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Casual Articles - Article Marketing, Duplicate Content, Biting Yourself in the Foot?
The business section of the March 20th issue of the Arizona Republic had a front page article titled "Families Passing Business Torch". My practice often involves working with families on the subject and I found the article very timely, particularly since studies tell us that during the next several years 30 to 40 percent of both family, as well as non-family owned businesses will "attempt" to transfer ownership. I say "attempt" because 2 in 3 family businesses fail after transition to the second generation. As business owners approach retirement age, they are dealing with several complex questions and conflicting goals.The business owner wants to monetize his equity in his corporation, and in many cases there is a desire to maintain family ownership of the business. If the business is sold to outsiders to achieve personal financial security, the children are left with
The same would be especially true for RSS feeds.
~ Automated Submission ~
Technology is now helping authors distribute their articles across the internet. The market for such tools is highly competitive, thus there is a race to implement improved features. One such feature now being implemented is the rotation of article titles. This is intended to help an author make every article published to article directories unique.
Whilst I commend the authors for their ingenuity in finding solutions, I am deeply concerned that this will initially reduce the use of articles submitted, and eventually discourage content site creators from sourcing articles from multiple locations, and opting to source only from t
You became a chiropractor because you have a passion for helping people. If you were like me when I was starting my acupuncture practice, you hoped that this passion would effortlessly magnetize a plethora of perfect patients to you. But then the reality of being a business owner started to sink in. You began to realize that your love for what you do had to be coupled with the right business skills to make your practice a viable business entity. In my experience, chiropractors tend to be much better at marketing their practices than other healthcare professionals. Many of them seem to have an instinct for getting and staying busy and making a lot of money in the process. But there are still many chiropractors out there who are struggling to make it. They can sense the potential for success, but they just can't seem to actualize it. They make less money and s
Various measures are thrown back and forth to combat this:-
~ Author Perspective ~
- Rotation of bio boxes
- Rotation of paragraphs
- Changing keywords
- Changing Titles
~ Article Site Perspective ~
- Niche Categories
- Splitting articles into parts on seperate pages
- Splitting articles into parts on the same page and intelligent use of tables or CSS
- Including related article snippets on the same page
Article Directories can easily make every single article they publish appear unique to the search engines, without changing any of an authors original words. It is harder for blog publishers, but it still can be achieved, and even automated to a certain extent.
~ Rotation Can Reduce your Article Distribution ~
One of the main reasons for publishing articles is to generate keyword focused backlinks with appropriate anchor text. You want your article picked up by as many sites as possible.
- Rotation of bio boxes does not affect distribution
- Rotation of paragraphs does not affect distribution
- Changing a few keywords in the article body may reduce or increase your distribution
Changing the title of your articles can reduce distribution!
Lets go into this in more detail...
~ How articles are used for content sites ~
As well as writing about article publishing, my main business model is niche marketing. Creating niche focused websites to provide relevant information for people searching on a particular topic.
In this article I don't want to focus on what makes a good or bad niche website.
When creating niche websites, it is cost/time efficient to use various forms of automated or semi-automated tools to collect content to display that is relevant to your audience.
With articles and RSS feeds of articles, the primary way to determine whether content is unique is by way of title and author. If they are unique, it is likely that the content is unique.
It is prevalent to source your content from multiple locations, so you would collect articles, either manually or automatically from multiple locations. With RSS feeds you would subscribe to multiple RSS feeds.
If you are using good tools, duplicate content is excluded. You wouldn't want to post 10 different versions of the same article on your website.
~ Rotating Titles Defeats the Duplicate Checking ~
Yesterday I was collecting articles based on Search Engine Optimization for one of my sites. Using one of my semi-automatic tools, I gathered together over 950 supposedly unique articles from multiple sources.
These I intend to publish, 3 - 4 articles per day, over the next 8 months.
But I hit a problem.
When I sorted the articles by keyword density, I noticed that there were a fair number of articles, published by the same authors, that had different titles. Sometimes it was just the insertion of a number, at other times just a change of a single keyword.
Duplicate content!
With 950 articles to prepare, I wasn't going to go through them one by one comparing if it actually was duplicate content or not. I took the simple option. For each author I noticed articles that were the same keyword density, and similar length, I JUST DELETED ALL THE ARTICLES. The author will not get published on my site. For many of them that was 10 articles.
I ended up with a total of approximately 800 articles suitable for publishing, and some authors would not be included.
It cost me more than 1 hour additional time to sort through and remove the duplicates. I could probably buy that many private label rights articles with no worry about duplicates in the collection, for the same expense comparing time to $ cost. But then there would be no backlinks for the authors, and I could target the articles exactly as I want with full rights to modify them.
~ Growing Trend ~
The idea of rotating article titles is not currently widespread. I have noticed it on occasion in the past where it was obviously done for tracking purposes, just an insertion of a number, and it was easy to remove the duplicates.
If however the trend continues, it will become more difficult to identify individual unique articles, especially for RSS feeds.
~ Think about it ~
It is already almost as cost effective to buy articles with rights as use articles from article directories.
Do you want backlinks from your articles?
~ Spreading the backlinks ~
I currently like sourcing articles from multiple locations. Many smaller article directories who have intelligently included a link to their site at the bottom of article content gain a great deal of exposure from content sites redistributing their articles. The backlinks are invaluable. However, if these sites start to contain duplicate articles with different titles, I will simply be forced to collect articles from the largest article directories. So much for diversification... lets all encourage monopolies!
The same would be especially true for RSS feeds.
~ Automated Submission ~
Technology is now helping authors distribute their articles across the internet. The market for such tools is highly competitive, thus there is a race to implement improved features. One such feature now being implemented is the rotation of article titles. This is intended to help an author make every article published to article directories unique.
Whilst I commend the authors for their ingenuity in finding solutions, I am deeply concerned that this will initially reduce the use of articles submitted, and eventually discourage content site creators from sourcing articles from multiple locations, and opting to source only from th
Were you aware that 80% of all trade show leads never receive any form of sales rep follow up once the trade show is over? And that 43% of your key trade show prospects will have already made their buying decision with someone else by the time they get your materials?Did you also know that 76% of companies’ sales people think of trade show leads as cold calls, and that less than 10% of all companies use any form of post trade show event measurement?There has got to be a better way to turn trade show leads into sales, and there is.According to Michael Gilvar, President of Fish Software Inc., a Carollton, Texas- based trade show event measurement and interactive marketing firm, trade show attendees can now be categorized, identified and measured as to whether they are hot prospects through its “Immersive Media” software. By using radio frequency identific
- Rotation of bio boxes does not affect distribution
- Rotation of paragraphs does not affect distribution
- Changing a few keywords in the article body may reduce or increase your distribution
Changing the title of your articles can reduce distribution!
Lets go into this in more detail...
~ How articles are used for content sites ~
As well as writing about article publishing, my main business model is niche marketing. Creating niche focused websites to provide relevant information for people searching on a particular topic.
In this article I don't want to focus on what makes a good or bad niche website.
When creating niche websites, it is cost/time efficient to use various forms of automated or semi-automated tools to collect content to display that is relevant to your audience.
With articles and RSS feeds of articles, the primary way to determine whether content is unique is by way of title and author. If they are unique, it is likely that the content is unique.
It is prevalent to source your content from multiple locations, so you would collect articles, either manually or automatically from multiple locations. With RSS feeds you would subscribe to multiple RSS feeds.
If you are using good tools, duplicate content is excluded. You wouldn't want to post 10 different versions of the same article on your website.
~ Rotating Titles Defeats the Duplicate Checking ~
Yesterday I was collecting articles based on Search Engine Optimization for one of my sites. Using one of my semi-automatic tools, I gathered together over 950 supposedly unique articles from multiple sources.
These I intend to publish, 3 - 4 articles per day, over the next 8 months.
But I hit a problem.
When I sorted the articles by keyword density, I noticed that there were a fair number of articles, published by the same authors, that had different titles. Sometimes it was just the insertion of a number, at other times just a change of a single keyword.
Duplicate content!
With 950 articles to prepare, I wasn't going to go through them one by one comparing if it actually was duplicate content or not. I took the simple option. For each author I noticed articles that were the same keyword density, and similar length, I JUST DELETED ALL THE ARTICLES. The author will not get published on my site. For many of them that was 10 articles.
I ended up with a total of approximately 800 articles suitable for publishing, and some authors would not be included.
It cost me more than 1 hour additional time to sort through and remove the duplicates. I could probably buy that many private label rights articles with no worry about duplicates in the collection, for the same expense comparing time to $ cost. But then there would be no backlinks for the authors, and I could target the articles exactly as I want with full rights to modify them.
~ Growing Trend ~
The idea of rotating article titles is not currently widespread. I have noticed it on occasion in the past where it was obviously done for tracking purposes, just an insertion of a number, and it was easy to remove the duplicates.
If however the trend continues, it will become more difficult to identify individual unique articles, especially for RSS feeds.
~ Think about it ~
It is already almost as cost effective to buy articles with rights as use articles from article directories.
Do you want backlinks from your articles?
~ Spreading the backlinks ~
I currently like sourcing articles from multiple locations. Many smaller article directories who have intelligently included a link to their site at the bottom of article content gain a great deal of exposure from content sites redistributing their articles. The backlinks are invaluable. However, if these sites start to contain duplicate articles with different titles, I will simply be forced to collect articles from the largest article directories. So much for diversification... lets all encourage monopolies!
The same would be especially true for RSS feeds.
~ Automated Submission ~
Technology is now helping authors distribute their articles across the internet. The market for such tools is highly competitive, thus there is a race to implement improved features. One such feature now being implemented is the rotation of article titles. This is intended to help an author make every article published to article directories unique.
Whilst I commend the authors for their ingenuity in finding solutions, I am deeply concerned that this will initially reduce the use of articles submitted, and eventually discourage content site creators from sourcing articles from multiple locations, and opting to source only from t
You have now prospect's attention. Now what? Before you can share your products or service, you need to build a relationship with your prospect. Transactional selling is a thing of the past. Today's market place is all about selling value through relationship building or what is called relationship selling. Use these 7 tips to help you experience an increase in sales. Keep the focus on them not on youThe ego is a great as well as terrible thing. In relationship selling, you must release your ego and put the focus on your prospect if you want to see an increase in sales.Do you homeworkYou have the attention of your prospect and are meeting a second time as you build the relationship. Before the meeting do your homework about the prospect, the company, the products or services being sold, the industry, etc.Be pre
If you are using good tools, duplicate content is excluded. You wouldn't want to post 10 different versions of the same article on your website.
~ Rotating Titles Defeats the Duplicate Checking ~
Yesterday I was collecting articles based on Search Engine Optimization for one of my sites. Using one of my semi-automatic tools, I gathered together over 950 supposedly unique articles from multiple sources.
These I intend to publish, 3 - 4 articles per day, over the next 8 months.
But I hit a problem.
When I sorted the articles by keyword density, I noticed that there were a fair number of articles, published by the same authors, that had different titles. Sometimes it was just the insertion of a number, at other times just a change of a single keyword.
Duplicate content!
With 950 articles to prepare, I wasn't going to go through them one by one comparing if it actually was duplicate content or not. I took the simple option. For each author I noticed articles that were the same keyword density, and similar length, I JUST DELETED ALL THE ARTICLES. The author will not get published on my site. For many of them that was 10 articles.
I ended up with a total of approximately 800 articles suitable for publishing, and some authors would not be included.
It cost me more than 1 hour additional time to sort through and remove the duplicates. I could probably buy that many private label rights articles with no worry about duplicates in the collection, for the same expense comparing time to $ cost. But then there would be no backlinks for the authors, and I could target the articles exactly as I want with full rights to modify them.
~ Growing Trend ~
The idea of rotating article titles is not currently widespread. I have noticed it on occasion in the past where it was obviously done for tracking purposes, just an insertion of a number, and it was easy to remove the duplicates.
If however the trend continues, it will become more difficult to identify individual unique articles, especially for RSS feeds.
~ Think about it ~
It is already almost as cost effective to buy articles with rights as use articles from article directories.
Do you want backlinks from your articles?
~ Spreading the backlinks ~
I currently like sourcing articles from multiple locations. Many smaller article directories who have intelligently included a link to their site at the bottom of article content gain a great deal of exposure from content sites redistributing their articles. The backlinks are invaluable. However, if these sites start to contain duplicate articles with different titles, I will simply be forced to collect articles from the largest article directories. So much for diversification... lets all encourage monopolies!
The same would be especially true for RSS feeds.
~ Automated Submission ~
Technology is now helping authors distribute their articles across the internet. The market for such tools is highly competitive, thus there is a race to implement improved features. One such feature now being implemented is the rotation of article titles. This is intended to help an author make every article published to article directories unique.
Whilst I commend the authors for their ingenuity in finding solutions, I am deeply concerned that this will initially reduce the use of articles submitted, and eventually discourage content site creators from sourcing articles from multiple locations, and opting to source only from t
Affiliate marketing is the money lover's ultimate dream business. There is no other business that I can think of that let's you set your own work schedule, lets you work from any place that you might be, let's you wake up with more money than you had when you went to sleep and is duplicable over many different niches.Not only that but you can start a very profitable affiliate marketing business for only a few hundred dollars instead of thousands and thousands of dollars. You don't have to take out enormous loans that you have to pay back with interest, you don't have stock holders or other investors breathing down your neck either.This is a business that will sink or swim on your efforts and your knowledge alone. Nobody else can claim credit for your success or your failure. Whatever results you achieve you will have done it all on your own. For this reason
I ended up with a total of approximately 800 articles suitable for publishing, and some authors would not be included.
It cost me more than 1 hour additional time to sort through and remove the duplicates. I could probably buy that many private label rights articles with no worry about duplicates in the collection, for the same expense comparing time to $ cost. But then there would be no backlinks for the authors, and I could target the articles exactly as I want with full rights to modify them.
~ Growing Trend ~
The idea of rotating article titles is not currently widespread. I have noticed it on occasion in the past where it was obviously done for tracking purposes, just an insertion of a number, and it was easy to remove the duplicates.
If however the trend continues, it will become more difficult to identify individual unique articles, especially for RSS feeds.
~ Think about it ~
It is already almost as cost effective to buy articles with rights as use articles from article directories.
Do you want backlinks from your articles?
~ Spreading the backlinks ~
I currently like sourcing articles from multiple locations. Many smaller article directories who have intelligently included a link to their site at the bottom of article content gain a great deal of exposure from content sites redistributing their articles. The backlinks are invaluable. However, if these sites start to contain duplicate articles with different titles, I will simply be forced to collect articles from the largest article directories. So much for diversification... lets all encourage monopolies!
The same would be especially true for RSS feeds.
~ Automated Submission ~
Technology is now helping authors distribute their articles across the internet. The market for such tools is highly competitive, thus there is a race to implement improved features. One such feature now being implemented is the rotation of article titles. This is intended to help an author make every article published to article directories unique.
Whilst I commend the authors for their ingenuity in finding solutions, I am deeply concerned that this will initially reduce the use of articles submitted, and eventually discourage content site creators from sourcing articles from multiple locations, and opting to source only from t
Writing a business plan for your Solo Entrepreneur business doesn't have to be a daunting project. If you can answer 10 straightforward questions about your business, you can be ready to go.The key to success is to answer all of the questions in enough depth that if a friend asked you to invest in this business, you'd say yes. Most importantly, make sure you record your business plan somehow...whether you write it by hand, type it into your computer, or put it on stickie notes on your wall. Keep it someplace handy where you can refer to it when you are making important business decisions. And, make sure you review it monthly--or, even better, weekly--and update it at least annually.1. Your Dreams: What do you want your business to provide for you? (think time, money, freedom, who you work with) Be specific--how much money, how many hours, when do you wan
The same would be especially true for RSS feeds.
~ Automated Submission ~
Technology is now helping authors distribute their articles across the internet. The market for such tools is highly competitive, thus there is a race to implement improved features. One such feature now being implemented is the rotation of article titles. This is intended to help an author make every article published to article directories unique.
Whilst I commend the authors for their ingenuity in finding solutions, I am deeply concerned that this will initially reduce the use of articles submitted, and eventually discourage content site creators from sourcing articles from multiple locations, and opting to source only from the largest directories.
~ Think About Time ~
Writing 20 unique titles for articles will probably take as much time as writing a whole new article. Two articles in my opinion are certainly better to promote your business, both short term and long term, than one article with 20 different titles.
When it comes to monitoring the success of your article publishing efforts, one of the favorite techniques is to search for your article title, thus discovering which sites used your article, and allowing you to also determine how many of those same sites also include a backlink to your website.
~ Advice to Authors ~
Based on my experience both as an author and a creator of niche focused content sites, think very carefully before leaping on the bandwagon of the newest trend in article publishing. If you rotate your article titles, you are making life harder for content publishers, and your efforts might well backfire.
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