Market Research and Focus Groups
Market research plays two roles in the communication processes of any business system. First, it is part of the marketing intelligence feedback process. It provides decision makers with data on the effectiveness of the current employed techniques and provides insights for necessary changes. Second, market research is the primary tool for exploring new opportunities in the media marketplace. Segmenting

What Do We Want To Be When We Grow Up?
Where do you see yourself and your organization 1,5,10 years from now? What do you want to accomplish? What do you and your organization want to be known for? What do you do for a living? These are all very important questions that need to be answered both on a professional and personal level.People think differently about vision statements. Some people develop them and put them away. Never to

Secrets to Cutting Your Document Shipping Cost in Half
FedEx, UPS and DHL offer guaranteed overnight delivery of documents to locations in the USA for rates of $20.00 - $30.00. There is a guaranteed overnight service offered by these same companies that can cut your overnight delivery of documents/express paks in half. Most businesses are not aware that this service is available and those that do use it almost exclusively for their express documents.end was about to wear his lunch, he asked me a question.

“What can this guy do for your business?”

“I needed some information,” I replied.

"Can you get that information from another source?” he inquired.

“Yes, but he didn’t have to be rude to me.” I complained.

“Well you see,” he slowly explained, “there was nothing in it for him. He’s been at that little booth all week and was probably rude to everyone - soooooo don’t take it personal.”

That little business secret was hard for me to learn. The trick is to think of excuses for people. When the computer salesman rolls his eyes as you ask an excellent computer question, just think to yourself - he just doesn’t know the answer, poor guy. When you’re trying to get that point across to your co-worker and they have a glazed look, just think, maybe the baby kept them up all night. Get creative and make up a list of excuses you can laugh at, and then use them.

Sometimes it’s fun to just go along. Once, I was working on a computer at a real estate office. The computer was in the front office just inside the door at the receptionist’s desk. The receptionist went down the hall and left me alone in the office. As I was working at the computer, a guy came in followed by a group of people. As he past the desk, he snapped his fingers and ordered coffee to be brought to the boardroom. I started to tell him that I was the computer consultant, but didn’t get two words out of my mouth when he barked “Just do as you’re told.” I could have gotten upset, but that day I said to myself “What the heck? They are paying $55.00 an hour.”

Therefore, I got up went down the hall and found the coffee room. I proceeded to locate a tray and cups, filled about six cups, found cream and sugar, and started back down the hall. Since I didn’t know where the boardroom was, I had to ask the nearest person and without question, she pointed the way.

I calmly walked into the room, went to the head of the table where the guy was sitting and served him the first cup of coffee. Without looking up, he muttered.

“Thank you.”

“Well that’s probably the most expensive cup of coffee you’ve ever been served.” I replied.

Then he looked up and questioned me. “You must be new?”

I smiled and continued. “No, I’m the computer consultant and on the clock at $55.00 an hour.”

I promptly left the room while the laughter roared on. He didn’t apologize to me until two weeks later, quietly outside in the parking

excellent computer question, just think to yourself - he just doesn’t know the answer, poor guy. When you’re trying to get that point across to your co-worker and they have a glazed look, just think, maybe the baby kept them up all night. Get creative and make up a list of excuses you can laugh at, and then use them.

Sometimes it’s fun to just go along. Once, I was working on a computer at a real estate office. The computer was in the front office just inside the door at the receptionist’s desk. The receptionist went down the hall and left me alone in the office. As I was working at the computer, a guy came in followed by a group of people. As he past the desk, he snapped his fingers and ordered coffee to be brought to the boardroom. I started to tell him that I was the computer consultant, but didn’t get two words out of my mouth when he barked “Just do as you’re told.” I could have gotten upset, but that day I said to myself “What the heck? They are paying $55.00 an hour.”

Therefore, I got up went down the hall and found the coffee room. I proceeded to locate a tray and cups, filled about six cups, found cream and sugar, and started back down the hall. Since I didn’t know where the boardroom was, I had to ask the nearest person and without question, she pointed the way.

I calmly walked into the room, went to the head of the table where the guy was sitting and served him the first cup of coffee. Without looking up, he muttered.

“Thank you.”

“Well that’s probably the most expensive cup of coffee you’ve ever been served.” I replied.

Then he looked up and questioned me. “You must be new?”

I smiled and continued. “No, I’m the computer consultant and on the clock at $55.00 an hour.”

I promptly left the room while the laughter roared on. He didn’t apologize to me until two weeks later, quietly outside in the parking

wed by a group of people. As he past the desk, he snapped his fingers and ordered coffee to be brought to the boardroom. I started to tell him that I was the computer consultant, but didn’t get two words out of my mouth when he barked “Just do as you’re told.” I could have gotten upset, but that day I said to myself “What the heck? They are paying $55.00 an hour.”

Therefore, I got up went down the hall and found the coffee room. I proceeded to locate a tray and cups, filled about six cups, found cream and sugar, and started back down the hall. Since I didn’t know where the boardroom was, I had to ask the nearest person and without question, she pointed the way.

I calmly walked into the room, went to the head of the table where the guy was sitting and served him the first cup of coffee. Without looking up, he muttered.

“Thank you.”

“Well that’s probably the most expensive cup of coffee you’ve ever been served.” I replied.

Then he looked up and questioned me. “You must be new?”

I smiled and continued. “No, I’m the computer consultant and on the clock at $55.00 an hour.”

I promptly left the room while the laughter roared on. He didn’t apologize to me until two weeks later, quietly outside in the parking

on and without question, she pointed the way.

I calmly walked into the room, went to the head of the table where the guy was sitting and served him the first cup of coffee. Without looking up, he muttered.

“Thank you.”

“Well that’s probably the most expensive cup of coffee you’ve ever been served.” I replied.

Then he looked up and questioned me. “You must be new?”

I smiled and continued. “No, I’m the computer consultant and on the clock at $55.00 an hour.”

I promptly left the room while the laughter roared on. He didn’t apologize to me until two weeks later, quietly outside in the parking lot.

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Gina Novelle (copyright 12-2004)