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Casual Articles - Anonymity in Online Communication and Internet Forums
Using Stories to Inform and Influence
A quick look at the calendar told Glenn it was almost December. Just a couple more weeks until everyone’s focus at work would be on the Holidays . . . and not the business goals for 2007. He knew how important 2007 was going to be – the stars were aligned such that, if they executed correctly, the business could grow dramatically and benefit all of his team in many ways. But he also knew that unless everyone was involved, engaged and committed to the new efforts required to capitalize on these opportunities, the window would pass… and maybe never open up again.Unfortunately, he didn’t feel like he had
il addresses? Well, meaningless to anyone else but thA quick look at the calendar told Glenn it was almost December. Just a couple more weeks until everyone’s focus at work would be on the Holidays . . . and not the business goals for 2007. He knew how important 2007 was going to be – the stars were aligned such that, if they executed correctly, the business could grow dramatically and benefit all of his team in many ways. But he also knew that unless everyone was involved, engaged and committed to the new efforts required to capitalize on these opportunities, the window would pass… and maybe never open up again.Unfortunately, he didn’t feel like he had
Using Advertising Business Gifts To Increase Your Business
Your marketing division – maybe that’s you? – has two major jobs to do for your company:find new customershang on to existing customersBoth of those jobs can be a major challenge. Trying to do both of those jobs on a budget is an even bigger challenge. Advertising is the usual answer to finding new customers, but advertising can be expensive – often prohibitively expensive. Worse, it's usually difficult to tell just how effective your advertising campaigns are. The best that you can usually do is measure sales before and after a marketing campaign, but even then it’s difficult to tell which
Have you ever participated in online communications and noticed that everyone is using made up pen names? Have you noticed that more and more people who email are concealing their names with fancy or meaningless email addresses? Well, meaningless to anyone else but theYour marketing division – maybe that’s you? – has two major jobs to do for your company:find new customershang on to existing customersBoth of those jobs can be a major challenge. Trying to do both of those jobs on a budget is an even bigger challenge. Advertising is the usual answer to finding new customers, but advertising can be expensive – often prohibitively expensive. Worse, it's usually difficult to tell just how effective your advertising campaigns are. The best that you can usually do is measure sales before and after a marketing campaign, but even then it’s difficult to tell which
Turning Customer Mistakes Into Raving Fans
When you make a mistake with a customer, should you write them off as lost -- never to return again?Nope. There have been numerous studies which show that a customer who has had a problem and gotten it resolved in a timely manner and to their satisfaction is a more loyal customer than one who has never had a problem.I've found that to be true too. One of my biggest fans is a customer who started out on slippery footing. She's been a repeat customer for three years now.From a situation that could have been a disaster to one that ended up being great, our response as business people gives us t
nd noticed that everyone is using made up pen names? Have you noticed that more and more people who email are concealing their names with fancy or meaningless email addresses? Well, meaningless to anyone else but thWhen you make a mistake with a customer, should you write them off as lost -- never to return again?Nope. There have been numerous studies which show that a customer who has had a problem and gotten it resolved in a timely manner and to their satisfaction is a more loyal customer than one who has never had a problem.I've found that to be true too. One of my biggest fans is a customer who started out on slippery footing. She's been a repeat customer for three years now.From a situation that could have been a disaster to one that ended up being great, our response as business people gives us t
5 Most Popular Types of Industrial Equipment
There are many forms of industrial equipment used in the workplace. Industrial equipment is usually large and made of materials such as steel and titanium for optimal strength. These machines are often needed to lift and move materials which may possibly weigh thousands of pounds.A piece of industrial equipment which is not in working order should never be used for any reason. All equipment is inspected at the beginning of everyday to ensure they are in the best condition for workers.By now, there are a million pieces of industrial equipment racing through your head but the question is, which ones
ave you noticed that more and more people who email are concealing their names with fancy or meaningless email addresses? Well, meaningless to anyone else but thThere are many forms of industrial equipment used in the workplace. Industrial equipment is usually large and made of materials such as steel and titanium for optimal strength. These machines are often needed to lift and move materials which may possibly weigh thousands of pounds.A piece of industrial equipment which is not in working order should never be used for any reason. All equipment is inspected at the beginning of everyday to ensure they are in the best condition for workers.By now, there are a million pieces of industrial equipment racing through your head but the question is, which ones
Why You Don't NEED a Marketing Plan
If you pick up a copy of the November 2003 issue of Entrepreneur magazine, you'll see my Web site listed on page 10, along with a good amount of promotional copy.How did I get featured in a major, national magazine?Do I have a great PR person? Did I know someone at the magazine? Was this part of my carefully-crafted marketing plan?No, no, and um, no.I'll tell you exactly how I did it.Are you ready?I picked up the phone.A few months ago, I was flipping through a past issue of Entrepreneur and saw they had a section that listed Web resources.I l
e concealing their names with fancy or meaningless email addresses? Well, meaningless to anyone else but thIf you pick up a copy of the November 2003 issue of Entrepreneur magazine, you'll see my Web site listed on page 10, along with a good amount of promotional copy.How did I get featured in a major, national magazine?Do I have a great PR person? Did I know someone at the magazine? Was this part of my carefully-crafted marketing plan?No, no, and um, no.I'll tell you exactly how I did it.Are you ready?I picked up the phone.A few months ago, I was flipping through a past issue of Entrepreneur and saw they had a section that listed Web resources.I l
Increasing Project Value through Risk Management
Most organizations have more project proposals and ideas than they can realistically fund. This means project teams are competing for project approval and funding. Consequently, project champions often conceal or exaggerate the true value of their projects. Teams and organizations typically focus on the up-front costs of a project and the expected return. Other costs are glossed over or ignored entirely, and risk assessment is treated as a perfunctory afterthought. This focus on the up-front costs and the net return is only half of the story, however.It may be time to stop thinking of risk assessment as t
il addresses? Well, meaningless to anyone else but the calling party that is. Have you noticed your attorney uses a rather sneaky type format of their real names? Is the whole world trying to conceal their identities? How can anyone know if any of it is real or not?
Most organizations have more project proposals and ideas than they can realistically fund. This means project teams are competing for project approval and funding. Consequently, project champions often conceal or exaggerate the true value of their projects. Teams and organizations typically focus on the up-front costs of a project and the expected return. Other costs are glossed over or ignored entirely, and risk assessment is treated as a perfunctory afterthought. This focus on the up-front costs and the net return is only half of the story, however.It may be time to stop thinking of risk assessment as t
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