Tags |
|
|
Links |
|
|
Casual Articles - Great! So Now Your Web Site *Sounds* Like Crap
If one does not understand a person, one tends to regard him as a fool. Carl Jung Sadly, public discourse today seems to have degenerated into warring parties spitting epithets at one another. With little inclination to see the other’s point of view, the parties are reduced to name calling, labeling and the simplification of complex issues. The only commonality is the share
Your audio should contain BENEFITS of whatever it is you are marketing. The same rules apply with copywriting.
Ideally, your audio should contain something that the rest of your copy doesn't. Certainly, you can restate some of the same benefits and points in your copy, but ideally if you add some additional info it will make it worth the prospect's time to listen to it.
TEST. TEST. TEST.
And just like everything else, test until it hurts. Test different audio recordings. See how your prospects react for each one. See which ones have a more positive effect on your sales.
I hope to write
Workplace communication allows organizations to promote and coordinate personal or group action, foster positive interpersonal relationships and cultivate an atmosphere that is comfortable for today’s diverse workforce. Most mergers and acquisitions, or downsize begin in the planning stages are about dollars, cents and legal issues; but after the lawyers and accountants complete the deal, it becomes very clear
It's not just because it allows you to add audio to your web pages. Heck, there are some much cheaper ways to do that. It's because he's made it brain-dead-simple to do it. You call a phone number, record your message, and get code you paste to your site.
Whamo! You've got audio on your site.
For people that don't want to mess with all the techie stuff involved with adding audio to web pages, his service has made it really simple...
http://www.marketingsecrets.com/audio.html
BUT THERE'S A MAJOR PROBLEM NOW...
Everyone is rushing to add audio to their sites. They are recording all kinds of little messages that their web site visitors can listen to. I've seen some crazy stuff already.
But here's a REALITY CHECK.
Most of it sucks.
Not many people have taken the time to THINK about the audio they are going to put on their sites. People think you can just put any audio on the site and it will instantly increase sales.
Umm... no.
Audio CAN be very powerful for your marketing. It CAN increase your sales.
But it can also HURT your business if used incorrectly. That's right, it can LOSE you business.
Don't just think because you add audio to your site that you will start making more money. Unfortunately, it doesn't work that way.
FIRST THINGS FIRST.
If you add ANY audio to your site, you need to split-test the old version of your site and the new version with the audio (regardless of what the first version of your audio script sounds like.)
Unless you split-test your site you won't know which version pulls better. You won't be able to tell if the audio version FLOPPED. And believe me, I know for a fact that some sites that have added audio are probably producing MUCH WORSE since they added it.
So the first thing to keep in mind is you need to split-test this just like ANY other change you'd make to your marketing.
The results will tell you if it improved your marketing or made it worse. That's the beauty of direct marketing. The results speak for themselves. It's all about Yes or No -- the "Maybe's" don't pay the rent.
CAREFULLY SCRIPT AND PLAN YOUR AUDIO *BEFORE* YOU RECORD IT.
Before you go to record that audio file that you will add to your site, you need to take some time and think about what you are going to say.
Your audio should contain BENEFITS of whatever it is you are marketing. The same rules apply with copywriting.
Ideally, your audio should contain something that the rest of your copy doesn't. Certainly, you can restate some of the same benefits and points in your copy, but ideally if you add some additional info it will make it worth the prospect's time to listen to it.
TEST. TEST. TEST.
And just like everything else, test until it hurts. Test different audio recordings. See how your prospects react for each one. See which ones have a more positive effect on your sales.
I hope to write m
So often we hear marketing consultants and marketing book authors, which are a dime a dozen for the most part; say that Advertising is a Method to Communicate to the Customer Information About Your Product or Service. Sure that is one of the many ways in Marketing to reach your customer and most people who have been in business for quite a while, know that the multiplicity affect is a much better approach.<
BUT THERE'S A MAJOR PROBLEM NOW...
Everyone is rushing to add audio to their sites. They are recording all kinds of little messages that their web site visitors can listen to. I've seen some crazy stuff already.
But here's a REALITY CHECK.
Most of it sucks.
Not many people have taken the time to THINK about the audio they are going to put on their sites. People think you can just put any audio on the site and it will instantly increase sales.
Umm... no.
Audio CAN be very powerful for your marketing. It CAN increase your sales.
But it can also HURT your business if used incorrectly. That's right, it can LOSE you business.
Don't just think because you add audio to your site that you will start making more money. Unfortunately, it doesn't work that way.
FIRST THINGS FIRST.
If you add ANY audio to your site, you need to split-test the old version of your site and the new version with the audio (regardless of what the first version of your audio script sounds like.)
Unless you split-test your site you won't know which version pulls better. You won't be able to tell if the audio version FLOPPED. And believe me, I know for a fact that some sites that have added audio are probably producing MUCH WORSE since they added it.
So the first thing to keep in mind is you need to split-test this just like ANY other change you'd make to your marketing.
The results will tell you if it improved your marketing or made it worse. That's the beauty of direct marketing. The results speak for themselves. It's all about Yes or No -- the "Maybe's" don't pay the rent.
CAREFULLY SCRIPT AND PLAN YOUR AUDIO *BEFORE* YOU RECORD IT.
Before you go to record that audio file that you will add to your site, you need to take some time and think about what you are going to say.
Your audio should contain BENEFITS of whatever it is you are marketing. The same rules apply with copywriting.
Ideally, your audio should contain something that the rest of your copy doesn't. Certainly, you can restate some of the same benefits and points in your copy, but ideally if you add some additional info it will make it worth the prospect's time to listen to it.
TEST. TEST. TEST.
And just like everything else, test until it hurts. Test different audio recordings. See how your prospects react for each one. See which ones have a more positive effect on your sales.
I hope to write
Ask most people to describe a sales person, and likely as not, you'll find yourself deluged by words like "huckster," "snake oil peddler," "fast talker," "con artist" and, of course, "untrustworthy," "arrogant" and "dishonest."Those of us who work in sales and know ourselves to be fine, upstanding people may wonder exactly what we ever did to earn such an enviable reputation. Unfortunately, the fact of t
Don't just think because you add audio to your site that you will start making more money. Unfortunately, it doesn't work that way.
FIRST THINGS FIRST.
If you add ANY audio to your site, you need to split-test the old version of your site and the new version with the audio (regardless of what the first version of your audio script sounds like.)
Unless you split-test your site you won't know which version pulls better. You won't be able to tell if the audio version FLOPPED. And believe me, I know for a fact that some sites that have added audio are probably producing MUCH WORSE since they added it.
So the first thing to keep in mind is you need to split-test this just like ANY other change you'd make to your marketing.
The results will tell you if it improved your marketing or made it worse. That's the beauty of direct marketing. The results speak for themselves. It's all about Yes or No -- the "Maybe's" don't pay the rent.
CAREFULLY SCRIPT AND PLAN YOUR AUDIO *BEFORE* YOU RECORD IT.
Before you go to record that audio file that you will add to your site, you need to take some time and think about what you are going to say.
Your audio should contain BENEFITS of whatever it is you are marketing. The same rules apply with copywriting.
Ideally, your audio should contain something that the rest of your copy doesn't. Certainly, you can restate some of the same benefits and points in your copy, but ideally if you add some additional info it will make it worth the prospect's time to listen to it.
TEST. TEST. TEST.
And just like everything else, test until it hurts. Test different audio recordings. See how your prospects react for each one. See which ones have a more positive effect on your sales.
I hope to write
If you are an Employer looking for permanent staff, using agencies can be an efficient and cost effective method of recruitment. Do your homework carefully and you can concentrate on what you do best, running your business.Here are some example questions to askHow will they charge? - Most agencies these days supply permanent staff on a contingency basis. This is where, you only pay the agen
So the first thing to keep in mind is you need to split-test this just like ANY other change you'd make to your marketing.
The results will tell you if it improved your marketing or made it worse. That's the beauty of direct marketing. The results speak for themselves. It's all about Yes or No -- the "Maybe's" don't pay the rent.
CAREFULLY SCRIPT AND PLAN YOUR AUDIO *BEFORE* YOU RECORD IT.
Before you go to record that audio file that you will add to your site, you need to take some time and think about what you are going to say.
Your audio should contain BENEFITS of whatever it is you are marketing. The same rules apply with copywriting.
Ideally, your audio should contain something that the rest of your copy doesn't. Certainly, you can restate some of the same benefits and points in your copy, but ideally if you add some additional info it will make it worth the prospect's time to listen to it.
TEST. TEST. TEST.
And just like everything else, test until it hurts. Test different audio recordings. See how your prospects react for each one. See which ones have a more positive effect on your sales.
I hope to write
Most people that become teachers will tell you that they have actually wanted to do that since they were children. There is something extremely appealing about being able to shape the future by educating future generations. The influence that teachers have is mind-boggling but ultimately fulfilling so you may want to take any opportunity to teach that comes your way, including temporary teaching jobs.The
Your audio should contain BENEFITS of whatever it is you are marketing. The same rules apply with copywriting.
Ideally, your audio should contain something that the rest of your copy doesn't. Certainly, you can restate some of the same benefits and points in your copy, but ideally if you add some additional info it will make it worth the prospect's time to listen to it.
TEST. TEST. TEST.
And just like everything else, test until it hurts. Test different audio recordings. See how your prospects react for each one. See which ones have a more positive effect on your sales.
I hope to write more about the use of audio in your marketing in a future newsletter. There are many techniques I have discovered that are very powerful. Stay tuned.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/51189/casualarticles-Great-So-Now-Your-Web-Site-Sounds-Like-Crap.html">Great! So Now Your Web Site *Sounds* Like Crap</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/51189/casualarticles-Great-So-Now-Your-Web-Site-Sounds-Like-Crap.html]Great! So Now Your Web Site *Sounds* Like Crap[/url]
Related Articles:
Top Dog Has No Papers - New Trend In Business Clears The Way For Innovative Thinking
Using Discussion Groups in Your Job Search
Magnificent Meetings - 5 Tips for Success
Bookmark it:
|