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Casual Articles - Writing e-Courses: Is Yours Really Working?
Credit policy refers to the combination of decisions pertaining to variables such as credit standards, credit terms and collection. Credit standards constitute the various criteria on the basis of which the customers, to whom credit is to be granted, are evaluated by the firm. Credit terms contain the terms and conditions of extending the credit facility. They include, duration of credit, terms of payment, delivery schedule, discounts etc. Collection efforts comprise the steps taken by the firm in order to collect the book debts from the customers.There are different types of credit policies being followed by factoring companies. A firm ma
future ecourses that "had the beef."
My patience fizzled around the third or fourth e-mail. I
suspect most of their readers did as well. For analysis and
learning, I pushed ahead to emails four, five, six and
seven. Seventy-one percent of all the emails had a poor
v
The team members are in place, many of whom will have been pillaged from other projects and you need to set them to work. The first priority when managing a bid is to have the customer's bid documentation reviewed. No one person is an expert on all aspects, which is why you have a team comprising members from all different disciplines and that is how you divide up the paperwork. The technical specification will be reviewed by your technical expert, the contractual terms and conditions by the Commercial Manager and so on.You will need to set a timescale for this, and all other, activities because invariably, bid periods are far too short
to offer e-courses. After reading and analyzing 253
e-courses over a six-month period for my teleprogram:
"e-Courses: Writing Them so they Attract," I came away with
what can make or break the success of an e-Course as well as
templates that didn't work and those that did.
The results are in: Ninety-five percent of the ecourses
were a lot of hype with no substance. They ranged from four
to nine emails, with seven being the average.
The first two emails told me what they were going to share
with me and got me excited about what was still to come.
The third was usually a free ebook, written by someone else
who had already given it out free on the Internet. More
often than not telling the reader how much the ebook is
"supposedly" worth. About 80% were already available free
on the Internet sometimes a year or more earlier. Sixteen
percent of these had the same content with a title change to
make it seem new. A whopping 28% of them had material as
old as ten years and they didn't even change their copyright
date. Talk about recycling -- give me a break.
When I was reading them, I felt like the old ladies on the
burger advertisement ten years ago staring at the hamburger
bun asking, "Where's the beef?" The worse part was I could
envision the mistrust it was creating in the marketplace for
future ecourses that "had the beef."
My patience fizzled around the third or fourth e-mail. I
suspect most of their readers did as well. For analysis and
learning, I pushed ahead to emails four, five, six and
seven. Seventy-one percent of all the emails had a poor
v
One of the most powerful offers you can use in your advertising is the word Free.But, you may well ask… how can I make a profit giving my products and services away without charging for them?Which is the exact reason why you need to understand the ‘LVC Formula’ which stands for the Lifetime Value of a Client!Here’s how it works. Let’s imagine for a moment you own a beauty salon. Now if you get a new customer, they may pay you $80 for their first treatment.But how much is this $80 client really worth?After all, most clients will continue to buy off you for many years to come.For instance, let’s imagine your
The results are in: Ninety-five percent of the ecourses
were a lot of hype with no substance. They ranged from four
to nine emails, with seven being the average.
The first two emails told me what they were going to share
with me and got me excited about what was still to come.
The third was usually a free ebook, written by someone else
who had already given it out free on the Internet. More
often than not telling the reader how much the ebook is
"supposedly" worth. About 80% were already available free
on the Internet sometimes a year or more earlier. Sixteen
percent of these had the same content with a title change to
make it seem new. A whopping 28% of them had material as
old as ten years and they didn't even change their copyright
date. Talk about recycling -- give me a break.
When I was reading them, I felt like the old ladies on the
burger advertisement ten years ago staring at the hamburger
bun asking, "Where's the beef?" The worse part was I could
envision the mistrust it was creating in the marketplace for
future ecourses that "had the beef."
My patience fizzled around the third or fourth e-mail. I
suspect most of their readers did as well. For analysis and
learning, I pushed ahead to emails four, five, six and
seven. Seventy-one percent of all the emails had a poor
v
When most people think of media relations, they think of press releases. To be sure, writing and distributing them is one of the most important parts of the job. But press releases may be the most overused tool in the media professional’s arsenal to the detriment of other tools that might have greater results.When I worked in broadcast news for ABC News and CNN, the fax machines virtually never stopped. We got press releases by the dozen, and by the end of each day, we had a ream of press releases. They each had something in common. They each went unread.To break through the clutter, you’d be wise to occasionally skip the press relea
who had already given it out free on the Internet. More
often than not telling the reader how much the ebook is
"supposedly" worth. About 80% were already available free
on the Internet sometimes a year or more earlier. Sixteen
percent of these had the same content with a title change to
make it seem new. A whopping 28% of them had material as
old as ten years and they didn't even change their copyright
date. Talk about recycling -- give me a break.
When I was reading them, I felt like the old ladies on the
burger advertisement ten years ago staring at the hamburger
bun asking, "Where's the beef?" The worse part was I could
envision the mistrust it was creating in the marketplace for
future ecourses that "had the beef."
My patience fizzled around the third or fourth e-mail. I
suspect most of their readers did as well. For analysis and
learning, I pushed ahead to emails four, five, six and
seven. Seventy-one percent of all the emails had a poor
v
Do you own a company that is growing quickly? If your company were a car, do you feel like you are pressing on the accelerator while at the same time stepping on the brake? Or worse, that your growth is stuck in neutral?Slow cash flow is the biggest challenge to company growth. And business owners, like you, know that the biggest cash flow problem is having to wait up to 90 days to get paid by your commercial and government customers.Going to the bank for a business loan won’t help much, unless your company has a great past history. This is because banks give business loans based on past performance. What you need is a financing prod
old as ten years and they didn't even change their copyright
date. Talk about recycling -- give me a break.
When I was reading them, I felt like the old ladies on the
burger advertisement ten years ago staring at the hamburger
bun asking, "Where's the beef?" The worse part was I could
envision the mistrust it was creating in the marketplace for
future ecourses that "had the beef."
My patience fizzled around the third or fourth e-mail. I
suspect most of their readers did as well. For analysis and
learning, I pushed ahead to emails four, five, six and
seven. Seventy-one percent of all the emails had a poor
v
A performance appraisal carried out for professional and administrative personnel and a confidential employee performance appraisal contains the names and job titles of employees and the department for which they work. It also states the names of the appraisers and their job titles. Performance appraisal sheets are normally divided into three main topics that are, evaluation or job performance area, ratings, and comments. The evaluation area comprises of various factors. These factors include job knowledge, professional competence, and managerial ability. Apart from these, productivity, quality of work, problem solving ability, communication, and
future ecourses that "had the beef."
My patience fizzled around the third or fourth e-mail. I
suspect most of their readers did as well. For analysis and
learning, I pushed ahead to emails four, five, six and
seven. Seventy-one percent of all the emails had a poor
value/advertising mix. The average had a 60/40 formula (60%
advertising or marketing and 40% value).
Many ask the reader to buy the "full" ecourse on that topic.
Since the first ecourse didn't offer anything I found myself
wondering if zero multiplied by zero would add up to more
than zero? It only took me one hand too!
If you want people to buy more of something you need to
offer, "double beef patties with special sauce, lettuce,
tomato on a sesame bun" and a choice of fries.
Here's how to beef-up your ecourses with a side of fries:
Write them in a conversational style that lets the reader
get to know you. Readers want to understand what they are
reading. Write them at an 8th grade level, just like any
newspaper. Omit the hypnotic phrases and subtle commands
the sales copy gurus recommend.
Include new and innovative ideas -- thinking that is
"outside the box." It isn't necessary to give away the
store, but you do want to let readers know that you know
your stuff.
If you material is six months or older, take time out and
review it. Add new thoughts and rejuvenate it. Show how
you have evolved. If you don't, there will be a disconnect
between the ecourse and other material you have written
currently or if they call you. The material will be the old
you and the other
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