROMOTE.

So basically what I'm saying here is that as you look for a product to sell as an affiliate, you need to know what a good sales letter should look like if you want to make a lot of money.

A good sales letter should have a powerful HEADLINE which has what I call the crucial “Hook” factor:

You may already know the vital importance of a good

ote as an affiliate, you can easily succeed in making very good money online. These are the secrets that majority of affiliates don't know about.

Okay, so how do we know a good sales letter that will make you money? A sales letter is basically "the story" about why a customer should buy the product in question.

You see, in good old "door-to-door" or "face-to-face" marketing, the salesman has to try and convince and persuade the potential customer to buy the product by talking to them and describing all the features of the product.

Also, the selling process might have involved physically showing them what the product can do, perhaps giving an actual physical demonstration of the product in action.

Now, when it comes to marketing on the internet, the customer does not have the benefit of a physical demonstration or direct conversation with the salesperson...or the recognition factor of a well known, popular brand (in most cases).

So the only way to get the message of the product across is to design a "sales letter" to perform the task of SELLING the product for you.

Essentially the sales letter acts as your SALESPERSON. So if you actually reflect on the "function" of a sales letter to explain why the customer should buy the product, you will immediately begin to appreciate just how persuasive it has to be to make the customer want to reach for their credit card and make a purchase.

Although as an affiliate, you don't create the product or the sales letter, you DO however, have the choice of WHAT PRODUCT YOU “CHOOSE” TO PROMOTE.

So basically what I'm saying here is that as you look for a product to sell as an affiliate, you need to know what a good sales letter should look like if you want to make a lot of money.

A good sales letter should have a powerful HEADLINE which has what I call the crucial “Hook” factor:

You may already know the vital importance of a good

king to them and describing all the features of the product.

Also, the selling process might have involved physically showing them what the product can do, perhaps giving an actual physical demonstration of the product in action.

Now, when it comes to marketing on the internet, the customer does not have the benefit of a physical demonstration or direct conversation with the salesperson...or the recognition factor of a well known, popular brand (in most cases).

So the only way to get the message of the product across is to design a "sales letter" to perform the task of SELLING the product for you.

Essentially the sales letter acts as your SALESPERSON. So if you actually reflect on the "function" of a sales letter to explain why the customer should buy the product, you will immediately begin to appreciate just how persuasive it has to be to make the customer want to reach for their credit card and make a purchase.

Although as an affiliate, you don't create the product or the sales letter, you DO however, have the choice of WHAT PRODUCT YOU “CHOOSE” TO PROMOTE.

So basically what I'm saying here is that as you look for a product to sell as an affiliate, you need to know what a good sales letter should look like if you want to make a lot of money.

A good sales letter should have a powerful HEADLINE which has what I call the crucial “Hook” factor:

You may already know the vital importance of a good

he only way to get the message of the product across is to design a "sales letter" to perform the task of SELLING the product for you.

Essentially the sales letter acts as your SALESPERSON. So if you actually reflect on the "function" of a sales letter to explain why the customer should buy the product, you will immediately begin to appreciate just how persuasive it has to be to make the customer want to reach for their credit card and make a purchase.

Although as an affiliate, you don't create the product or the sales letter, you DO however, have the choice of WHAT PRODUCT YOU “CHOOSE” TO PROMOTE.

So basically what I'm saying here is that as you look for a product to sell as an affiliate, you need to know what a good sales letter should look like if you want to make a lot of money.

A good sales letter should have a powerful HEADLINE which has what I call the crucial “Hook” factor:

You may already know the vital importance of a good

liate, you don't create the product or the sales letter, you DO however, have the choice of WHAT PRODUCT YOU “CHOOSE” TO PROMOTE.

So basically what I'm saying here is that as you look for a product to sell as an affiliate, you need to know what a good sales letter should look like if you want to make a lot of money.

A good sales letter should have a powerful HEADLINE which has what I call the crucial “Hook” factor:

You may already know the vital importance of a good headline. It is probably the single most important part of the whole sales letter, simply because if the headline doesn't "hook" the website visitor (potential customer) at first sight...they will simply click away from the sales letter. That's it!

It wouldn't matter how good the rest of the sales page was. THEY WOULD NOT READ THAT FAR TO FIND OUT! So how do we know a good headline?

It should capture the BENEFITS of the product; what it can do for the customer. Notice I said benefits, not features. You see, there's a BIG difference between pointing out the features of the product...and pointing out the benefits.

Let's take a quick example.

Features based headline:

Buy 360mm Turntable Microwave, 1,000 Watt Power, Stainless Steel

Benefits based headline:

"Your Meal "Piping Hot" And Ready...In Just 5 Minutes, GUARANTEED!"

You see the difference? Which ad would YOU be more likely to respond to if you were a potential microwave customer? You see, the number one rule of all direct marketing is that you should always emphasize the benefits FOR THE CUSTOMER.

The customer could care less about what your product can do (technically). They don't care how clever you are or how knowledgeable you are on your subject.

All they care about is simply: "What the hell can this product do for ME?" "Why on earth am I spending my precious time reading this stuff right now?"

So next time you're trying to choose which affiliate products will make you good money, remember to apply this principle and you'll achieve great success.