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  • Casual Articles - Pay Per Click Search Engine Marketing (Part 3) - Writing Ad Copy

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    ed to make sure your ad is compliant with any content policy the search engine may have.

    The key to writing a good ad is relevancy. Relevancy means that the keywords you have chosen to advertise on relate to the product you are selling. It also means your ad copy is rele

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    So you’ve just signed up to advertise your latest affiliate product through search engine advertising, chosen your relevant keywords and now you think you’re ready to start writing your ad. Not quite. If you just sit down on a whim and start writing your ad before investigating what type of ad works to increase your click-thru rate and ultimately result in sales, you are making a big mistake.

    Writing Ad Copy for Search Engine Marketing

    One of the first things you want to do before writing an ad for a search engine advertising campaign is to do a little research. First, you need to find out how many characters are allowed in the ad title, description and URL. The number will limit what you can put in your ad and you will need to work with the ad to make it relevant to the keywords you advertising on. For instance, in Google the headline limit is 25 characters, and you have two additional rows for further description with each row limit of 35 characters. These limitations mean you need to develop the ability to write a targeted ad that will get clicked. Additionally, you need to make sure your ad is compliant with any content policy the search engine may have.

    The key to writing a good ad is relevancy. Relevancy means that the keywords you have chosen to advertise on relate to the product you are selling. It also means your ad copy is relev

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    g what type of ad works to increase your click-thru rate and ultimately result in sales, you are making a big mistake.

    Writing Ad Copy for Search Engine Marketing

    One of the first things you want to do before writing an ad for a search engine advertising campaign is to do a little research. First, you need to find out how many characters are allowed in the ad title, description and URL. The number will limit what you can put in your ad and you will need to work with the ad to make it relevant to the keywords you advertising on. For instance, in Google the headline limit is 25 characters, and you have two additional rows for further description with each row limit of 35 characters. These limitations mean you need to develop the ability to write a targeted ad that will get clicked. Additionally, you need to make sure your ad is compliant with any content policy the search engine may have.

    The key to writing a good ad is relevancy. Relevancy means that the keywords you have chosen to advertise on relate to the product you are selling. It also means your ad copy is rele

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    paign is to do a little research. First, you need to find out how many characters are allowed in the ad title, description and URL. The number will limit what you can put in your ad and you will need to work with the ad to make it relevant to the keywords you advertising on. For instance, in Google the headline limit is 25 characters, and you have two additional rows for further description with each row limit of 35 characters. These limitations mean you need to develop the ability to write a targeted ad that will get clicked. Additionally, you need to make sure your ad is compliant with any content policy the search engine may have.

    The key to writing a good ad is relevancy. Relevancy means that the keywords you have chosen to advertise on relate to the product you are selling. It also means your ad copy is rele

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    or instance, in Google the headline limit is 25 characters, and you have two additional rows for further description with each row limit of 35 characters. These limitations mean you need to develop the ability to write a targeted ad that will get clicked. Additionally, you need to make sure your ad is compliant with any content policy the search engine may have.

    The key to writing a good ad is relevancy. Relevancy means that the keywords you have chosen to advertise on relate to the product you are selling. It also means your ad copy is rele

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    ed to make sure your ad is compliant with any content policy the search engine may have.

    The key to writing a good ad is relevancy. Relevancy means that the keywords you have chosen to advertise on relate to the product you are selling. It also means your ad copy is relevant to the product you are selling. The easiest way to incorporate relevancy into your ad copy is to have the keyword in your ad a couple of times.

    Writing ad copy with relevancy will be discussed in part 4 of this pay per click search engine marketing series.

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