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Casual Articles - Seecrets on Internet: An Ant Watching Giants Fight (Google vs. Microsoft)
Passion - Not Product Knowledge sness in real-time” is, for lack of a better word, chilling.In our work with growing businesses we see a recurring theme when it is time for one of the founding members to hand over the reigns of sales and/or marketing to an employee. They say to us, “This new person just isn’t getting the job done like I did. Well, I guess it’s because they don’t know the product like I do.” While it is true that the new person probably doesn’t know the product as well as one of the founders, that’s not the problem. The problem When a search engine can feel the pulse of a country’s collective consciousness, the pollster’s relevance in society will suffer the same fate as the singing cowboys. The search engine can indeed be a presidential candidate’s best friend. With hindsight, it is clear why the powers at Armonk and Redmond could not sustain their positions as leaders of the digital world. They could not define the new frontier with clarity nor communicate well to win the hearts of the Leading By Example! Since this author’s last article, some noted events have transpired which deserve further comments.Leading by example. On the surface it seems like a simple concept. Just do the right thing and others will follow. Unfortunately, we don't always know what the right thing is or even if we do, doing it is not so easy.Applying this concept to Internet marketing only makes things that much more difficult. If you don't already know this, Internet marketing is a jungle filled with more dangers and pitfalls than an Indiana Jones movie. If you've spent any Industry watchers should be well-versed with IBM and the seven dwarfs (Sperry, Burroughs, GE, CDC, NCR, Honeywell and RCA). In much less than a lifetime, these seven computer challengers became mere footnotes. Then the mighty IBM had a few stumbles and finally surrendered the mettle to a young upstart from Redmond. Microsoft reigned supreme in the 1990’s when it first introduced the Windows platform. Are we to see to passing of the mettle to Mountain View when Bill G. recently commented that those guys (Google) are operating from a higher I.Q. level. This admission from Redmond given its brainpower assets is surprising. Besides, Microsoft’s Office and Internet Explorer will embrace open standards like XML. Perhaps, Redmond could reseize the initiative, by declaring their crown jewels as open-source instead of surrendering bit-by-bit and thus see their once-mighty empire wither away into insignificance. On May 31, 2005, Google announced its Summer of Code initiative to reenergize the open source community. The estimated $1 million outlay ($4500 for each successful applicant) is less than Google’s profit in two hours. From the chatter in various forums, this initiative will be a resounding success. This is a foraging party’s raid involving about 200 young, fervent, energetic, idealistic cadres, excuse me, programmers. This is not what the powers in Redmond wanted to hear – the proprietary Windows platform will be under renewed siege. One cannot but admire such deft application of Chaos Theory, best explained by the oft quoted example of a butterfly fluttering its wings in Peru and causing a tornado in Texas, a few months later. Imagine the effects that will be unleashed when Google decides to increase this outlay by 100 times – an amount within normal R&D or business promotion expenditures for a typical company of similar size. After reading Google’s corporate philosophy and history, anyone can be excused from feeling mesmerized by it. However, the phrase “collective consciousness in real-time” is, for lack of a better word, chilling. When a search engine can feel the pulse of a country’s collective consciousness, the pollster’s relevance in society will suffer the same fate as the singing cowboys. The search engine can indeed be a presidential candidate’s best friend. With hindsight, it is clear why the powers at Armonk and Redmond could not sustain their positions as leaders of the digital world. They could not define the new frontier with clarity nor communicate well to win the hearts of the Designing Your Tradeshow Display on a Budget to passing of the mettle to Mountain View when Bill G. recently commented that those guys (Google) are operating from a higher I.Q. level. This admission from Redmond given its brainpower assets is surprising.Many small business owners make an attempt to create their own layouts for their initial trade show display. This makes perfect sense because most small business owners are used to doing everything themselves and like the idea of saving a buck when possible. At the same time they may not be sure that trade show marketing is going to help their overall marketing effort. It is often a catch 22 because they are not sure whether it will help, so they try to c Besides, Microsoft’s Office and Internet Explorer will embrace open standards like XML. Perhaps, Redmond could reseize the initiative, by declaring their crown jewels as open-source instead of surrendering bit-by-bit and thus see their once-mighty empire wither away into insignificance. On May 31, 2005, Google announced its Summer of Code initiative to reenergize the open source community. The estimated $1 million outlay ($4500 for each successful applicant) is less than Google’s profit in two hours. From the chatter in various forums, this initiative will be a resounding success. This is a foraging party’s raid involving about 200 young, fervent, energetic, idealistic cadres, excuse me, programmers. This is not what the powers in Redmond wanted to hear – the proprietary Windows platform will be under renewed siege. One cannot but admire such deft application of Chaos Theory, best explained by the oft quoted example of a butterfly fluttering its wings in Peru and causing a tornado in Texas, a few months later. Imagine the effects that will be unleashed when Google decides to increase this outlay by 100 times – an amount within normal R&D or business promotion expenditures for a typical company of similar size. After reading Google’s corporate philosophy and history, anyone can be excused from feeling mesmerized by it. However, the phrase “collective consciousness in real-time” is, for lack of a better word, chilling. When a search engine can feel the pulse of a country’s collective consciousness, the pollster’s relevance in society will suffer the same fate as the singing cowboys. The search engine can indeed be a presidential candidate’s best friend. With hindsight, it is clear why the powers at Armonk and Redmond could not sustain their positions as leaders of the digital world. They could not define the new frontier with clarity nor communicate well to win the hearts of the Sales Force Automation Tools Designed for Reps and Agencies Are Coming d its Summer of Code initiative to reenergize the open source community. The estimated $1 million outlay ($4500 for each successful applicant) is less than Google’s profit in two hours. From the chatter in various forums, this initiative will be a resounding success.In the past 20 years software and hardware development has improved enough to make once expensive and high maintenance software available to smaller companies. One of the ways it is delivered is through online hosting services. With the coming of cell phones and laptops, hosted services have bridged the communication gap to allow the road warrior to work anywhere, from abroad to the office. Now, with the internet, reps can access their data from any locatio This is a foraging party’s raid involving about 200 young, fervent, energetic, idealistic cadres, excuse me, programmers. This is not what the powers in Redmond wanted to hear – the proprietary Windows platform will be under renewed siege. One cannot but admire such deft application of Chaos Theory, best explained by the oft quoted example of a butterfly fluttering its wings in Peru and causing a tornado in Texas, a few months later. Imagine the effects that will be unleashed when Google decides to increase this outlay by 100 times – an amount within normal R&D or business promotion expenditures for a typical company of similar size. After reading Google’s corporate philosophy and history, anyone can be excused from feeling mesmerized by it. However, the phrase “collective consciousness in real-time” is, for lack of a better word, chilling. When a search engine can feel the pulse of a country’s collective consciousness, the pollster’s relevance in society will suffer the same fate as the singing cowboys. The search engine can indeed be a presidential candidate’s best friend. With hindsight, it is clear why the powers at Armonk and Redmond could not sustain their positions as leaders of the digital world. They could not define the new frontier with clarity nor communicate well to win the hearts of the Customer Loyalty Means Bigger Profits – 5 Tips For Repeat Business such deft application of Chaos Theory, best explained by the oft quoted example of a butterfly fluttering its wings in Peru and causing a tornado in Texas, a few months later.I always buy my fresh fruit and vegetables from a little corner market, even though it's right near a big supermarket that sells at cheaper prices.Why am I a loyal customer despite the fact I have to pay more?It's because they remember my name each time I shop there, and if my bag is too heavy, they'll deliver it to my home. The big supermarket does none of these things.If that small business didn't look after their customers, they'd be Imagine the effects that will be unleashed when Google decides to increase this outlay by 100 times – an amount within normal R&D or business promotion expenditures for a typical company of similar size. After reading Google’s corporate philosophy and history, anyone can be excused from feeling mesmerized by it. However, the phrase “collective consciousness in real-time” is, for lack of a better word, chilling. When a search engine can feel the pulse of a country’s collective consciousness, the pollster’s relevance in society will suffer the same fate as the singing cowboys. The search engine can indeed be a presidential candidate’s best friend. With hindsight, it is clear why the powers at Armonk and Redmond could not sustain their positions as leaders of the digital world. They could not define the new frontier with clarity nor communicate well to win the hearts of the The Single Most Important Thing to Know about Verbal Agreements sness in real-time” is, for lack of a better word, chilling.How many times have we run afoul of film producer Samuel Goldwyn’s famous maxim: "A verbal contract isn't worth the paper it's written on"? (I’ve certainly done it). And yet, isn’t life nicer, simpler when you don’t have to worry about creating a paper trail? Why not just trust the people you’re doing business with? Isn’t my word my bond?"Jared" had had the same attitude. Jared is an easy-going computer geek, more interested in creative problem When a search engine can feel the pulse of a country’s collective consciousness, the pollster’s relevance in society will suffer the same fate as the singing cowboys. The search engine can indeed be a presidential candidate’s best friend. With hindsight, it is clear why the powers at Armonk and Redmond could not sustain their positions as leaders of the digital world. They could not define the new frontier with clarity nor communicate well to win the hearts of the masses. Instead, they cling on to monopolistic behavior typical of big, ugly, rude corporations of the conventional world. In contrast, the weltanschaung (German word for world view) from Mountain View (pun intended) is refreshingly clear and easily understood. People, please take a bow. Hail to the new king of the digital world in Mountain View. For the record, this author does not own a single share in either company. He does not have any “Deep Throat” sources. Instead, he relies solely on his trusty RSS news feed reader. Google gave his site a #1 ranking for a particular keyword, MSN #8 and unknown ranking in Yahoo. Whether he is a Google-phile, a Microsoft-groupie or whatever, let readers be the ultimate judge. Stan Seecrets’ Postulate: “Crypto will be a search engine’s nightmare.” [This article may be freely reprinted providing it is published in its entirety, including the author’s bio and activating the links to the URL below.]
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