Publish an ezine or newsletter to help customers get to know you better. Host chats and/ or discussion boards and promptly and accurately answer your Email. (This means that you should actually READ your Email before replying!)

Make sure that they know h

Okay, you and I LIVE out here. We have grown to rely and trust the Internet. We have friends. We shop, we bank, we do business.We order take out, we even fall in love. We have found ways to do almost all of our daily tasks out here in cyber space. We hear daily of all of the people signing on for the first time.

So how could it be so hard to sell our wares?

Well, it's the trust factor. Jupiter Communications, one of the leading providers of research on Internet commerce, recently revealed studies that showed 64 percent of online consumers are unlikely to trust a website.

Our customers don't have the advantage of seeing our trustworthy faces. Getting to know us. Developing a relationship with us.

Then how do we go about alleviating the fears of our potential customers? Here are a few suggestions bound to set you on the right path.

• BE HONEST.
  

  Don't make promises that you can't keep, or claims that you can't back up.

• MAKE THEIR INFORMATION ACCESSIBLE AND UPDATABLE.
  

  Make sure that your customers know what information you gather at your website and what you do with it. If you store profiles at your site, make them accessible to your customers or give them away to update it or make changes.

• HONOR YOUR CUSTOMERS' PRIVACY.
  

  If you sell directly from your site, it is important that you know, and adhere, to consumer privacy practices. Make sure that your customers understand your secure sales process and that they know what you do with their information (particularly credit card information) after the sale.

• COMMUNICATE!
  

  Publish an ezine or newsletter to help customers get to know you better. Host chats and/ or discussion boards and promptly and accurately answer your Email. (This means that you should actually READ your Email before replying!)

• EDUCATE YOUR CUSTOMER AND OFFER IMPECABLE CUSTOMER SERVICE.
  

  Make sure that they know ho

  Market Your Identity
  One of the most critical but overlooked parts of business success is using your identity. If you want to build a successful business you have to strike the word image from your vocabulary right from the start. Webster’s Dictionary defines image as an imitation or representation of a person or thing. On the other hand, identity is defined as, the condition or fact of being the same in all qualities.Identity is based on truth and honesty. Ima
  o hard to sell our wares?

  Well, it's the trust factor. Jupiter Communications, one of the leading providers of research on Internet commerce, recently revealed studies that showed 64 percent of online consumers are unlikely to trust a website.

  Our customers don't have the advantage of seeing our trustworthy faces. Getting to know us. Developing a relationship with us.

  Then how do we go about alleviating the fears of our potential customers? Here are a few suggestions bound to set you on the right path.

  • BE HONEST.
    

    Don't make promises that you can't keep, or claims that you can't back up.

  • MAKE THEIR INFORMATION ACCESSIBLE AND UPDATABLE.
    

    Make sure that your customers know what information you gather at your website and what you do with it. If you store profiles at your site, make them accessible to your customers or give them away to update it or make changes.

  • HONOR YOUR CUSTOMERS' PRIVACY.
    

    If you sell directly from your site, it is important that you know, and adhere, to consumer privacy practices. Make sure that your customers understand your secure sales process and that they know what you do with their information (particularly credit card information) after the sale.

  • COMMUNICATE!
    

    Publish an ezine or newsletter to help customers get to know you better. Host chats and/ or discussion boards and promptly and accurately answer your Email. (This means that you should actually READ your Email before replying!)

  • EDUCATE YOUR CUSTOMER AND OFFER IMPECABLE CUSTOMER SERVICE.
    

    Make sure that they know h

    Church Fund Raising
    Church fund raising may be one of the most challenging types of fundraising events you will ever try to carry out successfully. You are often dealing with people who have little or no experience at raising money in any type of setting. Most churches typically turn to the standard church fund raising events, but this is no time to be like everyone else. This article will direct you to some fresh new church fund raising ideas.Church Fund Rais
    ut alleviating the fears of our potential customers? Here are a few suggestions bound to set you on the right path.

    • BE HONEST.
      

      Don't make promises that you can't keep, or claims that you can't back up.

    • MAKE THEIR INFORMATION ACCESSIBLE AND UPDATABLE.
      

      Make sure that your customers know what information you gather at your website and what you do with it. If you store profiles at your site, make them accessible to your customers or give them away to update it or make changes.

    • HONOR YOUR CUSTOMERS' PRIVACY.
      

      If you sell directly from your site, it is important that you know, and adhere, to consumer privacy practices. Make sure that your customers understand your secure sales process and that they know what you do with their information (particularly credit card information) after the sale.

    • COMMUNICATE!
      

      Publish an ezine or newsletter to help customers get to know you better. Host chats and/ or discussion boards and promptly and accurately answer your Email. (This means that you should actually READ your Email before replying!)

    • EDUCATE YOUR CUSTOMER AND OFFER IMPECABLE CUSTOMER SERVICE.
      

      Make sure that they know h

      Employee Stock Ownership Plan (ESOP) Valuation Issues Q&A
      ESOPs have become an effective tool in corporate finance and tax planning. Not only do they provide retirement benefits and incentives to employees but an ESOP can provide unique ways to transition company management in tax favored environments. An ESOP can even be used to increase cash flow or convert debt to a pre-tax environment.Why do we need to engage an outside party to value our ESOP shares? From a strictly r
      u store profiles at your site, make them accessible to your customers or give them away to update it or make changes.

    • HONOR YOUR CUSTOMERS' PRIVACY.
      

      If you sell directly from your site, it is important that you know, and adhere, to consumer privacy practices. Make sure that your customers understand your secure sales process and that they know what you do with their information (particularly credit card information) after the sale.

    • COMMUNICATE!
      

      Publish an ezine or newsletter to help customers get to know you better. Host chats and/ or discussion boards and promptly and accurately answer your Email. (This means that you should actually READ your Email before replying!)

    • EDUCATE YOUR CUSTOMER AND OFFER IMPECABLE CUSTOMER SERVICE.
      

      Make sure that they know h

      Rubber Wristbands - Wholesale Bulk Customization Bracelets - then Profit Big!
      Rubber silicone wristbands are a fundraising tool use by most organizations. These rubber silicone wristbands are stylish that is why most people wear them on almost anything. But most of all, what these rubber silicone wristbands have that other promotional materials don’t have is its cheap price.Most people customize these rubber silicone wristbands because the message, logo, or colors signifies something in their lives. These rubber sili
      ly credit card information) after the sale.

    • COMMUNICATE!
      

      Publish an ezine or newsletter to help customers get to know you better. Host chats and/ or discussion boards and promptly and accurately answer your Email. (This means that you should actually READ your Email before replying!)

    • EDUCATE YOUR CUSTOMER AND OFFER IMPECABLE CUSTOMER SERVICE.
      

      Make sure that they know how to use your product. Offer quick and responsive support and guidance. If a customer has a problem, don't try to sweep it under the rug! Take care of it as quickly and as graciously as possible. It is a fact that 98 percent of people will continue to use a business even AFTER they have had a problem, if their problem was resolved in a prompt and courteous manner.

    • GUARD YOUR REPUTATION!
      

      Stress the benefits of your product over another without insulting the other product. Stay clear of the dirty politics tactics. It doesn't do much for your reputation.

    • OFFER MONEY BACK GUARANTEES,
      

      whenever possible, then honor them quickly.

    • MAKE TESTIMONIALS AVAILABLE,
      

      and encourage visitors to check with other customers before they purchase products or services from you.

    • BE CLEAR AND COMPLETE WITH YOUR CONTACT INFORMATION.
      

      Include your business name, address, and phone number. Adding names and pictures of yourself or your employees can help visitors feel more confident and comfortable.

    How can we alleviate the fears of our potential customers? Trust is something that takes time to earn. But the more you concentrate on your customer service, and the more responsible you act with their information and concerns, the quicker you will build a loyal customer base.

    Remember, Rome wasn't built in a day, and neither are successful and worthwhile businesses! Give your customers a reason to trust you, and they will!

    © Mari Peckham