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Casual Articles - Top 10 Scams for 2001
How to Write a Tag Line - 10 Tips cam is based on touting "advance information" on specific stocks in an attempt to drive up the price past its true worth, so the promoters can sell at the higher price.What Is a Tag Line?A tag line (also known as a “strapline”) is a punchy slogan that follows a logo or company name. For example, Jaguar’s tag line is “Don’t dream it. Drive it.” Or IBM’s “I think, therefore IBM.”The tag line evokes an image of the product or service whenever a person reads or hears it. It helps to establish a brand in a person’s mind.10 Tips for Writing Tag LinesKeep your tagline1. Simple – 5 short, one-syllable words are easier to remember than 25. Nike’s “Just do it” is more powerful than Iberia Airlines’ “The best connections in the world mean nothing if an airline forgets the human one.”2. Positive – negative statements don’t sell.3. Original – like “Beanz meanz Heinz.”Not like Dixons’ “The future ... for less” or Hyundai’s “A car first. A badge second They pump it up, and then dump it. Hence the name. This is generally illegal. And certainly a bad way to get investment advice... Ask yourself: If it's so confidential, why are they spamming it to millions of people? 7. Credit Scams There are all sorts of these that prey on the desires of people to repair or establish credit. The worst are the alleged credit repair services. They promise to help you to remove accurate but negat 5 Steps To Getting A Better Contract, A Better Offer, Or Even A Better Deal! Excerpt from Internet ScamBusters (tm) The #1 Publication on Internet FraudYou have something someone else wants. Usually it’s money. Sometimes, it’s the work you perform. You want a car, but you don’t want to spend a lot. You have a job, but you feel you deserve a raise. You want to sell your house, but you’ve rejected each offer.Here are the 5 steps you need to climb to becoming a better negotiator:1. Figure out what the value of your car is; what your services are worth in the marketplace (ask friends, relatives or colleagues what people like you earn in the private sector); ask a few real estate agents to give you a straight-forward assessment of your home.a. Once you know the approximate value of these things (also called research), you’re well on your way to understanding how to obtain them for the price you want to pay or receive.b. Your goal is to maximize the value of your car, home or services.c. The buyer’s goa Scams on the Internet are growing -- and with the vast selection, it was hard to only choose ten. We've tried to soften this list with a bit of humor. But please don't let the humor make these scams seem any less serious than they really are. Some of these scams are very dangerous. A word of warning, so to speak. These aren't ranked by dollars lost or people scammed. There's nothing scientific about the list. It's just the ten scams that we find the most disturbing. You'll note that most of these involve spam. There's a reason for that. The mentality of a spammer is exactly the same kind of mindset as a con artist. As we always say: "If it's spam, it's scam." Here are the top 10 scams of 2001... 10. Herbal Viagra This is really a whole category of scams, relating to the sale of medical or "alternative" medical treatments online. Usually using spam to get to the "customer." If you're lucky, these products will do nothing at all. Some of them are seriously dangerous by themselves. They promise cures for life threatening illnesses, causing those who buy the promise to delay proper medical treatment, sometimes past the point where it would have helped. Talk to your doctor or pharmacist before buying into any of these nostrums. It'll save you a lot of headaches and heartache later. Folks, consider this: If you wouldn't trust a spammer to handle your money, why would you take medical advice from them??? 9. Internet Investigator "Be the first kid on your block to know all the dirty secrets your neighbors are hiding! Find out what your prospective mate has hidden in his past! Find the lost city of Atlantis! Find your lost remote!" This one is more an annoyance than a real problem. It serves as a great example of the pure hype that you should watch out for in online advertising. Filled with promises of secret knowledge that's not available to anyone else, it delivers nothing more than a list of places you can pay to search for information. It's the perfect example of a pitch that's not quite a scam -- but clearly misleads in its promise. Ask yourself this: If this stuff was as easy as the ads make it out to be, wouldn't you see these "secret techniques" in magazines and on TV? 8. Pump and Dump You've probably gotten these. The subject line or first part of the email says that this is "Highly confidential information." This scam is based on touting "advance information" on specific stocks in an attempt to drive up the price past its true worth, so the promoters can sell at the higher price. They pump it up, and then dump it. Hence the name. This is generally illegal. And certainly a bad way to get investment advice... Ask yourself: If it's so confidential, why are they spamming it to millions of people? 7. Credit Scams There are all sorts of these that prey on the desires of people to repair or establish credit. The worst are the alleged credit repair services. They promise to help you to remove accurate but negati How to Hit the PR Jackpot that. The mentality of a spammer is exactly the same kind of mindset as a con artist.As a business leader, you are constantly reading publications, studying their content and consistently reading articles about your competitors. Having heard that what others say about you is weighed more heavily than what you say about yourself, you understand the value of PR. Now, you want to be interviewed and need to know how to be newsworthy and how to hit the PR Jackpot.Select Ideas that Sell. You (or your PR firm) need to devise irresistible ideas. Here are some Leads that Hook Editors:1. “Unique” astounds. Unforgettable people, places, fresh ideas or unique opportunities.2. Success sells. Strategies to increase power, politics, prestige or profits.3. Money talks. The high side and the low side of money. When money is no object, how is value determined? What is low budget, but worthy?4. Luxury tantalizes. Luxury living, luxurious people, luxurious p As we always say: "If it's spam, it's scam." Here are the top 10 scams of 2001... 10. Herbal Viagra This is really a whole category of scams, relating to the sale of medical or "alternative" medical treatments online. Usually using spam to get to the "customer." If you're lucky, these products will do nothing at all. Some of them are seriously dangerous by themselves. They promise cures for life threatening illnesses, causing those who buy the promise to delay proper medical treatment, sometimes past the point where it would have helped. Talk to your doctor or pharmacist before buying into any of these nostrums. It'll save you a lot of headaches and heartache later. Folks, consider this: If you wouldn't trust a spammer to handle your money, why would you take medical advice from them??? 9. Internet Investigator "Be the first kid on your block to know all the dirty secrets your neighbors are hiding! Find out what your prospective mate has hidden in his past! Find the lost city of Atlantis! Find your lost remote!" This one is more an annoyance than a real problem. It serves as a great example of the pure hype that you should watch out for in online advertising. Filled with promises of secret knowledge that's not available to anyone else, it delivers nothing more than a list of places you can pay to search for information. It's the perfect example of a pitch that's not quite a scam -- but clearly misleads in its promise. Ask yourself this: If this stuff was as easy as the ads make it out to be, wouldn't you see these "secret techniques" in magazines and on TV? 8. Pump and Dump You've probably gotten these. The subject line or first part of the email says that this is "Highly confidential information." This scam is based on touting "advance information" on specific stocks in an attempt to drive up the price past its true worth, so the promoters can sell at the higher price. They pump it up, and then dump it. Hence the name. This is generally illegal. And certainly a bad way to get investment advice... Ask yourself: If it's so confidential, why are they spamming it to millions of people? 7. Credit Scams There are all sorts of these that prey on the desires of people to repair or establish credit. The worst are the alleged credit repair services. They promise to help you to remove accurate but negat Large Corporations e it would have helped.The development of corporations has turned out to be a great boon for American as well as world economy. Basically a corporation is understood as a lawful body that entitles a group of people to act as unit or an individual. But since past few decades a new dimension is given to the term corporation. Corporation now refers to both profit and non-profit businesses that are identified or classified according to their tax structure. Corporations are taxed differently, not like normal businesses. On the basis of taxation, corporations are divided into two categories- C- corporations and S-corporations.C-corporations are those that are required to pay income taxes and to kill or finish the deductions on dividends paid to stockholders. C-corporations comprises of the companies that are publicly traded on stock market. The C-corporations are quite common and dominant nowadays. While small Talk to your doctor or pharmacist before buying into any of these nostrums. It'll save you a lot of headaches and heartache later. Folks, consider this: If you wouldn't trust a spammer to handle your money, why would you take medical advice from them??? 9. Internet Investigator "Be the first kid on your block to know all the dirty secrets your neighbors are hiding! Find out what your prospective mate has hidden in his past! Find the lost city of Atlantis! Find your lost remote!" This one is more an annoyance than a real problem. It serves as a great example of the pure hype that you should watch out for in online advertising. Filled with promises of secret knowledge that's not available to anyone else, it delivers nothing more than a list of places you can pay to search for information. It's the perfect example of a pitch that's not quite a scam -- but clearly misleads in its promise. Ask yourself this: If this stuff was as easy as the ads make it out to be, wouldn't you see these "secret techniques" in magazines and on TV? 8. Pump and Dump You've probably gotten these. The subject line or first part of the email says that this is "Highly confidential information." This scam is based on touting "advance information" on specific stocks in an attempt to drive up the price past its true worth, so the promoters can sell at the higher price. They pump it up, and then dump it. Hence the name. This is generally illegal. And certainly a bad way to get investment advice... Ask yourself: If it's so confidential, why are they spamming it to millions of people? 7. Credit Scams There are all sorts of these that prey on the desires of people to repair or establish credit. The worst are the alleged credit repair services. They promise to help you to remove accurate but negat The Boutique Hotel Manager at you should watch out for in online advertising.Boutique Hotel. Just the words get the imagination going. Even before I dog eared the pages of Herbert Ypma’s first Hip Hotels book I was fascinated by the world of boutique hotel properties. “How cool would it be to be the general manager of a cool boutique hotel?” I often found asking myself as I flipped through the pages of his magnificent photos. Working hard to make a career out of the hotel industry, I was convinced that I just had to be involved with a boutique hotel someday.That someday came true, when in 2004 I was invited to be the general manager of what was and still is one of Palm Springs most hip boutique hotels. I left another huge opportunity just to be a part of this amazing world. The art, the design, the vibe. I had never really worked anywhere with a “vibe”. A year later and I knew, I knew what many in the hotel business do not…what it is really like to b Filled with promises of secret knowledge that's not available to anyone else, it delivers nothing more than a list of places you can pay to search for information. It's the perfect example of a pitch that's not quite a scam -- but clearly misleads in its promise. Ask yourself this: If this stuff was as easy as the ads make it out to be, wouldn't you see these "secret techniques" in magazines and on TV? 8. Pump and Dump You've probably gotten these. The subject line or first part of the email says that this is "Highly confidential information." This scam is based on touting "advance information" on specific stocks in an attempt to drive up the price past its true worth, so the promoters can sell at the higher price. They pump it up, and then dump it. Hence the name. This is generally illegal. And certainly a bad way to get investment advice... Ask yourself: If it's so confidential, why are they spamming it to millions of people? 7. Credit Scams There are all sorts of these that prey on the desires of people to repair or establish credit. The worst are the alleged credit repair services. They promise to help you to remove accurate but negat Create Your Own Business Cards, Part 1 cam is based on touting "advance information" on specific stocks in an attempt to drive up the price past its true worth, so the promoters can sell at the higher price.In this lesson, we will create a business card, using Microsoft Word. I created a new template for my business card. It can be viewed at: http://janes-place.com/bus_card.htmChoose the information you want to place on your card before beginning.Here's how I did it:Go to 'start' --'Microsoft Word' -- 'file menu' -- 'page setup'. Choose the 'Margins Tab'. Type in 1.25 for the Left and Right margins. That way, two cards will fit on a 8 1/2 x 11in. sheet, side by side. Click 'ok'.In the 'Format Menu' choose 'Columns'. Where it asks for the number of columns, use the arrows to go down until the number 'two' is in the box. Go down to 'Width' and type in 2.75in. The 'Spacing' will adjust automatically. Be sure the 'Equal Column Width' and the 'Line Between' boxes are checked. Click 'ok'.Let's save it They pump it up, and then dump it. Hence the name. This is generally illegal. And certainly a bad way to get investment advice... Ask yourself: If it's so confidential, why are they spamming it to millions of people? 7. Credit Scams There are all sorts of these that prey on the desires of people to repair or establish credit. The worst are the alleged credit repair services. They promise to help you to remove accurate but negative information from your credit record, or to show you how to get a federal Employer ID Number, usually in very questionable fashion. Not only do these techniques not work, they can get you in deep trouble for committing fraud. You're not going to fix your credit while you're in jail. As far as easy credit, guaranteed approval credit cards, and home equity loans that don't require equity in your home... forget it. This one should be obvious: Cheap money? From a BANK??? 6. Auction Antics You can get a lot of terrific deals through online auctions, but you need to be careful. Before buying anything that seems too cheap, or that shouldn't be on an auction site at all, ask questions. Look at the seller's feedback rating and comments. You'll get a lot of clues from that. Check the retail price of the merchandise. If it's new merchandise, you can probably expect to pay 1/2 to 2/3 of retail, even at auction. Remember the old story of the fellow who raffled off a brand new Lincoln at a small town carnival? Tickets were $1 each, and everyone figured they had a good chance. He sold a lot of tickets, and, as promised, he delivered a brand new Lincoln... penny. For more on auction fraud, you can check out the issue of Internet ScamBusters called "Online Auctions: Deals or Steals" at: http://www.scambusters.org/Scambusters43.html 5. Chain Letters "Add your name to position X, move the name in position Y to position Z, send 200 copies of this letter to your closest personal friends, and very soon you'll have no personal friends left!" Don't believe the claims about legitimacy, folks. These things are illegal, immoral, and probably fattening. 4. Viruses Get a good anti-virus program, keep it updated, and keep it running. Huh? What are viruses doing in the ranks of scams? They're actually among the more clever of scams, if you think about it. Deceptive subject lines, hidden code that causes you to spread them to your friends, and almost always appealing to the most common desires. 3. Nigerian Fee Scam This is an oldie, and a real baddie. The basic line goes like this: "I represent some high mucky muck who wants to get a lot of suspicious money out of my country, and we need help from you to do it. We'll pay you stupid amounts of cash to be a front person." The system escalates until you've got money sunk into the scam, and they want you to visit the country in question in person. There ha
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