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  • Casual Articles - In Search of the Future: Google Vs. Microsoft

    US And Global Trade Benefit From Outsourcing
    Contrary to recent reports criticizing the outsourcing industry of wreaking havoc in the lives of most Americans, a research by the US Chamber of Commerce declares otherwise. The study shows that the effects of the outsourcing industry on American economy and global trade, in general, are very positive. The report also indicates that the American economy is enjoying an upsurge in profits within the global trade market because of its extensive outsourcing programs.The state-supported study shows that the American economy actually gains an average of $50 billion in net profits because of its outsourcing industry. Currently, immigrants and off-shore outsourcing companies comprise mo
    most advanced new desktop software around, making a challenge to the Windows standard. And Google is laying the groundwork with numerous Beta test applications, taking on everything from academia (Google Scholar) t
    Planning Your Fundraising Program
    Planning and organizing a fund raising program can be a very challenging task for many organizations that need financial help. Because there are so many ideas that can be used as a fundraising program, picking just one for your event can be overwhelming.You may be considering a fund raising program that was successful for another organization, but since you likely have a different kind of organization or institution, you'll need to assess your particular needs. You'll need to fully understand the entire workings of your organization and determine several factors related to your group before actually organizing a particular event.Before you begin to plan your event there ar
    Since last year, the Google Phenomenon has been creeping steadily into all factions of society, from the broadsheet financial papers right down to the teenage magazine weeklies, making Larry Page and Sergey Brin household celebrities worth billions of dollars and determined to change the way everyone works, plays and interacts over the next decade. When even notoriously “anti-American corporate” French periodicals start declaring the rise of U.S. companies, you know something’s going on: only last week, Le Point featured both founders on the front cover and declared boldly inside: “L’ambition de Google parait n’avoir aucune limite” (the ambition of Google seems to recognise no boundaries).

    Suddenly everyone everywhere is talking about Google teaming up with Sun Microsystems, who has come obligingly out of left wing, to possibly create the most advanced new desktop software around, making a challenge to the Windows standard. And Google is laying the groundwork with numerous Beta test applications, taking on everything from academia (Google Scholar) to

    Do-It-Yourself PR
    In the PR world, it is a well-kept secret that some business owners and professionals are often the best people to conduct their own PR. Why? It’s not surprising that many PR agencies would like to have this business. Yet sometimes, the best service a PR agency can provide a new client is to help them do their own PR.A good example is the role of spokesperson.Every business, profession or non-profit benefits from having a spokesperson. The right person brings credibility to the organization’s mission. And often, the best spokesperson is the individual who started the business and continually invests their own sweat-equity into the organization’s success. They have experien
    usehold celebrities worth billions of dollars and determined to change the way everyone works, plays and interacts over the next decade. When even notoriously “anti-American corporate” French periodicals start declaring the rise of U.S. companies, you know something’s going on: only last week, Le Point featured both founders on the front cover and declared boldly inside: “L’ambition de Google parait n’avoir aucune limite” (the ambition of Google seems to recognise no boundaries).

    Suddenly everyone everywhere is talking about Google teaming up with Sun Microsystems, who has come obligingly out of left wing, to possibly create the most advanced new desktop software around, making a challenge to the Windows standard. And Google is laying the groundwork with numerous Beta test applications, taking on everything from academia (Google Scholar) t

    Networking: Preparing for the Event
    1. Your networking purposeWhy are you attending this particular event? Be specific. Do you want to meet a particular person or persons? For what purpose? If you do meet, what will you say?It helps if you find out as much as possible about him or her on a personal level. Is he an art lover? Is she known to enjoy mentoring young people? Have you read something lately they might enjoy hearing about?Do you personally know someone else at the gathering who could introduce you? If so, you are ahead of the game. Try to arrange the introduction in advance.2. How will you get there?Be sure you know exactly where the event is to be held and h
    aring the rise of U.S. companies, you know something’s going on: only last week, Le Point featured both founders on the front cover and declared boldly inside: “L’ambition de Google parait n’avoir aucune limite” (the ambition of Google seems to recognise no boundaries).

    Suddenly everyone everywhere is talking about Google teaming up with Sun Microsystems, who has come obligingly out of left wing, to possibly create the most advanced new desktop software around, making a challenge to the Windows standard. And Google is laying the groundwork with numerous Beta test applications, taking on everything from academia (Google Scholar) t

    Outsourcing And What You Can Learn From Previous Insourcing Experiences
    When dealing with outsourcing, you know how complex it is. So you want best-practices. Unfortunately there aren’t too many around.But isn't there another experience you might learn from?Yes. Insourcing. That is what we have been doing a lot in the past. And still.The make-buy-or-outsource-decision is very well documented. We are in the trend where MAKE is still replaced by BUY. So there are many packages you can buy at any level (of which ERP – Enterprise Resource Planning and CRM – Customer Relationship Management are the most "important" ones).What was this experience? Besides the fact that many projects exceed time and money targets, these organizations ha
    e ambition of Google seems to recognise no boundaries).

    Suddenly everyone everywhere is talking about Google teaming up with Sun Microsystems, who has come obligingly out of left wing, to possibly create the most advanced new desktop software around, making a challenge to the Windows standard. And Google is laying the groundwork with numerous Beta test applications, taking on everything from academia (Google Scholar) t

    Small Business Marketing Materials
    Small business marketing materials introduce a product to its consumers. The marketing materials detail the features of the product to the public. Small business marketing materials are intended to grab the attention of the public and enhance sales. Marketing materials play a significant role in the positioning of the product in the market. These materials include collateral materials, advertisements and technical tools such as websites and emails.Marketing materials are designed carefully since they reflect the quality and credibility of the business concern. A small business is always in search of unique marketing materials to withstand the severe competition in the market. The
    most advanced new desktop software around, making a challenge to the Windows standard. And Google is laying the groundwork with numerous Beta test applications, taking on everything from academia (Google Scholar) to e-mail (Google Mail) down to internet chat and VOIP communications (Google Talk).

    But how credible are these threats? Certainly the savvy invitation-only launch of applications such as GMail and Google Talk has elicited some favourable press, and the functionality and usability of its Beta launches has been extremely well received by both the public and by technical critics, but could this innovative relative newcomer really take on Microsoft? Many seem to think so.

    While there is a lot to be said for the weighing up of the technological merits of both companies' capabilities, how about looking at it from a purely financial perspective? After all, as history has continually proven, a specification war is not only won on the technilogical superiority of a comapny's product but on its muscle in the fight. What most people seem to have

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