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Casual Articles - Webmercials - Online Templates Level the Playing Field for Small Business Advertising
There are many ways to show your customers that you care about them. Let me share one that tells your customers that YOU DO NOT CARE ABOUT THEM. Remember, my friend, that in business it is sometimes the little things that begin to tear down the company that we have worked so hard to build. One of those little things is a real problem to me. I see it in almost every company and at almost every level. It is my belief that we do not realize the impact it has on people. In some small way it affects our "believability." What is it? It is the thing we can not do without. It's the telephone.Whether you like it or not we live in the age of voice mail. There are some who wish they could return to the good old days and talk to a real live person again. There are others who really do not care one way or another. But... now to my soapbox!If you are going to use voice mail, please return your calls and do so in a timely manner.hoose web hosting with lead capture page (optional) Have your commercial put on to E-business cards
All done on-line in minutes...
Every Industry Will Be Catered For
Current categories for webmercial templates that we found were:
Barbers, bicycle shops, bottled water, business opportunities, car dealerships, car detailing, casinos, chiropractic, construction, country club, dentist, extreme sports, fitness, flower shops, golf, hair salon, insurance, car insurance, home insurance, karate, lawn services, hair salons, lawyers, limousines, massage, medical, mortgages, moving services, pet grooming, plastic surgery, real estate, tattoo studio, travel agency, Yoga classes, Vitamins.
With webmercial template websites allowing businesses to request new templates for their own industries, it's only a matter of time before we see templates developed for most industries.
Using Your Webmercials Off-Line
So if you have spent a little bit on your broadcast quality commercial why not also use it off-line. Imagine your prospects or customers putting your digital business card into their computer
"When you're down in the weeds running a company, there's a strong chance you start to lose perspective. A break allows you to step back and get that." -John Helm, Venture Capitalist, Former CEO, Homestore.com Are you “down in the weeds” in your business? Have you lost perspective of what really matters in your work? If yes, then ...STOP. Take a PAUSE.With increasing demands, your ability to think clearly and maintain equilibrium is being stretched to the point of breaking. As the holidays roll around ... as winter sets in ... as we near the end of 2006, that small voice inside beckons us to take time off, to go inward, to reflect.Are you listening to that voice?Give yourself the greatest holiday gift of all: the gift of time. With 2007 just around the block, make a personal retreat a top priority. Here’s why.1. Personal retreats IMPASSION you with new ways to trans
Gone are the days of moving flash text and images, the new age of on-line websites has just begun. TV quality website commercials or 'web-mercials' are rapidly transforming on-line advertising. As high end production companies launch affordable instant bespoke commercials...
Webmercials (also known as infomercials) are the next generation of online advertising. Now even small and medium sized businesses can broadcast online messages and delivery a television-like experience without the high cost of production and television.
With targeted buyers already visiting your websites, it's like strategically placing live television directly in front of them. Few other marketing mediums can offer such a high impact targeted marketing approach.
Small and medium sized businesses can now produce superior quality commercials at a fraction of the price. This takes out the excessive cost of this high cost marketing option.
This is done by producing high broadcast quality commercial 'templates' that suit a given business industry. These templates are filmed by professional film crews using actors and effective soundtracks. Businesses can choose their templates online and bespoke them with their own contact details and chosen lines to be professionally voiced over.
Only Broadcast Quality Will Do, Don't Be Fooled
Make sure when you are buying a commercial from any company that they produce broadcast quality commercials and not cable quality.
Cable Quality commercials look cheap and are of poor quality.
Broadcast Quality has a high-end crystal clear premium look. They typically use professional voiceover talent, the latest background music and professional video footage. Just think about any commercial you have seen for a major company on TV. Typically these commercials can cost $10,000 and above as they are broadcast quality. But with leading edge template webmercial websites, you can have the same premium quality at 1/10th of that cost. For around $300-$1000 your company can experience the power of having a crystal clear, premium broadcast quality commercial in just a few easy steps.
Increase Customer Retention Rates
Many business spend small fortunes on website design. However they always seem to lack that little special extra that visitors look for. So what's the answer? Plug in a 'web-mercial' and take your website to another level.
How many visitors find your website on the internet but then click away and land on your competitor's site? After investing time, money and effort in driving visitors to your online marketing site the last thing you want is for them to leave just as quickly as they found you. You have to give them a compelling reason to stay long enough to get your message accross. What better way than a "web-mercial"? Web-mercials add that certain "X factor" that stops visitors in their tracks and prompts them to take action. Web-mercials grab your potential buyers attention before they loose interest. People remember 10% of what they read and 50% of what they hear and see together. Video is the most effective form of advertising. You are also building credibility as you visitors see that you have spared no expense to build effective online advertising. Major companies are flocking to this new technology because of its high success rate in keeping visitors at their site and its proven ability to convert skeptical visitors into enthusiastic buyers.
Standard Delivery Formats
Webmercials are normally delivered in multiple formats so businesses can deliver to their customer base online and offline. Below are some formats that seem to be the norm:
Windows Media Format for websites, CDROMs and E-business cards (included with in production cost) DVD format Quick time, also a popular for CDROMS Beta tape for TV stations
Production Does Not Get Easier Than This
Webmercial template websites make building your commercial as easy as ordering your online products at any online store. Just to give you an idea as to how simplified webmercial creation and purchasing can be, here's the steps we went through to test the process on a webmercial website (http://www.xlproductionstudios.co.uk).
You can create your TV commercial in a few easy steps:
Choose a professional commercial video template Choose a background audio track Add your company details into the commercial Have a professional voice over of your required promotional lines (multiple countries) Choose delivery format Choose web hosting with lead capture page (optional) Have your commercial put on to E-business cards
All done on-line in minutes...
Every Industry Will Be Catered For
Current categories for webmercial templates that we found were:
Barbers, bicycle shops, bottled water, business opportunities, car dealerships, car detailing, casinos, chiropractic, construction, country club, dentist, extreme sports, fitness, flower shops, golf, hair salon, insurance, car insurance, home insurance, karate, lawn services, hair salons, lawyers, limousines, massage, medical, mortgages, moving services, pet grooming, plastic surgery, real estate, tattoo studio, travel agency, Yoga classes, Vitamins.
With webmercial template websites allowing businesses to request new templates for their own industries, it's only a matter of time before we see templates developed for most industries.
Using Your Webmercials Off-Line
So if you have spent a little bit on your broadcast quality commercial why not also use it off-line. Imagine your prospects or customers putting your digital business card into their computer a
"You want to do what?"Uh-oh. Getting some signs that your husband may not be thrilled with your decision to work fewer hours?If you're married, your decision to change to less than full-time work is not an independent one. As with your boss, there's some convincing to do.But at home, unlike at work, you have the advantage of intimacy and discussion over time.Let your husband express personal opinions, concerns, and ideas about your plan. This communication process can help you develop the support you'll need for ongoing success.Use this checklist to guide you in your discussions together._ We've discussed how the quality of our family life is affected by our hectic and/or materialistic lifestyle._ We've discussed what we would like to improve in our marriage and family life._ We've discussed each of our goals and roles in fulfilling that vision for our family life._ I've explaine
Only Broadcast Quality Will Do, Don't Be Fooled
Make sure when you are buying a commercial from any company that they produce broadcast quality commercials and not cable quality.
Cable Quality commercials look cheap and are of poor quality.
Broadcast Quality has a high-end crystal clear premium look. They typically use professional voiceover talent, the latest background music and professional video footage. Just think about any commercial you have seen for a major company on TV. Typically these commercials can cost $10,000 and above as they are broadcast quality. But with leading edge template webmercial websites, you can have the same premium quality at 1/10th of that cost. For around $300-$1000 your company can experience the power of having a crystal clear, premium broadcast quality commercial in just a few easy steps.
Increase Customer Retention Rates
Many business spend small fortunes on website design. However they always seem to lack that little special extra that visitors look for. So what's the answer? Plug in a 'web-mercial' and take your website to another level.
How many visitors find your website on the internet but then click away and land on your competitor's site? After investing time, money and effort in driving visitors to your online marketing site the last thing you want is for them to leave just as quickly as they found you. You have to give them a compelling reason to stay long enough to get your message accross. What better way than a "web-mercial"? Web-mercials add that certain "X factor" that stops visitors in their tracks and prompts them to take action. Web-mercials grab your potential buyers attention before they loose interest. People remember 10% of what they read and 50% of what they hear and see together. Video is the most effective form of advertising. You are also building credibility as you visitors see that you have spared no expense to build effective online advertising. Major companies are flocking to this new technology because of its high success rate in keeping visitors at their site and its proven ability to convert skeptical visitors into enthusiastic buyers.
Standard Delivery Formats
Webmercials are normally delivered in multiple formats so businesses can deliver to their customer base online and offline. Below are some formats that seem to be the norm:
Windows Media Format for websites, CDROMs and E-business cards (included with in production cost) DVD format Quick time, also a popular for CDROMS Beta tape for TV stations
Production Does Not Get Easier Than This
Webmercial template websites make building your commercial as easy as ordering your online products at any online store. Just to give you an idea as to how simplified webmercial creation and purchasing can be, here's the steps we went through to test the process on a webmercial website (http://www.xlproductionstudios.co.uk).
You can create your TV commercial in a few easy steps:
Choose a professional commercial video template Choose a background audio track Add your company details into the commercial Have a professional voice over of your required promotional lines (multiple countries) Choose delivery format Choose web hosting with lead capture page (optional) Have your commercial put on to E-business cards
All done on-line in minutes...
Every Industry Will Be Catered For
Current categories for webmercial templates that we found were:
Barbers, bicycle shops, bottled water, business opportunities, car dealerships, car detailing, casinos, chiropractic, construction, country club, dentist, extreme sports, fitness, flower shops, golf, hair salon, insurance, car insurance, home insurance, karate, lawn services, hair salons, lawyers, limousines, massage, medical, mortgages, moving services, pet grooming, plastic surgery, real estate, tattoo studio, travel agency, Yoga classes, Vitamins.
With webmercial template websites allowing businesses to request new templates for their own industries, it's only a matter of time before we see templates developed for most industries.
Using Your Webmercials Off-Line
So if you have spent a little bit on your broadcast quality commercial why not also use it off-line. Imagine your prospects or customers putting your digital business card into their computer
The commercial starts off with music by Tchaikovsky and three little ballerinas dressed in pink. It’s time for a break. They get out glasses and milk. They pour what milk they have into three glasses and sit down to enjoy Oreos and milk. But, oh my gosh, there’s a problem. The glasses are thin and tall and the milk is so far from the top. They can’t reach the milk, even with their tiny little fingers, to dunk their cookies. What can they do?The solution: they pour all of the milk into one glass and take turns dunking their Oreos.The Oreo Solution: instant gratification can stimulate simple decisions.How often do we brainstorm, and plan, and theorize, when a simple solution will do? Also, how often do we see the simple solution, but look away because it seems too simple?We know that we live in a complicated world, so obviously we need a complicated answer. Wrong. I like to look for the easiest answer. One nice thin
How many visitors find your website on the internet but then click away and land on your competitor's site? After investing time, money and effort in driving visitors to your online marketing site the last thing you want is for them to leave just as quickly as they found you. You have to give them a compelling reason to stay long enough to get your message accross. What better way than a "web-mercial"? Web-mercials add that certain "X factor" that stops visitors in their tracks and prompts them to take action. Web-mercials grab your potential buyers attention before they loose interest. People remember 10% of what they read and 50% of what they hear and see together. Video is the most effective form of advertising. You are also building credibility as you visitors see that you have spared no expense to build effective online advertising. Major companies are flocking to this new technology because of its high success rate in keeping visitors at their site and its proven ability to convert skeptical visitors into enthusiastic buyers.
Standard Delivery Formats
Webmercials are normally delivered in multiple formats so businesses can deliver to their customer base online and offline. Below are some formats that seem to be the norm:
Windows Media Format for websites, CDROMs and E-business cards (included with in production cost) DVD format Quick time, also a popular for CDROMS Beta tape for TV stations
Production Does Not Get Easier Than This
Webmercial template websites make building your commercial as easy as ordering your online products at any online store. Just to give you an idea as to how simplified webmercial creation and purchasing can be, here's the steps we went through to test the process on a webmercial website (http://www.xlproductionstudios.co.uk).
You can create your TV commercial in a few easy steps:
Choose a professional commercial video template Choose a background audio track Add your company details into the commercial Have a professional voice over of your required promotional lines (multiple countries) Choose delivery format Choose web hosting with lead capture page (optional) Have your commercial put on to E-business cards
All done on-line in minutes...
Every Industry Will Be Catered For
Current categories for webmercial templates that we found were:
Barbers, bicycle shops, bottled water, business opportunities, car dealerships, car detailing, casinos, chiropractic, construction, country club, dentist, extreme sports, fitness, flower shops, golf, hair salon, insurance, car insurance, home insurance, karate, lawn services, hair salons, lawyers, limousines, massage, medical, mortgages, moving services, pet grooming, plastic surgery, real estate, tattoo studio, travel agency, Yoga classes, Vitamins.
With webmercial template websites allowing businesses to request new templates for their own industries, it's only a matter of time before we see templates developed for most industries.
Using Your Webmercials Off-Line
So if you have spent a little bit on your broadcast quality commercial why not also use it off-line. Imagine your prospects or customers putting your digital business card into their computer
Because PR can be difficult to control, it is often discredited. According to Dick Lyles, president and chief operating officer of The Ken Blanchard Companies, a full-service consulting and performance improvement company, "People tend to migrate to things they can control. Even now, when an executive looks at an advertising message that's exactly what they want to create, with exactly the right positioning and so forth, they say, 'That's the message I want to send.' That's great, even though people may not read it, or people may give it less value and discount it, because it's advertising.... [On the other hand], if you get a well-placed article in a trade journal or you get some ink, people give it more credibility. The impact is greater, but because it may not come out exactly the way it was intended to come out, [businesspeople frequently] discount it."The concepts of Branding and public relations are closely i
Standard Delivery Formats
Webmercials are normally delivered in multiple formats so businesses can deliver to their customer base online and offline. Below are some formats that seem to be the norm:
Windows Media Format for websites, CDROMs and E-business cards (included with in production cost) DVD format Quick time, also a popular for CDROMS Beta tape for TV stations
Production Does Not Get Easier Than This
Webmercial template websites make building your commercial as easy as ordering your online products at any online store. Just to give you an idea as to how simplified webmercial creation and purchasing can be, here's the steps we went through to test the process on a webmercial website (http://www.xlproductionstudios.co.uk).
You can create your TV commercial in a few easy steps:
Choose a professional commercial video template Choose a background audio track Add your company details into the commercial Have a professional voice over of your required promotional lines (multiple countries) Choose delivery format Choose web hosting with lead capture page (optional) Have your commercial put on to E-business cards
All done on-line in minutes...
Every Industry Will Be Catered For
Current categories for webmercial templates that we found were:
Barbers, bicycle shops, bottled water, business opportunities, car dealerships, car detailing, casinos, chiropractic, construction, country club, dentist, extreme sports, fitness, flower shops, golf, hair salon, insurance, car insurance, home insurance, karate, lawn services, hair salons, lawyers, limousines, massage, medical, mortgages, moving services, pet grooming, plastic surgery, real estate, tattoo studio, travel agency, Yoga classes, Vitamins.
With webmercial template websites allowing businesses to request new templates for their own industries, it's only a matter of time before we see templates developed for most industries.
Using Your Webmercials Off-Line
So if you have spent a little bit on your broadcast quality commercial why not also use it off-line. Imagine your prospects or customers putting your digital business card into their computer
Many of the people who express interest in opening a restaurant business mention a passion for cooking, or entertaining. In speaking with them further, it is almost always the case that they have a very similar picture in their minds of what running a restaurant is going to be like- and it is usually quite far from the reality.What people often envision is a place like Rocky had in the latest Rocky movie, to use just one example. It is the kind of place where they spend a few minutes in the kitchen, tasting the latest amazing creation. Then, they stroll out into the dining area, always very elegantly decorated, and meet and greet their family, friends and acquaintances, and bask in unending praise for the quality of the food, the atmosphere, and mostly their amazing success.What is almost never a part of the fantasy are the long hours preparing for all that success, or the tedium and stress of the day to day operations required
All done on-line in minutes...
Every Industry Will Be Catered For
Current categories for webmercial templates that we found were:
Barbers, bicycle shops, bottled water, business opportunities, car dealerships, car detailing, casinos, chiropractic, construction, country club, dentist, extreme sports, fitness, flower shops, golf, hair salon, insurance, car insurance, home insurance, karate, lawn services, hair salons, lawyers, limousines, massage, medical, mortgages, moving services, pet grooming, plastic surgery, real estate, tattoo studio, travel agency, Yoga classes, Vitamins.
With webmercial template websites allowing businesses to request new templates for their own industries, it's only a matter of time before we see templates developed for most industries.
Using Your Webmercials Off-Line
So if you have spent a little bit on your broadcast quality commercial why not also use it off-line. Imagine your prospects or customers putting your digital business card into their computer and being hit with your webmercial. Many small and medium sized businesses are enthusiastically taking advantage of this new technology to promote their businesses.
Studies have shown that people keep a CD business card up to three times longer than paper business cards and brochures!
So what's the point of handing out traditional business cards when you can hand out an E-business card with your commercial on it. Have you ever thrown away an electronic E-business card without viewing it properly first?
Webmercial websites offering E-business cards are revolutionizing the way companies handle their marketing and sales campaigns. These products are rapidly replacing traditional paper business cards and standing out as the business cards of the future!
Hosting your webmercials
Webmercials can be easily integrated into your websites by webmasters. Businesses without websites can have their webmercials hosted for them usually with some very useful extras.
A webmercial company, 'XL Production Studios' we approached not only hosted business commercials but provided complete lead capture systems for clients. This allows small businesses who do not even have a website to have a webmercial website ready to collect qualified leads.
Conclusion
Webmercial online template websites will allow small and medium sized businesses to advertise at the same level as larger competitors. It's affordable, easy and the return on investment can be incredible. As video streaming explodes globally with internet tv, video email and video webcasting already becoming the preferred medium of communication on the internet, there is no doubt that webmercials are the future of advertising on the net.
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