Tags |
|
|
Links |
|
|
Casual Articles - Testing and Tracking to improve your conversions
As an outstanding manager, you won't just "manage" people; you'll also assist the members of your team develop to their true potential.This means helping team members utilize their talents, develop new skills and knowledge, overcome fresh challenges, become more and more productive, become happier, and in all respects grow as employees and people.To fulfill these responsibilities you'll need to develop coaching -- as
When you are testing and tracking make sure that you only work on one element at a time. If you change two variables and you see an improvement in conversion ratios you will not be able to identify which one factor made the contribution.
You should also bear in mind that some changes
Background checks are utilized by companies today to decide whether or not you will be permitted to work for them. Information in these reports can reveal many things about you to a prospective employer; it is critical that you be aware of what a company may uncover via a background check before one is conducted. You need to be aware of what steps you must take to protect yourself should negative information about you be uncovered
You can dramatically increase your sales conversions simply by taking the time to test and track your results. Not only will testing and tracking enable you to determine what's working and what's not, but it will also help you to focus your energy on the techniques that produce results.
When testing, keep in mind that, a technique that produces results for one person or one web site may not produce results for you or for your web site. There is no one size fits all technique that works for everyone. You must develop your own style and technique and test your results to determine what works for you.
So, what are we measuring? Well, you may think that I am over simplifying matters here but I believe that there is only one real measure and that is simply the outcome of your visitors’ decision when faced with a choice. Whatever your most wanted response is your visitor will either say yes or no. Every decision, or call to action, that you want a prospect to take must be tracked.
The result of that tracking will be a yes or a no. When you know that a specific number of visitors took the desired action, and the remainder did not, you can analyse your results. If you take the total number of unique yes calls to action, and you divide them by the total number of unique visitors to the web page you will know your conversion rate. For example, if 1,000 people visit a web page where you have an ezine opt-in form, and 30 people opt-in, your conversion ratio for that opt-in form is 3% (30/1000).
So what parts of your web page should you try to improve? Here is a list of web page elements that you should focus your attention on:
- Headline
- First few paragraphs
- Follow up
- Deadline
- Scarcity
- Delayed payment option
- Price
- Upgrade
- Downgrade
- Good until cancelled
- Guarantee
- Immediate back end sale
- Bonus items
- Reposition your offer
- Alternative colours and graphics
- Readability
- Complementary product endorsements
- Header graphic
- Order page
- Payment process
- Navigation links
- Everything else!
When you are testing and tracking make sure that you only work on one element at a time. If you change two variables and you see an improvement in conversion ratios you will not be able to identify which one factor made the contribution.
You should also bear in mind that some changes
You have a detailed business plan, which showed the overall intent of your company. You presented the business plan to your bank before start-up and they submitted funding in the amount that you both deemed acceptable. The original business plan contained the basis of the procedures that will help you stay focussed while the company grows. Let's examine some of these processes that you will use to give your business the focus it n
So, what are we measuring? Well, you may think that I am over simplifying matters here but I believe that there is only one real measure and that is simply the outcome of your visitors’ decision when faced with a choice. Whatever your most wanted response is your visitor will either say yes or no. Every decision, or call to action, that you want a prospect to take must be tracked.
The result of that tracking will be a yes or a no. When you know that a specific number of visitors took the desired action, and the remainder did not, you can analyse your results. If you take the total number of unique yes calls to action, and you divide them by the total number of unique visitors to the web page you will know your conversion rate. For example, if 1,000 people visit a web page where you have an ezine opt-in form, and 30 people opt-in, your conversion ratio for that opt-in form is 3% (30/1000).
So what parts of your web page should you try to improve? Here is a list of web page elements that you should focus your attention on:
- Headline
- First few paragraphs
- Follow up
- Deadline
- Scarcity
- Delayed payment option
- Price
- Upgrade
- Downgrade
- Good until cancelled
- Guarantee
- Immediate back end sale
- Bonus items
- Reposition your offer
- Alternative colours and graphics
- Readability
- Complementary product endorsements
- Header graphic
- Order page
- Payment process
- Navigation links
- Everything else!
When you are testing and tracking make sure that you only work on one element at a time. If you change two variables and you see an improvement in conversion ratios you will not be able to identify which one factor made the contribution.
You should also bear in mind that some changes
The most important aspect of a successful business is developing the correct mindset toward your customers. And this is not the over used phrase The customer is always right. Actually the correct mindset we are referring to here is to always think in terms of benefits for your customers. The highly successful businessperson thinks of ways to show interest in their customers even before they come into their store.They endeav
The result of that tracking will be a yes or a no. When you know that a specific number of visitors took the desired action, and the remainder did not, you can analyse your results. If you take the total number of unique yes calls to action, and you divide them by the total number of unique visitors to the web page you will know your conversion rate. For example, if 1,000 people visit a web page where you have an ezine opt-in form, and 30 people opt-in, your conversion ratio for that opt-in form is 3% (30/1000).
So what parts of your web page should you try to improve? Here is a list of web page elements that you should focus your attention on:
- Headline
- First few paragraphs
- Follow up
- Deadline
- Scarcity
- Delayed payment option
- Price
- Upgrade
- Downgrade
- Good until cancelled
- Guarantee
- Immediate back end sale
- Bonus items
- Reposition your offer
- Alternative colours and graphics
- Readability
- Complementary product endorsements
- Header graphic
- Order page
- Payment process
- Navigation links
- Everything else!
When you are testing and tracking make sure that you only work on one element at a time. If you change two variables and you see an improvement in conversion ratios you will not be able to identify which one factor made the contribution.
You should also bear in mind that some changes
In the old days, if someone had told me that they were looking for computer work at home jobs, I would have immediately, have thought they there were solely looking for data entry positions, or typist posts.Not any more.With the need for fresh, new content increasing exponentially every day, computer work at home jobs have broadened widely as a category.Article writing in particular has come on like wil
So what parts of your web page should you try to improve? Here is a list of web page elements that you should focus your attention on:
- Headline
- First few paragraphs
- Follow up
- Deadline
- Scarcity
- Delayed payment option
- Price
- Upgrade
- Downgrade
- Good until cancelled
- Guarantee
- Immediate back end sale
- Bonus items
- Reposition your offer
- Alternative colours and graphics
- Readability
- Complementary product endorsements
- Header graphic
- Order page
- Payment process
- Navigation links
- Everything else!
When you are testing and tracking make sure that you only work on one element at a time. If you change two variables and you see an improvement in conversion ratios you will not be able to identify which one factor made the contribution.
You should also bear in mind that some changes
Once the decision about opening a dollar store has been made time becomes money. The longer it takes to learn, plan, prepare and actually open the store, the greater the cost. That is money that could be going into more store inventory, advertising, or just into the back into the bank for a rainy day.Fortunately there is something that every person considering opening a dollar store can do to help reduce the start-up time.
When you are testing and tracking make sure that you only work on one element at a time. If you change two variables and you see an improvement in conversion ratios you will not be able to identify which one factor made the contribution.
You should also bear in mind that some changes may result in poorer performance; you may get less sign ups to your ezine or less people buying your product. This is not a failure it simply means that you have discovered a tactic that doesn’t work for your audience or your product. One final point, be patient.
The expert statisticians will tell you that you need at least 25 actions for a test to be statistically valid. That means 25 new ezine subscribers or 25 sales. Anything less than that and your test results will not really be accurate enough. In fact the more results the better, you should consider 25 to be the absolute minimum and aim to get 30 to 40 if you can.
Copyright 2004 John Taylor
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/51048/casualarticles-Testing-and-Tracking-to-improve-your-conversions.html">Testing and Tracking to improve your conversions</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/51048/casualarticles-Testing-and-Tracking-to-improve-your-conversions.html]Testing and Tracking to improve your conversions[/url]
Related Articles:
Effective Marketing is About Loving Your Customers
How to Organise a Successful Business Event
Bookmark it:
|