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Casual Articles - Climbing Mount Profit (Starting From The Top)
Working with Cleaning Chemicals the best thing of all
happened -- I was able to learn how to GROW my business.As cleaning companies we work with an assortment of cleaning chemicals. Your employees need to know how to use all chemicals they work with and be aware of where the MSDS sheets are for the products they use.Following are safety tips that apply to the use of any product they may be using. Never mix chemicals. Measure all chemicals and mix according to the label directions. If the directions say one ounce of product to four gallons of water, keep those ratios even if you are mixing a smaller quantity. Too weak a solution may not provide the cleaning power you need; too strong a solution wastes chemical and may cause damage to surfaces or injuries to employees. Never use chemicals that are in an unlabeled container. Employees should never sniff, taste or try to guess what is in the container. Employees need to know what chemicals they are to use for each particular cleaning task and how to use that chemical properly. Clean spills immediately I was eventually able to make more money in a single month than the entire amount of debt that I had racked up by age 22. But I was only able to start having success when I learned to grasp a p Inventory Optimization Addresses the Challenges of Overseas Sourcing I have been an entrepreneur for most of my life. I started
my journey as an entrepreneur at age 11. Ironically,
it was running a BBS (bulletin board system) with a computer,
a 300 baud modem, and a phone line in 1981.Anyone who watches or reads the news today hears about how the sourcing of materials from overseas, particularly from Asia, has impacted the amount of manufacturing jobs available in America. What manufacturing insiders worry about the most when it comes to sourcing from overseas is more closely related to inventory levels. While purchasing material overseas may bring a company advantages in terms of lower prices, the negative impact is the growth of inventory carried on the balance sheet. For large manufacturing firms with the financial scale to absorb an increase in inventory, this may not present itself as an issue. However for manufacturing firms, the stress on working capital and the inventory turn rate can be significant.The other issue related to inventory and sourcing from overseas is the variation in lead times. While one shipment may arrive in 6-8 weeks, the next shipment may arrive in 8-10 weeks. Since manufacturers cannot afford to be without materials, they’ll increase their safety (BBSs essentially became the Internet that we know today.) It would take me nearly 15 long years of being an entrepreneur before I would really make much money. And by that I mean more than $6,500 in a single YEAR which didn't happen until almost 15 years later. I have made every mistake in the book and invented several new ones when it comes to being an entrepreneur. I was in nearly $100,000 of debt by age 22 -- mainly from trying every business possible. I practically ruined my health by age 25 and it almost killed me. (I ended up in the emergency room with a body that was so overworked and stressed that it was trying to shutdown.) BUT... I eventually turned things around. Through hard work, faith, and perseverance. But I won't kid you, it wasn't easy. I did finally start to make a good income. I was finally able to get out of that mountain of debt. And then the best thing of all happened -- I was able to learn how to GROW my business. I was eventually able to make more money in a single month than the entire amount of debt that I had racked up by age 22. But I was only able to start having success when I learned to grasp a po Marketing, Marketing, Marketing ... Does it Ever End p>Marketing, marketing, marketing, it's like a never ending cycle and it must end! Even though I do talks and give tons of information on infrastructure, systems, processes, target market, and all those other things that are critical in business - it always ends at "well...can you help me with marketing?"I know I know, it's the marketing that drives revenue the revenue in your business but it can also be the camel that breaks your business's back. In order to have successful marketing you must have the infrastructure in place to support your marketing activities.For example: Let's say you implement a wonderful campaign to sell a particular service or product and it's based on people purchasing online and in turn you have to ship them their purchase or provide a place for them to download the purchase if it's an digital product.What things do you think you must have in place to make this campaign a success?Just to name a few:•Target Market Defined•The Solution It would take me nearly 15 long years of being an entrepreneur before I would really make much money. And by that I mean more than $6,500 in a single YEAR which didn't happen until almost 15 years later. I have made every mistake in the book and invented several new ones when it comes to being an entrepreneur. I was in nearly $100,000 of debt by age 22 -- mainly from trying every business possible. I practically ruined my health by age 25 and it almost killed me. (I ended up in the emergency room with a body that was so overworked and stressed that it was trying to shutdown.) BUT... I eventually turned things around. Through hard work, faith, and perseverance. But I won't kid you, it wasn't easy. I did finally start to make a good income. I was finally able to get out of that mountain of debt. And then the best thing of all happened -- I was able to learn how to GROW my business. I was eventually able to make more money in a single month than the entire amount of debt that I had racked up by age 22. But I was only able to start having success when I learned to grasp a p A Strong Sales Model Underlies Every Assumption In a Business Plan hen it comes to being an entrepreneur.One of the most difficult tasks a new prospective entrepreneur faces is the construction of a Sales Model. Many books devoted to instruction for writing a business plan devote little or no attention to this vital exercise. The knowledge needed to assemble a quantified, qualified and clearly narrated Sales Model is essential to convey the scope and validity of an opportunity.The most elemental data point required to commence assembling a strong sales proposition is the Cost of Goods (COG). Knowing with absolute certainty the all-inclusive COG is the foundation number necessary to build the Sales Model and ultimately a strong business plan. Guessing, estimating or hoping that the number you slot into your plan is accurate will lead to a solid dead end, and very quickly.The Sales Model, just like the completed business plan, is written based on a series of assumptions. These assumptions are then qualified (given historical and current market perspective), quantified (COG and sales goals are I was in nearly $100,000 of debt by age 22 -- mainly from trying every business possible. I practically ruined my health by age 25 and it almost killed me. (I ended up in the emergency room with a body that was so overworked and stressed that it was trying to shutdown.) BUT... I eventually turned things around. Through hard work, faith, and perseverance. But I won't kid you, it wasn't easy. I did finally start to make a good income. I was finally able to get out of that mountain of debt. And then the best thing of all happened -- I was able to learn how to GROW my business. I was eventually able to make more money in a single month than the entire amount of debt that I had racked up by age 22. But I was only able to start having success when I learned to grasp a p How to Discover your Primary Market and Where to Find Them stressed that it was trying to shutdown.)Whether you market online or offline, you already know the shot-gun approach to marketing brings few results. You will sell more products and services when you step back and set up a strategy to reach your targeted market. Approaches That Set you Up to Pull Customer Orders One: Develop a Specific Customer Profile It's good to know whether your customers are primarily women or men. Remember, women buy 70% of the books published. Then, figure out the age range of your customer. One 25-year-old male coaching client aimed his motivational book at his age group. He had a lot of insight already because of his age. You may want to know the marital status. Is your customer married, single, divorced or separated? Does religion or cultural affiliation play an important part in their lives? Location may matter, but remember to think about the vast market Online. These people subscribe to ezines and visit web sites for all kinds of information. Your product or service can easi BUT... I eventually turned things around. Through hard work, faith, and perseverance. But I won't kid you, it wasn't easy. I did finally start to make a good income. I was finally able to get out of that mountain of debt. And then the best thing of all happened -- I was able to learn how to GROW my business. I was eventually able to make more money in a single month than the entire amount of debt that I had racked up by age 22. But I was only able to start having success when I learned to grasp a p Talking To A Prospect As If To A Friend the best thing of all
happened -- I was able to learn how to GROW my business.While working with a new coaching client, I asked to hear her sound bite. Everyone needs a good sound bite. A sound bite, sometimes also called an “elevator speech,” is a 10- to 15-second commercial on what your company does, offers or stands for. Use it when you meet someone new in business, use it at networking meetings, and use it on the telephone as part of your introductory calling script. Here is the sound bite from my client:Client: We offer complete marketing solutions.Wendy: (With eyes glazing over…) Huh? The idea behind the sound bite or elevator speech is to communicate clearly, easily and effectively what you do and why someone else should be interested in what you do. I asked my client, if a friend asked her to explain what she does, would the answer be “complete marketing solutions”? Probably not. And there’s your litmus test. If a phrase would make a friend think you’d suddenly lost your mind, don’t use it in a conversation with a prospect! Most likely, it I was eventually able to make more money in a single month than the entire amount of debt that I had racked up by age 22. But I was only able to start having success when I learned to grasp a powerful concept that I am about to teach you. I honestly believe that this one concept can change your life, because it changed mine. No matter what stage you are at with your business, whether you are just getting started and dream of leaving your real job, or whether you are already making good money online, I have an absolutely critical question to ask you... WHAT THE HECK DO YOU WANT? Reread that question. Then reread it again. Take your time. I ask you, "What the heck do you want?" Since we're talking primarily about business, I am relating this question to HOW MUCH MONEY DO YOU WANT? Seriously, how much? When people used to ask me this question, I used to have a simple answer... "Millions!" And even, though, that honestly WAS what I wanted, that wasn't the "right" answer. The right answer is something SPECIFIC. It doesn't matter how big the amount is, it matters how specific the figure is. In other words, $5,000,000 if that's what I really wanted. But that first "big" figure should be more of your "ultimate dream" and not what you will settle for to be happy
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