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Casual Articles - Affiliate Marketing Success Stories - Raising An Affiliate Program Cash Cow Part 1
Confidence 101
First and foremost, the very first thing you need develop in sales and negations is your confidence.But be aware of the fools sense of confidence which plagues most salesmen, and that is the confidence which is based totally on bravado.Let me explain!Say you are a physically confident person. You would most likely tell yourself that you could cruise through life and be in total control of any aggressive situation, but when you’re put into a situation where you’re confronted by someone who’s a lot more intellectual than you are, (and I’ve seen this happen to people), all of a sudden your confidence is taken away. It has nothing to do with your strengths, it has to do with your weaknesses, and all of a sudden your confidence isn’t there anymore. When people have a weakness, and someone exposes that weakness, you lose total confidence.Confidence isn’t something that you can just label based on a few things. Developing total confidence is a fairly complex subject, and it covers all areas of your life, not just simply the one or two areas that you are already convinced that you do have confidence in. It’s all about developing the confidence you need in the areas you are weakest and the areas in which you intend to apply yourself in.Imagine a boxer that was getting hit a lot because he kept dropping his hands. Straight away his coach would say he needs to keep his hands up and that will stop him getting hit so much. He
rs.First and foremost, the very first thing you need develop in sales and negations is your confidence.But be aware of the fools sense of confidence which plagues most salesmen, and that is the confidence which is based totally on bravado.Let me explain!Say you are a physically confident person. You would most likely tell yourself that you could cruise through life and be in total control of any aggressive situation, but when you’re put into a situation where you’re confronted by someone who’s a lot more intellectual than you are, (and I’ve seen this happen to people), all of a sudden your confidence is taken away. It has nothing to do with your strengths, it has to do with your weaknesses, and all of a sudden your confidence isn’t there anymore. When people have a weakness, and someone exposes that weakness, you lose total confidence.Confidence isn’t something that you can just label based on a few things. Developing total confidence is a fairly complex subject, and it covers all areas of your life, not just simply the one or two areas that you are already convinced that you do have confidence in. It’s all about developing the confidence you need in the areas you are weakest and the areas in which you intend to apply yourself in.Imagine a boxer that was getting hit a lot because he kept dropping his hands. Straight away his coach would say he needs to keep his hands up and that will stop him getting hit so much. He
Online business owners similarly attempt to increase their visibility and profit by enlisting others to offer
Mind Your Own Damn Business Sexcess
You have certainly heard the expression “mind your own damn business” used in a multitude of contexts. The most typical being the don’t kiss and tell type statements, often uttered by responsibly private individuals about their love life.Then there are the polar opposite, blabbermouth, tell all people (you know who you are) that just can’t keep their preverbal trap shut.Many may believe that there are specific gender biases towards kissing and telling, yet this remains unproven scientifically.So what the heck does this have to do with business and let alone success?Consider what happens when you replace “the love life” portion of the kissing and telling story with “your or your employers business”!All of a sudden it hits you. Your success in business can be inextricably affected by what comes out of your or your employee’s mouths.Here’s a short, but true, story for you about a salesman that was furious about something while he was out to lunch, at a small caf?.This built up anger was taken out on a waitress, who was one of four high school kids working there for the summer. He was loud, rude, and flat out disrespectful to the girl, and his overreaction to the situation brought tears to the waitress’s eyes.The three other kids watched and intently listened to the entire incident.One of the two boys behind the counter said, “I know that guy. I’ve seen him in my father’s office.”Rem
All businesses benefit, if not rely, on word of mouth advertising and a systematic method to generate referrals. Consider an owner of a gym, for example, who offers one free month of membership to any member who refers a friend; two months may be provided gratis if two friends are referred and so on. In essence, this gym owner is not only helping to retain his - her current list of members by offering an incentive but adding to the customer base through the efforts of others.You have certainly heard the expression “mind your own damn business” used in a multitude of contexts. The most typical being the don’t kiss and tell type statements, often uttered by responsibly private individuals about their love life.Then there are the polar opposite, blabbermouth, tell all people (you know who you are) that just can’t keep their preverbal trap shut.Many may believe that there are specific gender biases towards kissing and telling, yet this remains unproven scientifically.So what the heck does this have to do with business and let alone success?Consider what happens when you replace “the love life” portion of the kissing and telling story with “your or your employers business”!All of a sudden it hits you. Your success in business can be inextricably affected by what comes out of your or your employee’s mouths.Here’s a short, but true, story for you about a salesman that was furious about something while he was out to lunch, at a small caf?.This built up anger was taken out on a waitress, who was one of four high school kids working there for the summer. He was loud, rude, and flat out disrespectful to the girl, and his overreaction to the situation brought tears to the waitress’s eyes.The three other kids watched and intently listened to the entire incident.One of the two boys behind the counter said, “I know that guy. I’ve seen him in my father’s office.”Rem
Online business owners similarly attempt to increase their visibility and profit by enlisting others to offer
ERP Optimisation - Improve the return on your investment
The Need To Maximise ROI. Over the last few years, a large number of companies, which have implemented Enterprise Resource Planning (ERP) systems, have realised that quantifying their Return on Investment (ROI) has been difficult. As a consequence, many firms have become disillusioned with and even questioned the value of implementing ERP in the first place.We believe that too few enterprises have, from the inception of the ERP programme, recognised that the benefits of an initial ERP implementation can increase beyond the initial implementation and plan for the applications life cycle. As a result, operational costs are not optimised and further exploitation of the ERP application is not realised. This missed opportunity is only magnified when ERP is viewed as part of the larger e-commerce paradigm.This has not been helped by press reports that ERP has not lived up to its promises and become a financial sponge to many firms, soaking up investment funds and giving few benefits in return.It would seem that the crux of the matter is that many companies have failed to understand that 'go-live' is only the beginning: the project must continue to evolve and extend long after the initial implementation.The current economic climate is placing firms under even greater pressure to achieve productivity and cost improvements in all areas of their business. By optimising their ERP system, firms can typically achieve dramatic increas
er an owner of a gym, for example, who offers one free month of membership to any member who refers a friend; two months may be provided gratis if two friends are referred and so on. In essence, this gym owner is not only helping to retain his - her current list of members by offering an incentive but adding to the customer base through the efforts of others.The Need To Maximise ROI. Over the last few years, a large number of companies, which have implemented Enterprise Resource Planning (ERP) systems, have realised that quantifying their Return on Investment (ROI) has been difficult. As a consequence, many firms have become disillusioned with and even questioned the value of implementing ERP in the first place.We believe that too few enterprises have, from the inception of the ERP programme, recognised that the benefits of an initial ERP implementation can increase beyond the initial implementation and plan for the applications life cycle. As a result, operational costs are not optimised and further exploitation of the ERP application is not realised. This missed opportunity is only magnified when ERP is viewed as part of the larger e-commerce paradigm.This has not been helped by press reports that ERP has not lived up to its promises and become a financial sponge to many firms, soaking up investment funds and giving few benefits in return.It would seem that the crux of the matter is that many companies have failed to understand that 'go-live' is only the beginning: the project must continue to evolve and extend long after the initial implementation.The current economic climate is placing firms under even greater pressure to achieve productivity and cost improvements in all areas of their business. By optimising their ERP system, firms can typically achieve dramatic increas
Online business owners similarly attempt to increase their visibility and profit by enlisting others to offer
Change is Predictable
There are several great psychologist and researchers who have studied human development. Lawrence Kolhberg studied moral development, Eric Erikson studied psychosocial development, Jean Piaget studied cognitive development and Herbert Levinson studied adult psychosocial development. So, we have some wonderful road maps of change. We’ll take a look at psychosocial development because these developmental milestones help us understand the transitions of adult development. Each decade marks a general developmental stage. The decades hallmark approximate ages of each stage. We can rush ahead into different stages or lag behind depending on our experience.Most people don’t know what to expect after they become an adult. We wonder if others experience such radical changes and sometimes periods of self questioning. Let’s take a look at some things you can expect in adult stages.THE 20's - LEAVING HOMEThis can be a time of living other’s dreams or rebelling against them. You are more susceptible to peer opinion and therefore less likely to be inner directed. You still feel you have many options and may become stuck when you try to narrow it down to just a couple of options. There is often a sense of freedom, yet some fear because you realize your life is yours to create. This is a time of “trying on” relationships, jobs and living situations. You often still feel like a kid who’s pretending to pass as an adult. You may bal
s may be provided gratis if two friends are referred and so on. In essence, this gym owner is not only helping to retain his - her current list of members by offering an incentive but adding to the customer base through the efforts of others.There are several great psychologist and researchers who have studied human development. Lawrence Kolhberg studied moral development, Eric Erikson studied psychosocial development, Jean Piaget studied cognitive development and Herbert Levinson studied adult psychosocial development. So, we have some wonderful road maps of change. We’ll take a look at psychosocial development because these developmental milestones help us understand the transitions of adult development. Each decade marks a general developmental stage. The decades hallmark approximate ages of each stage. We can rush ahead into different stages or lag behind depending on our experience.Most people don’t know what to expect after they become an adult. We wonder if others experience such radical changes and sometimes periods of self questioning. Let’s take a look at some things you can expect in adult stages.THE 20's - LEAVING HOMEThis can be a time of living other’s dreams or rebelling against them. You are more susceptible to peer opinion and therefore less likely to be inner directed. You still feel you have many options and may become stuck when you try to narrow it down to just a couple of options. There is often a sense of freedom, yet some fear because you realize your life is yours to create. This is a time of “trying on” relationships, jobs and living situations. You often still feel like a kid who’s pretending to pass as an adult. You may bal
Online business owners similarly attempt to increase their visibility and profit by enlisting others to offer
Job Interviews Are Predictable - So be Prepared!
For the most part, 80% of what goes on in an interview is routine and predictable. There are hundreds of books out there on what to ask and what you'll be asked. In addition to the standard questions, you need to decide what questions you are most afraid the interviewer will ask you so you can prepare and practice answers to those questions now.A common interview agenda that looks something like this:1. Introduction2. Walking to the interview room3. Small talk4. The interviewer may give you a brief description of the position/overview of the company (depends on the interviewer)5. The interview then asks:* Tell me about yourself * Job highlights/work experience * Achievements * Strengths and weaknesses * Maybe education * Maybe outside interests - community service6. The interviewer may ask you if you have any questions7. The interviewer should let you know a little more about where they are in the interviewing process and advise you of what their next steps are.Are you the best candidate? Companies and hiring managers want to make sure you are the best candidate. Because of that there are certain things that they want from any candidate they hire. These are the things you need to be sensitive too and be prepared to emphasize. I have listed below just a few of the things they look for.Companies want:* Someone who will stay for a while his - her current list of members by offering an incentive but adding to the customer base through the efforts of others.
For the most part, 80% of what goes on in an interview is routine and predictable. There are hundreds of books out there on what to ask and what you'll be asked. In addition to the standard questions, you need to decide what questions you are most afraid the interviewer will ask you so you can prepare and practice answers to those questions now.A common interview agenda that looks something like this:1. Introduction2. Walking to the interview room3. Small talk4. The interviewer may give you a brief description of the position/overview of the company (depends on the interviewer)5. The interview then asks:* Tell me about yourself * Job highlights/work experience * Achievements * Strengths and weaknesses * Maybe education * Maybe outside interests - community service6. The interviewer may ask you if you have any questions7. The interviewer should let you know a little more about where they are in the interviewing process and advise you of what their next steps are.Are you the best candidate? Companies and hiring managers want to make sure you are the best candidate. Because of that there are certain things that they want from any candidate they hire. These are the things you need to be sensitive too and be prepared to emphasize. I have listed below just a few of the things they look for.Companies want:* Someone who will stay for a while
Online business owners similarly attempt to increase their visibility and profit by enlisting others to offer
Can You Believe Your Customer? Can You Trust Traditional Market Research?
One of the most common objectives of market research is to find the customers wants and wishes, or their hot buttons. But what if traditional market research identifies the wrong hot buttons? What if conventional market research singles out hot buttons that freeze your fingers? What if standard market research uses malfunctioning thermometers? A recent scientific study by Professors Dan Horsky, Paul Nelson, and Steven S. Posavac published in the Journal of Consumer Psychology examined this possibility.The study (Horsky D., Nelson P., Posavac SS. Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice. Journal of Consumer Psychology, 2004, Vol. 14, No. 1&2, Pages 132-140) compared the attractiveness of five sporty car attributes calculated using answers provided in a market research study (what people say), and the attractiveness of the same five attributes derived from the actual buying behavior of the car buyers (what people do). The five attributes were Performance, Dependability, Comfort, Prestige, and Exterior Styling.The relative attractiveness of the performance, dependability, comfort, prestige, and exterior styling attributes calculated using the answers in the market research study were 0.13, 0.22, 0.13, 0.16, and 0.20. The relative attractiveness of the same five attributes calculated using the re
rs.One of the most common objectives of market research is to find the customers wants and wishes, or their hot buttons. But what if traditional market research identifies the wrong hot buttons? What if conventional market research singles out hot buttons that freeze your fingers? What if standard market research uses malfunctioning thermometers? A recent scientific study by Professors Dan Horsky, Paul Nelson, and Steven S. Posavac published in the Journal of Consumer Psychology examined this possibility.The study (Horsky D., Nelson P., Posavac SS. Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice. Journal of Consumer Psychology, 2004, Vol. 14, No. 1&2, Pages 132-140) compared the attractiveness of five sporty car attributes calculated using answers provided in a market research study (what people say), and the attractiveness of the same five attributes derived from the actual buying behavior of the car buyers (what people do). The five attributes were Performance, Dependability, Comfort, Prestige, and Exterior Styling.The relative attractiveness of the performance, dependability, comfort, prestige, and exterior styling attributes calculated using the answers in the market research study were 0.13, 0.22, 0.13, 0.16, and 0.20. The relative attractiveness of the same five attributes calculated using the re
Online business owners similarly attempt to increase their visibility and profit by enlisting others to offer lead generation, increased traffic and sales and, as such, reward those who do. Those who promote a merchant's website (known as affiliates or publishers) via the use of websites, blogs, emails, search listings, etc., reap the fruits of a revenue-sharing program provided by the merchant (also known as an advertiser).
Any visitor who visits the affiliate's website, for instance, can see the merchant's offering (labeled as an advertisement), click on it, and is redirec
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