Strategic Business Tips On How To Deal With The Departure of Key Executive
One of the events that occurs in business is the departure of a key executive. This has the potential to be very disruptive and can have a significant emotional impact on employees. So how do you deal with these feelings? Your strategic thinking business coach has some tips on how to deal with the departure of a key executive.+ Develop a positive message to deliver to all employees about the departing key executive. Discuss the development of the message with the departing executive, if appropriate.+ Select the various methods of delivering your message to all employees. This may include face-to-face meetings, company-wide email message, memo to all employees, etc.+ Schedule meetings with employees and distribute the developed communication as soon as you can to minimize the time for rumors and gossip to start and grow.+ Express your hope and best wishes for future success for the departing key executive.+ Use the opportunity of the departure to reinforce your belief in the company and the value of its staff.+

Be Prepared to Strike Back
What do most companies do when one of their major brands is hit by a price attack?The classic response is “wait and see.” Wait and see if it affects our sales. Wait and see if the competitor can hang in there financially for the long haul. Wait and see if our customers come back after trying the low-priced alternative.What would your company do if a major competitor suddenly cut its price substantially? Be prepared. The leader should be emotionally ready to strike back.What would you do? Are you sure?As the battle for Migraine Mountain proved, there would have been plenty of business for both Johnson & Johnson’s high-priced Tylenol and Bristol-Myer’s low-priced Datril. But it would not have been good strategy for Johnson & Johnson to share the market.A live-and-let-live philosophy has no place in warfare. Companies like Johnson & Johnson and Procter & Gamble take no prisoners. Competition is always in your face. You are Defending too much. But that could be counter productive. Be prepare to attack also. Competition is always

10 Resourceful Things You Can Do With A Product That Doesn't Sell
1. Sell the reprint/reproduction rights to the product. You could make money selling other people the rights to reproduce and sell the product. People are always looking for new products to sell.2. Giveaway the product for free from your web site. Just because it won't sell doesn't mean people won't visit your web site to get it for free. They may see another product you sell and buy that one.3. Try auctioning off the product at an online auction. You may make part of your investment back. If you're lucky, you may even make a profit because people sometimes get into bidding wars and will bid a higher price than the product is worth.4. Use the product as a free bonus for another product you sell. This will increase the perceived value of the product you're selling. People will feel they're receiving more for less.5. Contact businesses with the same target market and see if they would be interested in using your product as a free bonus for their product. You could place your ad on the product and get free advertising.with the best lines registered to win a car. Depending on the attempt, the program culled Perry's retort in real time from hundreds of pre-recorded responses. The site was flooded with users. According to Advertising Age, 16,000 people registered in its first three weeks.

The titillating Pontiac campaign was the successor to Burger King's Subservient Chicken, an online craze of its own. The two demonstrate the unique potential for online video ads. They lock millions of users to the sites, create a viral response by allowing fans to email the links to friends, and generate pop culture buzz. And of course, the online video ads paid off in higher chicken sandwich sales and registrations.

We shouldn't be surprised online video ads are becoming so popular. The streaming ads are a natural outgrowth of technological advances, evolving consumer habits and the perennial desire to gain traction with users. They are a much-needed advance in the maturation of the internet and will help ensure its future profitability. Fortunately, companies are realizing this. The online research aggregator eMarketer projects streaming video spending will nearly triple to $640 million in the next two years, and grow to $1.5 billion by 2010.

Three key factors have caused the rise of online video ads, and will guarantee the medium soars in 2006.

1.) A tech-savvy culture
If the internet were a child, we could say it's leaving the awkward ugly stage and beginning to blossom. Let's face it, only a small number of consumers jumped on board with the latest technologies when they over-promised on the results or didn't work out the bugs. At first, technology was holding back advances, which held back the profits. I was like a parent, cringing and wincing at those banners and pop-ups. It was like seeing my youngster lurching through puberty. Hang in there little buddy, you're gonna make it! Now, technology is catching up with expectations, which entices a broader range of consumers and gives marketers a piece of the action. I'm beaming.

The rapid adoption of broadband internet access is the primary driver of online video ads. And it's only going to get better. The U.S. market hurdled a barrier to internet advertising this year when more than half of online households were using high-speed connections. A study by eMarketer estimates the number will continue to grow, from 42.3 million households in 2005 to 69.4 million in 20

e, the online video ads paid off in higher chicken sandwich sales and registrations.

We shouldn't be surprised online video ads are becoming so popular. The streaming ads are a natural outgrowth of technological advances, evolving consumer habits and the perennial desire to gain traction with users. They are a much-needed advance in the maturation of the internet and will help ensure its future profitability. Fortunately, companies are realizing this. The online research aggregator eMarketer projects streaming video spending will nearly triple to $640 million in the next two years, and grow to $1.5 billion by 2010.

Three key factors have caused the rise of online video ads, and will guarantee the medium soars in 2006.

1.) A tech-savvy culture
If the internet were a child, we could say it's leaving the awkward ugly stage and beginning to blossom. Let's face it, only a small number of consumers jumped on board with the latest technologies when they over-promised on the results or didn't work out the bugs. At first, technology was holding back advances, which held back the profits. I was like a parent, cringing and wincing at those banners and pop-ups. It was like seeing my youngster lurching through puberty. Hang in there little buddy, you're gonna make it! Now, technology is catching up with expectations, which entices a broader range of consumers and gives marketers a piece of the action. I'm beaming.

The rapid adoption of broadband internet access is the primary driver of online video ads. And it's only going to get better. The U.S. market hurdled a barrier to internet advertising this year when more than half of online households were using high-speed connections. A study by eMarketer estimates the number will continue to grow, from 42.3 million households in 2005 to 69.4 million in 20

ion by 2010.

Three key factors have caused the rise of online video ads, and will guarantee the medium soars in 2006.

1.) A tech-savvy culture
If the internet were a child, we could say it's leaving the awkward ugly stage and beginning to blossom. Let's face it, only a small number of consumers jumped on board with the latest technologies when they over-promised on the results or didn't work out the bugs. At first, technology was holding back advances, which held back the profits. I was like a parent, cringing and wincing at those banners and pop-ups. It was like seeing my youngster lurching through puberty. Hang in there little buddy, you're gonna make it! Now, technology is catching up with expectations, which entices a broader range of consumers and gives marketers a piece of the action. I'm beaming.

The rapid adoption of broadband internet access is the primary driver of online video ads. And it's only going to get better. The U.S. market hurdled a barrier to internet advertising this year when more than half of online households were using high-speed connections. A study by eMarketer estimates the number will continue to grow, from 42.3 million households in 2005 to 69.4 million in 20

through puberty. Hang in there little buddy, you're gonna make it! Now, technology is catching up with expectations, which entices a broader range of consumers and gives marketers a piece of the action. I'm beaming.

The rapid adoption of broadband internet access is the primary driver of online video ads. And it's only going to get better. The U.S. market hurdled a barrier to internet advertising this year when more than half of online households were using high-speed connections. A study by eMarketer estimates the number will continue to grow, from 42.3 million households in 2005 to 69.4 million in 2008.

With all those high-speed connections out there, comScore Networks found consumers putting them to good use. More than 94 million people in the United States viewed a streaming video online in June of last year, according to comScore. The company recently released the first comprehensive assessment of the online streaming marketplace and, surprisingly, discovered that technology isn't just for youngsters anymore. Consumers between ages 35 and 54 accounted for more than 45 percent of online video ads watched in August 2005. It is 20 percent more likely that these mature adults will watch an online video than the typical internet user, the study found, and people between the ages of 25 and 34 are 12 percent more likely to watch a streaming video. These are hot marketing targets, and they love their streaming media.

"Contrary to public perception, it's not just 'college kids' or 'bleeding edge' internet users who are streaming videos," said Erin Hunter, senior vice president of comScore Networks media and entertainment solutions. Publishers are using innovations like high-quality video product clips, music videos, movie trailers -- even news broadcasts -- to engage consumers, Hunter said. "This creates a fantastic opportunity for advertisers to capitalize on what is now a mainstream audience," she added.

2.) An evolving business mindset
The video ad pioneers have mainstream companies hot on their heels, jumping on the online video bandwagon. Todd Herman of MSN told Clickz.com that 23 of the top 50 brands have advertised on the site since its launch in August 2004. They include Pfizer, Procter & Gamble, General Motors and Johnson & Johnson.

Hunter, of comScore, says advertisers are "waking up" to the potential of online video ads. "People want more than a two-dimensional experience online, and this powerful medium now reaches everyone with engaging and interesting content," Hunter said.

The internet makes users part of the media experience. They aren't just viewers, as they are on television. They're participants. They're members of the online community. Advertisers are taking advantage of this increased engagement and loyalty. On New Year's Eve, MSN aired 30-second video ads from the entertainment and automotive industry throughout its live web cast from Times Square. The coverage allowed internet viewers to become part of the show-- sending emails that were included in the web cast.