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Casual Articles - Your Alexa Rating - Is It Really That Important?
How many times have you ordered an expensive meal, received fair service and food, and still been dissatisfied or tempted to skimp on a gratuity? What went wrong? Was it a little sarcasm from your waiter or indifferent arrogance from your maitre d’? These occasions are affected not only by the fairness of the transaction (money for food), but by your degree of confidence and trust in the person with whom you must interact. The significance of verbal and nonverbal communication pitfalls once again reveal themselves. Communication skills affect how we are perceived and—wait—how often we are sued?People in business get sued not only
This is where the figures can get distorted. If you have a website that attracts a higher than average number of Alexa toolbar users, then you are going to gain a lower Alexa rating because Alexa doesn't make any allowance for the fact that their toolbar users visit certain types of site more often. A typical example of this is Internet marketing sites. Most Internet entrepreneurs w
Do Business Owners Rely on Professionals Too Much? (Do They Have Any Choice?)By Art Consoli, author of “How to Evaluate and Profit from a Business Opportunity - The Entrepreneur’s Guide”I just had a conversation with a very successful real estate developer who told me two stories about lawyers; they are both worth passing on. In the first he mentioned that he had just received a bill from an attorney for sending a letter to a tenant who had not paid their last month’s rent. My friend said that the letter was less than a full page and the bill was for $1500. He decided this was excessive and took the bill to the attorney (his of
Alexa is a company owned by the Amazon group and it aims to rank every single website on the Internet in terms of how much traffic it is receiving.
Quite simply, the lower your Alexa ranking, the more traffic your website gets. The ideal scenario would be to have an Alexa ranking of '1'. This would mean, in theory, that your website receives more traffic than any other website in the world. Currently this position is held by Yahoo.com and as you would expect, other top sites include Microsoft, Google and eBay.
It is generally considered that a website with an Alexa rating of 100,000 or less is receiving a reasonable level of traffic but Alexa can be wildly misleading and very easily manipulated.
To understand why the rankings are misleading, you need to understand how Alexa gathers the data that it uses to create the rankings in the first place. This is really very simple - Alexa has a free toolbar that you can download and install within your Internet browser and this reports back to Alexa with the details of every single website that you visit.
Alexa can then use this information to see how many users are visiting a particular website. Then, because not every Internet user has the Alexa toolbar installed, Alexa will multiply the number of visitors by a specific margin to estimate the total number of visitors that a site may typically receive. The important word in the last sentence is 'estimate'.
Let's assume that the above multiplication margin is ten - that means that for each Alexa toolbar user that visits a specific web page, Alexa assumes that another nine non-toolbar users will also visit the same page. This means that if 100 toolbar users visit a specific web page on a given day, Alexa will take this as meaning that a total of 1000 people visited the same page in that 24 hour period.
This is where the figures can get distorted. If you have a website that attracts a higher than average number of Alexa toolbar users, then you are going to gain a lower Alexa rating because Alexa doesn't make any allowance for the fact that their toolbar users visit certain types of site more often. A typical example of this is Internet marketing sites. Most Internet entrepreneurs wi
Who can escape the daily onslaught of innovative ways to shape up, trim down, remove unwanted wrinkles and hair, and any other undesirable features in an effort to essentially redesign ourselves? The barrage of infomercials, pop-up advertising, books and promotions about how to look younger, feel vibrant and stay in shape, is ubiquitous!But wait a minute…what about the one physical activity we engage in every day and take for granted? Let’s face it, how many of us make a conscious effort to monitor our communication fitness? And yet with the countless instances of communication breakdowns, you’d think we’d want to make this a prior
Quite simply, the lower your Alexa ranking, the more traffic your website gets. The ideal scenario would be to have an Alexa ranking of '1'. This would mean, in theory, that your website receives more traffic than any other website in the world. Currently this position is held by Yahoo.com and as you would expect, other top sites include Microsoft, Google and eBay.
It is generally considered that a website with an Alexa rating of 100,000 or less is receiving a reasonable level of traffic but Alexa can be wildly misleading and very easily manipulated.
To understand why the rankings are misleading, you need to understand how Alexa gathers the data that it uses to create the rankings in the first place. This is really very simple - Alexa has a free toolbar that you can download and install within your Internet browser and this reports back to Alexa with the details of every single website that you visit.
Alexa can then use this information to see how many users are visiting a particular website. Then, because not every Internet user has the Alexa toolbar installed, Alexa will multiply the number of visitors by a specific margin to estimate the total number of visitors that a site may typically receive. The important word in the last sentence is 'estimate'.
Let's assume that the above multiplication margin is ten - that means that for each Alexa toolbar user that visits a specific web page, Alexa assumes that another nine non-toolbar users will also visit the same page. This means that if 100 toolbar users visit a specific web page on a given day, Alexa will take this as meaning that a total of 1000 people visited the same page in that 24 hour period.
This is where the figures can get distorted. If you have a website that attracts a higher than average number of Alexa toolbar users, then you are going to gain a lower Alexa rating because Alexa doesn't make any allowance for the fact that their toolbar users visit certain types of site more often. A typical example of this is Internet marketing sites. Most Internet entrepreneurs w
Achieving sales success is crucial to every business, after all sales is the only revenue generating function within a company, everything else costs money. So what do we do to ensure that our key players in the sales arena are doing all they can to develop this most important of areas?Much is said about the process and techniques of sales and there are many books and courses written on the topic of sales strategy. However, I believe the key to improving sales is not what we tell our sales people to do or even how they should do it (although I agree they cannot be overlooked). No, for me the answer is not aligned to things you can tea
To understand why the rankings are misleading, you need to understand how Alexa gathers the data that it uses to create the rankings in the first place. This is really very simple - Alexa has a free toolbar that you can download and install within your Internet browser and this reports back to Alexa with the details of every single website that you visit.
Alexa can then use this information to see how many users are visiting a particular website. Then, because not every Internet user has the Alexa toolbar installed, Alexa will multiply the number of visitors by a specific margin to estimate the total number of visitors that a site may typically receive. The important word in the last sentence is 'estimate'.
Let's assume that the above multiplication margin is ten - that means that for each Alexa toolbar user that visits a specific web page, Alexa assumes that another nine non-toolbar users will also visit the same page. This means that if 100 toolbar users visit a specific web page on a given day, Alexa will take this as meaning that a total of 1000 people visited the same page in that 24 hour period.
This is where the figures can get distorted. If you have a website that attracts a higher than average number of Alexa toolbar users, then you are going to gain a lower Alexa rating because Alexa doesn't make any allowance for the fact that their toolbar users visit certain types of site more often. A typical example of this is Internet marketing sites. Most Internet entrepreneurs w
LED scoreboards can be utilized in most of the sporting event for eye-catching effects replace traditional scoreboards. This high- tech lighting system is both energy – efficient and able to produce a very bright light.LED scoreboard are manufactured using the advanced technology called LED stands for light emitting diode which becoming the technology of choice in almost all the areas of the world. LED's outshine any other method of programmable signage in every way imaginable. They require inherently low power usage. LED's possess superior view ability, which is always a significant factor in the visual market of signs.LED
Let's assume that the above multiplication margin is ten - that means that for each Alexa toolbar user that visits a specific web page, Alexa assumes that another nine non-toolbar users will also visit the same page. This means that if 100 toolbar users visit a specific web page on a given day, Alexa will take this as meaning that a total of 1000 people visited the same page in that 24 hour period.
This is where the figures can get distorted. If you have a website that attracts a higher than average number of Alexa toolbar users, then you are going to gain a lower Alexa rating because Alexa doesn't make any allowance for the fact that their toolbar users visit certain types of site more often. A typical example of this is Internet marketing sites. Most Internet entrepreneurs w
Don't risk Your MortgageTaking out a an additional Mortgage, buying a car or making large credit card charges before you close could risk your loan commitment. Lenders run a second credit check before closing to check for new charges.Time to CloseClosing at the start of a month, the lender would need you to "prepay" the interest on your loan from day of closing to end of the month. Therefore, the cash you need to close would be more than if you close at the ending of the month. Talk with your lender about this.Buyers RemorseIt's general for buyers to feel stressed or remorseful during a
This is where the figures can get distorted. If you have a website that attracts a higher than average number of Alexa toolbar users, then you are going to gain a lower Alexa rating because Alexa doesn't make any allowance for the fact that their toolbar users visit certain types of site more often. A typical example of this is Internet marketing sites. Most Internet entrepreneurs will have the Alexa toolbar installed because they like to see the Alexa rankings for sites as they visit them (the toolbar shows you this information as soon as you visit a site). But this means that if your website attracts a lot of Internet marketing-type visitors, then your Alexa rating will be inflated above what it should be.
Here is a true-life example:
There was a popular Internet marketing site for sale last year and it had an Alexa rating of about 19,000. I figured it must be getting heavy traffic but when I discussed the matter with the owner/seller, I found that it was only receiving 6000 unique visitors a month! The reason that the Alexa rating was so low was because the majority of these visitors had the Alexa toolbar installed and therefore the calculations were being thrown out massively.
It is also possible to purchase software that will generate false hits to your site using the Alexa technology so that Alexa is fooled into believing that more people are visiting your site. This pushes your Alexa ranking down.
At the end of the day though, what is the point of having a low Alexa rating if you are not making any sales? Sure it is nice to be able to say that your site is in the top 20,000 websites in the world but if the site isn't earning you an income, this ranking means very little (assuming that it was your intention for the site to earn you an income of course). Personally, I would much rather have a high Alexa ranking but a good income than a low ranking and minimal income.
Of course, there are benefits to the Alexa service and it can be worthwhile installing their toolbar. The toolbar will give you an indication of how busy a particular site is and in turn, how popular it is. This can be helpful when making a decision as to whether to make an online purchase for example. It is also handy for checking out your competitors :-)
Just don't get too hung up on Alexa as a measure of how well your business is doing. The real statistics that you should be watching are actual traffic numbers, conversion rates (ie. how many visitors actually buy something) and overall sales
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