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Casual Articles - Profiting from Terrible Keyword Supply and Demand Ratios
Everybody wants to make life easier, better. That’s true. People usually are looking for the ways suit themselves. For most regular people, business is the first choice to consider about. But what kind of business it is? The answer is: Internet.But, what is the idea of internet business? Selling your goods through internet, make the more customers, the more profit, see, exactly the same idea like those businesses in the real world. The diffe
Compare the following:
Example 1
Search results - 100,000
Searches - 10,000
R/S Ratio - 10
Example 2
Search results - 5,000,000
Searches - 100,000
R/S
Sometimes little things prevent leaders from being great leaders.For example, I had two conversations yesterday. In one, the other person showed interest in what I had to say. In the second, the other person cut off what I was saying with a curt, "I know that."Although the difference is minor, the impact is large. In the first case I was treated with respect, in the second I was not. In the first case I left feeling admiration for the
One of the recent fads is to search for keywords and niches based on an R/S Ratio. The 'R' is the number of websites found with that keyword as reported by a search engine search (the supply), and the 'S' is the number of searches on that keyword (the demand).
Here is How This Works
In fantasy land the number of searches would be 100,000 and the number of websites would be 1 (your website), resulting in an R/S ratio of .00001.
In reality, the number of found websites is about 1,000,000 and the number of searches is 10,000, resulting in an R/S ratio of 100.
Theoretically, the lower the ratio the better, which is why numerous marketers suggest that low R/S ratios be searched for and then targeted. Keywords with high R/S ratios are immediately discarded.
Why the R/S Ratio is Meaningless
Theoretically, the ratio works, but now let us get back to the real world. If you are ignoring keywords or niches with high ratios you are missing highly profitable markets.
The number of websites reported as the 'supply' is usually meaningless. This is why the ratio does not work if it is based on the number of computer generated results. So Google says it found 10,000,000 other websites with your keyword. Hope is not lost. You are not competing against 10 million websites. Hardly any of the websites will have anything to do with your target market.
Compare the following:
Example 1
Search results - 100,000
Searches - 10,000
R/S Ratio - 10
Example 2
Search results - 5,000,000
Searches - 100,000
R/S
Giving a presentation to your colleagues at work needn’t be a horrific experience. All it takes is a little planning and preparation on your part to impress the boss and keep your coworkers awake while imparting the information you want to get across.The environment of a presentation can be key to success or failure. Many a fine presentation was ruined by an uncomfortable or unsuitable environment. The make the environment as comfortable and
In fantasy land the number of searches would be 100,000 and the number of websites would be 1 (your website), resulting in an R/S ratio of .00001.
In reality, the number of found websites is about 1,000,000 and the number of searches is 10,000, resulting in an R/S ratio of 100.
Theoretically, the lower the ratio the better, which is why numerous marketers suggest that low R/S ratios be searched for and then targeted. Keywords with high R/S ratios are immediately discarded.
Why the R/S Ratio is Meaningless
Theoretically, the ratio works, but now let us get back to the real world. If you are ignoring keywords or niches with high ratios you are missing highly profitable markets.
The number of websites reported as the 'supply' is usually meaningless. This is why the ratio does not work if it is based on the number of computer generated results. So Google says it found 10,000,000 other websites with your keyword. Hope is not lost. You are not competing against 10 million websites. Hardly any of the websites will have anything to do with your target market.
Compare the following:
Example 1
Search results - 100,000
Searches - 10,000
R/S Ratio - 10
Example 2
Search results - 5,000,000
Searches - 100,000
R/S
Are you a Costa Mesa homeowner or business owner? If you are, have you ever heard of a process that is sometimes referred to as Costa Mesa mold abatement? If not, you may want to take time to familiarize yourself with it, especially if you feel that your home or business may have a mold problem.Although a Costa Mesa mold abatement process is a relatively common one, there are some California homeowners and business owners who are unfamiliar
Why the R/S Ratio is Meaningless
Theoretically, the ratio works, but now let us get back to the real world. If you are ignoring keywords or niches with high ratios you are missing highly profitable markets.
The number of websites reported as the 'supply' is usually meaningless. This is why the ratio does not work if it is based on the number of computer generated results. So Google says it found 10,000,000 other websites with your keyword. Hope is not lost. You are not competing against 10 million websites. Hardly any of the websites will have anything to do with your target market.
Compare the following:
Example 1
Search results - 100,000
Searches - 10,000
R/S Ratio - 10
Example 2
Search results - 5,000,000
Searches - 100,000
R/S
Business professionals face challenging people and events everyday. They may ask how they can better relate to their client(s), give a more dynamic presentation or simply, get better results. The answer is clear: Neurolinguistic Programming. Here’s how it works:Neuro refers to the brain and neural network that feeds into the brain. Neurons or nerve cells are the working units used by the nervous system to send, receive, and store signals that
The number of websites reported as the 'supply' is usually meaningless. This is why the ratio does not work if it is based on the number of computer generated results. So Google says it found 10,000,000 other websites with your keyword. Hope is not lost. You are not competing against 10 million websites. Hardly any of the websites will have anything to do with your target market.
Compare the following:
Example 1
Search results - 100,000
Searches - 10,000
R/S Ratio - 10
Example 2
Search results - 5,000,000
Searches - 100,000
R/S
The fundamentals of real estate marketing Before we go into the best practices of a personal marketing program, it would be a good idea to touch on the key elements that make up such a program. Call it "Personal Marketing in a Nutshell."Marketing is more than just blasting the neighborhoods with your farming pieces. It's about how you present yourself (and how your company presents itself) to prospects and customers. E
Compare the following:
Example 1
Search results - 100,000
Searches - 10,000
R/S Ratio - 10
Example 2
Search results - 5,000,000
Searches - 100,000
R/S Ratio - 50
Which example is potentially more profitable?
You have no way of knowing! If you automatically fail to consider Example 2 in your marketing efforts because it has a much higher ratio you may have made the wrong decision and discarded 100,000 potential customers.
You need to actually review the websites listed in the search results to see what value they hold. This is important. The 'supply' side of the equation that needs to be evaluated is not the number of websites containing your keyword, but the number of websites that are actual competitors.
If the top websites are giving away your information for free, like government sites, then maybe it is time to find a different keyword to target.
But more likely you will see only a few, or maybe a few dozen websites that actually provide meaningful content or products that compete against you. Instead of a theoretical 5,000,000 websites, in reality there may only be 50 - or less.
The R/S ratio analysis is also primarily only important for natural search engine results. Through pay-per-click programs you can jump your website to the top of the search engine results page, and your competition for PPC keywords will be even less. Sometimes it will be nonexistent.
You also need to remember that
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