Casual Articles - Internet and Businesses Online

Boy oh Boy, The Obstructions and Obstacles
The bad things starts with the letter ‘O’….like Obstacles, Obstruction, Obscene….overly-poor? There’s bound to obstructions and obstacles in everything that we do in life. Like riding a bicycle. We get a few scrapes and bruises and think that we’re never going to ride a bike ever again. We try to blow bubblegum and we blow it up in our own face and

And he's taking this a step further:

"It hasn't yet resulted in increased orders, but I think the next area I need to address is writing more successful copy for the products page."

At the Risk of Repeating Myself . . .

I like to think of Web traffic analysis as "market research that cannot lie". The reports show you what visitors do on your site of their own accord, without prompting or other influence. Not

What is Mass Communication?
Many people are confused and miss their mark when it comes to mass communication. They believe that they are sending their message out to everyone. This is a recipe for disaster and a loss of valuable marketing dollars.Even with mass communication, you must select your target audience. Mass means many people, but it doesn't mean everyone.

Your web traffic reports offer unparalleled opportunities to learn more about your site visitors and their behavior. Are you taking advantage of these opportunities?Knowing the hot content areas on your site can give you great ideas for future product and program development. Rita Risser (http://www.FairMeasures.com) developed a whole set of online checklists and policy guideline documents based around the subjects that her visitors were searching for.

Calls to Action

One of my favorite mantras is "Every Page of your Site Should Have a Strategy". You should absolutely know which segment of your target audience each page is aimed at, what's in it for them and what you want as a result. Provide clear (and clickable) calls to action at every point in your copy where the reader might be ready to make the next move - whether it's "Sign up for our newsletter", "Buy our product", or "Contact me to ask about our services".

Sometimes this means directing the visitor to the next page that you'd like them to see. Dave Paradi told me:

"I realized that people were entering my site on one of two specific pages, which are a couple of my articles that now have great placement on Google. I also noticed that almost all of these visitors entered and exited on that page, not visiting any other pages.

"So how could I get them to see the rest of the site - particularly the products that I hoped they would buy? I included a link to my products page at the bottom of each article. And last month, the products page jumped to the second most visited page, and it appears that many visitors, based on the value of the articles, are checking out the products."

And he's taking this a step further:

"It hasn't yet resulted in increased orders, but I think the next area I need to address is writing more successful copy for the products page."

At the Risk of Repeating Myself . . .

I like to think of Web traffic analysis as "market research that cannot lie". The reports show you what visitors do on your site of their own accord, without prompting or other influence. Not

Executive ESP: A Pathway to Success!
We all have psychic abilities that we use daily, although most of us don't even realize that. The full study of this issue would take many books, and years of experience to grasp all the factors. Since we can't do that here, we can still focus on applying these skills to making informed business decisions. Those of us making constant business choice

ocuments based around the subjects that her visitors were searching for.

Calls to Action

Sometimes this means directing the visitor to the next page that you'd like them to see. Dave Paradi told me:

And he's taking this a step further:

"It hasn't yet resulted in increased orders, but I think the next area I need to address is writing more successful copy for the products page."

At the Risk of Repeating Myself . . .

I like to think of Web traffic analysis as "market research that cannot lie". The reports show you what visitors do on your site of their own accord, without prompting or other influence. Not

Public Relations and 180-Degree Turns
Public Relations is a pretty unforgiving field to participate in. Even those who are often called the king of spin have problems with it occasionally, as it is hard to be right all the time in an ever changing world of public perception and mass media incited hysteria.So what do you do when something goes terribly wrong and you are in crisis

the next move - whether it's "Sign up for our newsletter", "Buy our product", or "Contact me to ask about our services".

Sometimes this means directing the visitor to the next page that you'd like them to see. Dave Paradi told me:

And he's taking this a step further:

"It hasn't yet resulted in increased orders, but I think the next area I need to address is writing more successful copy for the products page."

At the Risk of Repeating Myself . . .

I like to think of Web traffic analysis as "market research that cannot lie". The reports show you what visitors do on your site of their own accord, without prompting or other influence. Not

Can You Make Money Without Money?
When I ask why you don't start your own business, I always hear, "I don't have money to start a business."This is a common excuse people give for not starting their own business.There is truth in the statement. You actually need money to make money or to start a business. But the question is "Do you need a lot of money or little to sta

sitors entered and exited on that page, not visiting any other pages.

And he's taking this a step further:

"It hasn't yet resulted in increased orders, but I think the next area I need to address is writing more successful copy for the products page."

At the Risk of Repeating Myself . . .

I like to think of Web traffic analysis as "market research that cannot lie". The reports show you what visitors do on your site of their own accord, without prompting or other influence. Not

The Past, The Present, And The Future: A Compulsive Gambler's Thoughts Through Poetry Part 3
The Past, The Present And The Future, A Compulsive Gambler’s Thoughts Part 3 is a collection of poems that express what I was going through during the last ten years of my life. Through this experience I was able to better understand what I was going through before, during and after with my compulsive gambling addiction. You learn an awful lot abo

And he's taking this a step further:

"It hasn't yet resulted in increased orders, but I think the next area I need to address is writing more successful copy for the products page."

At the Risk of Repeating Myself . . .

I like to think of Web traffic analysis as "market research that cannot lie". The reports show you what visitors do on your site of their own accord, without prompting or other influence. Not to discount focus groups, surveys and asking your favorite clients for feedback - those are important tools as well, but not as powerful.

So, if you haven't clearly defined the strategies, target markets and outcomes for your site, and if you aren't looking at your metrics to evaluate the success of these, then you're shooting in the dark with your Web investment. The examples in this article show you just a few of the many ways that you can use this information - I hope that you're now motivated to find out more about your own site.

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Crisis mis-management is the result of a management style that fails to consider a variety of forces at work in organizations today. Many executives and managers that I have interviewed during may career seem to have had a romantic love affair with this style of decision making, delegation, policy making and utilization of corporate resources. They seem almost proud, that this is the way they run their organizations.

Expanding a franchise system and promoting the franchise name brand is one of the goals in modern-day franchising. Ray Krock of McDonald's was a stickler for details almost to the point of the late Sam Walton.

You’ve come up with the best idea since sliced bread, figured out a business name and formed a corporation. There is, however, one small problem. You need money. Welcome to the world of investing.

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