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  • Casual Articles - The Do's and Dont's of Creating Lucrative Business Partnerships

    Dollar General: Coming to a Community Near You!
    They started out as a small, family owned retailer and gradually began to spread beyond its small town roots to towns across America. Along the way they changed the company’s name and quickly became known for offering low prices on a wide variety of items. Consumers flock to them and they are opening more stores annually in the US than any other retailer. I’m talking about Wal-Mart, right? No, Dollar General! Let’s take a closer look at another one of America’s retail success stories, the Dollar General Corporation.J.L. Turner was a man toug
    n from such a partnership in the short term, that type of "bad business karma" can only affect you negatively in the long term.
  • Do determine beforehand whether you will be operating under the aegis of your own company or your partner's organization. If you are ABC company and your partner is XYZ corporation, will you be marketed seperately as ABC company or an extension of your partner XYZ Inc.? Are you looking strictly for
    10 Steps To Leverage Attending Live Events
    With a busy schedule and clients to serve it is sometimes easy to make a decision not to attend live events and conferences as they can be seen as a drain on your resources.However attending live events is a great way to connect with potential clients and even joint venture partners.So here are 10 steps to leverage your attendance at live events:1. BE PREPARED – before you attend the event, review who might be speaking or attending the event that you would like to make contact with. Consider sending them an email prior to the e
    I run a small meeting, event and conference planning company based in the New York City area. As an entrepeneur and small business owner with a limited advertising and marketing budget, developing business partnerships has been really helped me to get the word out about the services that I offer. For example, I have aligned myself with a DJ company as the preferred planner for their clients and am actively receiving business and referrals from this source. Also, due to my partnership with a travel agency, I am now handling meetings, conferences and events for inbound corporate groups from abroad. Forming strategic alliances has been and will continue to be a significant part of my long term business plan and model for exponential growth.

    I have practiced the proverbial "art" of building non-competitive alliances with like minded companies, not just as a new entrepeneur, but also as a business building tool in all of my previous positions. While, on the whole, this strategy has yielded very positive results and significant revenue, there have been some negative consequences. So, I would like to share with you a very basic list of "do's and dont's" for creating successful business partnerships.


  • Do seek out companies where your services would be a natural addition to the resources currently offered. For example, if you are a catering service specializing in healthy cuisine, you might want to partner with health club to offer special incentives to gym goers.
  • Do choose organizations whose business ethic and overall image are at least generally compatible with yours. The last thing you want is to be associated with an organization who has questionable business practices. Although you may financially gain from such a partnership in the short term, that type of "bad business karma" can only affect you negatively in the long term.
  • Do determine beforehand whether you will be operating under the aegis of your own company or your partner's organization. If you are ABC company and your partner is XYZ corporation, will you be marketed seperately as ABC company or an extension of your partner XYZ Inc.? Are you looking strictly for
    Competing With Big Businesses: Stay A Step Ahead Of Big Competitors
    With the number of small businesses increasing by the day, the competition from larger companies is also getting tough. If you own a small business, chances are that you have faced stiff competition from some mall, supermarket, or department store at one time. Although small businesses do not have the kind of funds big businesses have, this does not mean that your small business cannot be a success. This article discusses some ways to compete successfully with big businesses.Customer Relations;For any business, the customer is king. K
    from this source. Also, due to my partnership with a travel agency, I am now handling meetings, conferences and events for inbound corporate groups from abroad. Forming strategic alliances has been and will continue to be a significant part of my long term business plan and model for exponential growth.

    I have practiced the proverbial "art" of building non-competitive alliances with like minded companies, not just as a new entrepeneur, but also as a business building tool in all of my previous positions. While, on the whole, this strategy has yielded very positive results and significant revenue, there have been some negative consequences. So, I would like to share with you a very basic list of "do's and dont's" for creating successful business partnerships.


  • Do seek out companies where your services would be a natural addition to the resources currently offered. For example, if you are a catering service specializing in healthy cuisine, you might want to partner with health club to offer special incentives to gym goers.
  • Do choose organizations whose business ethic and overall image are at least generally compatible with yours. The last thing you want is to be associated with an organization who has questionable business practices. Although you may financially gain from such a partnership in the short term, that type of "bad business karma" can only affect you negatively in the long term.
  • Do determine beforehand whether you will be operating under the aegis of your own company or your partner's organization. If you are ABC company and your partner is XYZ corporation, will you be marketed seperately as ABC company or an extension of your partner XYZ Inc.? Are you looking strictly for
    Defensive Driving: The Need We All Have
    Defensive driving is quite an important thing that we have. People simply need to know that while you can control your own actions most of the time, you can not control or know what is happening with other drivers. Defensive driving courses offer a wealth of information for people who are looking for solutions to prevent accidents and problems from happening.So, what is defensive driving all about? It is a method of driving in which you take every possible precaution that you can to prevent problems from happening. This method of driving
    ur, but also as a business building tool in all of my previous positions. While, on the whole, this strategy has yielded very positive results and significant revenue, there have been some negative consequences. So, I would like to share with you a very basic list of "do's and dont's" for creating successful business partnerships.


  • Do seek out companies where your services would be a natural addition to the resources currently offered. For example, if you are a catering service specializing in healthy cuisine, you might want to partner with health club to offer special incentives to gym goers.
  • Do choose organizations whose business ethic and overall image are at least generally compatible with yours. The last thing you want is to be associated with an organization who has questionable business practices. Although you may financially gain from such a partnership in the short term, that type of "bad business karma" can only affect you negatively in the long term.
  • Do determine beforehand whether you will be operating under the aegis of your own company or your partner's organization. If you are ABC company and your partner is XYZ corporation, will you be marketed seperately as ABC company or an extension of your partner XYZ Inc.? Are you looking strictly for
    Are You Branded Yet?
    One of the best ways to increase your chances of success, whether you work for someone else or have your own small business, is to find an effective way to tell people what you have to offer.You can do this by creating your own brand, according to author, consultant, movie producer and director, Tom Marcoux, who is known as America's Communication Coach. "In order to make your dreams come true you need to effectively tell the world what you offer.And, the essence of telling the world is to clearly and concisely express what you're be
    currently offered. For example, if you are a catering service specializing in healthy cuisine, you might want to partner with health club to offer special incentives to gym goers.
  • Do choose organizations whose business ethic and overall image are at least generally compatible with yours. The last thing you want is to be associated with an organization who has questionable business practices. Although you may financially gain from such a partnership in the short term, that type of "bad business karma" can only affect you negatively in the long term.
  • Do determine beforehand whether you will be operating under the aegis of your own company or your partner's organization. If you are ABC company and your partner is XYZ corporation, will you be marketed seperately as ABC company or an extension of your partner XYZ Inc.? Are you looking strictly for
    Shrink Wrap Sealers
    Shrink wrap sealers are machines developed for sealing shrink wrap films or bags. Shrink wraps are one of the most inexpensive types of packaging available today. Shrink wrap sealers are basically classified into two - impulse heat shrink wrap sealers and direct heat shrink wrap sealers.The impulse heat shrink wrap sealer is used for sealing thermoplastic materials that need low temperatures to shrink. The direct heat sealer shrink wrap sealer, better known as constant heat shrink wrap sealer, is commonly used for sealing thick thermoplastic
    n from such a partnership in the short term, that type of "bad business karma" can only affect you negatively in the long term.
  • Do determine beforehand whether you will be operating under the aegis of your own company or your partner's organization. If you are ABC company and your partner is XYZ corporation, will you be marketed seperately as ABC company or an extension of your partner XYZ Inc.? Are you looking strictly for access to new clientele or for an opportunity for exposure as ABC company?
  • Do specify how referrals will be passed to you. Will clients be contacting you directly or will the initial inquiry pass through your partner?
  • Do specify your payment structure in writing. Will you paid directly by clients that come to you or will the billing process take place through your partner's organization? If you are not being paid directly, what is the billing and payment cycle through your partner's company? What percentage of commission, if any, will you owe to your partner for business that comes in through their company?

  • Don't dismiss partnerships with companies, organizations or individuals with whom you don't have an immediate and obvious synergy. Be open! Be creative! Explore! For example, I am in the process of working with several business coaches to create seminars on how to host successful product launches for home based businesses.
  • Don't neglect to do your research. Ideally, partner with an organization that you are familiar with and whose services you have either used personally or in a business setting. (Or, get at least three referrals from others familiar with your potential partner's services and business style.)
  • Don't accept verbal assurances, particularly where commission and payment structure is concerned. Even if you know and trust your partner, having a formal written agreement is insurance against misunderstanding.
  • Don't hesitate to question a partnership that is not living up to your expectations. Strategic alliances are a two way street. If your counterpart is following your business agreement, politely remind them of their reponsibil

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