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Casual Articles - Small Business, Big Business
Years ago when someone was doing a business presentation for a network marketing business they would meet in a persons kitchen, or if the group was big enough in living room.You would get out a pad of paper or a white board, and show people the plan.There would be monthly meetings held at a local motel meeting room, and yearly presentations held at large conference centers.Where upline superstars, would get up in front of everyone an
Do you offer an exceptionally high level of personalized service ?
Know what unique qualities will make you stand out from other players in the market!
Who manages the business? Suppose the owner of the grocery store is so busy handling his walk in customers that he ignores the online orders.
Well then he needs to hire a web savvy high school student part time!
Don’t get a website unless you plan to devote time to making it work for you or you plan on hiring someone to do it!
Being online requires timely responses, exceptional customer service and the regu
It is estimated that we, as average Americans, have between eight and ten jobs in our lifetimes. While many of these job changes may be for positive matters – a more challenging career, better advancement, more lucrative pay – the fact remains that starting a new job can be one of the biggest stresses in life. The reasons for this vary. For some of us, learning the technicalities, the ins and outs, of a new job may be the biggest burden. For others, learn
But is this really true?
Can a Mom and Pop operation reap the same level of success by creating a website as a larger business?
The truth is that online, no one knows the size of your business…unless you choose to tell them!
Success online is for small and large businesses alike and is a question of:
1) the nature of the products you are selling
2) the target market - who you want to sell to
3) Special, unique product characteristics
4) the existing management structure of the small business
Let’s get some examples.
Exactly what do you plan on selling? Take this example.A grocer that retails oranges and eggs and flour is probably better off running ads in his local newspaper than expecting to generate sales online….of course there is always the question of ‘unique packaging’ that we will discuss further on! Just the cost of packaging and delivery will make such a service a bit prohibitive since these items are relatively inexpensive.
Considerations when deciding what to sell online include – the shelf life of the product, cost of packaging, availability of the product elsewhere verses the worth of the product. Selling an inexpensive product is practical only if you intend selling hundreds of them or there is no delivery cost attaches!
Of course larger businesses will be able to save if they do bulk shipping and special packaging at wholesale prices but at the end of the day is the additional cost really worth it for even the large business?
Who do you plan on selling to? What are the chances of someone in Africa ordering 4 oranges from Canada or on the other extreme Mr. Y who lives one block away ordering his oranges and waiting three days for delivery when he can just take a five-minute stroll to the grocery store!
However, if Mr. Y one block away can email his month’s shopping list and have it waiting when he gets there, he just might place that order online!
Maybe Mr. Y uses a wheelchair and needs his order delivered or is too busy looking after the two year-old twins! We have defined a niche market!
Consider who needs your products before going full blast ahead.
What makes your product special? Almost any idea can work…you just need to find a unique way of making the product stand out from the crowd (differentiation they call it!)
Are your products exotic...for example, are the oranges that the grocer above sells, exceptionally sweet, the size of a football and last for up to three months un-refrigerated ….you can’t blame the guy in Africa for placing an order then!
Do you offer an exceptionally high level of personalized service ?
Know what unique qualities will make you stand out from other players in the market!
Who manages the business? Suppose the owner of the grocery store is so busy handling his walk in customers that he ignores the online orders.
Well then he needs to hire a web savvy high school student part time!
Don’t get a website unless you plan to devote time to making it work for you or you plan on hiring someone to do it!
Being online requires timely responses, exceptional customer service and the regul
What else would I do first thing in the morning?It's 5.50am when I jump into the pool. When the cool water hits my body I'm instantly awake. Awake enough to think,"why do I do this? I could still be in bed! Am I crazy ?"Before you say "Yes," I can hear you asking too, "why DO you do this?"Why? Because:a) I've recognized a connection between my physical fitness and mental alertness,b) because it's a great way
Let’s get some examples.
Exactly what do you plan on selling? Take this example.A grocer that retails oranges and eggs and flour is probably better off running ads in his local newspaper than expecting to generate sales online….of course there is always the question of ‘unique packaging’ that we will discuss further on! Just the cost of packaging and delivery will make such a service a bit prohibitive since these items are relatively inexpensive.
Considerations when deciding what to sell online include – the shelf life of the product, cost of packaging, availability of the product elsewhere verses the worth of the product. Selling an inexpensive product is practical only if you intend selling hundreds of them or there is no delivery cost attaches!
Of course larger businesses will be able to save if they do bulk shipping and special packaging at wholesale prices but at the end of the day is the additional cost really worth it for even the large business?
Who do you plan on selling to? What are the chances of someone in Africa ordering 4 oranges from Canada or on the other extreme Mr. Y who lives one block away ordering his oranges and waiting three days for delivery when he can just take a five-minute stroll to the grocery store!
However, if Mr. Y one block away can email his month’s shopping list and have it waiting when he gets there, he just might place that order online!
Maybe Mr. Y uses a wheelchair and needs his order delivered or is too busy looking after the two year-old twins! We have defined a niche market!
Consider who needs your products before going full blast ahead.
What makes your product special? Almost any idea can work…you just need to find a unique way of making the product stand out from the crowd (differentiation they call it!)
Are your products exotic...for example, are the oranges that the grocer above sells, exceptionally sweet, the size of a football and last for up to three months un-refrigerated ….you can’t blame the guy in Africa for placing an order then!
Do you offer an exceptionally high level of personalized service ?
Know what unique qualities will make you stand out from other players in the market!
Who manages the business? Suppose the owner of the grocery store is so busy handling his walk in customers that he ignores the online orders.
Well then he needs to hire a web savvy high school student part time!
Don’t get a website unless you plan to devote time to making it work for you or you plan on hiring someone to do it!
Being online requires timely responses, exceptional customer service and the regu
From the moment he putted with Bob Hope on the Mike Douglas Show at age two, Tiger Woods appeared destined for fame. After an unprecedented junior and amateur career, his entry into the professional ranks in 1996 received tremendous publicity – and one of the largest sponsorship contracts in history. At age 28, having claimed 40 PGA Tour titles and with eight majors in his trophy case including the Tiger Slam, he has exceeded the loftiest expectations. Eve
Of course larger businesses will be able to save if they do bulk shipping and special packaging at wholesale prices but at the end of the day is the additional cost really worth it for even the large business?
Who do you plan on selling to? What are the chances of someone in Africa ordering 4 oranges from Canada or on the other extreme Mr. Y who lives one block away ordering his oranges and waiting three days for delivery when he can just take a five-minute stroll to the grocery store!
However, if Mr. Y one block away can email his month’s shopping list and have it waiting when he gets there, he just might place that order online!
Maybe Mr. Y uses a wheelchair and needs his order delivered or is too busy looking after the two year-old twins! We have defined a niche market!
Consider who needs your products before going full blast ahead.
What makes your product special? Almost any idea can work…you just need to find a unique way of making the product stand out from the crowd (differentiation they call it!)
Are your products exotic...for example, are the oranges that the grocer above sells, exceptionally sweet, the size of a football and last for up to three months un-refrigerated ….you can’t blame the guy in Africa for placing an order then!
Do you offer an exceptionally high level of personalized service ?
Know what unique qualities will make you stand out from other players in the market!
Who manages the business? Suppose the owner of the grocery store is so busy handling his walk in customers that he ignores the online orders.
Well then he needs to hire a web savvy high school student part time!
Don’t get a website unless you plan to devote time to making it work for you or you plan on hiring someone to do it!
Being online requires timely responses, exceptional customer service and the regu
One of the most powerful tools in marketing is the testimonial. Yet they are used by so few…Put yourself in the shoes (phew!) of the prospect.She can listen to you, try and believe you, hope that you are paying attention and addressing her concerns (I sure hope you are) OR she can read what another client says about you.Which is more believable?Sure, the prospect is going to have to listen to you and hope you address their needs
Maybe Mr. Y uses a wheelchair and needs his order delivered or is too busy looking after the two year-old twins! We have defined a niche market!
Consider who needs your products before going full blast ahead.
What makes your product special? Almost any idea can work…you just need to find a unique way of making the product stand out from the crowd (differentiation they call it!)
Are your products exotic...for example, are the oranges that the grocer above sells, exceptionally sweet, the size of a football and last for up to three months un-refrigerated ….you can’t blame the guy in Africa for placing an order then!
Do you offer an exceptionally high level of personalized service ?
Know what unique qualities will make you stand out from other players in the market!
Who manages the business? Suppose the owner of the grocery store is so busy handling his walk in customers that he ignores the online orders.
Well then he needs to hire a web savvy high school student part time!
Don’t get a website unless you plan to devote time to making it work for you or you plan on hiring someone to do it!
Being online requires timely responses, exceptional customer service and the regu
According to Baednoch and Clark’s ‘Happiness At Work Index’ less than half of the UK’s Finance and Accounting workers are happy with their job. For the professional services labour force overall, the figure is around a quarter.How might you start to get more out of work?Decide The Type Of Role You WantIt is all too easy to believe that you have no choice. You have a choice in everything. Get clear on what it is you want. It might b
Do you offer an exceptionally high level of personalized service ?
Know what unique qualities will make you stand out from other players in the market!
Who manages the business? Suppose the owner of the grocery store is so busy handling his walk in customers that he ignores the online orders.
Well then he needs to hire a web savvy high school student part time!
Don’t get a website unless you plan to devote time to making it work for you or you plan on hiring someone to do it!
Being online requires timely responses, exceptional customer service and the regularly updated product information. These skills are not dependent on business size; they are dependent on smart business management.
You don’t have to be that web literate to succeed online…you just need to have the right people in your corner and the attitude to succeed.
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