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Casual Articles - Affiliate Sales - Don't Waste Loads of Cash When You're Continually Throwing Away a Resource
You should always have your cards with you so that you will be ready to hand them out at any stage. Never leave home without them. Every time you meet someone leave a card with them. Distribute them in any public place where you might find yourself. The bus stations, train stations or shopping malls.Leave a card wherever you have been in a public place, on the counters in bars and stores or in restrooms. Wherever the pubic will see them is a good place. By doing this you will be constantly building up new contacts and they will in turn become new customers. This is your constant aim to get people to visit your premises and see what you have on offer. Adv
... let me tell you more about the pipeline. Stage 3, we want them to experience us, we want them to know something about what we do. How do we achieve this? We give them something they want which may be of high value to them, but which is of low value to us. It may be a free report; a mini-e-course; a sample download. Whatever it is it achieves severa
If you are a loan officer or mortgage broker, you have more than likely dealt with mortgage lead companies in the past.If you are one of the ones that have invested money in lead companies in the past, than you fall into one of two categories.Those that have lost money to lead companies, and those that are going to loose money to lead companies.Loan officers have every reason to be skeptical of lead companies. However, if you are considering taking a shot with a mortgage lead company, here are a few things to keep in mind.For starters, take your time, and do as much research as you can. Remember, you work hard for your money, so make sure th
I'm just like any other Internet user out there, I search for stuff, some of it I even want to buy ... but I'm always amazed how certain affiliates are so behind in their marketing strategy.
Let me show you what I mean; let's go back to Marketing 101.
Whatever business you are in -- and I'm assuming that by reading this you have a business or you work in a business, or you have an interest in a business of some description -- the idea is to make money. You do this, for the majority of times, by taking a prospect and converting them into a lead, and finally welcoming them as a client.
Prospect --> Lead --> Client
Oh, is that all there is to running a business? ... if only I had known that years ago then I wouldn't have needed to work so hard on getting nowhere really fast!
Well, as always, no that *isn't* the whole story. In fact there's more to the Prospect --> Lead --> Client model.
It's all about 'pipeline' and how you fill it. You start off with prospects who are people who may or may not have a need for your product or service (and to keep it on track, remember for affiliates this means the products you're selling through your affiliate link), and you want to convert those prospects into leads i.e. people who *do* have recognised need but may or may not necessarily buy from you ... after all, I have a need for a new car (the old one really does need replacing), but that doesn't mean I'm a lead for BMW because I prefer a different style, and I'm not a lead for Porche because as yet I can't afford one (but I'm working on it!)
In a sense, moving people along the pipeline is more like this:
Don't Know You --> Know Of You --> Experienced Your Work --> ...
Though they haven't bought anything from you at this point, they're still a freeloader. How does this relate to affiliate web-sites and sales ... well, an Internet user does a search on Google and they don't know you (stage 1). They see an Adwords ad or even better a natural listing of your site that peaks their interest so they click to your web-site, and now they know of you (stage 2). How do we move them on to the next stage? Read on, and you'll find out.
Thing is, most affiliates have already fallen foul of the pipeline model, because they haven't directed the click to their own web-site, they direct the prospect directly to the sales page of the product. Do you know why you're told to do a 'pre-sell'? It's to get them in the pipeline. Why? Well, because if you abandon them at this stage you may gain an affiliate sale, but you may not necessarily get anything else ...
... let me tell you more about the pipeline. Stage 3, we want them to experience us, we want them to know something about what we do. How do we achieve this? We give them something they want which may be of high value to them, but which is of low value to us. It may be a free report; a mini-e-course; a sample download. Whatever it is it achieves several
Certain responsibilities lie with the shipper for all LTL and TL shipments. These responsibilities apply across the board with all freight carrier companies. Proper packaging, address labeling, shipment loading and unloading, and proper shipment documents (BOL provided to you by us) are required by all carriers and are the responsibility of the shipper. These are things that your shipping agent will assist you with, but you can get a good idea here of what to expect, along with some resourceful ideas on packaging and other need-to-know info.PackagingPackaging, in most cases, will be the main protection (insurance) against shipment damage (unless fa
Prospect --> Lead --> Client
Oh, is that all there is to running a business? ... if only I had known that years ago then I wouldn't have needed to work so hard on getting nowhere really fast!
Well, as always, no that *isn't* the whole story. In fact there's more to the Prospect --> Lead --> Client model.
It's all about 'pipeline' and how you fill it. You start off with prospects who are people who may or may not have a need for your product or service (and to keep it on track, remember for affiliates this means the products you're selling through your affiliate link), and you want to convert those prospects into leads i.e. people who *do* have recognised need but may or may not necessarily buy from you ... after all, I have a need for a new car (the old one really does need replacing), but that doesn't mean I'm a lead for BMW because I prefer a different style, and I'm not a lead for Porche because as yet I can't afford one (but I'm working on it!)
In a sense, moving people along the pipeline is more like this:
Don't Know You --> Know Of You --> Experienced Your Work --> ...
Though they haven't bought anything from you at this point, they're still a freeloader. How does this relate to affiliate web-sites and sales ... well, an Internet user does a search on Google and they don't know you (stage 1). They see an Adwords ad or even better a natural listing of your site that peaks their interest so they click to your web-site, and now they know of you (stage 2). How do we move them on to the next stage? Read on, and you'll find out.
Thing is, most affiliates have already fallen foul of the pipeline model, because they haven't directed the click to their own web-site, they direct the prospect directly to the sales page of the product. Do you know why you're told to do a 'pre-sell'? It's to get them in the pipeline. Why? Well, because if you abandon them at this stage you may gain an affiliate sale, but you may not necessarily get anything else ...
... let me tell you more about the pipeline. Stage 3, we want them to experience us, we want them to know something about what we do. How do we achieve this? We give them something they want which may be of high value to them, but which is of low value to us. It may be a free report; a mini-e-course; a sample download. Whatever it is it achieves severa
Looking after a new employee during their first few weeks at work can mean the difference between their success and failure as employees as well as your success and failure as an employer, manager or supervisor.Proper orientation determines how fast the new employee can be productive and efficient in his or her new job while giving you a good opportunity to make your new employee an efficient part of your team.Below are 15 suggestions that will help you deal with your new employees during their first few weeks to help make sure that they get started on the right track.1. Have a induction policy for welcoming and training new employees. Don't just l
In a sense, moving people along the pipeline is more like this:
Don't Know You --> Know Of You --> Experienced Your Work --> ...
Though they haven't bought anything from you at this point, they're still a freeloader. How does this relate to affiliate web-sites and sales ... well, an Internet user does a search on Google and they don't know you (stage 1). They see an Adwords ad or even better a natural listing of your site that peaks their interest so they click to your web-site, and now they know of you (stage 2). How do we move them on to the next stage? Read on, and you'll find out.
Thing is, most affiliates have already fallen foul of the pipeline model, because they haven't directed the click to their own web-site, they direct the prospect directly to the sales page of the product. Do you know why you're told to do a 'pre-sell'? It's to get them in the pipeline. Why? Well, because if you abandon them at this stage you may gain an affiliate sale, but you may not necessarily get anything else ...
... let me tell you more about the pipeline. Stage 3, we want them to experience us, we want them to know something about what we do. How do we achieve this? We give them something they want which may be of high value to them, but which is of low value to us. It may be a free report; a mini-e-course; a sample download. Whatever it is it achieves severa
Undertaking any project, whether in-house or in partnership with a professional services firm, entails risk. Project risk is defined as any area of concern that could prevent a project from achieving all of its benefits. Project risk requires careful management and involves identification, assessment, and mitigation. It is important at the beginning of any project to go through the risk identification process. Not all project risks are obvious. When identifying risks, look for areas in the project that are based on:1. insufficient or unreliable data, 2. insufficient preparation, 3. inadequate resources, or 4. lack of control.Some areas
Though they haven't bought anything from you at this point, they're still a freeloader. How does this relate to affiliate web-sites and sales ... well, an Internet user does a search on Google and they don't know you (stage 1). They see an Adwords ad or even better a natural listing of your site that peaks their interest so they click to your web-site, and now they know of you (stage 2). How do we move them on to the next stage? Read on, and you'll find out.
Thing is, most affiliates have already fallen foul of the pipeline model, because they haven't directed the click to their own web-site, they direct the prospect directly to the sales page of the product. Do you know why you're told to do a 'pre-sell'? It's to get them in the pipeline. Why? Well, because if you abandon them at this stage you may gain an affiliate sale, but you may not necessarily get anything else ...
... let me tell you more about the pipeline. Stage 3, we want them to experience us, we want them to know something about what we do. How do we achieve this? We give them something they want which may be of high value to them, but which is of low value to us. It may be a free report; a mini-e-course; a sample download. Whatever it is it achieves severa
The population of students starting their own businesses after graduation and even while studying is showing an increasing trend. I can't prove this fact with statistics and studies conducted, but it seems to be pretty prevalent in our culture today. With stories of more and more young millionaires born every minute, I dare say more and more people are in their golden years during their roaring twenties.To start with, the idea of attaining financial freedom early in life is indeed romantic, which explains why it is easily embraced. Also, the fact that one has lots of opportunities in their early years to make mistakes and explore new ground and to pick themselve
... let me tell you more about the pipeline. Stage 3, we want them to experience us, we want them to know something about what we do. How do we achieve this? We give them something they want which may be of high value to them, but which is of low value to us. It may be a free report; a mini-e-course; a sample download. Whatever it is it achieves several things -- they begin to feel good, it builds trust between us, and they'll be ready for more when we offer it. What it does for us is move them along the pipeline. The next one's a good one ...
--> Buys From You --> Is A Repeat Buyer --> Is An Evangelist
At last, we're moving into profit :-) Stage 4 is all about being a customer, converting the potential lead into a client. Now, the sooner you do this from stage 3, the sooner you get into profit. Sometimes it may take many offerings before the lead is ready to buy, or is ready to commit. Psychology research shows that different people take different amounts of 'showings' before they purchase.
Oh dear.
You see, the typical affiliate passes the lead straight to the sales page. Strike 1.
Or some enlightened affiliates actually take the time to set up a pre-sell page, but the chances that they'll buy straight away will be low, and the chances that they'll search and reach your page a second time are almost non-existant. Strike 2.
Do you see how so many affiliates are wasting loads of cash because they don't give the web-visitor anything, or they don't keep track of that click so that they can continue to sell to them later on.
Ah, so this is why they say 'the money is in the list?'
Yes.
Exactly so. We need to catch the prospect's email address (usually when we offer them the gift so that they 'know of us') and then continue our marketing efforts long after the original click.
When they've bought from us, by using the affiliate link, we then want to turn them into a repeat buyer. What other goods, services, products do you have to offer? There are *always* related items that you can cross-sell, up-sell and back-end sell.
But the average affiliate never thinks of this. They let this money slip through their fingers like sand. They fail to exploit the 'Repeat Buyer' stage of the pipeline. Strike 3.
Ouch.
What about the Evangelist at stage 6? Ah, this is where you get others to do the selling for you.
Affiliates within affiliates?
Or perhaps maybe even your own product ...
© Copyright Howard Sandford, Fast Improvement 2006 - all rights reserved
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