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Casual Articles - Interview with Gene Kavner-Former World-Wide Leader of the Amazon.com Associates Program
Hot Job Search News!
A prominent east coast newspaper recently reported important employment insights from one of the nation's top job-search professionals.This 2005 article highlights important information consistent with EEI's recommendations. It's a reality check and a wake-up call for anyone serious about getting ahead.* In a tough job market, those looking for work need to set themselves apart. Nothing does this as well as a face-to-face meeting.* 'Many people have a hard time getting out of the starting gate in their search,' says John A. Challenger, chief executive officer of Challenger, Gray & Christmas, a top outplacement consulting organization.* 'There's an illusion that there has to be some agent, some source out there that has a pool of the best job opportunities,' he says. 'And this agent will go to employers and market my candidacy for me.'* But the hard truth is that job hunters must be their own advocates.* 'Even the most self-assured CEO doesn't like to go out and ask for a job and get rejected,' Challenger says. He suggests using 'some aggressive or unconventional techniques . . .'* 'The goal is to contact an action person who will see candidates and extend the offer. Human resources personnel seldom make hiring decisions.'This article confirms the 21st Century changes in employment marketplace expectations. They require "aggressive and unconventional" alternatives instead of old-fashioned methods.Executive Excellence International is the world class authority on alternative job search strategies and nin-traditional career advancement techniques. EEI anticipated these changes by several years. We've successfully armed our customers with the sophisticated and assertive tools they need to be winners . . . guaranteed!
a media, whether it's offline media, such as newspaper or television, or an online website, and purchase some impressions effectively, purchase inventory that they would have and allow their product to be introduced to theiA prominent east coast newspaper recently reported important employment insights from one of the nation's top job-search professionals.This 2005 article highlights important information consistent with EEI's recommendations. It's a reality check and a wake-up call for anyone serious about getting ahead.* In a tough job market, those looking for work need to set themselves apart. Nothing does this as well as a face-to-face meeting.* 'Many people have a hard time getting out of the starting gate in their search,' says John A. Challenger, chief executive officer of Challenger, Gray & Christmas, a top outplacement consulting organization.* 'There's an illusion that there has to be some agent, some source out there that has a pool of the best job opportunities,' he says. 'And this agent will go to employers and market my candidacy for me.'* But the hard truth is that job hunters must be their own advocates.* 'Even the most self-assured CEO doesn't like to go out and ask for a job and get rejected,' Challenger says. He suggests using 'some aggressive or unconventional techniques . . .'* 'The goal is to contact an action person who will see candidates and extend the offer. Human resources personnel seldom make hiring decisions.'This article confirms the 21st Century changes in employment marketplace expectations. They require "aggressive and unconventional" alternatives instead of old-fashioned methods.Executive Excellence International is the world class authority on alternative job search strategies and nin-traditional career advancement techniques. EEI anticipated these changes by several years. We've successfully armed our customers with the sophisticated and assertive tools they need to be winners . . . guaranteed!
Strategic Planning Must Include a Strategic Action Plan Filled with WAY SMART Goals
Strategic planning is all about who does what by when. Even though this is a solid small business strategy to high level business strategy, implementing a strategic plan is a constant and consistent business issue. The reason is usually two-fold: There is not a strategic action plan. The SMART goal criteria are lacking. A strategic action plan is part of the strategic plan. This simple working document contains: Foundational statements of the organization – vision, values and mission Critical goal categories and respective goals for each category Key Performance indicators or what some call a dashboard that are monitored on pre-determined basis The benefits of a strategic action plan are many from seeing immediate accomplishments to strengthening the motivation in strategic planning.Many individuals in business know about the basic criteria for consistent goal achievement: Smart Measurable Achievable Realistically set hit (stretch) Target date, time driven These criteria have been around for many years. However with all the changes in the 21st century business world, workplace and workforce, the SMART criteria need to expand to include three additional criterion. All goals should be written. By having a strategic action plan that includes all written goals helps to keep focus on the desired end results. Even repetitive goals as making 20 phone calls per day need to be written someplace within the strategic action plan.All goals should be aligned to the strategic plan. This is part of the planning process. Additionally, the goals need to be aligned to each employee’s personal action plan.All goals need to be yours. Even though the strategic action plan contains organizational goals, each employee needs to own these goals. The What's In It for Me (WIIFM) leads to the What's In It For Us (WIFFU). Today's workforce is far different than 50 years ago. Assembly line mentality no longer drives today’s workforce. Knowledge workers demand to know that their efforts are important. Shawn Collins: Thank you for Gene Kavner, joining us today for a little chat. If you're not familiar with Gene, he was formerly of the Worldwide Leader of the Amazon.com Associates program. He's also an experienced entrepreneur and very active in the affiliate business. He's a blogger with the site AffiliateBrand.com. It's great to have you here, Gene.
Strategic planning is all about who does what by when. Even though this is a solid small business strategy to high level business strategy, implementing a strategic plan is a constant and consistent business issue. The reason is usually two-fold: There is not a strategic action plan. The SMART goal criteria are lacking. A strategic action plan is part of the strategic plan. This simple working document contains: Foundational statements of the organization – vision, values and mission Critical goal categories and respective goals for each category Key Performance indicators or what some call a dashboard that are monitored on pre-determined basis The benefits of a strategic action plan are many from seeing immediate accomplishments to strengthening the motivation in strategic planning.Many individuals in business know about the basic criteria for consistent goal achievement: Smart Measurable Achievable Realistically set hit (stretch) Target date, time driven These criteria have been around for many years. However with all the changes in the 21st century business world, workplace and workforce, the SMART criteria need to expand to include three additional criterion. All goals should be written. By having a strategic action plan that includes all written goals helps to keep focus on the desired end results. Even repetitive goals as making 20 phone calls per day need to be written someplace within the strategic action plan.All goals should be aligned to the strategic plan. This is part of the planning process. Additionally, the goals need to be aligned to each employee’s personal action plan.All goals need to be yours. Even though the strategic action plan contains organizational goals, each employee needs to own these goals. The What's In It for Me (WIIFM) leads to the What's In It For Us (WIFFU). Today's workforce is far different than 50 years ago. Assembly line mentality no longer drives today’s workforce. Knowledge workers demand to know that their efforts are important. Shawn Collins: Thank you for Gene Kavner, joining us today for a little chat. If you're not familiar with Gene, he was formerly of the Worldwide Leader of the Amazon.com Associates program. He's also an experienced entrepreneur and very active in the affiliate business. He's a blogger with the site AffiliateBrand.com. It's great to have you here, Gene.
Gene Kavner: Good morning, Shawn. Thank you. Same here.
Shawn: Great. Just have a handful of questions here. I'd love to hear what you think about them. I'll jump right in. One thing I'm curious How would you define affiliate marketing, and how is it different than a traditional advertising?
Gene: Well, actually, affiliate marketing is not very well understood. We all understand what advertising is basically a merchant or somebody that's got something to sell would typically approach a media, whether it's offline media, such as newspaper or television, or an online website, and purchase some impressions effectively, purchase inventory that they would have and allow their product to be introduced to their
Google Sitemaps: A Website Must-Have
A little history… Google Site Maps is a free service provided by Google. It was launched in early 2006. Google has since then listened to fellow web developers and internet gurus, adding a few more features in the recent few months. It's a great start to any Internet Marketing or Search Engine Optimization campaign.What you can do with it …. There are any things Google Site Maps can help you do. These things include: seeing errors in the crawler has when crawling your website, shows the keywords your website places at top along with the average place in the SERPs (Search Engine Results Page) where your listing appears, ability to see what links Google sees that are pointing to your website, page rank statistics, common keywords between your website and the links pointing to your website and other tools but these are the most important.Why Google Site Map is a website must have … It is a must have because it saves time and energy for you. And, who doesn't want to save time in this day and age? All you basically have to do is check one page per day to make sure all pages of your website are included in the index. With the sitemap tool, you can tell if the crawler is reporting errors. If it is you know you have work to do. You will need to fix theses errors.It is also the quickest and easiest way to get you pages in Google. Even if your website was launched yesterday. It also gives you a report on the last time Google accessed your homepage, the average pages crawled each day, the page with the highest page rank, the anchor text in your website's content compared to the anchor text in incoming links to your website.Researching for SEO ( Search Engine Optimization) purposes? Well you will probably want to know what keywords are working for you in Google and what ones aren't. With Site Maps it's as easily as turning on your computer. Log in and click on the 'statistics' tab and then click 'query stats'. This will show you a list of the top search queries and your position within those. It will also show you a list top search queries and ones in which the visitor clicks through to your website. Simply put this gives you a list of what SEO campaigns is working for your website and which are not.Conclusion…. If you have a ne
ntrepreneur and very active in the affiliate business. He's a blogger with the site AffiliateBrand.com. It's great to have you here, Gene.A little history… Google Site Maps is a free service provided by Google. It was launched in early 2006. Google has since then listened to fellow web developers and internet gurus, adding a few more features in the recent few months. It's a great start to any Internet Marketing or Search Engine Optimization campaign.What you can do with it …. There are any things Google Site Maps can help you do. These things include: seeing errors in the crawler has when crawling your website, shows the keywords your website places at top along with the average place in the SERPs (Search Engine Results Page) where your listing appears, ability to see what links Google sees that are pointing to your website, page rank statistics, common keywords between your website and the links pointing to your website and other tools but these are the most important.Why Google Site Map is a website must have … It is a must have because it saves time and energy for you. And, who doesn't want to save time in this day and age? All you basically have to do is check one page per day to make sure all pages of your website are included in the index. With the sitemap tool, you can tell if the crawler is reporting errors. If it is you know you have work to do. You will need to fix theses errors.It is also the quickest and easiest way to get you pages in Google. Even if your website was launched yesterday. It also gives you a report on the last time Google accessed your homepage, the average pages crawled each day, the page with the highest page rank, the anchor text in your website's content compared to the anchor text in incoming links to your website.Researching for SEO ( Search Engine Optimization) purposes? Well you will probably want to know what keywords are working for you in Google and what ones aren't. With Site Maps it's as easily as turning on your computer. Log in and click on the 'statistics' tab and then click 'query stats'. This will show you a list of the top search queries and your position within those. It will also show you a list top search queries and ones in which the visitor clicks through to your website. Simply put this gives you a list of what SEO campaigns is working for your website and which are not.Conclusion…. If you have a ne
Gene Kavner: Good morning, Shawn. Thank you. Same here.
Shawn: Great. Just have a handful of questions here. I'd love to hear what you think about them. I'll jump right in. One thing I'm curious How would you define affiliate marketing, and how is it different than a traditional advertising?
Gene: Well, actually, affiliate marketing is not very well understood. We all understand what advertising is basically a merchant or somebody that's got something to sell would typically approach a media, whether it's offline media, such as newspaper or television, or an online website, and purchase some impressions effectively, purchase inventory that they would have and allow their product to be introduced to thei
Increasing Sales In Regional Areas - Woodland Designs Propagates New Growth
Tips on Business Growth in Regional AreasSince doing the Eyes Wide Open Strategic Stock take in 2002, Woodland Designs has grown to become the Blue Mountains' leading garden design and horticultural company. Always on the lookout for new forms of promotion, Felicity Hallam, one of Woodland Designs directors, put the company on show at the local community festival. With invaluable assistance from Eyes Wide Open, Woodland Designs' first foray into public shows was a success. Felicity explains how they did it, what worked and what they'll do differently next time.The EventWe booked a space at the Black heath Rhododendron Festival, which is one of our community's headline annual events. The Festival is in early November when spring is at its peek. The reasons we chose this event included:o Low pressure - this was our first attempt, so we didn't want the pressure of a major trade showo Access to our marketo Low costWhat were Our Objectives?We'd been contemplating using festivals and shows in our local area as a form of promotion for some time. We had many objectives, some of the major one's being:o Reaching people new to our areao Educating people about what we doo Distributing promotional material - mainly our very popular postcardso Being active in the community. Since ours is a small and close community, supporting community events and showing leadership reflects well on us.o Collecting names for our email bulletin listo Trial run. If this event was successful, we intended to make regular appearances at similar events a permanent part of our promotional plan.It's All in the PlanningWe began by making a thorough plan. We sat down and discussed our objectives then developed the plan around them. Our display consisted of two main parts; a garden display and our documented portfolio and sample plans. The garden display was to attract attention and the portfolio and sample plans were to educate people about the services we offer. Once we had our plan roughed out we took our ideas to Eyes Wide Open. The outstanding team at EWO helped us refine our plan by challenging our thinking on a number of aspects including our processes for following up from the event. Prior to the day we assembled ou
Great. Just have a handful of questions here. I'd love to hear what you think about them. I'll jump right in. One thing I'm curious How would you define affiliate marketing, and how is it different than a traditional advertising?Tips on Business Growth in Regional AreasSince doing the Eyes Wide Open Strategic Stock take in 2002, Woodland Designs has grown to become the Blue Mountains' leading garden design and horticultural company. Always on the lookout for new forms of promotion, Felicity Hallam, one of Woodland Designs directors, put the company on show at the local community festival. With invaluable assistance from Eyes Wide Open, Woodland Designs' first foray into public shows was a success. Felicity explains how they did it, what worked and what they'll do differently next time.The EventWe booked a space at the Black heath Rhododendron Festival, which is one of our community's headline annual events. The Festival is in early November when spring is at its peek. The reasons we chose this event included:o Low pressure - this was our first attempt, so we didn't want the pressure of a major trade showo Access to our marketo Low costWhat were Our Objectives?We'd been contemplating using festivals and shows in our local area as a form of promotion for some time. We had many objectives, some of the major one's being:o Reaching people new to our areao Educating people about what we doo Distributing promotional material - mainly our very popular postcardso Being active in the community. Since ours is a small and close community, supporting community events and showing leadership reflects well on us.o Collecting names for our email bulletin listo Trial run. If this event was successful, we intended to make regular appearances at similar events a permanent part of our promotional plan.It's All in the PlanningWe began by making a thorough plan. We sat down and discussed our objectives then developed the plan around them. Our display consisted of two main parts; a garden display and our documented portfolio and sample plans. The garden display was to attract attention and the portfolio and sample plans were to educate people about the services we offer. Once we had our plan roughed out we took our ideas to Eyes Wide Open. The outstanding team at EWO helped us refine our plan by challenging our thinking on a number of aspects including our processes for following up from the event. Prior to the day we assembled ou
Gene: Well, actually, affiliate marketing is not very well understood. We all understand what advertising is basically a merchant or somebody that's got something to sell would typically approach a media, whether it's offline media, such as newspaper or television, or an online website, and purchase some impressions effectively, purchase inventory that they would have and allow their product to be introduced to thei
Make Money Online - Search Engine Optimization - Traffic
Is it still possible to make money online with Google Adsense? After all, there was a report circulating this past fall that said Adsense was dead.Adsense took a beating a short time ago when Google made some changes. But it is still possible to make money online with a Web site or two. It is even possible to make a good living with it.What You NeedYou need a domain name, a hosting account, and a niche topic. Preferably the niche is one that you know something about. That makes it easier to fill it with content.If you want to make money online with one or two Web sites then good content is a must. Your goal is to create a site that attracts people and keeps them coming back.There are sites on the Internet, created by people just like you that are getting thousands of visitors a day. The content is written by the site owner who cares about the subject. They are passionate about the topic and write from their heart.These sites have grown in popularity simply by word-of-mouth and maybe some simple search engine optimization tactics. Good content will get noticed, although optimizing for the search engines helps.Getting Traffic to Your New SiteBefore your site can become popular through word-of-mouth you need to get the first visitors to your site. How do you let people know about your site?Free tactics include posting in forums or blogs and putting your URL in the signature, posting on Answers.Yahoo.com and again putting your URL in the signature, and writing articles and submitting them to article directories. These are all free, and they work very well.Here's a hint: Write an article each week for each site. Do that consistently and you can't help but get traffic. It's a great way to get backlinks, too, which is very important in getting ranked high in the search engines.For further education (and for examples) visit StevePavlina.com and JackHumphrey.com/fridaytrafficreport. These are two sites that get thousands of visitors a day. They are using the blogging software put out by WordPress, which is free.Blogs are a simple way to build a Web site. Anyone can start one, and then tweak it as they become more experienced. Jack's site didn't start out looking that cool. He's done some major changes to it in the last
advertising?Is it still possible to make money online with Google Adsense? After all, there was a report circulating this past fall that said Adsense was dead.Adsense took a beating a short time ago when Google made some changes. But it is still possible to make money online with a Web site or two. It is even possible to make a good living with it.What You NeedYou need a domain name, a hosting account, and a niche topic. Preferably the niche is one that you know something about. That makes it easier to fill it with content.If you want to make money online with one or two Web sites then good content is a must. Your goal is to create a site that attracts people and keeps them coming back.There are sites on the Internet, created by people just like you that are getting thousands of visitors a day. The content is written by the site owner who cares about the subject. They are passionate about the topic and write from their heart.These sites have grown in popularity simply by word-of-mouth and maybe some simple search engine optimization tactics. Good content will get noticed, although optimizing for the search engines helps.Getting Traffic to Your New SiteBefore your site can become popular through word-of-mouth you need to get the first visitors to your site. How do you let people know about your site?Free tactics include posting in forums or blogs and putting your URL in the signature, posting on Answers.Yahoo.com and again putting your URL in the signature, and writing articles and submitting them to article directories. These are all free, and they work very well.Here's a hint: Write an article each week for each site. Do that consistently and you can't help but get traffic. It's a great way to get backlinks, too, which is very important in getting ranked high in the search engines.For further education (and for examples) visit StevePavlina.com and JackHumphrey.com/fridaytrafficreport. These are two sites that get thousands of visitors a day. They are using the blogging software put out by WordPress, which is free.Blogs are a simple way to build a Web site. Anyone can start one, and then tweak it as they become more experienced. Jack's site didn't start out looking that cool. He's done some major changes to it in the last
Gene: Well, actually, affiliate marketing is not very well understood. We all understand what advertising is basically a merchant or somebody that's got something to sell would typically approach a media, whether it's offline media, such as newspaper or television, or an online website, and purchase some impressions effectively, purchase inventory that they would have and allow their product to be introduced to thei
The DMAIC Model and Business Success
These days, the struggle to survive is becoming increasingly intense for businesses of all sizes. Special strategies need to be adopted in order to improve the functioning of a company in order to allow it to keep up with the intensity of today’s marketplace. For this reason, many businesses have chosen to seek the advice of experts who can better the overall functioning of their organizations to ensure that they are reaching their highest potentials.Among the strategies being recently and successfully implemented is the DMAIC Model, which stands for Define-Measure-Analyze-Improve-Control. Experts, including Six Sigma Black Belts, swear by this model for overall business success though quality control, problem management, and common sense. It works as follows:• Define – this refers to defining the goals of any given improvement effort. Top level improvement goals may include strategic efforts such as increasing the ROI or market share. Closer to the operations level, an organization’s goal may involve bettering the output of a given department. On the projects level, the goals may involve decreasing defects and increasing production. Data mining methods are applied here for identifying prospective opportunities for enhancement.• Measure – this refers to measuring the current process. Reliable and valid metrics need to be established so that the different steps towards achieving the goal can be defined. This starts with the definition of the current baseline. Exploratory and descriptive data analysis are applied here for assisting with the understanding of the data.• Analyze – this refers to the analysis of the system in order to recognize the disparity between the current system performance and the goal. Statistical tools are applied here for guiding the analysis.• Improve – this refers to the improvements made to the system. Creativity must be employed in order to discover fresh ways of doing things cheaper, faster, and better. Project management and other management and planning tools are used here in order to facilitate the implementation of the new methodology. Statistical methods are also used in order to validate improvements that have been made.• Control – this refers to controlling the new system. The enhanced system must be inst
a media, whether it's offline media, such as newspaper or television, or an online website, and purchase some impressions effectively, purchase inventory that they would have and allow their product to be introduced to their viewers or customers or readers of the website. Affiliate marketing actually is the same formula for getting traffic, except for it's the other side of the coin. This is when the merchant would come up with a set of tools that would allow websites to come to their site, grab those tools, and display those merchants' products without necessarily the merchant needing to go and establish a relationship with those particular websites. In fact, merchants would not necessarily even need to know all the different websites that are grabbing their tools and displaying those products with the merchant on their site. So effectively it's the same thing it's who needs to approach who. In traditional advertising it is the merchant who approaches websites, and in affiliate marketing it's basically the websites approach the merchant.These days, the struggle to survive is becoming increasingly intense for businesses of all sizes. Special strategies need to be adopted in order to improve the functioning of a company in order to allow it to keep up with the intensity of today’s marketplace. For this reason, many businesses have chosen to seek the advice of experts who can better the overall functioning of their organizations to ensure that they are reaching their highest potentials.Among the strategies being recently and successfully implemented is the DMAIC Model, which stands for Define-Measure-Analyze-Improve-Control. Experts, including Six Sigma Black Belts, swear by this model for overall business success though quality control, problem management, and common sense. It works as follows:• Define – this refers to defining the goals of any given improvement effort. Top level improvement goals may include strategic efforts such as increasing the ROI or market share. Closer to the operations level, an organization’s goal may involve bettering the output of a given department. On the projects level, the goals may involve decreasing defects and increasing production. Data mining methods are applied here for identifying prospective opportunities for enhancement.• Measure – this refers to measuring the current process. Reliable and valid metrics need to be established so that the different steps towards achieving the goal can be defined. This starts with the definition of the current baseline. Exploratory and descriptive data analysis are applied here for assisting with the understanding of the data.• Analyze – this refers to the analysis of the system in order to recognize the disparity between the current system performance and the goal. Statistical tools are applied here for guiding the analysis.• Improve – this refers to the improvements made to the system. Creativity must be employed in order to discover fresh ways of doing things cheaper, faster, and better. Project management and other management and planning tools are used here in order to facilitate the implementation of the new methodology. Statistical methods are also used in order to validate improvements that have been made.• Control – this refers to controlling the new system. The enhanced system must be inst
Shawn: Ok. Great. That was a nice explanation. May
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