Tags |
|
|
Links |
|
|
Casual Articles - The Single Biggest Marketing Mistake Online
Commercial promotion of services, ideas, companies and goods is known as advertising, which plays a very prominent role in business. Advertising is carried out through various media.“Word of mouth” used to be the common form of advertising in ancient times. During the fifteenth and sixteenth century, when the printing industry was properly developed, handbills were included as a medium of advertising. In England, during the seventeenth century, newspapers started carrying advertisement for products.The medicines for diseased Europe and the increasing numbers of affordable books were the two products extensively advertised during this period. The content regulation for advertisements came into vogue due the problem of “quacks” using the new marketing method.
The biggest tracking mistake people make is lumping all of their TRAFFIC SOURCES together when trying to determine their conversion rates.
In other words, when someone is trying to figure out how many people are buying or taking a specific action when they visit a site, they are taking their total traffic numbers and doing the math based on the total number of buyers (or whatever the desired action was.)
BZZZZZZ THANKS FOR PLAYING.
Major mistake. Huge. Yet marketers are doing it everyday. And ironically, it's being done by some people that are making a lot of money!
I know, because many of
Businesses operate in circumstances which are caused as a result of macro- and micro-economic factors. Macro-economic factors are due to myriad forces such as political stability and unforeseen natural calamities upon which businesses have little or no control. For instance, businesses have little control over oil price hikes caused as a result of war in certain parts of the world.Micro economic forces are those which act upon the industry or firm. Businesses may react by seeking and allocating internal resources to prompt a strategy to solve them. In most cases, a business may not have the resource as the firm itself runs with optimal resources. Management consultants pitch in for such situations with their valuable expertise and resources. They have resources acc
Yes, I'm an Internet Marketing old geezer.
I have pretty much tried it all and seen it all online when it comes to marketing tactics.
Certainly, there are new strategies and tactics being thought of and tested everyday, and that's why I continue to buy new ebooks and teaching products from others because you can never know it all -- no matter how successful you are.
But the single biggest mistake I see online, and have seen for many years, regardless of the strategy being used, is one simple thing...
POOR TRACKING!
People often ask me...
"John, is there any ONE thing that you can attribute your online success to?"
The answer is simple... TRACKING.
I am a tracking FREAK. I track everything. And I mean EVERYTHING.
As my good friend Jonathan Mizel likes to say...
"As online marketers we are not in the 'marketing' business we are in the MATH BUSINESS."
If you want to know the difference between success and failure online it comes down to one thing.
If you want to know the difference in making 10 dollars online or $10,000, it comes down to one thing.
If you want to know if your hard work is not going to waste, its comes down to one thing.
TRACKING.
I like to joke that the secret to being successful in Internet Marketing is this really complex "formula."
Then I go on to explain this exact formula...
When we do things online, such as our marketing tests, site changes, place ads, buy clicks, do a JV, whatever, one of TWO things happen EVERY TIME.
Yes, only one of two things happen.
1. THEY MAKE US MONEY 2. THEY LOSE US MONEY
Amazing rocket science isn't it?
The fact of the matter is Internet Marketing is EASY. It's an absolute JOKE to make money when you have the basic fundamentals down, and that you TRACK your efforts.
The tracking results will tell you what works and what doesn't. Then it's EASY...
YOU KEEP DOING WHAT WORKS AND STOP DOING WHAT DOESN'T!
In order to be extremely successful online you must learn to track everything. You must learn the value of tracking and get used to doing it.
You make a change to a headline on your site you must track it.
You test a different price you must track it.
You use a different description on your Web Site to get people to opt-in to your list you must track it -- not just the percentage of people that opted in, but also the QUALITY of the people that opted in. I.e. Are they buying or taking the necessary ACTION you want for them to take AFTER they have opted in?
The biggest tracking mistake people make is lumping all of their TRAFFIC SOURCES together when trying to determine their conversion rates.
In other words, when someone is trying to figure out how many people are buying or taking a specific action when they visit a site, they are taking their total traffic numbers and doing the math based on the total number of buyers (or whatever the desired action was.)
BZZZZZZ THANKS FOR PLAYING.
Major mistake. Huge. Yet marketers are doing it everyday. And ironically, it's being done by some people that are making a lot of money!
I know, because many of
Everyone knows someone who has decided to go into small business but did you know that 70% of all small businesses fail within the first 12 months of operation. In some countries that failure rate is as high as 85 to 90%. Small Business is one of the toughest industries you can ever decide to take on and most people who go into small business go into it for the wrong reason.I have started 4 small businesses over the last 10 years and every single one of them has been started from scratch and survived into a thriving business. Just recently I have decided to sell one of the businesses off cause it had done what I expected it to do which is the first issue you need to think about.Issue 1. Have a Clear Understanding of What You Want To Achieve In Your Busines
POOR TRACKING!
People often ask me...
"John, is there any ONE thing that you can attribute your online success to?"
The answer is simple... TRACKING.
I am a tracking FREAK. I track everything. And I mean EVERYTHING.
As my good friend Jonathan Mizel likes to say...
"As online marketers we are not in the 'marketing' business we are in the MATH BUSINESS."
If you want to know the difference between success and failure online it comes down to one thing.
If you want to know the difference in making 10 dollars online or $10,000, it comes down to one thing.
If you want to know if your hard work is not going to waste, its comes down to one thing.
TRACKING.
I like to joke that the secret to being successful in Internet Marketing is this really complex "formula."
Then I go on to explain this exact formula...
When we do things online, such as our marketing tests, site changes, place ads, buy clicks, do a JV, whatever, one of TWO things happen EVERY TIME.
Yes, only one of two things happen.
1. THEY MAKE US MONEY 2. THEY LOSE US MONEY
Amazing rocket science isn't it?
The fact of the matter is Internet Marketing is EASY. It's an absolute JOKE to make money when you have the basic fundamentals down, and that you TRACK your efforts.
The tracking results will tell you what works and what doesn't. Then it's EASY...
YOU KEEP DOING WHAT WORKS AND STOP DOING WHAT DOESN'T!
In order to be extremely successful online you must learn to track everything. You must learn the value of tracking and get used to doing it.
You make a change to a headline on your site you must track it.
You test a different price you must track it.
You use a different description on your Web Site to get people to opt-in to your list you must track it -- not just the percentage of people that opted in, but also the QUALITY of the people that opted in. I.e. Are they buying or taking the necessary ACTION you want for them to take AFTER they have opted in?
The biggest tracking mistake people make is lumping all of their TRAFFIC SOURCES together when trying to determine their conversion rates.
In other words, when someone is trying to figure out how many people are buying or taking a specific action when they visit a site, they are taking their total traffic numbers and doing the math based on the total number of buyers (or whatever the desired action was.)
BZZZZZZ THANKS FOR PLAYING.
Major mistake. Huge. Yet marketers are doing it everyday. And ironically, it's being done by some people that are making a lot of money!
I know, because many of
Phone numbers are the addresses of businesses, the identification number as well as the communication gateway of a person, organization or a business. A telephone number is a string of decimal digits that uniquely identify an address. The number identifies the destination point that a call is routed to. It may be connected to devices and services like faxes, modems, subscribers and Internet networks.Most telephone networks are connected to The International Telecommunication Network (ITU) that has a standardized format of telephone numbers. The entire number should be 20 or less and must begin with a country prefix. This is usually followed by an area or city code. The format and allocation of local phone numbers depends on local governments.Phone lines are critica
TRACKING.
I like to joke that the secret to being successful in Internet Marketing is this really complex "formula."
Then I go on to explain this exact formula...
When we do things online, such as our marketing tests, site changes, place ads, buy clicks, do a JV, whatever, one of TWO things happen EVERY TIME.
Yes, only one of two things happen.
1. THEY MAKE US MONEY 2. THEY LOSE US MONEY
Amazing rocket science isn't it?
The fact of the matter is Internet Marketing is EASY. It's an absolute JOKE to make money when you have the basic fundamentals down, and that you TRACK your efforts.
The tracking results will tell you what works and what doesn't. Then it's EASY...
YOU KEEP DOING WHAT WORKS AND STOP DOING WHAT DOESN'T!
In order to be extremely successful online you must learn to track everything. You must learn the value of tracking and get used to doing it.
You make a change to a headline on your site you must track it.
You test a different price you must track it.
You use a different description on your Web Site to get people to opt-in to your list you must track it -- not just the percentage of people that opted in, but also the QUALITY of the people that opted in. I.e. Are they buying or taking the necessary ACTION you want for them to take AFTER they have opted in?
The biggest tracking mistake people make is lumping all of their TRAFFIC SOURCES together when trying to determine their conversion rates.
In other words, when someone is trying to figure out how many people are buying or taking a specific action when they visit a site, they are taking their total traffic numbers and doing the math based on the total number of buyers (or whatever the desired action was.)
BZZZZZZ THANKS FOR PLAYING.
Major mistake. Huge. Yet marketers are doing it everyday. And ironically, it's being done by some people that are making a lot of money!
I know, because many of
Millions of website owners select low cost or free hosting options that may not be appropriate for commercial or small business websites. Based on one recent experience with a custom website client, I feel site owners need to understand that free ad supported website hosting is not for everyone.The ads exchanged for free hosting offered from one major hosting company are described as done by inserting "advertising on a small portion of the site". In fact this "small ad" is a top banner that covers the width of the screen with a height of 1.2 inches (30.4mm), and displays 3 separate ads. The choice of ads placed in the banner advertising is fed based on page content, so your site might feature an advertisement from your competition. This is fine for non-commerci
YOU KEEP DOING WHAT WORKS AND STOP DOING WHAT DOESN'T!
In order to be extremely successful online you must learn to track everything. You must learn the value of tracking and get used to doing it.
You make a change to a headline on your site you must track it.
You test a different price you must track it.
You use a different description on your Web Site to get people to opt-in to your list you must track it -- not just the percentage of people that opted in, but also the QUALITY of the people that opted in. I.e. Are they buying or taking the necessary ACTION you want for them to take AFTER they have opted in?
The biggest tracking mistake people make is lumping all of their TRAFFIC SOURCES together when trying to determine their conversion rates.
In other words, when someone is trying to figure out how many people are buying or taking a specific action when they visit a site, they are taking their total traffic numbers and doing the math based on the total number of buyers (or whatever the desired action was.)
BZZZZZZ THANKS FOR PLAYING.
Major mistake. Huge. Yet marketers are doing it everyday. And ironically, it's being done by some people that are making a lot of money!
I know, because many of
There are many excellent business opportunities, but the meat packing business provides many unique opportunities, and not a few challenges.For those who have interest and the drive, however, a solid plan for success, combined with a well designed abattoir business plan, can be your ticket to success.==The Importance Of A Solid Business Plan==It is important for any would be business owner to understand that the business world is one of fierce competition, and of constant change. Nothing is ever static in the world of business, and if your new business venture is to succeed you will need to constantly grow, expand and evolve.That means raising money, and that means a solid abattoir business plan. No business lender will make a loan to
The biggest tracking mistake people make is lumping all of their TRAFFIC SOURCES together when trying to determine their conversion rates.
In other words, when someone is trying to figure out how many people are buying or taking a specific action when they visit a site, they are taking their total traffic numbers and doing the math based on the total number of buyers (or whatever the desired action was.)
BZZZZZZ THANKS FOR PLAYING.
Major mistake. Huge. Yet marketers are doing it everyday. And ironically, it's being done by some people that are making a lot of money!
I know, because many of these people are friends of mine and I've given them a hard time about it. We laugh about it, but they know it's true and they are working hard to become better "trackers" as I hope you will too.
(Don't worry I'm almost done with this article and will stop rambling in a moment.)
The problem with not tracking traffic sources (such as individual pay-per-click keywords, link partners, search engine listings, JV links, affiliate links, etc.) is this...
YOU CANNOT ACCURATELY DETERMINE WHAT IS *WORKING* WHEN YOU TEST.
For example, if you run PPC campaigns for multiple keywords (and if you track them properly) you will find that some keywords generate great conversion rates and sales.
Others will create sometimes NOTHING.
In fact, many will be losers. I.e. they don't turn a profit. Yet many PPC advertisers will continue to just lump all their PPC traffic together, and as long as they are making more than they are spending they consider it a "Victory."
DUMB.
Tracking allows you to MAXIMIZE your efforts. It allows you to SQUEEZE every last penny of profit our of your marketing.
The other major pitfall with lumping all of your traffic sources together is when you go to make changes -- such as testing prices, or different headlines, or new bonus offers, or another guarantee, or anything else.
If your traffic fluctuates on a given day from a given traffic source (which it WILL) your results will always be SKEWED.
Your conversion rates for a specific test may in fact be HIGHER for that given day. OH JOY!
But, guess what? If the traffic to your site happened to fluctuate so more of it happened to come that day from a source that typically converts higher than the rest of your traffic, it's very possible that your "test" may have...
DECREASED YOUR CONVERSION.
That's right, DECREASED! But you'd never know it because looking at your overall traffic stats "appears" as if your average daily conversion rate increased.
So what do you end up doing? You KEEP that test because you think it is making you more money.
99.999% of online marketers are making this mistake. And people wonder why it can be difficult to make money online.
Reason #1: Poor Tracking
We'll touch more on this topic in the near future. I strongly believe it's the single most importance element of Internet Marketing success.
I know for a fact I would not have made 10% of what I have been blessed to have made from marketing online if I wasn't a tracking freak.
I am going to teach YOU how to become a tracking freak for your business. It's the ONLY thing that matters when marketing online -- becaus
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/51191/casualarticles-The-Single-Biggest-Marketing-Mistake-Online.html">The Single Biggest Marketing Mistake Online</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/51191/casualarticles-The-Single-Biggest-Marketing-Mistake-Online.html]The Single Biggest Marketing Mistake Online[/url]
Related Articles:
Construction Management - Achieve Trust In The Workplace
Where to Find a Cash Windfall of $10,000 to $1,000,000 -- You Never Knew You Had
Bookmark it:
|