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Casual Articles - Eddie the Erroneous E-Marketer
Internet Business and Businesses Online - How I Use Article Marketing To Build My Business
Internet Business and Businesses Online – How I Use Article Marketing To Build My BusinessI will tell you upfront that I operate a niche web site in the internet marketing arena. Because I use a niched approach, I believe my tactics would work well in just about any niche market where there is some widespread interest.I think it is personally interesting that so many people think that the internet marketing niches are burnt out, that there are too many people in them. I have seen some things in the last few months that lead me to believe that is not that case.So how do I use article marketing to build my online business?1) I write articles that are geared to buyers of my web site niche. You see, I couldn’t care less how many visitors I get. I just want buyers. So I try to write to buyers, not lookers or just surfers. I want to give quality information in my articles that will lead people to want more from me. That
rketing efforts.Internet Business and Businesses Online – How I Use Article Marketing To Build My BusinessI will tell you upfront that I operate a niche web site in the internet marketing arena. Because I use a niched approach, I believe my tactics would work well in just about any niche market where there is some widespread interest.I think it is personally interesting that so many people think that the internet marketing niches are burnt out, that there are too many people in them. I have seen some things in the last few months that lead me to believe that is not that case.So how do I use article marketing to build my online business?1) I write articles that are geared to buyers of my web site niche. You see, I couldn’t care less how many visitors I get. I just want buyers. So I try to write to buyers, not lookers or just surfers. I want to give quality information in my articles that will lead people to want more from me. That
You see, Eddie recently got himself a new website for his business. Unfortunately, he's been tryi
9 Tips On Handling Complaints
Let's be honest. Complaints are a reality of business. Every company, no matter how great, responsive, or caring, receives some number of complaints - email, phone calls, letters, blog posts, etc. It's inevitable; you can't keep all people happy all the time.Sometimes the complaint hurts. Sometimes it's personal. It especially hurts when you have a different opinion of the situation, when you realize you're dealing with perception. It's frustrating.So, what do you do?Here's my quick list:1. Listen. Let the person at the other end of complaint be heard. Often this is their need; they need to get the frustration they have heard by someone.2. Don't immediately respond. Pause, take a deep breath. If on the phone, resist the urge to yell back. If on email or other web-based communication tools, resist sending the nasty reply. You want to remain calm and in charge or your emotions. This isn't easy.3. Listen Again. S
Poor Eddie the e-marketer has been plagued by errors in judgment all his life. From always picking the longest line at the toll booth to buying lots of dot com stocks right before the bubble burst, he constantly struggles with making the right choices. >From disagreeing that a car really needs oil changes every three thousand miles to insisting that the eight-track is going to make a comeback, Eddie bumbles through life perplexed. One area that particularly suffers is his e-marketing efforts.Let's be honest. Complaints are a reality of business. Every company, no matter how great, responsive, or caring, receives some number of complaints - email, phone calls, letters, blog posts, etc. It's inevitable; you can't keep all people happy all the time.Sometimes the complaint hurts. Sometimes it's personal. It especially hurts when you have a different opinion of the situation, when you realize you're dealing with perception. It's frustrating.So, what do you do?Here's my quick list:1. Listen. Let the person at the other end of complaint be heard. Often this is their need; they need to get the frustration they have heard by someone.2. Don't immediately respond. Pause, take a deep breath. If on the phone, resist the urge to yell back. If on email or other web-based communication tools, resist sending the nasty reply. You want to remain calm and in charge or your emotions. This isn't easy.3. Listen Again. S
You see, Eddie recently got himself a new website for his business. Unfortunately, he's been tryin
Sales Training - What's Your Goal - Exposure or Behavioral Change?
When your company invests in sales training, what is the expected outcome? Is it a change in how your salespeople perform their daily activities - in other words, a change in behavior?Unfortunately, most companies drastically underestimate the amount of time and effort that must be invested to accomplish behavioral change. Sitting in a class for a couple of hours or days is a good way to expose salespeople to new skills and techniques. However, new skills and techniques often feel strange and uncomfortable. Many salespeople worry that attempting to use the new skills and techniques with real, live prospects or customers will cost them sales and hard-won credibility. So, they abandon the new skills and techniques and continue to rely on "old" behaviors that are comfortable for them.Here is a real-life example of a sales training program failure:Executive management at a company I worked for invested m
he toll booth to buying lots of dot com stocks right before the bubble burst, he constantly struggles with making the right choices. >From disagreeing that a car really needs oil changes every three thousand miles to insisting that the eight-track is going to make a comeback, Eddie bumbles through life perplexed. One area that particularly suffers is his e-marketing efforts.When your company invests in sales training, what is the expected outcome? Is it a change in how your salespeople perform their daily activities - in other words, a change in behavior?Unfortunately, most companies drastically underestimate the amount of time and effort that must be invested to accomplish behavioral change. Sitting in a class for a couple of hours or days is a good way to expose salespeople to new skills and techniques. However, new skills and techniques often feel strange and uncomfortable. Many salespeople worry that attempting to use the new skills and techniques with real, live prospects or customers will cost them sales and hard-won credibility. So, they abandon the new skills and techniques and continue to rely on "old" behaviors that are comfortable for them.Here is a real-life example of a sales training program failure:Executive management at a company I worked for invested m
You see, Eddie recently got himself a new website for his business. Unfortunately, he's been tryi
Do You Want Your Own Fully Programmable ERP? - Part 2
In the first article we mentioned the main characteristics that should have a software to be used as a Front-End with some functions of an Enterprise Resources Planning ERP:ODBC,Replication,Computed Views,Integrated e-Mail,and we used the Lotus Notes example, but in principle will be possible to use other softwares with similar functions.Now we will see a practical case, a system to detect and control - marketing, sales, new purchase orders - your aground products. As we know, the salesman prefer to sold new products only, and your aground products will be less and less sold.We assume that your company already have an online managerial/accounting system, with evidently its own database.1. We will use a method to transfer your managerial/accounting data to the Notes relational database, and although this last one has tools for that - ODBC for example - we rec
ght choices. >From disagreeing that a car really needs oil changes every three thousand miles to insisting that the eight-track is going to make a comeback, Eddie bumbles through life perplexed. One area that particularly suffers is his e-marketing efforts.In the first article we mentioned the main characteristics that should have a software to be used as a Front-End with some functions of an Enterprise Resources Planning ERP:ODBC,Replication,Computed Views,Integrated e-Mail,and we used the Lotus Notes example, but in principle will be possible to use other softwares with similar functions.Now we will see a practical case, a system to detect and control - marketing, sales, new purchase orders - your aground products. As we know, the salesman prefer to sold new products only, and your aground products will be less and less sold.We assume that your company already have an online managerial/accounting system, with evidently its own database.1. We will use a method to transfer your managerial/accounting data to the Notes relational database, and although this last one has tools for that - ODBC for example - we rec
You see, Eddie recently got himself a new website for his business. Unfortunately, he's been tryi
How Can You Find Free Internet Fax Services
Internet fax services have revolutionized the way people communicate with each other. Web faxing provides an easy and suitable way to send and receive faxes over the internet. Internet faxing is quite simple and quick. However, internet faxing services, as of now, is very costly to afford for a small company and common people. Free internet fax services offer a helping hand for those people who cannot accommodate the high cost needed for installing an online fax service. What the consumer need is to require a computer, a reliable internet connection and an email id.Finding a free internet fax service is not a tiresome task. Nowadays there are several companies offering free internet fax services for their customers. However there are certain points one should consider while selecting a free internet fax service. Keep in mind that even though the provider says they are offering a free service, most of them are likely to offer a monthly s
-track is going to make a comeback, Eddie bumbles through life perplexed. One area that particularly suffers is his e-marketing efforts.Internet fax services have revolutionized the way people communicate with each other. Web faxing provides an easy and suitable way to send and receive faxes over the internet. Internet faxing is quite simple and quick. However, internet faxing services, as of now, is very costly to afford for a small company and common people. Free internet fax services offer a helping hand for those people who cannot accommodate the high cost needed for installing an online fax service. What the consumer need is to require a computer, a reliable internet connection and an email id.Finding a free internet fax service is not a tiresome task. Nowadays there are several companies offering free internet fax services for their customers. However there are certain points one should consider while selecting a free internet fax service. Keep in mind that even though the provider says they are offering a free service, most of them are likely to offer a monthly s
You see, Eddie recently got himself a new website for his business. Unfortunately, he's been tryi
Entrepreneurs Want A Smoothly Running Profit Making Business?
You’ve done all the hard work and your business is starting to turn over a profit. Have you though about the benefits of getting it running smoothly and efficiently so that you don’t get massive peaks and troughs of income? So how do you go about turning your business into a smooth running machine?First of all why do want a business to run smoothly and efficiently?1) Firstly it ensures that your profits are maximized with the minimal of effort and expenditure. 2) It smoothes out your cash flow and makes it easier to know what money you have coming in. 3) It keeps your customers happy when they know where your company is going and more importantly that it will still be around in the future. This means that they can invest in your products knowing that you will be supporting and upgrading them for the foreseeable future. 4) It keeps you happy because you have less management and money worries. 5) It allows for
rketing efforts.You’ve done all the hard work and your business is starting to turn over a profit. Have you though about the benefits of getting it running smoothly and efficiently so that you don’t get massive peaks and troughs of income? So how do you go about turning your business into a smooth running machine?First of all why do want a business to run smoothly and efficiently?1) Firstly it ensures that your profits are maximized with the minimal of effort and expenditure. 2) It smoothes out your cash flow and makes it easier to know what money you have coming in. 3) It keeps your customers happy when they know where your company is going and more importantly that it will still be around in the future. This means that they can invest in your products knowing that you will be supporting and upgrading them for the foreseeable future. 4) It keeps you happy because you have less management and money worries. 5) It allows for
You see, Eddie recently got himself a new website for his business. Unfortunately, he's been trying in vain to turn it into a vehicle for getting leads and making sales. He's confused. He's dazed. He thrashes about lost in a maze. Although he at least understands the importance of e-marketing for driving traffic to his site, he's like a hamster running on a wheel, wasting energy and getting nowhere. Let's take a look at a few of the more typical e-marketing errors Eddie regularly makes.
Treat the Web as a different medium
The other day his business partner, Bet
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