ing between expenses that can be reduced and critical expenditures that are actually great business investments. Let’s look at a few costs that we should mentallyEvery dollar we spend on our business is a dollar less we take home. We all like to run tight ships and keep expenses down to a minimum. We regularly look for ways to improve the bottom line by eliminating or reducing expenses. We won’t consciously cut corners in a way that compromises quality or integrity, but every other sunk cost is fair game. After all, one of the greatest benefits of being an affiliate marketer is the low overhead. No products to stock, no retail space to lease. Keeping costs low is all part of the plan.

It can also lead to disaster. That’s because too many affiliate marketers have a difficult time distinguishing between expenses that can be reduced and critical expenditures that are actually great business investments. Let’s look at a few costs that we should mentally

ys to improve the bottom line by eliminating or reducing expenses. We won’t consciously cut corners in a way that compromises quality or integrity, but every other sunk cost is fair game. After all, one of the greatest benefits of being an affiliate marketer is the low overhead. No products to stock, no retail space to lease. Keeping costs low is all part of the plan.

It can also lead to disaster. That’s because too many affiliate marketers have a difficult time distinguishing between expenses that can be reduced and critical expenditures that are actually great business investments. Let’s look at a few costs that we should mentally

r sunk cost is fair game. After all, one of the greatest benefits of being an affiliate marketer is the low overhead. No products to stock, no retail space to lease. Keeping costs low is all part of the plan.

It can also lead to disaster. That’s because too many affiliate marketers have a difficult time distinguishing between expenses that can be reduced and critical expenditures that are actually great business investments. Let’s look at a few costs that we should mentally

ase. Keeping costs low is all part of the plan.

It can also lead to disaster. That’s because too many affiliate marketers have a difficult time distinguishing between expenses that can be reduced and critical expenditures that are actually great business investments. Let’s look at a few costs that we should mentally

ing between expenses that can be reduced and critical expenditures that are actually great business investments. Let’s look at a few costs that we should mentally recast as investments.

Outside talent. Unless you have found a way to combine vast knowledge with some way of stretching time, you probably rely, at least in part, on outside talent to help you get things done. You might hire a copywriter to put together that perfect ad for the next newsletter. You might snag a freelance coder to help you with the back end of your site. You might have a graphics design expert at your disposal when you need the perfect header. The expertise of this “extended family” gives you the opportunity to do the things you do best and to produce quality results. Improved performance and better time management